ReadCloud

What ReadCloud does

ReadCloud Limited (ASX: RCL) is an Australian education technology company that provides a digital learning platform for schools. Founded in 2009 and listed on the ASX in 2018, ReadCloud's core product is a proprietary eBook platform and Immersive eReader that delivers curriculum-aligned digital textbooks and interactive resources from more than 50 global publishers, including Oxford University Press, Cengage, and Jacaranda. The platform is delivered as native applications on iOS, Android, Windows, and macOS, and integrates with five major learning management systems (Canvas, Moodle, SEQTA, Daymap, Schoolbox) with single sign-on via Google and Office 365. Primary customers are Australian secondary schools, with additional segments in international schools, primary schools, and Vocational Education and Training (VET) delivered to secondary students.

Beyond its core eBook platform, ReadCloud operates a vertically integrated VET division through three wholly-owned Registered Training Organisations: AIET and COSAMP (both acquired in 2018), Ripponlea Institute (acquired June 2021), and Southern Solutions Training Services (acquired October 2022 for AUD 3.2 million). The VET division delivers 50+ qualifications to approximately 15,000 students across 400+ schools nationally, unified under the ReadCloud VET Hub product launched in November 2021. The company monetises through subscription-based per-student licensing of the eBook platform and recurring revenue from VET course delivery and assessment services. Go-to-market is sales-led, targeting principals, library managers, and heads of technology through direct sales, channel partnerships with book resellers (Impact, OfficeMax), and thought-leadership content co-authored with the Australian Secondary Principals' Association (ASPA). FY25 cash receipts from customers reached approximately A$13 million, a 7% year-over-year increase.

Name

ReadCloud

Legal name

ReadCloud Limited

Website

https://readcloud.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ReadCloud (ASX: RCL) is an Australian EdTech company that provides an eBook platform and VET-in-Schools programs to 400+ Australian and international schools, delivering publisher curriculum content and vocational qualifications through three wholly-owned Registered Training Organisations.

Ownership category

akta.pro rank

Product category

Digital Learning Platform for K-12 Education

NAICS

Software Publishers (513210), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH)

akta.pro secondary industries

Literacy & Reading Intervention Technology (EDAJAMAF), eBook & Digital Reading Platforms (BPAMAJAK)

Keywords

• Digital textbook platform
• School e-learning
• EBook delivery
• VET-in-schools
• Educational content platform

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. School Subscription / Per-Student License: ReadCloud provides digital textbooks and curriculum resources to schools on a subscription or per-student licensing basis. Schools pay for access to the platform and content, with resources provisioned automatically upon student enrollment. Revenue is recurring as long as schools maintain subscriptions.
2. VET-in-Schools (VETiS) Programs: Through its Registered Training Organisations (AIET, COSAMP, Ripponlea Institute), ReadCloud delivers vocational education and training to secondary students across 400+ schools nationally for ~15,000 students. Revenue is generated from course delivery and assessment services in the VET sector.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ReadCloud provides a proprietary digital learning platform and Immersive eReader that delivers curriculum-aligned eBooks, textbooks, and interactive resources from over 50 global publishers to Australian and international schools. The platform includes the Content Manager for teacher uploads, collaborative annotation tools, LMS and SSO integration, and accessibility features such as text-to-speech and translation in 120+ languages. Through its wholly-owned Registered Training Organisations (AIET, COSAMP, Ripponlea Institute) and the ReadCloud VET Hub, the company also delivers vocational education and training to secondary school students.

Product overview

ReadCloud is an Australian EdTech company offering a unified digital learning platform comprising its core eBook platform with an Immersive eReader, mobile apps for iOS/Android/PC/Mac, and the ReadCloud VET Hub for vocational education management. The platform integrates with leading LMS systems (Canvas, Moodle, SEQTA, Daymap, Schoolbox) and offers SSO via Google and Office 365. The product portfolio includes Content Manager for resource upload, Immersive Reader for accessibility features, Learning Toolbar for collaboration, and a OneNote Plugin. Through acquisitions, ReadCloud expanded into VET with three RTOs: AIET, COSAMP, and Ripponlea Institute, collectively supporting delivery of over 50 qualifications across 400 schools nationally for 15,000 students.

Differentiator

Problem solved

Functional benefit

Brands

• ReadCloud VET: Vocational Education and Training division supporting VET Delivered to Secondary Students (VETDSS) through AIET, COSAMP, and Ripponlea Institute RTOs.
• ReadCloud VET Hub

Products and services

• ReadCloud eBook Platform / Immersive eReader ReadCloud's proprietary eBook platform and Immersive eReader that enables seamless access to digital textbooks and interactive resources from 50+ global publishers. Features include text-to-speech, language translation in 120+ languages, dictionary lookup, bookmarks, annotations, and collaborative tools. Delivered to Australian and international schools.
• ReadCloud App (Cross-Platform Native Apps)
• ReadCloud VET Hub
• ReadCloud OneNote Plugin
• AIET (Australian Institute of Education and Training)
• COSAMP (College of Sound and Music Production)
• Ripponlea Institute

Quantifiable outcome

• Over 400 schools served domestically and internationally as of 2024-2025
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Australian Secondary Principals' Association (ASPA)coreStrategic or Co-development Partner · 1 January 2021ReadCloud and ASPA co-authored a whitepaper titled 'Principles of Remote Learning' to support schools in implementing and managing remote learning strategies. This collaboration reflects ReadCloud's commitment to evidence-based research and sector partnerships in education. ASPA is a platinum partner of ReadCloud.
• Canvas (Instructure)coreTechnology or IntegrationReadCloud integrates with Canvas LMS, enabling automatic timetable sync, virtual classroom creation (Class Clouds), and seamless resource distribution. Students access their ReadCloud content directly through Canvas.
• MoodlecoreTechnology or IntegrationReadCloud integrates with Moodle LMS, allowing schools using Moodle to automatically sync timetables and distribute digital resources to students.
• SEQTAcoreTechnology or IntegrationReadCloud integrates with SEQTA LMS, enabling automatic class cloud creation and resource provisioning for schools using SEQTA as their learning management system.
• DaymapcoreTechnology or IntegrationReadCloud integrates with Daymap LMS, allowing schools to synchronise timetabling data and create virtual classrooms automatically for streamlined digital content delivery.
• SchoolboxcoreTechnology or IntegrationReadCloud integrates with Schoolbox LMS, enabling seamless connection between the school's learning management system and ReadCloud's digital textbook platform.
• Oxford University PresscoreTechnology or IntegrationOxford University Press is one of over 50 leading global publishers whose digital textbooks and interactive resources are accessible through the ReadCloud platform, serving Australian and international schools.
• CengagecoreTechnology or IntegrationCengage is one of over 50 leading global publishers whose digital textbooks and interactive resources are accessible through the ReadCloud platform.
• Jacaranda (Wiley)coreTechnology or IntegrationJacaranda is one of over 50 leading global publishers whose digital textbooks and interactive resources are accessible through the ReadCloud platform.
• ImpactminorChannel Partner/ Reseller/ DistributorImpact is a book reseller that partnered with ReadCloud to offer schools the option of physical books alongside ReadCloud's digital platform.
• OfficeMaxminorChannel Partner/ Reseller/ DistributorOfficeMax is a book reseller that partnered with ReadCloud to offer schools the option of physical books alongside ReadCloud's digital platform.
• Australian Booksellers AssociationminorStrategic or Co-development PartnerReadCloud worked with the Australian Booksellers Association in its early years to enable independent booksellers to sell digital books via the ReadCloud platform, creating a digital book program for the Australian market.
• Australian Institute of Education and Training (AIET)coreStrategic or Co-development PartnerAIET is one of ReadCloud's three Registered Training Organisations (RTOs) that together deliver VET-in-Schools (VETDSS) programs across 400+ schools nationally for ~15,000 students. Part of the ReadCloud VET division.
• College of Sound and Music Production (COSAMP)coreStrategic or Co-development PartnerCOSAMP is one of ReadCloud's three RTOs delivering VET-in-Schools programs. COSAMP specialises in music production training and is integrated into the ReadCloud VET Hub platform.
• Ripponlea InstitutecoreStrategic or Co-development PartnerRipponlea Institute is one of ReadCloud's three RTOs delivering VET-in-Schools programs across 400+ schools nationally. Integrated into the ReadCloud VET Hub platform for unified student experience.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OverDrive (Sora): OverDrive's Sora app is the dominant eBook and audiobook platform for schools and public libraries globally. Most direct competitor to ReadCloud's core eBook delivery and Immersive eReader, with overlapping publisher relationships and target customers (K-12 and higher education).
• Mackin Educational Resources: Provides K-12 schools with print and digital books, ebooks, databases, and library curation services. Direct competitor to ReadCloud in the school content distribution and digital reading space, particularly in North American K-12.
• Snapplify: Digital content distribution platform serving schools and institutions across Africa and globally with eBooks, educational apps, and learning tools. Closely comparable business model and target customer to ReadCloud, with similar content-aggregation strategy.

Broad incumbents

• Follett School Solutions: Major K-12 content and library services provider (Follett Destiny, Follett Book eFairs) operating across print and digital content distribution and library management. Larger incumbent with overlapping school content delivery capabilities but broader scope.
• Renaissance Learning: K-12 EdTech company offering myON digital reading platform, Accelerated Reader, and assessment products. Larger incumbent with overlapping digital reading and literacy offerings for schools, but broader assessment/analytics portfolio.
• Itslearning: European K-12 learning platform providing LMS with integrated content and assessment tools. One of the LMS vendors ReadCloud integrates with; larger incumbent offering competing content delivery and classroom workflows.
• D2L Brightspace: Global learning platform with K-12 and higher education focus offering LMS with content, assessment, and analytics. Larger incumbent in the same education technology category; one of ReadCloud's LMS integration partners but also a potential competitor for school content dollars.

Regional players

• Edrolo: Australian EdTech company providing digital curriculum resources, videos, and exam preparation for secondary schools. Same Australian K-12 target market and similar sales-led go-to-market; competing for the same school budgets as ReadCloud.
• ClickView: Australian EdTech company providing video-based learning resources to K-12 schools. Competes for the same Australian school content budgets as ReadCloud, with overlapping LMS integration and curriculum-aligned content positioning.
• Stile Education: Australian EdTech providing science curriculum resources and lesson plans for secondary schools. Same Australian secondary school target customer as ReadCloud and a potential partner or competitor depending on content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/readcloud
• LinkedInlinkedin.com/company/readcloud.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadCloud