Greater Goods
Greater Goods is a St. Louis-based consumer products company that designs, manufactures, and sells connected health monitoring devices, kitchen equipment, cookware, and fitness accessories through DTC e-commerce, Amazon, Target, and Bed Bath & Beyond, supported by four proprietary companion mobile apps.
- Company typePrivate
- Founded2009
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Greater Goods does
Greater Goods is a privately held product design, manufacturing, and commercialization company headquartered in St. Louis, Missouri, operating since 2009 with 51-100 employees. The company builds and sells a diversified portfolio of consumer products spanning connected health monitoring devices (smart bathroom scales with Bluetooth, Wi-Fi, and BIA-based body composition analysis, Bluetooth blood pressure monitors, baby and pet scales, thermometers, pulse oximeters, stethoscopes), kitchen equipment (digital food scales, coffee scales, gooseneck kettles, coffee grinders, sous vide precision cookers, vacuum sealers, cold press juicers), cookware (cast iron, ceramic non-stick), and fitness accessories (yoga mats, balls, blocks, resistance bands, balance discs). Its core technology layer is AppSync, a proprietary device-to-app synchronization system that connects hardware to four companion mobile applications: Weight Gurus for weight tracking, Balance Health for blood pressure, Smart Baby for infant monitoring, and Food Codes (Nourish) for nutrition.
The company operates a horizontal consumer brand strategy across health, kitchen, and fitness verticals rather than focusing on a single category. Greater Goods generates revenue primarily through hardware product sales, with a freemium model in which the companion mobile applications are free and serve as product-led growth drivers for device adoption. Distribution is multi-channel: direct-to-consumer via own e-commerce storefronts (greatergoods.com and shop.greatergoods.com), Amazon marketplace, Target and Bed Bath & Beyond physical retail, wholesale/bulk sales for business buyers, and Amazon Associates affiliate referrals. Customer segments are diversified across health-conscious consumers, home cooks, parents and caregivers, pet owners, sustainable fashion consumers, and heart health monitoring users.
The company is founder-operated with no disclosed institutional investors beyond a single 2018 funding round from Advantage Capital. It holds no known patents or trademarks in the disclosed data, has no disclosed management team in the input, and is currently managing a product recall for Digital Kitchen Scales purchased May 2023 to September 2024. Strategic positioning includes a sustainability partnership with Nike's Re-Creation program (announced January 2025) and earned-media coverage in CNET's 2026 best smart scales roundup. The company shows no disclosed AI/ML capabilities and operates in a competitive market against connected health device incumbents including Withings, Wyze, Renpho, Homedics, and Etekcity.
Greater Goods firmographics
Firmographics- Name
- Greater Goods
- Legal name
- Greater Goods
- Website
- https://greatergoods.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greater Goods is a St. Louis-based consumer products company that designs, manufactures, and sells connected health monitoring devices, kitchen equipment, cookware, and fitness accessories through DTC e-commerce, Amazon, Target, and Bed Bath & Beyond, supported by four proprietary companion mobile apps.
- Ownership category
- akta.pro rank
Greater Goods industry classification
Industry- Product category
- Consumer Health & Wellness Electronics
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
- akta.pro secondary industries
- Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), Thermometers & Temperature Monitoring (Smart Thermometers) (CRACAQAG)
Keywords
Where Greater Goods is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greater Goods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Product Sales: Sale of physical health monitoring devices (scales, blood pressure monitors, thermometers), kitchen equipment (scales, cookware, coffee makers, sous vide), and fitness products (yoga mats, balls, resistance bands)
- Mobile App Services: Free companion apps driving hardware sales; apps include Weight Gurus, Balance Health, Smart Baby, and Food Codes
- Amazon Affiliate Revenue: Participant in Amazon Services LLC Associates Program, earning fees by linking to Amazon.com and affiliated sites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Various product categories with individual pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Greater Goods product offering
Product offeringCore offering
Greater Goods designs, manufactures, and sells consumer smart health monitoring devices (bathroom scales, blood pressure monitors, thermometers, pulse oximeters, baby scales), kitchen products (kitchen scales, cookware, coffee makers), and fitness equipment. Its devices pair with proprietary companion mobile apps via Bluetooth, Wi-Fi, or cellular and integrate with Apple Health, Google Fit, Fitbit, and similar platforms through the company's AppSync technology.
Product overview
Greater Goods offers a diversified portfolio of consumer health, wellness, and kitchen products. The company provides connected health monitoring devices including smart bathroom scales (AppSync Body Composition Scale, Bluetooth Body Composition Scale, Wi-Fi Smart Scale, Premium Wi-Fi Scale), blood pressure monitors (Bluetooth Blood Pressure Monitor, All-In-One Bluetooth Blood Pressure Monitor), baby scales, pulse oximeters, thermometers, and electric toothbrushes, all designed to sync with proprietary mobile apps (Weight Gurus for weight tracking, Balance Health for blood pressure, Smart Baby for infant monitoring, and Food Codes/Nourish for nutrition). The kitchen product line includes digital food scales (Kitchen Scale, Stainless Steel Food Scale, Premium Kitchen Scale, Precision Kitchen Scale, Nutrition Facts Food Scale), coffee equipment (Premium Coffee Scale, The Morning Bloom Gooseneck Kettle, The Morning Groove Coffee Grinder), sous vide devices, vacuum sealers, and cold press juicers. Cookware offerings feature cast iron skillets, Dutch ovens, and griddles, along with ceramic SavvyCeramic non-stick cookware. Fitness products include yoga balls, mats, blocks, resistance bands, and balance discs. The ecosystem is tied together through companion mobile apps that enable users to track and monitor their health metrics over time.
Differentiator
Problem solved
Functional benefit
Companies that use Greater Goods
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Greater Goods technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greater Goods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NikeminorGreater Goods participates in Nike's Re-Creation sustainability program, which repairs old shoes into playground materials as part of Nike's Move to Zero environmental mission launched in 2019. This partnership positions Greater Goods within Nike's circular economy initiatives.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Greater Goods competitors and assessment
Company assessmentDirect peers
- Wyze: Wyze produces the Wyze Scale X, a flagship Bluetooth/Wi-Fi smart scale directly comparable to Greater Goods' Premium Wi-Fi Scale. Both companies target similar mass-market consumer segments through Amazon-first distribution with companion app ecosystems.
- Withings: Withings is the leading direct competitor in connected health devices including smart bathroom scales, blood pressure monitors, and pulse oximeters with companion app integration (Health Mate). It is the closest product-comparable peer to Greater Goods' smart scale and BP monitor lines, with similar premium positioning and clinical-grade accuracy claims.
- Renpho: Renpho is a direct competitor in the consumer smart bathroom scale and body composition segment, prominently featured alongside Greater Goods in CNET's 2026 roundup. It competes on Amazon-led distribution with comparable Bluetooth-connected scales at price-sensitive ASPs.
- HoMedics: HoMedics is a broad-incumbent competitor offering smart bathroom scales, blood pressure monitors, and other personal health devices through mass-market retail. It frequently appears in the same CNET and top-N roundups as Greater Goods, overlapping on both product category and channel strategy.
- Omron Healthcare: Omron is the dominant consumer blood pressure monitor brand and competes directly with Greater Goods' Bluetooth Blood Pressure Monitor line. It is the clinical-accuracy benchmark that any connected home BP monitor must measure against, and overlaps on distribution through Amazon and Target.
- iHealth: iHealth (iHealth Labs) produces a line of FDA-cleared smart blood pressure monitors, pulse oximeters, thermometers, and connected scales with companion apps, directly comparable to Greater Goods' connected health portfolio. It overlaps on each SKU category where Greater Goods sells medically positioned consumer devices.
- Etekcity: Etekcity is a direct peer in connected and non-connected body weight scales as well as kitchen measurement devices. Like Greater Goods, it competes heavily on Amazon with comparable Bluetooth-connected product lines and similar price points across consumer wellness categories.
Broad incumbents
- Eufy (Anker): Eufy, Anker's smart home subsidiary, has expanded into connected health and wellness devices including smart scales and home monitoring tools. It is a broad incumbent leveraging Anker's supply chain and Amazon distribution to compete in the same product categories as Greater Goods.
- Fitbit (Google): Fitbit, now under Google, is a broad incumbent in connected health and fitness wearables with deep companion-app engagement (Fitbit app). While its core focus is wrist-worn trackers, its health-data ecosystem sets the consumer expectation Greater Goods' Weight Gurus and Balance Health apps compete against.
Others
- Greater Than (sustainable apparel): Greater Than is an adjacent sustainability-focused consumer brand mentioned alongside Greater Goods in CleanHub's 2025 sustainable brands listicle. It is thematically related through the sustainable consumer products positioning Greater Goods has cultivated, though not a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greater Goods social profiles
Digital presenceGreater Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greater Goods leadership team
Management profileNumber of profiles
Greater Goods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greater Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greater Goods
What does Greater Goods do?
Greater Goods designs, manufactures, and sells consumer smart health monitoring devices (bathroom scales, blood pressure monitors, thermometers, pulse oximeters, baby scales), kitchen products (kitchen scales, cookware, coffee makers), and fitness equipment. Its devices pair with proprietary companion mobile apps via Bluetooth, Wi-Fi, or cellular and integrate with Apple Health, Google Fit, Fitbit, and similar platforms through the company's AppSync technology.
Is Greater Goods a public or private company?
Greater Goods is a private company. It is classified as unknown and is currently operating.
When was Greater Goods founded?
Greater Goods was founded in 2009. It employs 51 to 100 people.
Where is Greater Goods based?
Greater Goods is headquartered in St Louis, United States, in the North America region.
How does Greater Goods make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are mobile App Services and amazon Affiliate Revenue.
Who are Greater Goods's main competitors?
Direct peers on record are Wyze, Withings, Renpho, HoMedics, Omron Healthcare, iHealth and Etekcity. Broad incumbents are Eufy (Anker) and Fitbit (Google). Greater Than (sustainable apparel) is listed as an others.
Does Greater Goods have an API?
No public API is recorded for Greater Goods.
What industry is Greater Goods in?
Greater Goods's product category is Consumer Health & Wellness Electronics. Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers, with a secondary code of CRACAIAF, Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible). Its NAICS code is 334510 and its SIC code is 3845.