What Phone.com does

Phone.com is a cloud-based unified communications-as-a-service (UCaaS) provider founded in 2007 and headquartered in Newark, New Jersey, serving approximately 36,000 small and mid-sized business customers and 87,000 users across North America. Its platform consolidates business voice, video conferencing, SMS/text messaging, voicemail, fax, and advanced call handling (IVR, simultaneous ring, business hours routing, call recording, analytics) into a single subscription product accessed via native iOS and Android apps, browser-based My.Phone.com, and IP desk phones. Differentiated add-ons include ProSIM, an eSIM-based cellular mobility solution that turns personal smartphones into native business lines, AI-Connect for NLP-powered call routing and appointment scheduling, and Live Answer-Connect, a 24/7 US-based receptionist service, with SOC 2 Type II and HIPAA compliance underpinning regulated vertical use cases.

The business operates on a tiered per-user subscription model (Basic at $15, Plus at $22.50, Pro at $33.33 per user/month, with annual billing discounts) supplemented by unit-priced add-ons such as phone numbers, ProSIM, Live Answer-Connect minute bundles, and VoIP hardware. Distribution is primarily self-serve via the phone.com website and mobile apps, with inside-sales support for larger teams. The company was acquired by Ooma Inc. (NYSE:OOMA) in December 2025 for approximately $23.2 million in cash, and now operates as a wholly-owned subsidiary focused on expanding Ooma's SMB UCaaS footprint, with the deal expected to be accretive to Ooma's adjusted EBITDA and non-GAAP earnings per share.

Name

Phone.com

Legal name

Phone.com Inc.

Website

https://phone.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

101–250 employees

Short description

Phone.com is a cloud-based UCaaS platform offering voice, video, messaging, and advanced call handling to approximately 36,000 SMB customers across North America via subscription plans starting at $15/user/month.

Ownership category

akta.pro rank

Product category

Cloud Communications / UCaaS

NAICS

Telecommunications (517), Telephone Apparatus Manufacturing (33421)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Prepackaged Software (7372), Computer Communications Equipment (3576)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), VoIP Access & ITSP Services (HDAIAHAD), VoIP/ATA & Integrated Voice Gateways (CPE) (HDAFAIAJ)

Keywords

• Cloud VoIP services
• Unified communications platform
• Business phone systems
• Video conferencing solutions
• Virtual receptionist services

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Services: Monthly or annual subscription fees based on per-user tiered pricing plans (Basic, Plus, Pro). Revenue generated from approximately 36,000 customers and 87,000 users across North America. Expected annual revenue of $22-23 million prior to Ooma acquisition.
2. Premium Features Add-ons: Additional revenue from optional premium features including ProSIM ($10/mo), Live Answer Connect ($90-$910/mo), additional phone numbers ($4.99/mo), call recording ($7.99/mo), and international calling
3. Hardware Sales: Sales of VoIP desk phones, conference phones, adapters, and accessories from brands like Yealink

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Phone.com provides a cloud-based VoIP unified communications platform for small and mid-sized businesses, offering voice calling, video conferencing, text messaging, voicemail, and advanced call handling features through mobile and web apps. The service is delivered on a per-user monthly subscription basis with tiered plans (Basic at $15, Plus at $22.50, Pro at $33.33), supplemented by add-ons such as ProSIM for mobile integration, Live Answer-Connect for receptionist services, and AI-Connect for AI-powered call routing.

Product overview

Phone.com is a cloud-based unified communications as a service (UCaaS) platform designed for small and mid-sized businesses. The core offering consists of a Business Phone System that provides voice calling, video conferencing (Video Meetings), and advanced call handling capabilities through Mobile & Web Apps. The platform is offered across three pricing tiers: Basic ($15/user/month), Plus ($22.50/user/month), and Pro ($33.33/user/month). Premium add-ons include ProSIM (cellular mobility solution at $10/month), Live Answer-Connect (live receptionist service starting at $90/month), and AI-Connect (AI-powered call routing, included with Plus/Pro). The product portfolio also includes VoIP phones and accessories, international calling services, and various phone number types (local, toll-free, custom/vanity). The company was acquired by Ooma Inc. in December 2025 for approximately $23.2 million.

Differentiator

Problem solved

Functional benefit

Brands

• ProSIM: A mobile communications solution that integrates with Phone.com's UCaaS platform, allowing users to make cellular calls on their business phone numbers using personal mobile devices while ensuring privacy and security.
• AI-Connect
• Live Answer-Connect

Products and services

• Business Phone System The core cloud-based VoIP business phone system providing professional-grade communication tools including voice calling, messaging, video meetings, and advanced call features all in one platform for small and mid-sized businesses.
• Mobile & Web Apps Native iOS and Android mobile apps plus browser-based My.Phone.com application that bring all cloud communication features together, allowing users to make calls, manage messages, conduct video meetings, and send faxes from any device.
• Video Meetings Browser-based video conferencing and screen sharing enabling online meetings without downloads. Supports up to 100 participants on Pro plan with features including screen sharing, document sharing, meeting chat, and AES 256-bit encryption.
• Advanced Call Handling VoIP call routing tools including auto attendant (IVR), dial-by-name directory, simultaneous ring, business hours routing, call forwarding, screening, blocking, transfer, and voicemail-to-email for solo professionals to enterprises.
• ProSIM Mobile communications solution that transforms compatible mobile phones into full-featured extensions using eSIM capabilities and cellular voice network, allowing business calls using native dialer without requiring separate app or WiFi/data connection.
• Live Answer-Connect 24/7 professional live receptionist service with US-based receptionists who answer calls in company name, take messages, transfer calls, and schedule appointments. Available in tiered minute packages starting at $90/month.
• AI-Connect AI-powered call routing and appointment scheduling powered by natural language processing. Includes 24/7 availability, calendar integration with Google/Outlook, personalized call routing, and call screening. Included at no additional charge with Plus or Pro plans.
• VoIP Phones & Accessories Range of affordable, reliable desk phones including Yealink models (SIP-T31P, SIP-T33G, SIP-T43U, SIP-T53W, SIP-T57W, W76P) with one-year warranty. Also includes conference phones, accessories, and ATA devices for connecting analog phones.
• Phone Numbers Selection of local, toll-free, custom (vanity), and international phone numbers. Includes free number porting, Global Numbers for international customers, and numbers available for dozens of countries.
• International Calling & Global Numbers Low rates for international calling with calls to landlines in many destinations included in plans. Global Numbers program allows US businesses to provide international customers with local phone numbers. Standard rate countries at $4.99/month, premium at $14.99/month.

Quantifiable outcome

• 50,000+ small businesses served
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• OnvegominorStrategic or Co-development Partner · 26 August 2024New Jersey companies Onvego and Phone.com partnered to develop an AI-based receptionist for small businesses, enhancing traditional answering services with automatic speech recognition and natural language processing to improve customer interactions and operational efficiency.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RingCentral: Leading cloud UCaaS provider serving SMBs and mid-market with voice, video, messaging, and contact center - the primary direct competitor to Phone.com on both product scope and SMB target segment.
• Zoom Communications: Zoom Phone expands the Zoom platform into cloud PBX/UCaaS for SMBs and enterprises, directly overlapping Phone.com's voice, video, and messaging offering with bundled pricing pressure.
• Nextiva: Cloud communications platform purpose-built for small and mid-sized businesses - an extremely comparable SMB-focused UCaaS peer with similar feature sets and pricing.
• 8x8: UCaaS and CCaaS provider serving SMB through enterprise with comparable voice, video, contact center, and compliance offerings overlapping Phone.com's stack.
• GoTo Connect (formerly Jive): Cloud PBX and UCaaS solution from GoTo targeting SMBs and mid-market with voice, video, and contact center features directly overlapping Phone.com's offering.
• Grasshopper: Virtual phone system targeting very small businesses, solopreneurs, and startups - smaller-scale direct peer in the SMB VoIP segment with overlapping features (IVR, call forwarding, mobile apps).

Emerging players

• Dialpad: AI-first cloud communications platform with UCaaS offerings targeting SMBs and mid-market - directly comparable on product and competes with Phone.com's AI-Connect NLP capabilities.

Broad incumbents

• Ooma: Phone.com's parent company post-acquisition; broader incumbent in SMB/residential VoIP, now a portfolio player across UCaaS, POTS replacement, and home communications.
• Microsoft Teams Phone: Microsoft's cloud telephony within Teams bundles voice into the broader productivity suite, applying material competitive pressure to standalone SMB UCaaS providers like Phone.com.
• Vonage (Ericsson): Cloud communications provider under Ericsson offering UCaaS, CPaaS, and SIP trunking with SMB/mid-market overlap; broader incumbent with deeper APIs than Phone.com.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phonedotcom
• YouTubeyoutube.com/channel/UC6sbdsdj91yVhrA9w2uoX8w
• Facebookfacebook.com/60980572176
• LinkedInlinkedin.com/company/phonedotcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phone.com