Memo

What Memo does

Memo (legal entity Memorandum Inc.) is a B2B SaaS data platform that provides article-level readership data for earned media coverage, sourced directly from publisher partnerships rather than from proxy metrics such as impressions, mentions, or social engagement. Founded in 2018 by Eddie Kim and headquartered in New York with a remote-first operating model, Memo ingests per-article unique-visitor telemetry from its publisher partners and layers on proprietary analytics — including benchmarking against publisher baselines, Memo Readership Value (MRV) for advertising-equivalency calculation, AI-powered sentiment analysis claiming over 90% accuracy, and Predictive Readership that forecasts performance across thousands of additional publications. The platform is sold as a subscription to enterprise communications and PR teams, complemented by on-demand Flash Reports and Insights Reports delivered by an in-house analytics team.

The company serves Fortune 500 brand communications departments, PR agencies, publishers, and C-suite executives (CCOs, communications leaders) at named clients including Walmart, Google, Samsung, TaylorMade, MLB, PayPal, Keurig Dr Pepper, AT&T, T-Mobile, and Tesla. Distribution is entirely direct via a sales-led motion with demo-driven conversion, supported by a content-led demand generation engine built on annual research reports, a weekly newsletter, and thought leadership in industry outlets. Pricing is quote-based and annually billed, with no public tiers.

On March 26, 2026, Memo was acquired by Signal AI in an all-cash transaction, integrating its readership dataset into Signal AI's AI-driven reputation and risk intelligence platform, which serves more than 800 global Fortune 500 customers. Prior to the exit, Memo was a venture-backed private company with investors including Flex Capital, Founder Collective, Susa Ventures, MHS Capital, and angels Jonah Goodhard (Moat founder) and Matt Minoff (former Chief Digital Officer of Meredith).

Name

Memo

Legal name

Memorandum Inc.

Website

https://memo.co

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Memo is a B2B SaaS platform that provides article-level readership data direct from publishers to Fortune 500 PR and communications teams, enabling them to measure the true impact of earned media and quantify PR ROI.

Ownership category

akta.pro rank

Product category

PR & Communications Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Data Storytelling & Collaborative Analytics (HDAEAMAJ)

Keywords

• PR measurement analytics
• Earned media intelligence
• Article-level readership data
• Communications analytics platform
• Publisher readership tracking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription Platform: B2B SaaS subscription model providing access to Memo platform, readership data dashboard, and analytics tools. Pricing based on scope of coverage, features, and organizational size. Platform access provided via hosted service with authorized user accounts.
2. Custom Insights Reports: On-demand custom reporting services where Memo's Insights team provides bespoke analysis on specific topics, crises, or strategic questions. Delivered as premium add-on service for enterprise customers.
3. Publisher Data Licensing: Licensing agreements with publishers to access and aggregate readership data. Publishers grant Memo license to make Content Data available on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Memo is a B2B SaaS platform that delivers article-level readership data sourced directly from publishers, allowing PR and communications teams to measure the real traffic earned media drives, benchmark coverage, and calculate PR ROI. The platform combines unique visitor metrics, AI-powered sentiment and topic classification, predictive readership analytics, a Memo Readership Value (MRV) advertising-equivalency metric, and a readership-powered reporter database. Custom Insights and Flash Reports from Memo's in-house analytics team supplement the self-serve platform.

Product overview

Memo is a B2B SaaS platform providing article-level readership data for PR measurement. The core Memo Platform is the central product, augmented by five integrated modules: Readership (article-level traffic data), Benchmarking (publisher performance comparison), Reporter Intelligence (readership-powered reporter database), Memo Readership Value (MRV for advertising equivalency calculation), and Flash Reports (on-demand custom reports). Insights Reports provides custom analyst support. The platform serves both brands and publishers, with the State of Media & Readership Report serving as annual industry research.

Differentiator

Problem solved

Functional benefit

Products and services

• Memo Platform The primary SaaS platform providing article-level readership data direct from publishers. Enables PR and communications teams to measure real impact of earned media coverage by tracking unique visitors to articles.
• Reporter Intelligence The only readership-driven reporter database that reveals top-read topics and articles for reporters alongside contact information, enabling data-backed media list building and pitching.
• Flash Reports On-demand custom readership reports delivered around customer-chosen topics or news cycles, providing quick summaries of top-read publishers and articles for time-sensitive analysis.
• Insights Reports Custom on-demand reporting service where Memo's analytics team answers specific PR measurement and strategy questions using readership data, delivered as a premium add-on for enterprise customers.

Quantifiable outcome

• Correlation between social engagement and actual readership is only 0.17 - social media metrics are not indicative of true readership
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Signal AIcoreStrategic or Co-development Partner · 26 March 2026Signal AI, a global AI-driven reputation and risk intelligence company, acquired Memo on March 26, 2026. The acquisition integrates Memo's unique article-level readership metrics with Signal AI's existing platform that monitors coverage across traditional media, social media, podcasts, and regulatory filings. This marks the first time real publisher readership data has been integrated into an AI-powered reputation intelligence platform.
• Publisher PartnerscoreStrategic or Co-development PartnerPublishers grant Memo license to make Content Data available on the Application. Publishers own and retain sole and exclusive title to Intellectual Property Rights of their Content Data. These partnerships are fundamental to Memo's data offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muck Rack: PR software platform offering a journalist database, media monitoring, and reporting for comms teams. Directly competes with Memo's Reporter Intelligence and measurement suite for the same buyer personas (PR leaders and comms teams at brands and agencies).
• Meltwater: Global media intelligence SaaS for PR and communications teams, providing media monitoring, analytics, and influencer tools. Competes head-on with Memo's PR measurement and benchmarking capabilities at enterprise scale.
• Cision: Long-standing incumbent in PR software and earned media distribution (PR Newswire). Provides monitoring, measurement, and outreach tools directly comparable to Memo's comms measurement offerings.
• Signal AI: AI-driven reputation and risk intelligence platform that acquired Memo in March 2026. The combined platform now offers Memo's article-level readership metrics alongside Signal AI's coverage across traditional, social, podcast, and regulatory sources.
• Notified: PR and IR communications platform (including PR Newswire and GlobeNewswire) offering earned media measurement, monitoring, and analytics. Directly comparable to Memo's enterprise measurement proposition for comms and IR teams.
• Critical Mention: Media monitoring and PR measurement platform providing broadcast, online, and social media tracking. Competes with Memo for PR and comms teams that need quantitative earned-media performance data.

Broad incumbents

• Brandwatch: Enterprise consumer intelligence platform spanning social listening, market research, and broader analytics. Overlaps with Memo's media measurement from a different starting point (social-first) but increasingly converges on comms measurement.

Emerging players

• CoverageBook: PR reporting and analytics tool focused on coverage reports, media value, and client-ready deliverables for PR agencies and comms teams. Adjacent in scope (PR reporting and ROI) but lighter on article-level readership than Memo.
• Propel (by Mynewsdesk): PR and communications platform offering media monitoring, distribution, and analytics. Smaller and more regional than Memo but addresses the same PR measurement pain points for mid-market comms teams.
• Carma (by Access Intelligence): Global media intelligence firm providing media monitoring, measurement, and PR evaluation services. Comparable in offering PR measurement and benchmarking, with a hybrid SaaS + agency model overlapping Memo's Insights Reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/memoinsights
• LinkedInlinkedin.com/company/memoinsights
• Facebookfacebook.com/memoinsights

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memo