Giant Spoon

What Giant Spoon does

Giant Spoon is a full-service independent creative and media agency founded in 2013, headquartered in New York with an office in Los Angeles. The company operates across five integrated service pillars: Media (planning, buying, and innovation across video, social, audio, OOH, display, search, and print — with over $1B in lifetime media planned and purchased for clients), Strategy (brand, creativity, positioning, architecture), Creative & Design (campaign development, identity, motion graphics, film), Content & Marketing (social, influencer, community management), and Experiential (event production, livestreams, fabrication). Its GTM motion is enterprise field sales — direct relationships with Fortune-class brands including Netflix, Google, Walmart, GE, Autodesk, HBO, American Express, Coinbase, Reddit, and Lucid Motors — secured through dedicated account management, RFP processes, and earned-media recognition. Revenue is generated via professional services engagements on project or retainer basis, with multi-year contracts negotiated per scope.

In December 2025, Giant Spoon was acquired by Wpromote, a performance marketing agency backed by private equity firm ZMC, forming the combined entity 'Wpromote x Giant Spoon' under CEO Andrea Bendzick. The acquisition integrates Wpromote's proprietary data platform and $3B in managed media spending with Giant Spoon's creative capabilities, creating a full-funnel agency that competes against major holding companies in a consolidating post-Omnicom-IPG landscape. The company has no documented AI/ML capabilities, no public API, and no proprietary technology beyond inherited data and media-buying platforms. Industry recognition includes Fast Company's #1 Most Innovative Companies in PR and Brand Strategy (2026), MediaPost's Independent Agency of the Year (2025), and AdWeek Experiential Executive of the Year for Monica Herman (2025).

Name

Giant Spoon

Legal name

Giant Spoon LLC

Website

https://giantspoon.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

101–250 employees

Short description

Giant Spoon is a full-service independent creative and media agency founded in 2013, serving enterprise brands like Netflix, Google, Walmart, and Autodesk with integrated strategy, creative, media, content, and experiential services. Acquired by Wpromote (ZMC-backed) in December 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services: Full-service creative agency providing campaign development, brand identity, art direction, copywriting, motion graphics, film production, and post-production services to enterprise clients across multiple industries.
2. Media Planning and Buying: Media planning and buying services across video, social, audio, OOH, display, search, print, and analytics. The agency has planned and purchased over $1B of media for clients, offering both traditional and digital media capabilities.
3. Experiential Marketing: Event production, interactive livestreams, user experience design, fabrication, venue management, and permitting services for brand activations and experiential campaigns.
4. Strategy and Consulting: Brand strategy, creativity strategy, brand positioning, brand architecture, communications planning, audience personas, competitive analysis, and content strategy services.
5. Content and Social Marketing: Social strategy, influencer strategy, audience research, creative development, editorial programming, community management, social listening, and paid media services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Giant Spoon is a full-service creative and media agency that delivers integrated marketing services to enterprise brand clients. The agency offers strategy, creative and design, media planning and buying, content and social marketing, experiential event production, and analytics and measurement across video, social, audio, OOH, display, search, and print channels. Following the December 2025 acquisition by Wpromote, Giant Spoon now combines its creative capabilities with Wpromote's performance marketing platform and $3 billion in managed media spending, operating as 'Wpromote x Giant Spoon'.

Product overview

Giant Spoon is a full-service independent creative and media agency founded in 2013 with offices in New York and Los Angeles. The agency operates as a unified offering combining strategy, creative and design, media services, content and marketing, and experiential capabilities—all under one roof to enable cross-disciplinary collaboration. Following Wpromote's acquisition of Giant Spoon in December 2025, the combined entity operates as 'Wpromote x Giant Spoon,' integrating Giant Spoon's creative services with Wpromote's performance marketing platform and $3 billion in managed media spending. The agency's core product portfolio consists of six integrated service pillars: Media Services (planning, buying, innovation across video, social, audio, OOH, display, search, and print channels); Strategy Services (brand, creativity, positioning, architecture); Creative & Design (campaign development, identity, motion graphics, film); Content & Marketing (social, influencer, community management); Experiential (event production, livestreams, fabrication); and Analytics & Measurement (reporting, dashboards, attribution, econometric modeling).

Differentiator

Problem solved

Functional benefit

Products and services

• Media Services Comprehensive media planning and buying services for enterprise brand clients, spanning video (Linear, OLV, CTV/OTT), social (paid, organic, creator, influencer), audio (terrestrial, streaming, podcasts), OOH (traditional, digital, guerrilla), display, search, and print channels. Giant Spoon has planned and purchased over $1 billion of media for clients.
• Strategy Services Brand strategy, creativity strategy, brand positioning, brand architecture, communications planning, audience personas, competitive analysis, and content strategy services for enterprise brand clients.
• Creative & Design Services Campaign development, brand identity, art direction, copywriting, motion graphics, film production, editing, and post-production services for enterprise brand clients.
• Content & Marketing Services Social strategy, influencer strategy, audience research, creative development, editorial programming, community management, social listening, and paid media services for enterprise brand clients.
• Experiential Services Event production, interactive livestreams, user experience design, rendering and floorplan, fabrication drawing and management, 2D and motion graphics design, venue scouting and management, vendor sourcing, and permitting and management services for brand activations and experiential campaigns.
• Analytics & Measurement Funnel metrics, campaign reporting, dashboards, business intelligence, attribution, cross-channel analysis, and econometric modeling services for enterprise brand clients.

Quantifiable outcome

• Over $1B of media planned and purchased for clients
• +2 more outcomes

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and minor.

• WpromoteflagshipStrategic or Co-development Partner · 1 December 2025Wpromote acquired Giant Spoon in December 2025, forming the combined entity 'Wpromote x Giant Spoon' under CEO Andrea Bendzick. The acquisition integrates Wpromote's proprietary data platform and $3 billion in managed media spending with Giant Spoon's creative capabilities, creating a full-funnel agency powerhouse combining media, creative, data, and strategy.
• Sidley Austin LLPminorOthersLegal advisor to Wpromote for the Giant Spoon acquisition transaction.
• Croke Fairchild Duarte & Beres LLCminorOthersLegal advisor involved in the Giant Spoon acquisition deal.
• Worldwide PartnersminorStrategic or Co-development PartnerGiant Spoon is part of the Worldwide Partners global network of independent agencies, providing access to international resources and collaborative opportunities with independent agencies across USA, LATAM, EMEA, and APAC regions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wieden+Kennedy: Long-standing independent creative agency known for integrated brand campaigns for global enterprise clients (Nike, Coca-Cola, McDonald's). Comparable to Giant Spoon in its independent full-service model and award-winning creative reputation.
• 72andSunny: Independent creative and media agency serving enterprise brands across entertainment, tech, and consumer categories. Closely comparable to Giant Spoon in its integrated creative-plus-media service model and brand-led work.
• Anomaly: Independent creative agency with offices in New York and Los Angeles serving Fortune-500 brands across categories. Directly comparable to Giant Spoon in scale, geography, and integrated service offering.
• Mother NY: Independent creative agency with a New York base serving enterprise and challenger brands. Comparable to Giant Spoon in creative reputation, independent positioning, and East Coast presence.
• R/GA: Digital and creative agency (Interpublic/IPG) offering strategy, design, content, and media services to enterprise clients. Closely comparable to Giant Spoon's integrated service pillars and enterprise client base.
• Droga5: Award-winning creative agency (now part of Accenture Song) serving major enterprise brands. Comparable to Giant Spoon in award-winning creative output and marquee client roster across streaming, retail, and tech.
• GUT: Independent creative and media agency with strong East Coast and LATAM presence, serving enterprise and challenger brands. Comparable to Giant Spoon in independent positioning and integrated creative/media model.
• Mekanism: Independent creative agency offering brand strategy, creative, and media services to enterprise clients. Comparable to Giant Spoon in mid-size independent positioning and integrated offering.
• Pereira O'Dell: Independent creative and media agency with offices in San Francisco and New York serving enterprise brands. Comparable to Giant Spoon in independent positioning, integrated offering, and enterprise client base.

Others

• Wpromote: Performance marketing agency that acquired Giant Spoon in December 2025, now operating as 'Wpromote x Giant Spoon.' Listed as an 'Others' peer because, post-acquisition, it is the parent/partner rather than a competitor, but it is materially comparable in media, analytics, and integrated service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Giant_Spoon
• LinkedInlinkedin.com/company/giant-spoon-llc
• Instagraminstagram.com/giant_spoon
• Facebookfacebook.com/Giant.Spoon.NY.LA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Spoon