PossibleNOW

What PossibleNOW does

PossibleNOW is a US-based, privately held enterprise compliance software company founded in 2000 and headquartered in Duluth, Georgia. It provides preference management and Do Not Contact compliance solutions that help B2B and B2C marketers personalize multi-channel communications while adhering to TCPA, DNC, GDPR, CCPA, CMS, CAN-SPAM, and CASL regulations. The platform is built on two core products: DNCSolution, an API-first compliance engine that performs real-time and bulk scrubbing against federal, state, international, and internal DNC registries, the Reassigned Numbers Database, and a known-litigator database; and MyPreferences, a centralized consent and preference management platform with configurable express-written-consent capture, multilingual support, one-click revocation, and auditable consent history. Supporting modules include RegInfoHub (real-time regulatory intelligence), DNC Managed Services, Litigation Support Services, Marketing Data Services, and CPM Strategic Consulting and Implementation, all backed by SOC 2 Type II infrastructure and a 100% compliance guarantee on DNCSolution.

The company serves more than 700 customers spanning enterprise brands and SMBs across financial services, insurance, home services, BPOs, Medicare/Medicaid TPMOs, and emerging AI-agent deployers. Distribution combines direct enterprise sales, an inside-sales motion with dedicated support lines and self-service login portals (DNCSolution, MyPreferences, RegInfoHub), and ecosystem partnerships with Salesforce (DNCSolution for Salesforce and Salesforce Agentforce 360), Microsoft (MCP services for Microsoft Copilot), Oracle Eloqua, and Microsoft Dynamics. Strategic consulting, implementation services, and managed DNC list updates (Federal DNC Registry by 8 AM ET, state lists within 24 hours) round out the revenue mix.

The revenue model is overwhelmingly subscription-based and recurring, with quote-based annual or multi-year pricing tied to call volume and feature tier, supplemented by managed services, professional services, and data monetization. Recurring 2025-2026 activity included acquisition of the FDCPA Case Listing Service in December 2025, the DNCSolution 3.0 platform upgrade in February 2026, and the DNCSolution for Salesforce product and Headless360 MCP-served AI-agent compliance layer through mid-2026, indicating a deliberate pivot from traditional compliance scrubbing into the agentic AI compliance stack.

Name

PossibleNOW

Legal name

PossibleNOW, Inc.

Website

https://possiblenow.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

PossibleNOW provides enterprise TCPA/DNC compliance and consent preference management software, serving 700+ B2B and B2C brands with its API-first DNCSolution scrubbing platform, MyPreferences consent platform, and AI-agent compliance capabilities via Salesforce and Microsoft integrations.

Ownership category

akta.pro rank

Product category

Marketing Compliance Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Privacy Governance & Consent Management (HDADAIAI)

akta.pro secondary industry

Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG)

Keywords

• TCPA compliance software
• Do Not Call solutions
• Consent management platform
• Preference management
• Marketing compliance software

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DNCSolution Subscription: Annual or multi-year subscription for Do Not Call compliance solutions including scrubbing services, regulatory database access, and compliance management tools. Pricing based on call volume and feature tiers.
2. MyPreferences Platform: Subscription-based consent and preference management platform with configurable modules for consent collection, preference management, and customer insights.
3. DNC Managed Services: Outsourced DNC list management including daily updates to Federal DNC Registry (available by 8 AM Eastern Time), state list updates within 24 hours, data validation, de-duplication, formatting, and secure delivery via FTP.
4. Professional Services and Strategic Consulting: Expert consulting team providing comprehensive approach to consents, preferences, and insights strategy including implementation services, domain expertise, and regulatory compliance guidance.
5. Marketing Data Services: Compliant data services enhancing customer data including telecommunications contact data, real-time wireless activity, and demographic insights for validation, appending, and augmentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

PossibleNOW provides enterprise marketing compliance software that automates TCPA, DNC, and consumer consent compliance across voice, text, email, and mail channels. Its two main platforms are DNCSolution (multi-channel Do Not Contact scrubbing with real-time and bulk API checks, RND and litigator list access, and EBR exemption management) and MyPreferences (centralized consent and preference management with multilingual support and auditable history), supported by the RegInfoHub regulatory intelligence product and managed, litigation support, and strategic consulting services.

Product overview

PossibleNOW is an enterprise marketing compliance company offering a platform-plus-modules architecture centered on two core product families: DNCSolution and MyPreferences. DNCSolution is a multi-channel Do Not Contact compliance platform addressing TCPA, CAN-SPAM, and CASL regulations through API-first architecture supporting real-time and bulk scrubbing across calls, texts, email, and mail, featuring Reassigned Numbers Database protection, litigator list access, and Salesforce integration. MyPreferences is a centralized consent and preference management platform enabling collection, centralization, and distribution of customer communication consent across the enterprise. The portfolio includes specialized sub-products for Do Not Call (B2B and International), Do Not Text, Medicare/Medicaid consent, zero-party data, and preference management, plus add-on modules for RegInfoHub regulatory intelligence and DNC Managed Services. Supporting services include strategic consulting, implementation services, marketing data services, and litigation support. The company backs its DNCSolution with a 100% compliance guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• DNCSolution: Do Not Contact and TCPA compliance enforcement solution for automated scrubbing against federal, state, and internal DNC registries.
• MyPreferences
• RegInfoHub
• DNCSolution 3.0

Products and services

• DNCSolution Multi-channel Do Not Contact compliance platform addressing TCPA, CAN-SPAM, and CASL regulations; automates scrubbing against federal, state, wireless, and internal registries for calls, texts, email, and mail with real-time and bulk scrubbing via API-first architecture, built-in Reassigned Numbers Database protection, litigator list access, centralized EBR management, and detailed audit trails, backed by a 100% compliance guarantee.
• MyPreferences Centralized consent and preference management platform enabling organizations to collect, centralize, and distribute customer communication consent and preferences across the enterprise; provides real-time consent management across channels with configurable express written consent collection, multi-lingual capabilities, one-click revocation, and full auditable history.
• RegInfoHub Real-time regulatory intelligence tool providing continuously updated guidance covering federal and state requirements for calling, texting, email, and fax with customizable views by topic and jurisdiction.
• DNC Managed Services Outsourced DNC compliance management including list compilation, validation, and ongoing maintenance with warranted data accuracy across every licensed registry. Services include DNCAudit for post-call data evaluation, DNCDirector for reclaiming callable numbers, and Mobile Scoring for risk assessment.
• Litigation Support Services Expert research and support services to assist with regulatory investigations and compliance challenges, helping clients back up compliance efforts with documentation and defense support, augmented by the FDCPA Case Listing Service.
• Marketing Data Services Compliant data services enhancing customer data for improved engagement including telecommunications contact data, real-time wireless activity, and rich demographic insights for data validation, appending, and augmentation.
• CPM Strategic Consulting Expert consulting team providing a comprehensive approach to consents, preferences, and insights strategy, providing competitive advantage that transforms customer experience for maximum adoption, increasing customer retention and lifetime value.
• CPM Implementation Professional services experts with experience navigating complex global enterprises, regulations, and technology; operationalizes consent and preference management strategy working alongside client teams for world-class implementation.

Quantifiable outcome

• 6.2% of phone numbers scrubbed against the RND have changed owners, demonstrating significant risk reduction from reassigned number checking
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• CallMinercoreStrategic or Co-development Partner · 24 June 2026Strategic partnership to embed compliance guardrails directly into automated customer interactions. Combines CallMiner's CX automation platform with PossibleNOW's DNCSolution for regulatory compliance. Addresses enterprise concerns about AI exposing companies to security and compliance risks, enabling organizations to scale automation while preventing regulatory violations.
• MicrosoftcoreTechnology or Integration · 15 June 2026DNCSolution for Salesforce's Headless360 exposes Do Not Contact compliance capabilities as discoverable MCP services for AI agents including Microsoft Copilot. AI agents can access compliance verification in real-time across platforms, evaluating federal/state DNC registries, known-litigator lists, wireless identification, and calling-hour restrictions.
• SalesforcecoreTechnology or Integration · 15 June 2026DNCSolution for Salesforce's Headless360 MCP services integration with Salesforce Agentforce. Enables AI agents to perform real-time compliance verification ensuring every customer interaction adheres to Do Not Contact regulations.
• ConvosocoreStrategic or Co-development Partner · 25 March 2026Strategic partnership combining compliance governance with AI-powered outbound engagement solutions. PossibleNOW extends DNC management and TCPA compliance capabilities to Convoso's outbound-focused clients. Convoso brings contact center technology to PossibleNOW's compliance-driven customers through reciprocal referral model. Targets organizations in insurance, financial services, home services, and BPO environments.
• SalesforcecoreTechnology or Integration · 13 January 2026DNCSolution for Salesforce is a first-of-its-kind Do Not Contact and TCPA compliance enforcement solution integrated across the Salesforce Agentforce 360 platform. Automates real-time compliance checks against Federal, State, and Internal DNC lists including protection against professional TCPA litigators, operating within the Salesforce security and governance model.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ZoomInfo: ZoomInfo provides B2B contact and compliance data, including some DNC and consent features, that overlap with PossibleNOW's marketing data services and B2B DNC offerings for sales and marketing operations teams.
• Oracle Unity / Responsys: Oracle offers consent and preference capabilities inside its Oracle Unity CDP and Responsys marketing platform. It competes with PossibleNOW for compliance-conscious enterprises that prefer to standardize on a single vendor stack.
• Salesforce Privacy Center / Data Cloud: Salesforce ships native consent, preference, and compliance capabilities through its Marketing Cloud, Data Cloud, and Agentforce 360 platforms. While PossibleNOW integrates deeply with Salesforce, Salesforce could also compete as an in-platform alternative for some compliance use cases.
• OneTrust: OneTrust is the largest dedicated privacy, consent, and governance platform serving enterprise customers across GDPR, CCPA, and TCPA. While its scope is broader than PossibleNOW's TCPA-centric offering, it competes head-on in consent management and preference management deals.

Others

• LiveRamp: LiveRamp is a data connectivity platform with consent and identity-resolution capabilities. It is not a direct DNC/TCPA competitor but competes for enterprise consent, preference, and zero-party data budgets adjacent to PossibleNOW's MyPreferences portfolio.
• Prove (formerly TeleSign): Prove provides phone number intelligence and identity verification, including reassigned number detection, that complements and partially overlaps with PossibleNOW's Reassigned Numbers Database and mobile confidence scoring capabilities.

Direct peers

• Contact Center Compliance (CCC): CCC provides DNC scrubbing, TCPA compliance, and call center compliance services for outbound operations. It overlaps with PossibleNOW's DNCSolution, DNC Managed Services, and Litigator List offerings across BPO and contact center customers.
• DNC.com (by Customerlink): DNC.com is a focused DNC compliance service that scrubs against federal, state, and wireless Do Not Call lists. It competes with PossibleNOW in the SMB and mid-market segment for DNC scrubbing, although PossibleNOW has broader product breadth.
• TrustArc: TrustArc offers a privacy management platform covering consent, preference, and regulatory compliance. It competes directly with PossibleNOW's MyPreferences and zero-party data modules for enterprise buyers seeking omnibus privacy compliance.
• ActiveProspect: ActiveProspect provides TCPA-compliant consent and contact solutions, including its TrustedForm and LeadConduit products, directly competing with PossibleNOW's DNCSolution and MyPreferences for outbound marketing compliance buyers in insurance, financial services, and home services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/possiblenow
• YouTubeyoutube.com/user/PossibleNOW1/videos
• Facebookfacebook.com/possiblenowinc
• LinkedInlinkedin.com/company/possiblenow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PossibleNOW