Apadmi
- Company typePrivate
- Founded2009
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Apadmi does
Apadmi is a Manchester-headquartered digital product consultancy founded in 2009 that designs, develops and operates mobile applications and supporting digital platforms for large enterprise and public-sector clients. The company is organised around three delivery phases: product vision (technology strategy, product strategy, digital transformation, innovation, app audit, user research); design and engineering (native iOS/Android development in Swift, Objective-C, Kotlin and Java; cross-platform work in React and Flutter; hybrid WebView apps; complex system integration; website and web app development; UX/UI design; team augmentation; accessibility); and performance (data science and analytics, 24/7 monitoring and maintenance, and product optimisation and conversion). Revenue is generated primarily through bespoke professional services engagements and managed services contracts, sold via direct enterprise field sales with no publicly disclosed pricing; client engagements are typically multi-year and span discovery, build, integration and ongoing support.
Apadmi firmographics
Firmographics- Name
- Apadmi
- Legal name
- Apadmi Ltd
- Website
- https://apadmi.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Apadmi industry classification
Industry- Product category
- Mobile App Development Services
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Application Performance Engineering & Observability (APM) (BPAEAFAK)
Keywords
Where Apadmi is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Apadmi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Mobile App Development: Bespoke mobile app development services including native, cross-platform, and hybrid development for enterprise clients. Services include discovery, design, development, testing, and ongoing maintenance.
- System Integration Services: Complex system integration services combining software and hardware modules to form unified infrastructure for enterprise clients
- Monitoring, Support and Maintenance: Ongoing support services including 24/7 monitoring, enterprise-level support, and maintenance for digital products
- Team Augmentation: Staff augmentation services providing mobile experts to client teams on a collaborative basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Apadmi product offering
Product offeringCore offering
Apadmi is a digital product consultancy that designs, develops, and optimises bespoke mobile applications and integrated digital solutions for leading enterprise brands. The company provides end-to-end mobile services across the full product lifecycle, from technology and product strategy through to UX design, native and cross-platform app development, system integrations, and ongoing monitoring, support, and optimisation.
Product overview
Apadmi is a Manchester-based digital product consultancy focused on mobile solutions for leading brands. The company operates as a comprehensive service provider offering end-to-end capabilities from strategy through optimization. Core offerings include Mobile App Development (native iOS/Android and cross-platform with Flutter/React) and Digital Transformation services. The service portfolio is organized into three phases: (1) Product Vision phase with Technology Strategy, Product Strategy, Digital Transformation, Innovation, App Audit, and User Research; (2) Design and Engineering phase covering Mobile App Development, System Integrations, Website Development, UX/UI Design, Team Augmentation, and Accessibility; (3) Performance phase including Data Science and Analytics, Monitoring/Maintenance, and Product Optimisation. The company employs over 450 practitioners globally across offices in Manchester, Amsterdam, London, Edinburgh, New York, Wrocław, and Sri Lanka.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile App Development
- Digital Transformation
- Complex System Integrations
- Website Development
Quantifiable outcome
- NHS DonorPath app used in 260+ hospitals across UK saving lives
- +4 more outcomes
Companies that use Apadmi
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles4 records
Apadmi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature5 records
Apadmi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PinchcoreAmsterdam-based digital agency acquired by Apadmi to expand presence in Europe, particularly in the Dutch market. Acquisition aimed to strengthen Apadmi's mobile solutions expertise across various sectors and maintain operational stability in Amsterdam. Created combined Benelux team of 70+ specialists.
- MicrosoftcoreOfficial Microsoft partnership providing technology integration capabilities and support for enterprise solutions development.
- Amazon Web Services (AWS)coreAWS cloud partnership providing infrastructure capabilities for hosting and deploying enterprise mobile applications.
- BrazecoreCollaboration on loyalty and customer engagement events including Braze City x City. Joint thought leadership on mobile loyalty and customer engagement strategies.
- WuzzonminorCollaboration on loyalty and mobile solutions for delivery and retail sectors.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Apadmi competitors and assessment
Company assessmentEmerging players
- Moburst: Mobile-first digital agency offering app development, ASO and growth marketing, with a global footprint and overlap in retail, media and consumer brand clients.
- Codehouse: UK-headquartered digital consultancy delivering web, mobile and integration work for enterprise clients in financial services, retail and not-for-profit. Smaller in scale but a credible competitor in overlapping verticals.
Direct peers
- Somo Global: UK-based mobile solutions consultancy historically focused on enterprise apps for major brands; now part of Dentsu, comparable in capabilities though operating as part of a much larger group.
- Waracle: UK mobile and connected device app development consultancy serving financial services, energy and health sectors. Closely comparable in vertical specialisation and enterprise focus.
- Hedgehog Lab: UK-based digital product consultancy specialising in mobile app design, development and digital transformation for enterprise clients, with a comparable size and sector mix. Direct head-to-head competitor for UK enterprise mobile app mandates.
- Mando: UK digital product and mobile app agency with enterprise clients across financial services, retail and utilities, offering end-to-end strategy, design and engineering services similar to Apadmi.
Broad incumbents
- AND Digital: Larger UK digital engineering consultancy with practices spanning web, mobile, cloud and data. Broader scope than Apadmi but competes for the same enterprise digital product mandates.
- Deloitte Digital: Global consultancy whose Digital practice delivers end-to-end mobile and digital transformation for large enterprises, frequently competing with Apadmi for marquee transformation deals.
- Thoughtworks: Global technology consultancy providing custom software and digital product engineering, including mobile, for enterprise clients. Larger and broader than Apadmi but competes for similar digital transformation mandates.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Apadmi social profiles
Digital presenceApadmi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apadmi leadership team
Management profileNumber of profiles
Profiles13 records
Apadmi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apadmi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apadmi M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apadmi
What does Apadmi do?
Apadmi is a digital product consultancy that designs, develops, and optimises bespoke mobile applications and integrated digital solutions for leading enterprise brands. The company provides end-to-end mobile services across the full product lifecycle, from technology and product strategy through to UX design, native and cross-platform app development, system integrations, and ongoing monitoring, support, and optimisation.
Is Apadmi a public or private company?
Apadmi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apadmi founded?
Apadmi was founded in 2009. It employs 251 to 500 people.
Where is Apadmi based?
Apadmi is headquartered in Manchester, United Kingdom, in the Europe region.
How does Apadmi make money?
Four revenue lines are on record. Professional Services - Mobile App Development is the primary driver. The others are system Integration Services, monitoring, Support and Maintenance and team Augmentation.
Who are Apadmi's main competitors?
Emerging players on record are Moburst and Codehouse. Direct peers are Somo Global, Waracle, Hedgehog Lab and Mando. Broad incumbents are AND Digital, Deloitte Digital and Thoughtworks. Accenture (Industry X / Interactive) is listed as an others.
Does Apadmi have an API?
No public API is recorded for Apadmi.
What industry is Apadmi in?
Apadmi's product category is Mobile App Development Services. Its primary akta.pro industry code is BPAEAFAK, Application Performance Engineering & Observability (APM). Its SIC code is 7370.