One Tree Planted

What One Tree Planted does

One Tree Planted is a 501(c)(3) nonprofit founded in 2014 and headquartered in Shelburne, Vermont, that operates a global reforestation platform connecting individual donors, corporate partners, and local planting organizations. The organization has facilitated the planting of more than 171 million trees across 84 countries through a network of 489 in-country planting partners, with annual planting volume of 52.8 million trees in 2022 and 51.9 million in 2023. It runs 101–250 employees and is led by President and CEO Harry 'Hank' Lynch, with founder Matt Hill and CMO Doug Burnett in supporting leadership roles. The organization holds a Charity Navigator 4-star rating, has been a 1% For The Planet member since 2019, and is an official partner of the UN Decade on Ecosystem Restoration. It has also received industry recognition including a Webby in 2026 and an Anthem Award in 2025.

The business model is built on a low-friction individual donation interface anchored at $1 per tree, augmented by a tiered monthly subscription program called The Grove ($10/$30/$50/$100 per month) and a multi-tier corporate partnership stack with a $1,000/year minimum, custom cause-marketing campaigns starting at $25,000+, and event sponsorships at $100,000+. The corporate segment includes a roster of high-profile brands: AstraZeneca (committed to 200 million trees by 2030), FedEx, Volvo, Microsoft (108,000+ trees), Coldplay's Music of the Spheres World Tour (~8 million trees), and Felix Mobile (2.3 million+ trees). The technology stack centers on a donation platform, partner-coordination workflows, and project monitoring via GPS, drone, and satellite data; the organization has publicly identified 'Emergent Technology Trials' as a strategic pillar, signaling exploration of new technology surfaces, though no proprietary AI capabilities are disclosed. The organization has set a 500,000-hectare restoration target by 2035, indicating a transition from pure tree-count metrics toward landscape-scale outcome reporting.

Name

One Tree Planted

Legal name

One Tree Planted, Inc.

Website

https://onetreeplanted.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

One Tree Planted is a 501(c)(3) nonprofit operating a global reforestation platform that connects individual donors and corporate partners with 489 in-country planting organizations across 84 countries, having facilitated the planting of 171M+ trees since 2014.

Ownership category

akta.pro rank

Product category

Environmental Nonprofit Services

NAICS

Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Reforestation services
• Tree planting donations
• Environmental nonprofit
• Carbon offset programs
• Corporate sustainability partnerships

Headquarters

HQ city

Shelburne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting reforestation projects globally. Donors can give to specific funds (Urban Forestry, Wildfire, Women's Empowerment) or general reforestation.
2. Corporate Partnerships: Corporate donations ranging from $1,000/year minimum to $25,000+ for cause marketing programs. Includes supporter badges, marketing materials, digital fundraising tools, dedicated account managers, and website/annual report recognition.
3. Gift Trees: Tree-Card gift program allowing purchase of trees as gifts ($10 for 1 tree, $30 for 3 trees) with personalized e-cards and certificates sent to recipients.
4. Monthly Giving (The Grove): Recurring monthly donations with preset tiers ($10, $30, $50, $100/month) creating a community of monthly donors supporting ongoing reforestation.
5. Planned Giving: Legacy giving options including bequests in wills, securities donations, real estate, retirement plans, life insurance, and cryptocurrency.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

One Tree Planted is a 501(c)(3) nonprofit organization that channels donations into global reforestation projects, planting one tree for every dollar donated across 84 countries through 489 vetted planting partners. It offers a suite of giving programs including one-time and recurring individual donations, gift trees, corporate sustainability partnerships, monthly subscriptions, planned giving, and specialized impact funds (urban forestry, wildfire restoration, women's empowerment).

Product overview

One Tree Planted is a 501(c)(3) nonprofit reforestation organization offering a comprehensive suite of giving programs centered on global tree planting. The core offering consists of individual and corporate donation programs that fund reforestation across six global regions. Key products include: General Tree Planting (one-time/recurring donations), Gift Trees and Gift Trees In Memory (e-card gifting services), The Grove monthly giving subscription, Corporate Sustainability partnerships with tiered giving levels, and specialized impact funds (Urban Forestry Action Fund, Wildfire Fund, Women's Empowerment Fund). Additional programs include T.R.E.E.S. School environmental education, Tree Ambassador volunteer network, Planned Giving/legacy donations, Donor-Advised Fund integration, cryptocurrency donations, and a carbon offset conservation program. The organization partners with businesses from small companies to Fortune 500 corporations and operates across 84 countries with 489 planting partners.

Differentiator

Problem solved

Functional benefit

Brands

• The Grove: The Grove is One Tree Planted's monthly giving program, a community of individuals dedicated to reforestation and environmental restoration on a global scale.

Products and services

• General Tree Planting Donation Core donation program allowing individuals to plant trees through one-time or recurring donations at $1 per tree, supporting reforestation projects across six global regions (Africa, Asia-Pacific, Europe, Latin America & Caribbean, United States & Canada).
• Gift Trees E-card gifting service allowing users to send a Tree-Card with customizable designs and personalized messages to plant trees in someone's name, with pricing starting at $10 for one tree and $30 for three trees.
• Gift Trees In Memory Memorial gifting service to honor loved ones by planting trees in their memory, with personalized certificates and project updates.
• The Grove: Monthly Giving Program Monthly recurring donation subscription with preset giving levels ($10, $30, $50, $100/month) providing consistent support for reforestation projects with no minimum obligation.
• Urban Forestry Action Fund City-centered tree planting initiative focused on environmental justice, providing funding for urban tree projects in underserved communities worldwide.
• Wildfire Fund Reforestation fund supporting wildfire restoration in areas that have experienced high severity fires, with options for one-time or recurring donations.
• Women's Empowerment Fund Reforestation fund supporting projects that emphasize gender equity and foster economic opportunities for women in the environmental sector.
• Corporate Sustainability Program Business partnership program offering corporate donations, cause marketing, employee engagement, customer giving programs, and custom collaborations for reforestation with tiered giving levels starting at $1,000/year and benefits including supporter badges, marketing materials, and dedicated account managers at $10K+.
• Philanthropic Giving Major gifts and transformational philanthropy program connecting high-net-worth donors with impactful reforestation projects and customized giving opportunities, supported by a dedicated Major Gifts Officer.
• Planned Giving Legacy giving program including bequests, securities donations, real estate, retirement plans, life insurance, and other planned gift options for long-term donor commitments.
• Donor-Advised Fund Giving Program allowing donors to direct DAF grants to One Tree Planted through Fidelity Charitable, DAFGiving360 (Schwab), and BNY Mellon via DAF Direct integration widgets.
• T.R.E.E.S. School Program Free K-12 environmental education program offering lesson plans, modules, resources, and fundraising tools for teachers to discuss reforestation and sustainability.
• Little Tree Huggers Environmental action program for 5-12 year olds accepting proposals for youth-led environmental projects including tree planting at schools and compost programs.
• Tree Ambassador Program Volunteer program for passionate environmental stewards to represent One Tree Planted through fundraising and community engagement at work, home, or school.
• Fundraiser Platform Online fundraising platform (powered by Raisely) allowing individuals and teams to create personal fundraisers for birthdays, challenges, and events supporting One Tree Planted.
• Cryptocurrency Donations Cryptocurrency donation program accepting various digital currencies for tax-deductible contributions to reforestation.
• Carbon Offset Program Conservation-based carbon offset program entailing conservation of mature forests (rather than reforestation), where offsets can be claimed and retired via Climate Action Reserve. Note: traditional reforestation projects are not carbon certified.

Quantifiable outcome

• 171 million+ trees planted since 2014
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• PMI FoodscoreStrategic or Co-development PartnerParker Migliorini International (PMI Foods) partnership for tree planting in Amazon rainforest. Donation of over $13,000 on Earth Day 2026 to plant 10,000 trees. Partnership has planted over 100,000 trees total.
• ecoATMcoreStrategic or Co-development PartnerEarth Month 2026 partnership to plant 50,000 trees in North America, specifically Canadian areas impacted by wildfires. Combines responsible e-waste recycling with ecosystem restoration.
• AstraZenecacoreStrategic or Co-development PartnerAZ Forest program where AstraZeneca pledged to plant and maintain 200 million trees across six continents by 2030 as part of climate action and nature protection commitments.
• FedExcoreStrategic or Co-development PartnerFedEx helped launch Urban Forestry Action Fund in 2022 and has participated in tree planting projects in 25+ cities worldwide, including hands-on volunteer days.
• VolvocoreStrategic or Co-development PartnerVolvo for Life Fund supports reforestation and urban tree planting in seven countries across five continents, targeting restoration of 450+ hectares of land annually.
• ColdplaycoreStrategic or Co-development PartnerSustainability leaders in music industry planting one tree for each ticket sold for Music Of The Spheres World Tour. Have supported planting of nearly 8 million trees worldwide.
• MicrosoftcoreStrategic or Co-development PartnerDonations have supported installation of over 108,000 trees near Microsoft data centers in Mexico, Indonesia, Ireland, and India as part of Nature-based Solutions commitment.
• Felix MobilecoreStrategic or Co-development PartnerMobile company committed to planting one tree for every customer per month. Has donated over 2.3 million trees through this business model.
• LemonademinorStrategic or Co-development PartnerInsurance partnership offsetting carbon emissions from car insurance policyholders by planting trees based on tracked mileage through the Lemonade app.
• Cotton On FoundationcoreStrategic or Co-development PartnerCorporate partner supporting reforestation initiatives globally.
• L'OccitanecoreStrategic or Co-development PartnerCorporate partner in reforestation and environmental sustainability initiatives.
• Little CanadaminorStrategic or Co-development PartnerMarch Break 2026 partnership with BMO for Build-a-Tiny-Tree Workshop where participants' creations support real tree planting in Canada.
• Hawx ServicesminorStrategic or Co-development PartnerPest control company planted over 25,000 trees through partnership as part of environmentally sustainable business practices.
• World Resources InstitutecoreStrategic or Co-development PartnerStrategic alliance with World Resources Institute for land restoration and conservation initiatives.
• Global Mangrove AlliancecoreStrategic or Co-development PartnerStrategic partnership for mangrove restoration and coastal ecosystem protection globally.
• Jane Goodall InstitutecoreStrategic or Co-development PartnerPartnership for restoring Uganda ecosystems for endangered chimpanzees through community-based reforestation.
• U.S. Department of Agriculture Forest ServicecoreStrategic or Co-development PartnerStrategic alliance with USDA Forest Service for reforestation and forest restoration in the United States.
• Terrafund for AFR100coreStrategic or Co-development PartnerCo-manager of Terrafund for AFR100, supporting African forest restoration commitments.
• UN Decade on Ecosystem RestorationcoreStrategic or Co-development PartnerImplementation partner of the UN Decade on Ecosystem Restoration (2021-2030) for global land restoration.
• One Trillion Trees InitiativecoreStrategic or Co-development PartnerCouncil Member of the US Chapter of the One Trillion Trees Initiative.
• Convention on Biological DiversitycoreStrategic or Co-development PartnerOfficial Delegate of the Convention on Biological Diversity.
• 1% For The PlanetcoreStrategic or Co-development PartnerMember since 2019, receiving Nonprofit Changemaker Award. Connects businesses to environmental nonprofits for giving programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arbor Day Foundation: The Arbor Day Foundation is one of the largest nonprofit tree-planting organizations in the US, distributing millions of trees annually through corporate partnerships and member donations. It is comparable to One Tree Planted in its donation-funded model, multi-country planting programs, and corporate sustainability partnership structure.
• Eden Reforestation Projects: Eden Reforestation Projects is a nonprofit focused on reforestation through employment-based restoration models in critical regions. It is the most direct comparable to One Tree Planted in the donation-funded global reforestation nonprofit space, operating multi-country partner networks and corporate partnership programs.
• Plant-for-the-Planet: Plant-for-the-Planet is a youth-led global reforestation movement that has planted and restored millions of trees worldwide. It is comparable to One Tree Planted via its UN-affiliated status, global planting network, and donation-driven reforestation model spanning multiple continents.
• Trees for the Future: Trees for the Future is a nonprofit organization dedicated to ending hunger and poverty by training farmers in agroforestry and planting trees. It operates a donor-funded model similar to One Tree Planted, with corporate partnerships, recurring donations, and project-based monitoring in Africa and other developing regions.
• National Forest Foundation: The National Forest Foundation partners with the U.S. Forest Service on reforestation and forest restoration across 193 million acres of national forests. It is comparable to One Tree Planted through its donation-based reforestation model and corporate partnership programs.
• WeForest: WeForest is an international nonprofit that funds reforestation projects through corporate partnerships and individual donations in critical ecosystems worldwide. It is highly comparable to One Tree Planted in scope, funding model, and geographic spread across Africa, Latin America, and Asia.

Broad incumbents

• Conservation International: Conservation International is a large environmental nonprofit with science-based conservation, restoration, and climate programs, including significant tree planting in the tropics. Its broad portfolio overlaps with One Tree Planted's restoration focus; it is also a strategic partner via board member Starry Sprenkle-Hyppolite.
• The Nature Conservancy: The Nature Conservancy is the world's largest environmental nonprofit, working across conservation, reforestation, climate, and water security. While far larger and broader than One Tree Planted, it competes for corporate ESG dollars and large philanthropic gifts in the reforestation/restoration space.
• Natural Resources Defense Council: The NRDC is a major US environmental nonprofit with climate, forests, and ecosystems programs. While far broader in advocacy scope, it competes with One Tree Planted for philanthropic and corporate-ESG donor attention, particularly in carbon-sequestration narratives.
• World Resources Institute: World Resources Institute is a global research nonprofit focused on environmental sustainability, including restoration initiatives like the Trillion Trees campaign. It is a strategic partner of One Tree Planted and competes for institutional donor dollars targeting landscape restoration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onetreeplanted
• Facebookfacebook.com/onetreeplanted

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Tree Planted