Simplifai

What Simplifai does

Simplifai is an Oslo-based AI software company founded in 2017 that builds agentic AI platforms targeted primarily at insurance carriers and, to a lesser extent, banking and financial institutions. The company's core offering is the Simplifai AI Platform, which combines a proprietary generative AI technology called InsuranceGPT with domain-specific AI Agents (Bodily Injury, Motor, Travel, and DIY) that automate claims intake, claims processing, underwriting, customer inquiry handling, fraud detection, and large loss identification. InsuranceGPT integrates third-party large language models with Simplifai's own software to condense complex case data, generate summaries, suggest responses, and supply legal knowledge to claim handlers.

Name

Simplifai

Legal name

Simplifai AS

Website

https://simplifai.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Simplifai is an Oslo-based AI software company founded in 2017 that provides an agentic AI platform with domain-specific AI Agents and InsuranceGPT generative AI for insurance carriers' claims processing, underwriting, and customer interaction workflows.

Ownership category

akta.pro rank

Product category

Insurance AI Automation Software

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• AI claims processing
• Insurance automation software
• Agentic AI platform
• Claims management SaaS
• Generative AI insurance

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription Licenses: Subscription-based access to Simplifai's AI Platform with user accounts. Licenses are invoiced annually in advance. The company offers 3-year initial terms with renewal options. Additional user accounts and performance-enhancing services can be ordered during the subscription term.
2. Professional Services: Consultancy assistance for implementation, training, integration, and customization delivered on a time and materials basis according to Simplifai's price list. Additional software development and training services are billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Simplifai provides an Agentic AI platform for the insurance industry that automates claims processing, claims intake, underwriting, and customer interactions. The offering combines the Simplifai AI Platform with pre-configured AI Agents (Bodily Injury, Motor, Travel) and a customizable DIY Agent, all powered by its InsuranceGPT generative AI technology built on third-party LLMs and delivered as a cloud-based SaaS solution.

Product overview

Simplifai is an Agentic AI platform for insurers offering a platform-plus-AI-agents architecture. The core Simplifai AI Platform enables deployment of pre-configured AI Agents (Bodily Injury, Motor, Travel) or custom DIY agents, powered by InsuranceGPT generative AI technology. The platform provides solutions for Claims Intake, Claims Processing, Underwriting, and Customer Interaction, reducing operational costs, improving customer satisfaction, and providing competitive advantage. The platform is a cloud-based SaaS solution with a 99.2% service availability commitment.

Differentiator

Problem solved

Functional benefit

Brands

• InsuranceGPT: Generative AI technology platform for insurance claims processing and business automation

Products and services

• Simplifai AI Platform Enterprise-grade SaaS platform that enables insurance carriers to deploy pre-configured AI agents or build custom agents for claims processing, underwriting automation, and customer interactions. Integrates with customer systems and external partners and is delivered as a cloud-based solution hosted on Microsoft Azure.
• Bodily Injury AI Agent Pre-configured AI agent specialized in deciphering complex reports and navigating legal intricacies for bodily injury claims. Handles manual administrative tasks so claim handlers can focus on customer needs.
• Motor AI Agent Pre-configured AI agent that excels at finding missing details, applying relevant laws, and communicating with precision for motor insurance claims, handling tedious work so handlers can focus on results.
• Travel AI Agent Pre-configured AI agent for processing repetitive travel insurance claims including delays and cancellations, handling mundane tasks to enable scaling and customer satisfaction.
• DIY AI Agent Customizable AI agent that adapts to unique business needs, from automating routine tasks to handling specialized workflows, enhancing efficiency and delivering results tailored to specific requirements.
• InsuranceGPT Generative AI technology powering Simplifai's solutions, providing a unified workspace that condenses and summarizes complex data, suggests customized responses, and supplies relevant legal knowledge. Makes IT administration more cost-effective while integrating with core systems and external partners.

Quantifiable outcome

• 25x ROI achieved by Storebrand Insurance
• +4 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• The Acorn GroupmajorStrategic or Co-development Partner · 13 February 2026Expanded partnership in February 2026 to deploy AI agents across enterprise for claims processing, fraud detection, and large loss identification. Deployment supports over 400 claim handlers, with rapid training of 180+ claim handlers in just two days.
• Microsoft AzurecoreTechnology or Integration · 1 January 2017Simplifai's cloud-based AI platform is hosted on Microsoft Azure. Solutions use Azure infrastructure for hosting, with data stored at Microsoft data center locations selected by customers (EU/EEA, India, or other regions). Microsoft Ireland Operations Limited is listed as sub-processor.
• Van AmeydemajorStrategic or Co-development PartnerGlobal claims and risk management company partnered with Simplifai for AI-powered claims processing. Van Ameyde's ECHO platform combined with Simplifai's InsuranceGPT. Jointly won Diamond Award at ITC DIA Amsterdam 2024. Processes 800,000 claims annually in ECHO platform.
• KeylaneminorStrategic or Co-development PartnerRonald Kasteel, co-founder of Keylane and former leader of European insurance technology companies, appointed as Simplifai's Chairman of the Board in November 2025 to support expansion and growth in AI-powered insurance claims.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tractable: AI company specializing in visual damage assessment for auto and property insurance claims. Directly comparable to Simplifai in applying AI agents to automate claims workflows for European and global insurers.
• Shift Technology: AI-native platform for insurance fraud detection, claims automation, and underwriting. Closely overlaps with Simplifai's agentic AI claims processing and fraud detection (e.g., Acorn Group deployment) positioning.
• Snapsheet: Cloud-based claims management and appraisal platform serving insurance carriers and fleet operators. Directly comparable to Simplifai's claim intake and handling automation for P&C and specialty insurers.
• Claim Genius: AI-powered auto damage estimation and claims workflow platform for insurers. Directly comparable to Simplifai's Motor AI Agent in automating vehicle claims assessment.

Broad incumbents

• CCC Intelligent Solutions: Large-scale software and AI platform for the auto insurance and collision repair ecosystem. Comparable to Simplifai's Motor AI Agent and AI-driven claims processing but operates as a broader, more established incumbent.
• Guidewire Software: Core insurance platform vendor (policy, billing, claims) used by many of the same insurers as Simplifai. Increasingly embedding AI capabilities into its suite, positioning it as a broader incumbent that could absorb Simplifai-style agentic features.
• Duck Creek Technologies: Core insurance software suite (policy, billing, claims) competing in the same insurer buying centers as Simplifai. Recently acquired by SAP, expanding its distribution and AI roadmap potential.
• Majesco: Insurance software platform serving P&C, life, and health insurers with policy, billing, and claims modules. Broad incumbent whose AI roadmap overlaps with Simplifai's claims automation value proposition.
• Insurity: Insurance software and analytics provider for P&C carriers, including claims administration. Overlaps with Simplifai in serving mid-market and enterprise insurance carriers with workflow automation.

Emerging players

• Akko: AI-native warranty and electronics protection insurance startup. Comparable to Simplifai as an emerging insurtech applying AI to claims and customer service workflows in specialty insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simplifai
• Xx.com/simplifai_ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplifai