Missive
- Company typePrivate
- Founded2015
- HeadquartersQuebec, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Missive firmographics
Firmographics- Name
- Missive
- Legal name
- Heliom inc.
- Website
- https://missiveapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Missive industry classification
Industry- Product category
- Team Collaboration Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Team Messaging (BPAMACAB)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Missive is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Missive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription (SaaS): Missive operates as a subscription-based SaaS platform with multiple subscription tiers (Starter, Productive, Business) offering different feature sets. The platform provides a free trial for new users and charges subscription fees on a monthly or annual billing cycle. The terms page references subscription fees, subscription plans, and add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic team collaboration features |
| Subscription | Monthly | Productive Plan - Enhanced automation and workflow features |
| Subscription | Annual | Business Plan - Full feature access including advanced controls |
| Subscription | Monthly | Add-ons |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Missive product offering
Product offeringCore offering
Missive is a subscription-based SaaS platform that turns email into a collaborative workspace for teams. It provides shared inboxes, internal chat embedded inside email threads, task assignment derived from emails, a rules-based automation engine, and an AI assistant that connects to external tools (Stripe, CRM) through the Model Context Protocol (MCP). The product is sold as tiered subscriptions (Starter, Productive, Business) with optional add-ons and is available across web, Mac, Windows, iOS, and Android.
Product overview
Missive is a unified team email collaboration platform that combines shared inboxes, internal chat, task management, and AI assistance into a single product. The core offering centers on the Missive platform itself, which provides team inboxes for collaborative email management, integrated internal chat functionality, tasks management for turning emails into trackable work, and an AI assistant that leverages MCP (Model Context Protocol) to gather context from external tools like Stripe and CRMs. Supporting capabilities include a Rules Engine for inbox automation, Canned Responses for templated communications, Calendar integration, Analytics for performance tracking, and Guest Access for external collaboration. For developers, Missive offers a REST API, Webhooks for event-driven integrations, and Custom Channels for connecting additional communication sources. Enterprise features include SAML/SSO authentication. The platform positions itself as an alternative to fragmented tool stacks, allowing teams to replace separate email, chat, and project management tools with a single integrated solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Missive (Team Inbox Platform) Subscription-based team email collaboration platform combining shared inboxes, internal chat, task management, rules-based automation, and AI assistance, sold as tiered plans (Starter, Productive, Business) with add-ons for teams of all sizes across SMB and enterprise segments.
- Missive AI Assistant AI-powered assistant that drafts, proofreads, translates, and responds to emails by gathering context from connected tools such as Stripe and CRM systems through MCP, available as part of the Missive platform.
- Missive REST API Developer-facing REST API enabling programmatic creation and sending of drafts, contact synchronization, conversation enrichment from external systems (GitHub, Stripe, Heroku, custom servers), and automation of Missive workflows.
- Missive Webhooks HTTP POST notification system that delivers Missive events (incoming emails, label changes, etc.) to external endpoints, enabling event-driven integrations and automated workflows.
- Missive Custom Channels Integration capability that allows developers to connect any communication channel or message source (live chat, SMS providers, WhatsApp, ticketing systems, or custom platforms) into the unified Missive inbox.
Quantifiable outcome
- Teams report eliminating unnecessary meetings due to improved internal communication visibility
- +2 more outcomes
Companies that use Missive
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles2 records
Missive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
Missive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZapiercoreZapier integration enables automation between Missive and thousands of other applications. Used by customers like Canary Ride to automatically drop booking notes from reservation engines into Missive inboxes, eliminating manual data entry.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Missive competitors and assessment
Company assessmentDirect peers
- Front: Front is a leading team email collaboration platform offering shared inboxes, internal comments, and workflow automation. It is the closest direct competitor to Missive, with overlapping target customers (SMB and mid-market teams) and similar shared inbox architecture.
- Hiver: Hiver provides shared inbox and email collaboration tools layered on Gmail, serving customer support and sales teams. It directly competes with Missive in the Gmail-centric shared inbox category with similar team collaboration features.
- Gmelius: Gmelius converts Gmail into a collaborative workspace with shared inboxes, kanban boards, and automation. It competes directly with Missive for Gmail-based teams seeking inbox collaboration features without leaving their existing email client.
- Help Scout: Help Scout is a customer communication platform with shared mailboxes and collaboration features for support teams. It overlaps with Missive's customer support use case and shared inbox functionality, particularly for SMB support teams.
- Helpwise: Helpwise offers a shared inbox platform supporting email, SMS, WhatsApp, and live chat for team collaboration. It competes directly with Missive in the unified team inbox category, particularly for customer support and sales use cases.
- Shortwave: Shortwave is an AI-powered email client focused on productivity and inbox management for individual professionals. It is a more direct competitor to Missive's AI Assistant angle and increasingly overlapping in team-oriented AI email features.
- Superhuman: Superhuman is a premium email client with AI features targeting professionals and teams. It competes with Missive for productivity-focused email users, though it historically focused on individual use rather than team shared inboxes.
- Spark: Spark is a cross-platform email client with team collaboration features including shared inboxes and comments. It directly competes with Missive in multi-platform email and team collaboration, particularly on Apple ecosystems.
Broad incumbents
- Google Workspace: Google Workspace (Gmail) is the underlying email platform for most of Missive's customers. While not a direct competitor on collaboration, Google expanding native shared inbox and delegation features in Gmail represents a structural incumbent threat to Missive's value proposition.
- Microsoft 365 (Outlook): Microsoft Outlook and the broader Microsoft 365 suite is the enterprise-standard email platform. As Microsoft adds collaborative and AI features (Copilot), it represents a broad incumbent threat that can absorb functionality similar to Missive within existing enterprise deployments.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Missive social profiles
Digital presenceMissive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Missive leadership team
Management profileNumber of profiles
Profiles3 records
Missive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Missive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Missive
What does Missive do?
Missive is a subscription-based SaaS platform that turns email into a collaborative workspace for teams. It provides shared inboxes, internal chat embedded inside email threads, task assignment derived from emails, a rules-based automation engine, and an AI assistant that connects to external tools (Stripe, CRM) through the Model Context Protocol (MCP). The product is sold as tiered subscriptions (Starter, Productive, Business) with optional add-ons and is available across web, Mac, Windows, iOS, and Android.
Is Missive a public or private company?
Missive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Missive founded?
Missive was founded in 2015. It employs 1 to 10 people.
Where is Missive based?
Missive is headquartered in Quebec, Canada, in the North America region.
How does Missive make money?
One revenue line is on record: software Subscription (SaaS).
Who are Missive's main competitors?
Direct peers on record are Front, Hiver, Gmelius, Help Scout, Helpwise, Shortwave, Superhuman and Spark. Broad incumbents are Google Workspace and Microsoft 365 (Outlook).
Does Missive have an API?
Yes. Missive provides a REST API that enables developers to enrich Missive conversations with content from external services (e.g., commits from GitHub, transactions from Stripe, exceptions from Rollbar, events from custom servers). The API supports automating tasks including creation and sending of drafts, synchronization of contacts, and more. Additional developer tools include UI/iFrame integrations for custom panels and data display, webhooks for receiving notifications about Missive events (incoming emails, label changes, etc.) as HTTP POST requests, and custom channels for integrating any communication channel or message source (live chat, SMS, ticketing systems). MCP (Model Context Protocol) is available for connecting external tools like Stripe or CRM systems to the AI assistant. Developer documentation is at missiveapp.com/docs/developers.
What industry is Missive in?
Missive's product category is Team Collaboration Software. Its primary akta.pro industry code is BPAMACAB, Enterprise/Team Messaging, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 54151 and its SIC code is 7372.