The Acorn Group

What The Acorn Group does

The Acorn Group is a privately held, multi-brand UK estate agency group founded in 1984, headquartered in Bromley and operating across South East London, Kent, and Medway. The group runs three residential agency brands — Acorn, Langford Russell, and John Payne — across more than 40 high street branches supported by over 400 staff, and markets every listed property through all three brands simultaneously, providing what it positions as triple exposure for vendors without multiple contracts.

The group offers a full-stack property services platform spanning residential sales and lettings, commercial property sales and lettings, Build to Rent management, estate and block management, new homes, auctions, lease extensions, conveyancing, insurance, and surveying through wholly owned subsidiary MAP Chartered Surveyors (RICS registered, 30+ years operating) and mortgage advisory through Mortgage Scout (trading as LRG Financial Services). The proprietary AcornIntel platform extends digital marketing across multiple social media channels with real-time optimisation. Underpinning the platform is an integrated CRM, a 40,000+ active buyer database, 225,000+ monthly website visitors, and an annual transaction throughput of £1.5bn of property sold across 15,000+ properties valued each year.

The business is commission-led on the sales side ("No Sale, No Fee" for residential vendors) and subscription/managed-fee led on lettings, estate management, and Build to Rent operations. Residential consumers (buyers, sellers, tenants, landlords) are the primary customer base, supplemented by a smaller commercial and institutional Build to Rent clientele. The group holds Propertymark membership, The Property Ombudsman registration, Client Money Protection certification, and operates under FCA regulation via its mortgage advisory arm.

Name

The Acorn Group

Legal name

Acorn Limited

Website

https://acorngroup.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

The Acorn Group is a privately held UK estate agency operating three residential brands (Acorn, Langford Russell, John Payne) across 40+ high street branches in South East London, Kent, and Medway, serving residential buyers, sellers, landlords, and tenants alongside commercial, Build to Rent, surveying, and mortgage services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential property sales
• Estate agency services
• Property lettings management
• Commercial property services
• Mortgage advisory services

Headquarters

HQ city

Bromley

HQ country

United Kingdom

HQ region

Europe

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: Commission-based residential property sales with 'No Sale, No Fee' policy. Estate agency commission on successful property transactions.
2. Residential Lettings: Letting and management services for landlords including tenant finding, rent collection, and property management.
3. Commercial Property Sales & Lettings: Commercial and investment property sales, lettings, and professional services including corporate asset services, planning management, and asset & equity management.
4. Build to Rent Management: Complete property management solutions for Build to Rent developments including tenant services and portfolio management.
5. Estate & Block Management: Block and estate management services including service charge administration, maintenance programmes, and lease compliance.
6. Financial Services & Mortgage Advice: Mortgage advice and financial services through Mortgage Scout (LRG Financial Services), providing access to over 12,000 mortgages across UK lenders.
7. Surveying Services: RICS registered surveying services through MAP Chartered Surveyors including valuations, building surveys, and specialist survey reports.
8. Conveyancing Services: Property conveyancing services facilitating transaction completion.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

The Acorn Group is a multi-brand estate agency providing residential property sales, lettings and management services through 40+ high street branches across South East London, Kent and Medway, operating under three brands (Acorn, Langford Russell, John Payne). The group supplements its core estate agency with commercial property services, Build to Rent management, chartered surveying (MAP), mortgage advice (Mortgage Scout), conveyancing, estate and block management, auctions and lease extensions. Properties are marketed simultaneously through all three brands and across leading portals, supported by the proprietary AcornIntel digital marketing system.

Product overview

The Acorn Group is a multi-brand estate agency operating as a unified platform with three residential sub-brands (Acorn, Langford Russell, and John Payne) supported by specialized add-on services. The core offering is residential property sales and lettings across South East London and Kent, supplemented by dedicated divisions for commercial property (Acorn Commercial), new homes, Build to Rent, estate management, financial services (via Mortgage Scout), chartered surveying (via MAP), and digital marketing (AcornIntel). The group operates through 40+ high street offices and markets properties across multiple portals including Rightmove and OnTheMarket, with proprietary technology for cross-channel property promotion. Additional services include auctions, conveyancing, lease extensions, insurance, and rent protection.

Differentiator

Problem solved

Functional benefit

Brands

• MAP Chartered Surveyors: RICS registered, quality assured chartered surveying service providing valuations, building surveys, and specialist surveying services for residential properties. Part of The Acorn Group for over 30 years.
• Mortgage Scout

Products and services

• Residential Property Sales Estate agency services for homeowners selling residential property across South East London, Kent and Medway, marketed simultaneously through the Acorn, Langford Russell and John Payne brands with professional photography, RICS-approved floorplans, 4K virtual tours, and accompanied viewings. Operated on a 'No Sale, No Fee' commission basis with no charge if the property does not sell.
• Residential Lettings and Property Management Letting and management services for residential landlords covering tenant finding, referencing, rent collection, property management, compliance support under the Renters' Rights Act, and optional add-ons such as rent cover, insurance and the Residency no-deposit option.
• Commercial Property Services Commercial and investment property sales, lettings, and professional services for businesses, investors and developers across retail, office, industrial and investment opportunities, plus corporate asset services, planning management and asset & equity management.
• Build to Rent Management Complete Build to Rent solutions for institutional landlords and developers, including property management, tenant acquisition, tenant services, community building, lease extensions and portfolio management across London's BTR market.
• Estate and Block Management Block and estate management services for residential developments including service charge administration, arrears handling, repairs, insurance, lease compliance, neighbourly disputes and day-to-day management; also covers freehold purchase, right to manage and ongoing property management.
• Mortgage Advice (Mortgage Scout) Mortgage advisory service providing access to over 12,000 mortgages across UK lenders, operated as Mortgage Scout (a trading name of LRG Financial Services Limited) and FCA-authorised via Mortgage Advice Bureau. Typical fee up to 1%, with a typical fee of £499 and a free initial consultation.
• Chartered Surveying (MAP Chartered Surveyors) RICS-registered, quality-assured surveying services including residential and building valuations, building surveys, condition reports and specialist survey reports, offered free initial consultation and instant quotes via website.
• Conveyancing Services Property conveyancing services to facilitate transaction completion for buyers and sellers, provided as part of the group's integrated property services offering.
• New Homes Services Marketing and sales service for developers of new-build residential property, including dedicated new homes teams for Greater London and London, plus shared ownership offerings and developer marketing/PR support.
• Private Office (Corporate & Premier Property Sales) Bespoke, high-value property sales service for unique properties requiring tailored marketing strategies, operated as a specialist Private Office and Corporate & Premier division within the group.
• Property Auctions Property auction services available through the group's network, including auction listings and sales progression.
• Lease Extensions Lease extension services for landlords and leaseholders, including valuation, negotiation and statutory processes, operated through the group's Start Lease Extensions offering.

Quantifiable outcome

• £1.5bn worth of property sold in the last 12 months
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and parent.

• RightmovecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Rightmove is the UK's largest property portal. The Acorn Group lists all its properties on Rightmove and OnTheMarket, providing maximum online exposure for vendors and landlords.
• OnTheMarketcoreChannel Partner/ Reseller/ Distributor · 1 January 2026OnTheMarket is a major UK property portal. The Acorn Group lists all its properties on OnTheMarket alongside Rightmove for comprehensive market coverage.
• Leaders Romans GroupparentOthersThe Acorn Group is part of the Leaders Romans Group (LRG), a larger property services group. As part of LRG, The Acorn Group can offer additional services such as property auctions through the Leaders Romans Group network.
• MAP Chartered SurveyorscoreStrategic or Co-development PartnerMAP Chartered Surveyors is RICS registered, quality assured, and part of The Acorn Group. They provide a wide range of specialist surveying services including valuations, building surveys, and condition reports. National high street banks and lenders choose MAP services.
• MAP SurveyorscoreStrategic or Co-development PartnerMAP provides surveying services as part of The Acorn Group's integrated service offering. Survey reports are easy to read and informative, with free initial consultations available.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Leaders Romans Group (LRG): LRG is the wider parent/affiliated property services group that Acorn is part of, operating multiple estate agency brands across the UK with associated mortgage, surveying and lettings services. Closely comparable given overlapping service stack and cross-brand property marketing model.
• Connells Group: The UK's largest estate agency network with hundreds of branches and a similarly integrated residential sales, lettings, surveying and mortgage offering. Comparable to Acorn in multi-branch scale, vertical integration and breadth of property services although operating across broader geographies.
• Spicerhaart Group: One of the UK's largest independent estate agency and surveying groups operating a multi-brand branch network with residential sales, lettings, mortgage and surveying services. Comparable to Acorn in multi-brand structure, branch scale and integrated service stack.
• Countrywide (now part of Connells): Major UK estate agency network with national branch coverage and full-service residential offerings. Comparable to Acorn's multi-branch, multi-service business model although with materially larger national footprint.
• Savills: Global real estate services firm with strong UK residential sales, lettings, commercial and investment advisory offerings. Comparable given Acorn's Langford Russell premium brand and Acorn Commercial's investment/development advisory work.
• Knight Frank: International residential and commercial real estate advisor with deep UK and London presence. Comparable to Acorn at the higher end of the market via Langford Russell, particularly for high-value transactions handled by Acorn Private Office.
• Hamptons International: Premium UK estate and lettings agency with branch presence across Southern England. Comparable to Acorn given overlap with Langford Russell premium positioning and similar integrated residential sales/lettings services.

Direct peers

• Foxtons: Premium London-focused estate agency with a multi-branch high street presence and strong brand recognition in prime postcodes. Directly comparable to Acorn given the overlap in higher-end London territory and Langford Russell's premium positioning.

Emerging players

• Purplebricks: UK's largest online/hybrid estate agency offering a fixed-fee model that challenges traditional high-street commissions. A direct competitive pressure on Acorn's commission-based sales revenue model in overlapping South East territories.
• Yopa: UK hybrid estate agency combining online listing tools with local estate agents on a fixed-fee basis. Comparable alternative to Acorn's traditional commission model competing for the same vendor customers in the same London/Kent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AcornGroup
• LinkedInlinkedin.com/in/acorn-commercial-59650b96

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Acorn Group