Hivestack

What Hivestack does

Hivestack is a Montreal-based programmatic advertising technology company founded in 2017 that operates as a full-stack supply-side platform (SSP) in the digital out-of-home (DOOH) advertising ecosystem. The company facilitates OpenRTB-compatible programmatic trading of DOOH inventory, enabling automated, data-driven buying and selling of ad placements across digital screen networks. The platform serves both the buy and sell sides of programmatic DOOH, connecting media operators and publishers with advertisers and agencies. Hivestack is privately held, headquartered in Montreal, Canada, and employs 51-100 people.

Name

Hivestack

Website

https://hivestack.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Hivestack is a Montreal-based programmatic advertising technology company founded in 2017 that operates as a full-stack supply-side platform for digital out-of-home advertising, enabling OpenRTB-compatible automated trading across digital screen networks for media operators, advertisers, and agencies.

Ownership category

akta.pro rank

Product category

Programmatic Digital Out-of-Home Advertising

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Programmatic DOOH advertising
• Digital out-of-home technology
• Out-of-home SSP
• Programmatic media buying
• DOOH advertising platform

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Programmatic Advertising Platform Fees: Perion operates as a full-stack DOOH platform and adtech company, charging fees for programmatic trading of CTV, DOOH, display, and social advertising inventory. Revenue is derived from the margin between supply (publisher/screen owner) costs and demand (advertiser) spend, plus technology and data fees. The platform connects screen management, programmatic delivery, and measurement in one place.
2. AI Execution Technology Licensing: Perion offers AI-powered technology (Outmax AI agent) that executes advertising across Perion's platform and on top of external DSPs (YouTube, Meta, TTD, DV360). Revenue includes fees for AI-driven optimization outcomes. Perion's SEC filing shows CTV revenue of $62.1M (up 42% YoY) and DOOH revenue of $94.9M (up 36% YoY) from these technology-enabled transactions.
3. Publisher Yield Management: Perion provides SSP services for DOOH publishers (Perion SODA/SPO 2.0) and CTV publishers, earning revenue through yield maximization, mediation, and multiformat bidding services. The platform routes demand to publisher inventory and earns a take rate on impressions sold.
4. Managed Services and Outcome-Based Fees: Perion's platform delivers measurable outcomes (e.g., 89% CPA reduction, 314% footfall increase) and earns revenue aligned to performance. The company projects Perion One platform spend of ~$1.2B by 2028, suggesting significant take-rate revenue from outcome-aligned managed campaigns.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hivestack operates a programmatic Digital Out-of-Home (DOOH) advertising Supply-Side Platform (SSP) that facilitates OpenRTB-compatible programmatic trading. The platform connects DOOH publishers and digital screen owners with advertisers and media agencies, enabling automated, data-driven ad placements across digital screen networks. Hivestack fuels both the buy and sell sides of programmatic DOOH advertising as a full-stack marketing technology company.

Product overview

Hivestack is identified as a supply-side platform (SSP) for digital out-of-home (DOOH) advertising. It facilitates OpenRTB-compatible programmatic trading, enabling the buying and selling of DOOH inventory in an automated, data-driven manner. The specific product details and full portfolio architecture are not substantively covered in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic DOOH Platform Supply-side platform that facilitates OpenRTB-compatible programmatic trading for digital out-of-home advertising, enabling dynamic, data-driven ad placements across digital screen networks. Hivestack's platform connects DOOH publishers and screen owners with advertisers and media agencies for automated programmatic buying and selling of DOOH inventory.

Quantifiable outcome

• 89% reduction in cost per action (CPA) in certain campaigns
• +10 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

15 partnerships are on record, tiered core, minor, flagship and moderate.

• HivestackcoreTechnology or Integration · 1 January 2025Hivestack is referenced as the programmatic DOOH platform provider for Lululemon's DOOH campaigns in Germany, working alongside media agency Zenith. Perion served as the primary campaign orchestrator while Hivestack provided the programmatic DOOH supply-side infrastructure (SSP/adserver). This represents a technology integration partnership where Hivestack's DOOH inventory was accessed through Perion's platform.
• Zenith (Media Agency)coreChannel Partner/ Reseller/ DistributorZenith is a media agency that manages advertising budgets for brands and executes programmatic campaigns through Perion's platform. Zenith was the agency of record for Lululemon's DOOH campaigns in Germany, demonstrating a strong channel partnership where Zenith brings client budgets to Perion's platform.
• TikTokcoreTechnology or IntegrationPerion's Outmax AI agent operates on top of TikTok as one of its supported external platforms, enabling AI-powered execution and optimization for TikTok advertising campaigns. This is a platform integration that extends Perion's AI capabilities to TikTok's advertising ecosystem.
• YouTubecoreTechnology or IntegrationPerion's Outmax AI agent runs on YouTube as one of its supported platforms, enabling automated campaign management, pacing, and optimization for YouTube advertising. A case study with C4 Energy demonstrates YouTube performance uplift through Perion's Outmax technology.
• The Trade Desk (TTD)coreTechnology or IntegrationPerion's Outmax AI agent integrates with The Trade Desk (TTD) as one of its supported DSP platforms, enabling cross-platform AI execution for advertisers managing campaigns through TTD.
• Google DV360coreTechnology or IntegrationPerion's Outmax AI agent operates on top of Google Display & Video 360 (DV360), extending Perion's AI optimization capabilities to DV360-managed campaigns. This integration enables advertisers using DV360 to benefit from Perion's real-time spend reallocation and pacing management.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPerion's Outmax AI agent runs on Meta platforms (Facebook and Instagram), enabling AI-powered optimization for social advertising campaigns managed through Perion's platform.
• Albertsons Media CollectivecoreStrategic or Co-development PartnerPerion partners with Albertsons Media Collective (Albertsons' retail media network) to enable shopper marketing activation. This partnership connects Albertsons' first-party shopper data with Perion's advertising technology, enabling precise targeting of grocery shoppers. Customer quotes confirm active co-marketing and campaign execution.
• Uplift CollectiveminorStrategic or Co-development PartnerUplift Collective is Perion's initiative to empower diverse publishers, providing technology and support to underrepresented publisher groups. This is an internal program/initiative rather than an external commercial partnership.
• Mediamark and McSorely MediaflagshipStrategic or Co-development PartnerPerion announced an exclusive AI advertising partnership across Africa with Mediamark and McSorely Media. This is a flagship strategic partnership for geographic expansion into the African market, combining Perion's AI technology with Mediamark and McSorely Media's regional market expertise and publisher relationships.
• eMarketermoderateGTM or Marketing PartnerPerion co-publishes research and insights content with eMarketer, a leading digital media research and analytics firm. This partnership positions Perion as a thought leader in the advertising technology space and drives top-of-funnel demand through co-branded research content.
• Lamar AdvertisingmoderateTechnology or IntegrationLamar Advertising is one of the major outdoor media operators (alongside Clear Channel Outdoor, JCDecaux, and Outfront Media) that has scaled digital screen networks. As a DOOH supply-side partner, Lamar's inventory may be accessed through programmatic SSP platforms including those that Perion integrates with.
• Clear Channel OutdoormoderateTechnology or IntegrationClear Channel Outdoor is a major outdoor media operator with a large digital screen network. It is listed alongside Lamar, JCDecaux, and Outfront Media as a key player in the DOOH ecosystem that has enabled programmatic trading through supply-side platforms.
• JCDecauxmoderateTechnology or IntegrationJCDecaux is a global outdoor advertising company with digital screen networks across major markets. It is referenced as a major operator in the DOOH ecosystem that has enabled programmatic trading, potentially accessible through Perion's SSP integrations.
• Outfront MediamoderateTechnology or IntegrationOutfront Media is a major US outdoor media operator with tens of thousands of digital displays. It is referenced as a key DOOH ecosystem player alongside Lamar, Clear Channel Outdoor, and JCDecaux, all of which have enabled programmatic access through supply-side platforms.

Scale indicators10 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Vistar Media: Largest pure-play programmatic DOOH supply-side platform. Competes with Hivestack directly in facilitating OpenRTB-compatible programmatic trading of DOOH inventory across global screen networks.
• Place Exchange: Programmatic DOOH SSP that connects digital screen inventory to omnichannel DSPs. Direct competitor to Hivestack in the supply-side programmatic DOOH space, now part of NEC.
• Broadsign: DOOH-focused platform providing screen management and programmatic SSP services to media owners. Directly comparable to Hivestack in enabling both supply-side operations and programmatic trading of DOOH inventory.

Broad incumbents

• Perion Network: Full-stack multi-channel adtech platform (CTV, DOOH, display, social) that bundles DOOH supply with AI optimization and measurement. A broader incumbent that competes with Hivestack specifically in the DOOH SSP/fulfillment layer.
• The Trade Desk: Independent omnichannel DSP that interfaces directly with DOOH SSPs including Hivestack. Operates as a key demand-side buyer and platform partner, and a partial substitute if DSPs integrate DOOH more deeply.
• Google Display & Video 360 (DV360): Google's enterprise DSP that buys DOOH inventory through SSP integrations. Acts as both a critical demand partner and a competitive threat if Google deepens direct DOOH supply relationships.

Others

• Lamar Advertising: One of the largest US outdoor media operators with tens of thousands of digital displays. Functions as a supply-side partner for Hivestack today, but its scale and digital inventory growth make it a potential future direct competitor.
• Clear Channel Outdoor: Global outdoor media operator with a large digital screen footprint that has enabled programmatic access. Acts primarily as an inventory source through SSPs like Hivestack, but could pursue more direct programmatic capabilities.
• JCDecaux: Global leader in outdoor advertising with growing digital screen networks. Provides supply to the programmatic DOOH ecosystem, including via SSPs such as Hivestack.
• Outfront Media: Major US outdoor advertising operator with a sizable digital display portfolio. Functions as a supply-side partner in the programmatic DOOH ecosystem accessed by Hivestack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hivestack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hivestack