Vet2Pet

What Vet2Pet does

Vet2Pet is a client engagement and communication platform designed for veterinary practices, clinics, and animal hospitals. The product enables veterinarians to communicate more efficiently with pet owners, manage client interactions digitally, and build stronger practice-to-client relationships through mobile and digital tools. The platform is positioned as the engagement layer of the broader Vetsource pet healthcare suite, alongside Prescription Management (centralized medication workflow and compliance) and Data Services (analytics and benchmarking drawn from over 6,000 veterinary practices).

Vet2Pet operates as a sub-brand under Vetsource, which holds the legal entity and brand identity; Vet2Pet specifically delivers the client-facing communications and engagement tooling. The technology is described as a digital client engagement platform with an emphasis on ease of use and implementation, integrated with Vetsource's prescription management and home delivery services. The architecture spans a B2B practice-facing application and a separate pet owner portal (portal.securevetsource.com) used for prescription refills, order tracking, payment updates, and veterinarian lookup.

The company sells to veterinary practices on a subscription/recurring revenue model through an enterprise field sales motion (Request Info and Schedule a demo CTAs), with marketing activity spanning educational content, social media, and industry data email reports. It was founded in 2013, is headquartered in Portland, Oregon (per firmographic data), and operates with 11-50 employees. Founder and CEO Stacee Santi leads the company. The platform holds LegitScript approval for online pharmacy and healthcare compliance, supporting its participation in regulated prescription distribution.

Name

Vet2Pet

Legal name

Vetsource

Website

https://vet2pet.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vet2Pet is a client engagement and communication platform for veterinary practices, enabling veterinarians to communicate with pet owners and manage client interactions digitally. It operates as the engagement layer within the broader Vetsource pet healthcare ecosystem, sold to clinics via subscription-based B2B field sales.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Veterinary Services (541940)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

akta.pro secondary industries

Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

Keywords

• Veterinary client engagement
• Veterinary practice software
• Pet healthcare platform
• Veterinary communication tools
• Veterinary prescription management

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Client Engagement Solution: Vet2Pet is offered as a client engagement solution to veterinary practices, enabling them to streamline communication, build relationships, and strengthen client connections. The platform likely operates on a subscription model for veterinary practices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vet2Pet is a client engagement and communication platform offered to veterinary practices that enables veterinarians to communicate more efficiently with pet owners, build stronger relationships, and manage client interactions through mobile and digital tools. As a product within the Vetsource ecosystem, it works alongside Prescription Management and Data Services to streamline veterinary operations and strengthen the client-practice relationship.

Product overview

Vetsource offers a unified veterinary healthcare platform with three integrated solutions: Prescription Management serves as the core product for medication workflow and compliance; Client Engagement, powered by Vet2Pet, enables practices to build stronger client relationships through mobile and digital communication tools; and Data Services provides analytics and benchmarking capabilities to help practices make data-driven decisions. These products work together to streamline veterinary operations, drive revenue, and strengthen the client-practice relationship.

Differentiator

Problem solved

Functional benefit

Brands

• Vet2Pet: Client engagement platform for veterinary practices - enables building stronger relationships and communicating more efficiently with pet owners

Products and services

• Vet2Pet (Client Engagement) Client engagement platform that enables veterinary practices to build stronger relationships and communicate more efficiently with their clients (pet owners) through mobile and digital tools.
• Prescription Management Centralized prescription management solution that improves veterinary workflow efficiency, drives revenue, and increases medication compliance by bringing prescription management into one platform for veterinary practices.
• Data Services Analytics and benchmarking platform that enables veterinary practices to monitor performance, track industry trends, identify opportunities, and make data-driven decisions based on data from over 6,000 veterinary practices.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• University of Colorado Skaggs School of Pharmacy and Pharmaceutical SciencecoreStrategic or Co-development PartnerVetsource has partnered with the University of Colorado Skaggs School of Pharmacy and Pharmaceutical Science to host and accredit veterinary pharmacy courses. The partnership provides continuing education on topics including feline diabetes and canine pain management, enhancing professional development opportunities for veterinary pharmacists and professionals.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• AllyDVM: AllyDVM (part of PetIQ) provides client engagement, reminders, and communication tools specifically designed for veterinary practices, competing head-to-head with Vet2Pet in the practice-client engagement layer.
• PetDesk: PetDesk provides a client engagement and communication platform for veterinary practices with mobile app, reminders, two-way texting, and loyalty tools—directly competing with Vet2Pet in client-facing vet practice engagement.
• VitusVet: VitusVet offers a client communication and engagement platform for veterinary practices, including two-way texting, reminders, and digital intake—directly overlapping with Vet2Pet's core engagement functionality.

Broad incumbents

• IDEXX: IDEXX is the dominant veterinary diagnostics and software incumbent (Cornerstone, ezyVet, Pet Health Network Pro), offering broad practice management and client engagement capabilities that compete with Vet2Pet at enterprise scale.
• ezyVet: ezyVet is a cloud veterinary practice management system (PIMS) that increasingly bundles client engagement, reminders, and workflow tools, representing a broader incumbent that overlaps with Vet2Pet's engagement surface.
• AVImark: AVImark is a long-standing veterinary practice management system with embedded client communication features, representing an incumbent PIMS player whose engagement features overlap with Vet2Pet's value proposition.
• Demandforce: Demandforce (a Henry Schein One product) provides client communication, reputation, and appointment tools used by veterinary practices, competing with Vet2Pet in client messaging and engagement automation.
• Covetrus: Covetrus is a large animal-health distribution and technology platform with practice management and client engagement offerings, representing a broad incumbent across the veterinary software stack that overlaps with Vet2Pet.

Emerging players

• Digitail: Digitail is a cloud PIMS with built-in client engagement, two-way texting, and a pet owner app, representing an emerging competitor that bundles PIMS and engagement capabilities against Vet2Pet.
• PetDesk Pro / VitusVet Connect (engagement-only tools): Engagement-only bolt-ons and emerging PIMS add-ons (e.g., integrations inside AVImark, Cornerstone, or ezyVet) compete with Vet2Pet by offering similar client communication features inside broader practice management suites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Vet2PetApps
• Facebookfacebook.com/Vetsource
• LinkedInlinkedin.com/company/vetsource

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vet2Pet