qibb
qibb is a low-code workflow orchestration platform built on Node-RED that helps broadcasters, sports media organizations, and agencies automate media workflows across 140+ media-specific integrations and embedded AI services, generating claimed cost reductions of up to 40% and ROI within 12 months.
- Company typePrivate
- Founded2020
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What qibb does
qibb, operated by Techtriq GmbH and headquartered in Cologne, Germany, is a low-code workflow orchestration platform purpose-built for the media and broadcast industry. Founded in 2020, the platform enables media teams to design, automate, and orchestrate workflows across fragmented tool ecosystems (MAM systems, AI services, cloud infrastructure, collaboration tools) using a visual flow editor built on Node-RED. The company serves broadcasters, TV networks, sports media organizations, newsrooms, post-production facilities, and media agencies, with named customers including 3 of the 4 leading U.S. broadcasters, TVNZ, MediaCorp, Asharq News, AusBiz, Volant Media, DPG, and Premiere Digital Services.
The platform consists of three core components: the qibb Platform (visual flow editor, 140+ media-specific integration nodes, 5,000+ Node-RED community nodes, instant APIs, version control, multi-environment deployment across cloud, hybrid, and on-premises), the AI Copilot (natural language assistant for workflow creation, optimization, and troubleshooting), and Job Management (enterprise-grade execution tracking, retries, approvals, priority queues). qibb integrates with AWS services, Avid, Frame.io, Mimir, Iconik, OpenAI, ElevenLabs, TwelveLabs, and Google Gemini, supporting multimodal AI workflows spanning video, audio, text, and computer vision.
The company operates a subscription SaaS model with tiered Standard and Premium offerings, multi-year contracts, enterprise SLA packages (up to 99.99% uptime), and distribution via direct enterprise sales, AWS Marketplace, and a formal partner program. The GTM motion is sales-led, complemented by event-driven demand generation (NAB Show, IBC, DPP) and channel partner expansion. The company is privately held with no disclosed institutional funding beyond an early 2020 relationship with RSBG Ventures, and operates with a lean 11-50 person team that includes a US-based General Manager signaling geographic expansion. The company holds ISO 27001:2022, SOC 2 Type 2, and GDPR certifications, and has won industry recognition including NAB Show 2025 Product of the Year, TV Tech Best of Show 2024, BroadcastPro Manufacturer Awards 2025, and IABM BaM Awards 2023.
qibb firmographics
Firmographics- Name
- qibb
- Legal name
- Techtriq GmbH
- Website
- https://qibb.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- qibb is a low-code workflow orchestration platform built on Node-RED that helps broadcasters, sports media organizations, and agencies automate media workflows across 140+ media-specific integrations and embedded AI services, generating claimed cost reductions of up to 40% and ROI within 12 months.
- Ownership category
- akta.pro rank
qibb industry classification
Industry- Product category
- Media Workflow Orchestration Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industries
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where qibb is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
qibb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based platform access with tiered options including Standard and Premium tiers. Available via direct purchase and AWS Marketplace. Enterprise SLA guarantees of up to 99.99% uptime available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard tier for quick onboarding and straightforward use |
| Subscription | Multi-year contract | Premium tier for media companies needing deeper customization and greater control |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
qibb product offering
Product offeringCore offering
qibb is a low-code, cloud-native media workflow orchestration platform built on Node-RED that enables media organizations to visually build, automate, and orchestrate workflows across their production, publishing, and distribution toolchains. It provides a visual flow editor, 140+ media-specific integration nodes (e.g., Avid, Frame.io, OpenAI, ElevenLabs, Mimir, AWS services), an AI Copilot for natural language workflow creation and troubleshooting, Job Management for execution tracking and approvals, and deploys across cloud, hybrid, and on-premises environments.
Product overview
qibb is a low-code media workflow orchestration platform that serves as the central orchestration layer for media operations. The platform consists of three core components: the qibb Platform (core orchestration engine with visual flow editor, 100+ media-specific integration nodes, instant APIs, and deployment flexibility across cloud, hybrid, and on-premises), AI Copilot (natural language AI assistant for workflow creation and troubleshooting), and Job Management (execution tracking and approval management). The platform integrates with best-of-breed media tools including AWS services, Frame.io, Mimir, Avid, and OpenAI, enabling automation from ingest to playout. qibb is developed by Techtriq GmbH and serves broadcasters, producers, and agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- qibb Platform Low-code media workflow orchestration platform that enables media teams (broadcasters, producers, agencies) to visually build, automate, and orchestrate workflows across teams, systems, and tools. Includes a visual flow editor, 140+ media-specific integrations, instant APIs (OpenAPI), version control with Git integration, and deployment across cloud, hybrid, and on-premises environments.
- qibb AI Copilot Conversational AI assistant for media technology teams that uses natural language to create, configure, optimize, and troubleshoot qibb workflows. Generates workflow structures, code, and step-by-step documentation, accelerating flow building and reducing reliance on deep developers.
- qibb Job Management Workflow execution tracking module that enables media teams to monitor job status, timing, and retries, manage approvals, prioritize workloads, and gain near real-time visibility into workflow health from a single workspace.
Quantifiable outcome
- 40% reduction in orchestration costs
- +8 more outcomes
Companies that use qibb
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
qibb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability9 records
Feature9 records
qibb partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MimircoreJoint development of AI-powered sports highlights and newsroom workflows showcased at IBC 2025. qibb orchestrates workflows between Mimir's cloud-native MAM, AI services, and other media tools. Enables near-live production workflows for sports and news content.
- QvestcoreJoint workflows at IBC 2025 for sports highlights and newsroom production. Qvest provides production expertise and deep industry knowledge to shape workflow implementations with qibb and Mimir.
- Amazon Web Services (AWS)coreAWS Marketplace listing with Standard and Premium tiers for streamlined procurement. Deep integration with AWS services including S3, Rekognition, Transcribe, and Bedrock. qibb is AWS Partner Qualified Software with integrations that enable scalable media workflows.
- Grass ValleycoreIntegration between qibb and Grass Valley AMPP (Agile Media Processing Platform) for broadcast workflow automation. Enables scheduling to playout automation, social media publishing, and high-speed file delivery workflows.
- Partner Program (Resellers, Implementors, Referrers)coreFormal partner program with three tracks: Referral Partners (earn commission on referrals), Resellers (sell licenses and build custom solutions), and Implementors (design flows and dashboards for clients). Offers reseller discounts, sandbox environments, joint pipeline meetings, and lifetime referral bonuses.
- AcheronminorSystem integrator partnership for media migration and workflow orchestration implementations. Acheron uses qibb for controlled orchestration of complex media pipelines.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
qibb competitors and assessment
Company assessmentBroad incumbents
- Workato: Enterprise iPaaS offering low-code workflow automation and integrations across business apps. Directly comparable to qibb's orchestration model, but horizontal rather than media-vertical.
- MuleSoft (Salesforce): Largest enterprise iPaaS, providing API-led connectivity and integration. Competes with qibb for orchestration deals, particularly with broad enterprise and large broadcaster IT departments.
- Boomi: Cloud-native iPaaS for enterprise integration and workflow automation. Competes with qibb in mid-market and enterprise integration purchases.
- Zapier: Consumer-to-SMB automation platform with vast app connector library. Adjacent to qibb's orchestration model, though serving smaller-scale and less technical use cases.
- Grass Valley: Broadcast playout and production platform (AMPP). Partner of qibb but adjacent competitor for live news and playout workflow budgets at media companies.
Direct peers
- Tray.io (Tray AI): Low-code enterprise integration and workflow automation platform. Closely comparable to qibb's visual flow editor, API integration, and enterprise SaaS delivery model.
- Make (formerly Integromat): Visual no-code/low-code automation platform. Comparable in developer persona and visual workflow builder, though focused on SMB and horizontal use cases.
Emerging players
- n8n: Open-source, low-code workflow automation with native AI capabilities. Highly comparable architecture to qibb (Node-RED inspired), though broader and less media-vertical.
Regional players
- MediaKind: Media technology provider offering broadcast workflow and content distribution solutions. Vertical-comparable peer for media workflows, serving similar broadcast and operator customers.
Others
- Node-RED: Open-source low-code flow programming tool that underpins qibb's core engine. Most direct technology peer; represents a potential community/competitive alternative to qibb's commercial offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
qibb social profiles
Digital presenceqibb compliance and trust
Trust signalCompliance5 records
qibb financial estimates
Financial estimateRevenue estimate
Valuation estimate
qibb leadership team
Management profileNumber of profiles
Profiles8 records
qibb funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
qibb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about qibb
What does qibb do?
qibb is a low-code, cloud-native media workflow orchestration platform built on Node-RED that enables media organizations to visually build, automate, and orchestrate workflows across their production, publishing, and distribution toolchains. It provides a visual flow editor, 140+ media-specific integration nodes (e.g., Avid, Frame.io, OpenAI, ElevenLabs, Mimir, AWS services), an AI Copilot for natural language workflow creation and troubleshooting, Job Management for execution tracking and approvals, and deploys across cloud, hybrid, and on-premises environments.
Is qibb a public or private company?
qibb is a private company. It is classified as venture growth investor backed and is currently operating.
When was qibb founded?
qibb was founded in 2020. It employs 11 to 50 people.
Where is qibb based?
qibb is headquartered in Cologne, Germany, in the Europe region.
How does qibb make money?
One revenue line is on record: saaS Platform Subscription.
Who are qibb's main competitors?
Broad incumbents on record are Workato, MuleSoft (Salesforce), Boomi, Zapier and Grass Valley. Direct peers are Tray.io (Tray AI) and Make (formerly Integromat). n8n is listed as an emerging player. MediaKind is listed as a regional player. Node-RED is listed as an others.
Does qibb have an API?
Yes. Expose any flow as a secure, documented API using OpenAPI Specification. qibb's visual flow editor supports GraphQL, HTTP webhooks, file-based workflows, and custom JavaScript functions. Users can import machine-readable API definitions (like Swagger) to instantly create new connectors. Developer documentation is at docs.qibb.com.
What industry is qibb in?
qibb's product category is Media Workflow Orchestration Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 541512 and its SIC code is 7370.