Simplifai
Simplifai is an Oslo-based AI software company founded in 2017 that provides an agentic AI platform with domain-specific AI Agents and InsuranceGPT generative AI for insurance carriers' claims processing, underwriting, and customer interaction workflows.
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Simplifai does
Simplifai is an Oslo-based AI software company founded in 2017 that builds agentic AI platforms targeted primarily at insurance carriers and, to a lesser extent, banking and financial institutions. The company's core offering is the Simplifai AI Platform, which combines a proprietary generative AI technology called InsuranceGPT with domain-specific AI Agents (Bodily Injury, Motor, Travel, and DIY) that automate claims intake, claims processing, underwriting, customer inquiry handling, fraud detection, and large loss identification. InsuranceGPT integrates third-party large language models with Simplifai's own software to condense complex case data, generate summaries, suggest responses, and supply legal knowledge to claim handlers.
Simplifai firmographics
Firmographics- Name
- Simplifai
- Legal name
- Simplifai AS
- Website
- https://simplifai.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simplifai is an Oslo-based AI software company founded in 2017 that provides an agentic AI platform with domain-specific AI Agents and InsuranceGPT generative AI for insurance carriers' claims processing, underwriting, and customer interaction workflows.
- Ownership category
- akta.pro rank
Simplifai industry classification
Industry- Product category
- Insurance AI Automation Software
- NAICS
- Other Insurance Related Activities (52429)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where Simplifai is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Simplifai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription Licenses: Subscription-based access to Simplifai's AI Platform with user accounts. Licenses are invoiced annually in advance. The company offers 3-year initial terms with renewal options. Additional user accounts and performance-enhancing services can be ordered during the subscription term.
- Professional Services: Consultancy assistance for implementation, training, integration, and customization delivered on a time and materials basis according to Simplifai's price list. Additional software development and training services are billed separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with 3-year initial term, annual invoicing, and renewal options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Simplifai product offering
Product offeringCore offering
Simplifai provides an Agentic AI platform for the insurance industry that automates claims processing, claims intake, underwriting, and customer interactions. The offering combines the Simplifai AI Platform with pre-configured AI Agents (Bodily Injury, Motor, Travel) and a customizable DIY Agent, all powered by its InsuranceGPT generative AI technology built on third-party LLMs and delivered as a cloud-based SaaS solution.
Product overview
Simplifai is an Agentic AI platform for insurers offering a platform-plus-AI-agents architecture. The core Simplifai AI Platform enables deployment of pre-configured AI Agents (Bodily Injury, Motor, Travel) or custom DIY agents, powered by InsuranceGPT generative AI technology. The platform provides solutions for Claims Intake, Claims Processing, Underwriting, and Customer Interaction, reducing operational costs, improving customer satisfaction, and providing competitive advantage. The platform is a cloud-based SaaS solution with a 99.2% service availability commitment.
Differentiator
Problem solved
Functional benefit
Brands
- InsuranceGPT: Generative AI technology platform for insurance claims processing and business automation
Products and services
- Simplifai AI Platform Enterprise-grade SaaS platform that enables insurance carriers to deploy pre-configured AI agents or build custom agents for claims processing, underwriting automation, and customer interactions. Integrates with customer systems and external partners and is delivered as a cloud-based solution hosted on Microsoft Azure.
- Bodily Injury AI Agent Pre-configured AI agent specialized in deciphering complex reports and navigating legal intricacies for bodily injury claims. Handles manual administrative tasks so claim handlers can focus on customer needs.
- Motor AI Agent Pre-configured AI agent that excels at finding missing details, applying relevant laws, and communicating with precision for motor insurance claims, handling tedious work so handlers can focus on results.
- Travel AI Agent Pre-configured AI agent for processing repetitive travel insurance claims including delays and cancellations, handling mundane tasks to enable scaling and customer satisfaction.
- DIY AI Agent Customizable AI agent that adapts to unique business needs, from automating routine tasks to handling specialized workflows, enhancing efficiency and delivering results tailored to specific requirements.
- InsuranceGPT Generative AI technology powering Simplifai's solutions, providing a unified workspace that condenses and summarizes complex data, suggests customized responses, and supplies relevant legal knowledge. Makes IT administration more cost-effective while integrating with core systems and external partners.
Quantifiable outcome
- 25x ROI achieved by Storebrand Insurance
- +4 more outcomes
Companies that use Simplifai
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles2 records
Simplifai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Simplifai partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and minor.
- The Acorn GroupmajorExpanded partnership in February 2026 to deploy AI agents across enterprise for claims processing, fraud detection, and large loss identification. Deployment supports over 400 claim handlers, with rapid training of 180+ claim handlers in just two days.
- Microsoft AzurecoreSimplifai's cloud-based AI platform is hosted on Microsoft Azure. Solutions use Azure infrastructure for hosting, with data stored at Microsoft data center locations selected by customers (EU/EEA, India, or other regions). Microsoft Ireland Operations Limited is listed as sub-processor.
- Van AmeydemajorGlobal claims and risk management company partnered with Simplifai for AI-powered claims processing. Van Ameyde's ECHO platform combined with Simplifai's InsuranceGPT. Jointly won Diamond Award at ITC DIA Amsterdam 2024. Processes 800,000 claims annually in ECHO platform.
- KeylaneminorRonald Kasteel, co-founder of Keylane and former leader of European insurance technology companies, appointed as Simplifai's Chairman of the Board in November 2025 to support expansion and growth in AI-powered insurance claims.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Simplifai competitors and assessment
Company assessmentDirect peers
- Tractable: AI company specializing in visual damage assessment for auto and property insurance claims. Directly comparable to Simplifai in applying AI agents to automate claims workflows for European and global insurers.
- Shift Technology: AI-native platform for insurance fraud detection, claims automation, and underwriting. Closely overlaps with Simplifai's agentic AI claims processing and fraud detection (e.g., Acorn Group deployment) positioning.
- Snapsheet: Cloud-based claims management and appraisal platform serving insurance carriers and fleet operators. Directly comparable to Simplifai's claim intake and handling automation for P&C and specialty insurers.
- Claim Genius: AI-powered auto damage estimation and claims workflow platform for insurers. Directly comparable to Simplifai's Motor AI Agent in automating vehicle claims assessment.
Broad incumbents
- CCC Intelligent Solutions: Large-scale software and AI platform for the auto insurance and collision repair ecosystem. Comparable to Simplifai's Motor AI Agent and AI-driven claims processing but operates as a broader, more established incumbent.
- Guidewire Software: Core insurance platform vendor (policy, billing, claims) used by many of the same insurers as Simplifai. Increasingly embedding AI capabilities into its suite, positioning it as a broader incumbent that could absorb Simplifai-style agentic features.
- Duck Creek Technologies: Core insurance software suite (policy, billing, claims) competing in the same insurer buying centers as Simplifai. Recently acquired by SAP, expanding its distribution and AI roadmap potential.
- Majesco: Insurance software platform serving P&C, life, and health insurers with policy, billing, and claims modules. Broad incumbent whose AI roadmap overlaps with Simplifai's claims automation value proposition.
- Insurity: Insurance software and analytics provider for P&C carriers, including claims administration. Overlaps with Simplifai in serving mid-market and enterprise insurance carriers with workflow automation.
Emerging players
- Akko: AI-native warranty and electronics protection insurance startup. Comparable to Simplifai as an emerging insurtech applying AI to claims and customer service workflows in specialty insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplifai social profiles
Digital presenceSimplifai compliance and trust
Trust signalCompliance4 records
Simplifai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplifai leadership team
Management profileNumber of profiles
Profiles13 records
Simplifai subsidiaries and ownership
Company hierarchySubsidiaries2 records
Simplifai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplifai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplifai
What does Simplifai do?
Simplifai provides an Agentic AI platform for the insurance industry that automates claims processing, claims intake, underwriting, and customer interactions. The offering combines the Simplifai AI Platform with pre-configured AI Agents (Bodily Injury, Motor, Travel) and a customizable DIY Agent, all powered by its InsuranceGPT generative AI technology built on third-party LLMs and delivered as a cloud-based SaaS solution.
Is Simplifai a public or private company?
Simplifai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simplifai founded?
Simplifai was founded in 2017. It employs 101 to 250 people.
Where is Simplifai based?
Simplifai is headquartered in Oslo, Norway, in the Europe region.
How does Simplifai make money?
Two revenue lines are on record. Software Subscription Licenses are the primary driver. The others are professional Services.
Who are Simplifai's main competitors?
Direct peers on record are Tractable, Shift Technology, Snapsheet and Claim Genius. Broad incumbents are CCC Intelligent Solutions, Guidewire Software, Duck Creek Technologies, Majesco and Insurity. Akko is listed as an emerging player.
Does Simplifai have an API?
No public API is recorded for Simplifai.
What industry is Simplifai in?
Simplifai's product category is Insurance AI Automation Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 52429 and its SIC code is 7372.