Rosie
Rosie provides an AI-powered phone answering service that serves as a 24/7 virtual receptionist for over 1,900 small businesses across North America. The AI is trained on each subscriber's website and FAQs to handle calls, book appointments, and screen spam.
- Company typePrivate
- Founded2024
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rosie does
Rosie, operated by Rally Commerce, Inc. and headquartered in Portland, Oregon, provides an AI-powered phone answering service that acts as a 24/7 virtual receptionist for small businesses across North America. The platform's AI is trained on each subscriber's own business data (Google Business profile, website content, custom FAQs, and uploaded documents) to handle inbound calls, answer FAQs, book appointments, take messages, transfer calls to staff, and filter spam and robocalls. Native iOS and Android apps, real-time call summaries/transcripts, and English/Spanish bilingual support extend the product across mobile and language use cases. Rosie serves 1,900+ customers across 27+ industries including home services, law firms, property management, real estate, automotive, and salons/spas, and has handled 3.1M+ calls to date.
Rosie's product is delivered through a tiered monthly subscription: Professional at $49/month (250 minutes), Scale at $149/month (1,000 minutes with appointment booking and transfers), and Growth at $299/month (2,000 minutes with waterfall transfers, custom agent training, and white-glove onboarding). Add-on revenue comes from a Website Texting module at $50/month (plus per-conversation usage) and a free Website Chat widget. The go-to-market is primarily product-led and self-serve, with a 7-day free trial, no-code onboarding, and integrations into Calendly, Google Calendar, Acuity, Appointlet, and Zapier. A 20% recurring affiliate program and an agency program add a partner-led distribution layer, while an enterprise sales motion handles custom pricing and multi-location accounts.
The company was founded in 2024, operates with 1–10 employees, and has received at least one funding round from Afore Capital. Cloud infrastructure runs on AWS (ISO 27001/27017/27018, CISPE-compliant) and payment processing is handled by Stripe (PCI-DSS). Revenue is not publicly disclosed and the company is privately held with no parent organization. Geographic focus is currently the United States and Canada.
Rosie firmographics
Firmographics- Name
- Rosie
- Legal name
- Rally Commerce, Inc.
- Website
- https://heyrosie.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosie provides an AI-powered phone answering service that serves as a 24/7 virtual receptionist for over 1,900 small businesses across North America. The AI is trained on each subscriber's website and FAQs to handle calls, book appointments, and screen spam.
- Ownership category
- akta.pro rank
Rosie industry classification
Industry- Product category
- AI Call Answering Service
- NAICS
- Telephone Answering Services (561421), Telephone Call Centers (56142)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Voice Assistants & Voice UI (VUI) (HDAAAFAD), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Rosie is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rosie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription plans (Professional, Scale, Growth) providing tiered minute allowances. Subscribers pay a flat monthly fee and receive automatic upgrades if they exceed their minute limit, with no service interruption.
- SMS Features Add-on: Optional add-on service for website texting capabilities. Includes 25 conversations per month at $50, with $1 per additional conversation.
- Affiliate Program: Recurring commission program where affiliates earn 20% of referred customer subscription fees for the lifetime of the customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional - Entry tier for solo owners and small businesses at $49/month with 250 minutes |
| Subscription | Monthly | Scale - Mid-tier at $149/month with 1,000 minutes and appointment booking |
| Subscription | Monthly | Growth - High-volume tier at $299/month with 2,000 minutes |
| Subscription | Monthly | Website Texting Add-on - $50/month for 25 text conversations |
| Subscription | Annual | Annual Billing Discount - 2 months free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rosie product offering
Product offeringCore offering
Rosie is an AI-powered phone answering service that operates as a 24/7 virtual receptionist for small businesses. Trained on each subscriber's Google Business profile, website, and custom FAQs, it answers incoming calls, handles FAQs, books appointments into connected calendars, takes messages, performs warm and live call transfers, and filters spam and robocalls. The service is sold as a monthly subscription across Professional, Scale, and Growth tiers starting at $49/month, with native iOS/Android apps, English/Spanish bilingual support, and integrations with Calendly, Google Calendar, Acuity, Appointlet, and Zapier.
Product overview
Rosie is a unified AI-powered call answering service platform with a modular architecture. The core product is the Rosie AI receptionist, which is available across three subscription tiers (Professional at $49/mo, Scale at $149/mo, and Growth at $299/mo) differentiated by monthly minutes and feature access. The platform integrates scheduling capabilities directly with third-party calendar tools (Google Calendar, Calendly, Acuity, Appointlet). Add-on modules include Website Chat (free with all plans) for visitor engagement and Website Texting ($50/mo) for lead capture from website traffic. An Affiliate Program enables partners to earn recurring commissions. All plans include native iOS and Android apps, Zapier integration, call recordings/transcripts, spam filtering, and bilingual (English/Spanish) support.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosie AI Call Answering Service AI-powered 24/7 virtual receptionist trained on each subscriber's Google Business profile, website, and custom FAQs; answers calls, handles FAQs, books appointments, takes messages, performs warm/live/waterfall call transfers, and filters spam and robocalls. Sold to small business owners and operators as a monthly subscription.
Quantifiable outcome
- Handles 3.1M+ calls and 3.3M minutes saved for customers
- +1 more outcomes
Companies that use Rosie
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Rosie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
Rosie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CalendlycoreCalendar integration allowing Rosie to schedule appointments directly into subscriber's Calendly account during or after calls. Subscribers can connect their Calendly account to enable automatic appointment booking.
- Google CalendarcoreCalendar integration allowing Rosie to schedule appointments directly into subscriber's Google Calendar. Enables seamless appointment booking without manual scheduling.
- ZapiercoreIntegration with Zapier's automation platform connecting Rosie to 1,000+ third-party applications. Enables subscribers to automate workflows between Rosie and their existing business tools.
- AWS (Amazon Web Services)coreCloud infrastructure provider. Data is stored securely in AWS with AES256 encryption. Data centers are ISO 27001, 27017, and 27018 certified and compliant with CISPE Code of Conduct for data protection.
- StripecorePCI-DSS compliant payment processor used for subscription billing. Rosie never collects or stores payment information directly, using Stripe for all payment processing.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rosie competitors and assessment
Company assessmentBroad incumbents
- Dialpad: Dialpad is an AI-powered communications and contact center platform with AI voice and transcription features relevant to SMB phone handling. It is a broader incumbent whose AI capabilities compete with Rosie's specialized answering service.
- AnswerConnect: AnswerConnect is a long-established live answering service and virtual receptionist provider for SMBs across multiple verticals. It competes with Rosie for the same customer base but relies on human receptionists rather than AI.
- Ruby Receptionist: Ruby Receptionist is an established virtual receptionist and live answering service serving SMBs and professional services firms. It represents the incumbent human-staffed model Rosie is displacing with AI, and competes for similar customer segments.
Direct peers
- Goodcall: Goodcall is an AI phone answering platform built specifically for small businesses, with comparable self-serve setup, per-minute subscription pricing, and SMB-targeted positioning. Rosie also publishes direct comparison pages against Goodcall, signaling direct competitive overlap.
- Smith.ai: Smith.ai is a direct competitor offering AI- and human-powered virtual receptionist and call answering services for SMBs, law firms, and home service businesses. Rosie explicitly publishes comparison content against Smith.ai, indicating head-to-head competition for the same small-business customer base.
- Frontdesk: Frontdesk.ai provides an AI receptionist specifically for SMB service businesses (salons, spas, fitness, dental, home services), directly mirroring Rosie's target verticals and AI call-answering/booking feature set.
Emerging players
- JustCall: JustCall is a cloud-based business phone and AI-powered customer communication platform for SMBs, with AI answering and automation features that overlap Rosie's core call-answering and scheduling functionality.
- Bland AI: Bland AI provides an AI phone agent platform enabling businesses to build and deploy autonomous voice agents for inbound and outbound calls. Like Rosie, it focuses on AI-driven call automation, though Bland positions more toward enterprise and developer use cases while Rosie targets SMB self-serve.
- PolyAI: PolyAI builds enterprise-grade conversational voice AI agents for customer service, including phone-based assistants. While more enterprise-focused, it competes in the AI voice receptionist category and validates the underlying technology Rosie is built on.
- Air AI: Air AI offers an AI voice agent that can conduct long, human-like phone conversations for sales, support, and scheduling. It overlaps with Rosie's autonomous AI receptionist capabilities, though Air AI is positioned as a broader AI agent platform rather than an SMB-focused answering service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosie social profiles
Digital presenceRosie compliance and trust
Trust signalCompliance5 records
Rosie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosie leadership team
Management profileNumber of profiles
Rosie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosie
What does Rosie do?
Rosie is an AI-powered phone answering service that operates as a 24/7 virtual receptionist for small businesses. Trained on each subscriber's Google Business profile, website, and custom FAQs, it answers incoming calls, handles FAQs, books appointments into connected calendars, takes messages, performs warm and live call transfers, and filters spam and robocalls. The service is sold as a monthly subscription across Professional, Scale, and Growth tiers starting at $49/month, with native iOS/Android apps, English/Spanish bilingual support, and integrations with Calendly, Google Calendar, Acuity, Appointlet, and Zapier.
Is Rosie a public or private company?
Rosie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosie founded?
Rosie was founded in 2024. It employs 1 to 10 people.
Where is Rosie based?
Rosie is headquartered in Portland, United States, in the North America region.
How does Rosie make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are SMS Features Add-on and affiliate Program.
Who are Rosie's main competitors?
Broad incumbents on record are Dialpad, AnswerConnect and Ruby Receptionist. Direct peers are Goodcall, Smith.ai and Frontdesk. Emerging players are JustCall, Bland AI, PolyAI and Air AI.
Does Rosie have an API?
No public API is recorded for Rosie.
What industry is Rosie in?
Rosie's product category is AI Call Answering Service. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 561421 and its SIC code is 4813.