HEALTH PRODUCTS FOR YOU

What HEALTH PRODUCTS FOR YOU does

Health Products For You (HPFY) is a privately held online retailer of medical supplies and home healthcare products, founded in 2002 and headquartered in Brookfield, Connecticut. The company operates a single e-commerce storefront (www.healthproductsforyou.com) offering 50,000+ SKUs across ten core categories: wound care, urologicals, ostomy, respiratory, orthopedics, enteral feeding, daily living aids, incontinence, mastectomy, and rehabilitation/therapy. HPFY is an authorized retailer for major medical manufacturers including Medline, Smith & Nephew, ConvaTec, Coloplast, Molnlycke, and Hollister, aggregating brand-authorized supply under one platform. The product surface is enhanced with an extensive content library (buying guides, articles, expert webinars) and uses Klevu for site search functionality.

The business serves two primary customer segments. The dominant segment is direct-to-consumer individuals and caregivers purchasing medical supplies for personal or family use, supported by 24/7 phone and live chat customer service, a Reward Dollars loyalty program, and an Autoship subscription program (5% discount on recurring orders every 15 days to 3 months). The secondary segment is B2B Premier Accounts serving hospitals, clinics, surgical centers, care homes, schools, and laboratories with dedicated quote-based pricing and bulk ordering. The company has served over 1.2 million customers since inception, holds a 4.7-star Shopper Approved rating across 95,162 reviews, and is BBB accredited and SecureTrust validated.

HPFY's revenue model is primarily transactional one-time product sales at discounted retail prices, supplemented by a recurring subscription stream through Autoship. Distribution is direct via the owned e-commerce storefront with global shipping (FedEx, UPS, DHL, USPS) and phone-order support. Marketing relies on content, email, SEO, customer reviews, webinars, and an affiliate program. The company has no disclosed external funding, is independently owned, and is led by co-founders Masarrat Quaisar and Naheed Quaisar, both listed as CEO. INC 5000 recognition for five consecutive years is the principal third-party growth validation.

Name

HEALTH PRODUCTS FOR YOU

Legal name

Health Products For You

Website

https://healthproductsforyou.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Health Products For You is a privately held online retailer offering 50,000+ medical supply products across ten categories to individual patients, caregivers, and healthcare institutions via a direct-to-consumer e-commerce platform with subscription and loyalty programs.

Ownership category

akta.pro rank

Product category

Medical Supplies Retail

NAICS

Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (45611), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical supplies retail
• Online pharmacy supplies
• Home healthcare products
• Ostomy wound care
• Durable medical equipment

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. Customers purchase medical supplies, equipment, and wellness products at discounted prices.
2. AutoShip Program: Recurring subscription-style program where customers set up automatic deliveries for recurring medical supplies (every 15 days, monthly, or every 3 months) with 5% discount. Generates predictable recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Health Products For You (HPFY) is an online retailer that sells more than 50,000 medical supply products across categories such as wound care, urological, ostomy, respiratory, orthopedic, enteral feeding, incontinence, mastectomy, daily living aids, and rehabilitation. The company operates a direct-to-consumer e-commerce storefront (healthproductsforyou.com) where individuals, caregivers, and healthcare institutions can purchase supplies from major manufacturers such as Medline, Smith & Nephew, ConvaTec, Coloplast, Molnlycke, and Hollister, with autoship recurring ordering, loyalty rewards, and B2B institutional pricing programs.

Product overview

Health Products For You (HPFY) is a multi-category online medical supply retailer offering a unified e-commerce platform with over 50,000 products across wound care, urologicals, ostomy, respiratory, orthopedics, enteral feeding, daily living aids, incontinence, mastectomy, and rehabilitation categories. The core offering is a comprehensive medical supply marketplace featuring products from major manufacturers like Medline, Smith & Nephew, Molnlycke, ConvaTec, Coloplast, and Hollister. The platform is enhanced by value-added services including an Autoship Program for recurring orders with 5% discounts, a Reward Dollars loyalty program, and B2B Premier Accounts providing bulk pricing and institutional discounts. HPFY serves both individual consumers and healthcare institutions including hospitals, clinics, and medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Wound Care Products
• Urological Products Catheters (intermittent, Foley, external, closed system), urinary drainage bags, catheter accessories, irrigation trays, urinals, bedpans, enema supplies, and erectile dysfunction products for individuals managing urological conditions.
• Ostomy Products One-piece and two-piece ostomy systems from Coloplast, ConvaTec, Hollister, Cymed, Genairex, Marlen, and Nu-Hope, including skin barriers, ostomy pouches (urostomy, colostomy, ileostomy), and ostomy accessories for ostomy patients.
• Respiratory Equipment Nebulizers, compressors, spacers, inhalers, CPAP and BiPAP systems, pulse oximeters, tracheostomy supplies, suction machines, oxygen therapy equipment, peak flow meters, and allergy relief products for patients with respiratory conditions.
• Orthopedic Supplies Ankle, back, abdomen, elbow, hand/wrist, neck, and knee supports, cervical pillows, traction devices, orthopedic cushions, casting supplies, arm/shoulder supports, hip supports, and heel/foot care products for injury recovery and orthopedic support.
• Enteral Feeding Products Feeding tubes (gastrostomy, nasogastric, jejunostomy, nasojejunal), enteral feeding bags, pumps, accessories, and nutritional supplements for patients requiring enteral nutrition.
• Daily Aids for Living Bath safety products (shower chairs, transfer benches, commode chairs, grab bars), bedroom aids, dressing/grooming aids, dining and drinking aids, kitchen aids, hearing aids, low vision aids, personal care aids, and pill organizers for individuals needing daily living assistance.
• Incontinence Products Adult diapers, briefs, pull-ups, protective underwear, pads, liners, boosters, male guards, bladder control pads, underpads (disposable and washable), overnight protection, Kegel exercisers, and perineal skin care products for incontinence management.
• Mastectomy Products Post-mastectomy bras (Amoena, ABC, Anita, Classique, Trulife, Nearly Me), breast forms, swimwear, swim forms, post-surgical bras, breast binders, turbans, head scarves, and hair wigs for breast cancer survivors.
• Rehabilitation & Therapy Supplies
• Autoship Program Recurring delivery program that lets customers schedule automatic shipments of medical supplies on a 15-day, monthly, or 3-month cadence at a 5% discount, with a 25% discount on the first autoship order.
• Reward Dollars Loyalty Program Loyalty program allowing customers to earn reward dollars on purchases that can be applied to future orders, with a dedicated Loyalty Program tier offering free returns, free shipping, and exclusive benefits.
• B2B Premier Accounts Institutional B2B program providing price quotes, volume pricing, bulk ordering, and dedicated account management for healthcare facilities, hospitals, clinics, surgical centers, schools, laboratories, and care homes.

Quantifiable outcome

• Served over 1 million customers since 2002
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Inc. Magazine (INC 5000)minorGTM or Marketing PartnerHPFY is recognized by Inc. Magazine's INC 5000 list as one of America's fastest-growing companies. This recognition is a marketing credential that validates the company's growth trajectory and credibility as a leading online medical supply retailer.
• Better Business BureauminorOthersHPFY is BBB accredited, providing third-party verification of business credibility, ethical practices, and customer satisfaction standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allegro Medical: Online retailer of medical supplies and home healthcare products serving individual patients and caregivers with categories like ostomy, incontinence, wound care, and DME. Highly comparable to HPFY in product breadth, customer base, and DTC e-commerce motion.
• Vitality Medical: Online medical supply retailer offering wound care, ostomy, incontinence, urologicals, and respiratory products direct to consumers and institutions. Closely mirrors HPFY's catalog, recurring-ship offerings, and broad authorized-reseller positioning.
• 1-800-Medical (1800Medical): Online and phone-order medical supply retailer specializing in incontinence, urological, ostomy, and wound care products. Comparable to HPFY in D2C e-commerce model, customer service-led sales, and category mix.
• Mountainside Medical Equipment: Online retailer of medical supplies and durable medical equipment serving consumers and institutions with ostomy, wound care, respiratory, and mobility products. Direct competitor to HPFY across core SKUs and customer segments.
• Express Medical Supplies: Online medical supply retailer focused on incontinence, urological, ostomy, and wound care with B2B and DTC channels. Comparable to HPFY in category depth and recurring-ship customer use cases.
• Save Rite Medical: Discount online medical supply retailer offering wound care, ostomy, incontinence, and respiratory products to individual consumers. Directly competes with HPFY on price-led positioning and authorized-reseller catalog.

Emerging players

• Medicaleshop: Online medical supply retailer with strong European presence expanding into U.S. home medical categories including incontinence and ostomy. Overlaps HPFY's catalog and DTC motion with international reach.
• Amazon Pharmacy: Amazon's pharmacy and healthcare storefront expanding into OTC health, DME, and home medical supplies. Represents a scaled, well-capitalized entrant competing with HPFY on selection, price, and Prime delivery economics.

Broad incumbents

• McKesson Medical-Surgical: One of the largest medical-surgical distributors serving hospitals, clinics, and home-health providers with extensive DME and consumables portfolio. Overlaps HPFY's institutional supply categories at much greater scale.
• Medline Industries: Major manufacturer and distributor of medical supplies across wound care, incontinence, urologicals, and DME with both B2B and DTC channels. Directly comparable to HPFY's product categories, with both upstream brand and downstream distribution presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hpfy
• Facebookfacebook.com/HealthProductsForYou
• LinkedInlinkedin.com/company/healthproductsforyou

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEALTH PRODUCTS FOR YOU