Futurus LLC

What Futurus LLC does

Futurus LLC is an Atlanta-based virtual reality and augmented reality training company founded in 2014 that designs custom and ready-made immersive learning solutions for enterprise customers. The company builds VR safety and operational training simulations, AR product visualization tools, and consumer engagement experiences, serving organizations across manufacturing, aviation, healthcare, consumer goods, and nonprofit sectors. Named customers include Walmart, Delta Air Lines, Mars Wrigley, Georgia-Pacific, JLG Industries, Children's Healthcare of Atlanta, United Way of Greater Atlanta, and Dixie Cups (a Georgia-Pacific brand).

Its core technology platform, XR Industrial, provides configurable VR safety training with a tablet-based companion app that allows site moderators to customize environmental layouts, place hazards and pedestrians, and monitor up to five trainees in real time via VR casting. The stack supports Meta Quest and PICO standalone headsets, integrates with customer Learning Management Systems, and uses ArborXR for device management. Complementary products include custom AR applications such as the JLG AR App (100+ machines, 20 languages) and the Dixie Cups AR experience built on Blippar. Documented customer outcomes include 30x ROI within six months at Mars Wrigley, 50% reduction in training time, 30% higher knowledge retention at Georgia-Pacific, and scaling Delta's daily deicing assessments from 2-3 to 150+ per day.

Futurus operates a sales-led B2B go-to-market with custom quote-based pricing; no public pricing or self-service purchase options exist. Revenue streams span VR training solutions (subscription/recurring), XR Industrial platform licensing, and custom AR application development as professional services. The company is privately held with no disclosed external funding and is led by CEO and co-founder Annie Eaton, who authored "The Extended Reality Blueprint" as a thought-leadership and demand-generation asset. The company maintains a 11-50 person team headquartered at 1095 Zonolite Road, Atlanta, Georgia.

Name

Futurus LLC

Legal name

Futurus LLC

Website

https://futurus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Futurus LLC is an Atlanta-based VR/AR training company founded in 2014 that builds custom and ready-made immersive simulations for enterprise customers across manufacturing, aviation, healthcare, and consumer goods, with named clients including Delta, Walmart, Mars Wrigley, Georgia-Pacific, and JLG Industries.

Ownership category

akta.pro rank

Product category

Enterprise VR/AR Training Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)

akta.pro secondary industries

Simulation-Based Learning & Virtual Labs (EDAGAEAG), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Virtual reality training
• Augmented reality applications
• Immersive learning software
• Enterprise VR simulation
• Industrial safety training

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. VR Training Solutions: Custom and ready-made virtual reality training content sold to enterprise customers. Pricing appears to be quote-based, likely project-based or subscription depending on scope. Solutions include XR Industrial off-the-shelf safety training configurable to customer requirements.
2. XR Industrial Platform Licensing: Enterprise licensing of XR Industrial platform for organizations to deploy at scale with site-specific customization. Includes companion app and training scenario configuration tools.
3. AR Application Development: Custom AR application development for product visualization and consumer engagement. JLG AR App demonstrates capability for industrial equipment visualization, accessible in 20 languages globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Futurus develops and licenses enterprise-focused virtual reality and augmented reality software, with its flagship XR Industrial platform delivering configurable VR safety training simulations and its Companion App enabling trainers to author scenarios and monitor trainees in real time. The company also builds custom AR applications for product visualization, packaging engagement, and operational guidance for enterprise clients such as JLG Industries, Delta Air Lines, Mars Wrigley, Georgia-Pacific, and Children's Healthcare of Atlanta.

Product overview

Futurus LLC offers a portfolio of immersive virtual reality and augmented reality training solutions designed for enterprise use. The core offerings include XR Industrial, a comprehensive VR training platform for industrial workplace safety featuring a companion tablet app for trainer customization, and Immersive Training, a broader VR training solution. These core products are complemented by specialized AR applications including the Dixie Cups AR Experience for children's dental health education and the JLG AR App for industrial equipment visualization and inspection. The company also publishes The Extended Reality Blueprint, a guidance resource for enterprise XR adoption. All products are designed for enterprise training applications with integration to organizational Learning Management Systems.

Differentiator

Problem solved

Functional benefit

Products and services

• XR Industrial Comprehensive virtual reality training platform for industrial workplace safety that allows site moderators to customize training scenarios by configuring environmental layouts, dropping in hazards and pedestrians, and launching simulations. Supports real-time VR casting to moderator tablets and integrates with organizational Learning Management Systems for performance tracking.
• Immersive Training Enterprise VR training solutions offering custom and ready-made virtual reality learning experiences that turn complex or hazardous tasks into safe, hands-on practice. Designed to accelerate learning, improve retention, and reduce training costs for organizations adopting immersive simulation.
• JLG AR App Mobile augmented reality application that provides machine operators, inspectors, and technicians with on-site tools including machine visualization, accessory visualization, decal viewing, operation guidance, and machine inspection assistance. Supports over 100 machines and accessories with true-to-scale 3D models and is available in 20 languages globally.
• Dixie Cups AR Experience Augmented reality experiences triggered by scanning Dixie Cups product packaging, delivering interactive content such as space facts, monster battles, and brain teasers for children during tooth brushing routines. Built on the Blippar AR platform and used to drive consumer engagement with the Dixie Cups brand.

Quantifiable outcome

• 30x ROI within 6 months - Mars Wrigley
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators14 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Transfr: VR-based workforce training and career exploration platform serving employers and public-sector workforce programs. Comparable as a VR training platform targeting enterprise and workforce customers.
• Talespin: XR-based enterprise learning and training platform offering immersive soft-skills and operational training with authoring tools. Comparable in target market (enterprise L&D) and emphasis on measurable skill outcomes.
• STRIVR: Enterprise VR training platform focused on immersive learning for frontline workforces, with marquee customers that overlap with Futurus (including Walmart). Directly comparable in product category, customer segment, and ROI-driven sales motion.
• Interplay Learning: VR training platform for skilled trades and industrial workforce (HVAC, electrical, plumbing, manufacturing). Closely comparable to Futurus' industrial safety training use cases and customer base.
• PIXO VR: Extended reality solutions provider for enterprise and government, offering custom VR/AR training, simulation, and immersive applications. Comparable as a custom enterprise XR development shop with similar customer mix.
• Mursion: VR simulation platform for soft-skills and leadership training, combining AI-driven virtual humans with immersive practice. Comparable in enterprise L&D target market and outcomes-focused positioning.
• Immerse: Enterprise VR language and soft-skills training platform with a proprietary authoring environment for building custom scenarios. Comparable as a VR training platform with enterprise sales motion and authoring tooling.

Broad incumbents

• Cornerstone OnDemand: Large-scale enterprise learning and talent management platform with growing XR/VR content partnerships. Comparable as a broad incumbent L&D suite whose customers increasingly evaluate VR content providers like Futurus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thefuturus
• Instagraminstagram.com/thefuturus
• Xx.com/thefuturus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurus LLC