What Fusable does

Fusable is a B2B data, intelligence, and media platform serving the construction, trucking, agriculture, finance, insurance, and machine tools industries. The company operates as a trade name of Randall-Reilly, LLC — a privately held Alabama-incorporated entity with headquarters in Charlotte, NC and an additional office in Tuscaloosa, AL — and traces its operating history to 1934 before rebranding to Fusable in October 2025.

The product architecture is a platform-plus-modules model built on the Fusable Data Core, a modern, scalable database and insights engine that consolidates 90+ years of proprietary industrial data. The platform surface includes the web-based Fusable Platform, the Fusable API, and the Fusable Salesforce App for embedded CRM delivery, supported by six specialized data products: EDA (UCC-based business intelligence), IronSolutions (equipment valuation and 7-year forecasting), RigDig (truck and trailer market intelligence), CAB (motor carrier risk intelligence), Price Digests (commercial vehicle specifications and VIN decoding), and EquipmentWatch (construction equipment cost and rental rate data). Seven award-winning media brands — Equipment World, CCJ, Overdrive, Total Landscape Care, Clean Trucking, Truck Parts & Service, and Equipment Experts — reach 7+ million industrial professionals and feed proprietary audience data back into the platform.

The business operates three revenue streams: subscription-based access to data products (quote-based enterprise pricing on annual billing cadence), API and integration fees, and professional services through a Digital Services team offering paid digital advertising, account-based marketing, and campaign execution. The company goes to market primarily via enterprise field sales with a 'Book a Demo' motion, complemented by API distribution and partnerships with Salesforce, Dun & Bradstreet, Voze, Arcadium, TruckerCloud, Reltio, and Fluency for embedded workflow distribution. Fusable employs 300+ people and is led by CEO Kate Cassino, who was appointed alongside CRO Paul McConville, CPTO Chris Gaudreau, and SVP Frank Minervini in 2025.

Name

Fusable

Legal name

Randall-Reilly, LLC

Website

https://fusable.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Fusable is a B2B data, intelligence, and media platform serving construction, trucking, agriculture, finance, insurance, and machine tools industries, built on the Fusable Data Core and distributed via web platform, APIs, Salesforce integration, and seven media brands reaching 7M+ industrial professionals.

Ownership category

akta.pro rank

Product category

Industrial Data & Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (51929), Media Representatives (541840)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Industrial data analytics
• Equipment valuation data
• Motor carrier risk intelligence
• B2B prospecting platform
• Commercial vehicle market data

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data and Analytics Subscriptions: Fusable generates revenue through subscription-based access to proprietary data products (EDA, CAB, RigDig, EquipmentWatch, IronSolutions, Price Digests) providing equipment, buyer, and seller intelligence for industrial markets.
2. Digital Services: Digital marketing and advertising services including social media advertising, search engine marketing, programmatic display, native advertising, connected TV, digital out-of-home, email marketing, and account-based marketing.
3. API and Integration Fees: Revenue from API access including Iron API, EquipmentWatch API, CAB API, Price Digests API, and Fusable Salesforce App integration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fusable provides a B2B data and intelligence platform that delivers verified equipment, buyer, and seller insights to construction, trucking, agriculture, finance, insurance, and machine tools industries. The offering centers on the Fusable Platform (web-based prospecting), Fusable API, and Fusable Salesforce App, all powered by the proprietary Fusable Data Core, and is supplemented by six specialized data products (EDA, IronSolutions, RigDig, CAB, Price Digests, EquipmentWatch), seven owned media brands, and Digital Services for campaign execution.

Product overview

Fusable is a B2B data and intelligence platform serving the construction, trucking, agriculture, finance, insurance, and machine tools industries. The offering operates as a platform-plus-modules architecture centered on the Fusable Platform (web-based prospecting interface), Fusable API, and Fusable Salesforce App for data integration. These are powered by the Fusable Data Core and complemented by a portfolio of specialized data products: EDA provides UCC-based business and market intelligence; IronSolutions offers equipment valuation and forecasting for ag/construction; RigDig delivers truck/trailer market data; CAB provides motor carrier risk intelligence for insurers; Price Digests offers commercial vehicle VIN-decoding and valuation; and EquipmentWatch delivers construction equipment cost and rental rate data. Fusable also operates seven industry media brands reaching over seven million professionals, plus Digital Services for campaign strategy and execution.

Differentiator

Problem solved

Functional benefit

Brands

• IronSolutions: Historical pricing and transaction data for agricultural, construction, and lift-truck equipment, along with real-time and long-term forecasts up to seven years.
• EDA
• EquipmentWatch
• CAB (Central Analysis Bureau)
• Price Digests
• RigDig
• Fusable Platform
• Fusable API
• Fusable Salesforce App

Products and services

• Fusable Platform Web-based prospecting solution that helps B2B sales and marketing teams move faster, target smarter, and close more deals by providing verified insights including equipment financing records, asset ownership details, brand preferences, corporate hierarchies, and firmographics in an intuitive interface.
• Fusable API API that delivers Fusable's industry-leading prospecting data directly into CRM, marketing automation platforms, or other business systems with secure, real-time access and customizable field and format delivery.
• Fusable Salesforce App Salesforce integration that embeds Fusable's verified prospecting insights directly into Salesforce instances, enabling sales teams to research companies, build prospecting lists, qualify leads faster, and enrich CRM records without leaving their workflow.
• Fusable Data Core Modern, scalable database and insights engine that acts as the foundation for all Fusable innovation, powering the Fusable Platform, Salesforce App, and API products with data cleansing, structuring, categorization, and standardized taxonomy across de-duplicated records.
• EDA (Equipment Data Advantage) Provides insights into businesses, market trends, market share, and competitor sales using detailed information sourced from UCC filings, covering agriculture, construction, outdoor power equipment, forestry, lift truck, machine tool, printing, office equipment, and woodworking industries.
• IronSolutions Delivers historical pricing and transaction data for agricultural, construction, and lift-truck equipment, along with real-time and long-term forecasts up to seven years, powering IronGuides for accurate equipment valuations used by dealers, lenders, and manufacturers.
• RigDig Provides truck and trailer market intelligence showing where vehicles are selling, identifying underpenetrated markets, and exploring individual truck histories using maps and filterable data to drive strategic decisions.
• CAB (Central Analysis Bureau) Motor carrier risk intelligence platform providing comprehensive safety data, fleet validation, inspection data, violation records, and telematics integration for insurance underwriters, brokers, and carrier selection teams to assess risk and detect chameleon carrier fraud.
• Price Digests Goes beyond standard VIN decoding with complete composition and value of commercial trucks, attached bodies, and equipment. Includes TruckBody IQ for capturing full value of completed commercial truck cab, chassis, and body, delivered through APIs with 99.45% VIN return rate.
• EquipmentWatch Construction equipment valuation and cost data platform providing market values, comparable market data, residual value information, rental rate benchmarking (Rental Rate Blue Book), and ownership and operating cost calculations including fuel, maintenance, repairs, and depreciation.
• Digital Services Comprehensive digital marketing and advertising services including digital strategy, paid advertising across multiple channels (social media, SEM, programmatic display, native, CTV, DOOH, email, audio), account-based marketing, and campaign intelligence with analytics and reporting dashboards.
• Fusable Media Brands A portfolio of seven award-winning media brands reaching over seven million people in industrial markets, including Equipment World (highway and heavy contractors), CCJ (fleet executives), Overdrive (owner-operators), TPS (dealers and repair centers), Clean Trucking (alternative power), Total Landscape Care (landscapers), and Equipment Experts (trucking equipment buyers).

Quantifiable outcome

• Cut underwriter touch time by up to 40% and avoid $265K in annual loss leakage per 5,000 submissions with Fusable's CAB data
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ReltiocoreTechnology or Integration · 1 December 2025Fusable announced it is leveraging Reltio's real-time intelligence capabilities to enhance its customer data solutions, combining Fusable's proprietary industry data with Reltio's modern data platform.
• TruckerCloudcoreTechnology or Integration · 21 October 2025CAB partnered with TruckerCloud to enable trucking companies to share telematics data for improved driver safety, expedited claims settlement, and reduced insurance costs. Real-time data sharing supports quicker claims resolution and safer driving behaviors.
• Dun & BradstreetcoreTechnology or IntegrationFusable is a proud partner of Dun & Bradstreet, allowing the company to turn UCC filings into full company profiles including employee counts, revenue ranges, and other D&B attributes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoStar Group: CoStar is the dominant provider of commercial real estate intelligence, including construction and equipment market data via its LoopNet and analytics products. Highly comparable to Fusable in delivering subscription-based, proprietary industry data with deep vertical coverage, sales-led enterprise GTM, and recurring revenue economics.
• Verisk Analytics: Verisk provides data, analytics, and risk intelligence to insurance and financial services, including commercial auto and trucking underwriting workflows. Highly comparable to Fusable's CAB product and the insurance vertical use cases, with similar subscription and API-based data distribution.
• Trimble: Trimble provides data, software, and analytics for construction, agriculture, and transportation industries, with significant overlap to Fusable's construction and equipment verticals. Comparable in serving dealers, contractors, and OEMs with subscription data and integration products.
• Cox Automotive (Manheim): Cox Automotive operates Manheim and other commercial vehicle data, valuation, and auction platforms. Closely comparable to Fusable's RigDig, Price Digests, and equipment valuation products in providing market rates and transaction-based data to commercial vehicle markets.
• J.D. Power: J.D. Power provides industry data, analytics, and consumer insights across automotive, commercial vehicle, and industrial verticals, with subscription and digital media products. Comparable to Fusable in monetizing proprietary first-party data through subscription, media, and digital services.

Broad incumbents

• Dun & Bradstreet: D&B is the leading provider of business credit and firmographic data, and is also a Fusable partner for UCC-derived profiles. It is a broader incumbent with materially larger global coverage, comparable to Fusable's EDA and prospecting offerings but with a wider industry scope.
• S&P Global Mobility: S&P Global Mobility (formerly IHS Markit) provides automotive and commercial vehicle data, specifications, and valuations, overlapping with Fusable's Price Digests and RigDig products. It is a much larger incumbent with international reach and broader asset coverage.

Emerging players

• Tractor Zoom: Tractor Zoom is an online equipment marketplace and data platform focused on agricultural and construction equipment valuations and auction intelligence. Comparable to Fusable's IronSolutions and EquipmentWatch in equipment pricing, with a more marketplace-oriented business model.
• Rouse Services: Rouse Services provides equipment market intelligence, valuations, and analytics for construction, agricultural, and industrial equipment. Closely comparable in scope to Fusable's IronSolutions and EquipmentWatch products, focused on valuation accuracy and dealer intelligence.
• EMIS (ISI Markets): EMIS provides business intelligence and industry data across emerging and industrial markets with subscription and API access. Partially comparable to Fusable's API-first data distribution model, with a broader geographic and industry footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fusabledata
• Facebookfacebook.com/fusabledata
• LinkedInlinkedin.com/company/fusabledata

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fusable