Rosie

What Rosie does

Rosie, operated by Rally Commerce, Inc. and headquartered in Portland, Oregon, provides an AI-powered phone answering service that acts as a 24/7 virtual receptionist for small businesses across North America. The platform's AI is trained on each subscriber's own business data (Google Business profile, website content, custom FAQs, and uploaded documents) to handle inbound calls, answer FAQs, book appointments, take messages, transfer calls to staff, and filter spam and robocalls. Native iOS and Android apps, real-time call summaries/transcripts, and English/Spanish bilingual support extend the product across mobile and language use cases. Rosie serves 1,900+ customers across 27+ industries including home services, law firms, property management, real estate, automotive, and salons/spas, and has handled 3.1M+ calls to date.

Rosie's product is delivered through a tiered monthly subscription: Professional at $49/month (250 minutes), Scale at $149/month (1,000 minutes with appointment booking and transfers), and Growth at $299/month (2,000 minutes with waterfall transfers, custom agent training, and white-glove onboarding). Add-on revenue comes from a Website Texting module at $50/month (plus per-conversation usage) and a free Website Chat widget. The go-to-market is primarily product-led and self-serve, with a 7-day free trial, no-code onboarding, and integrations into Calendly, Google Calendar, Acuity, Appointlet, and Zapier. A 20% recurring affiliate program and an agency program add a partner-led distribution layer, while an enterprise sales motion handles custom pricing and multi-location accounts.

The company was founded in 2024, operates with 1–10 employees, and has received at least one funding round from Afore Capital. Cloud infrastructure runs on AWS (ISO 27001/27017/27018, CISPE-compliant) and payment processing is handled by Stripe (PCI-DSS). Revenue is not publicly disclosed and the company is privately held with no parent organization. Geographic focus is currently the United States and Canada.

Name

Rosie

Legal name

Rally Commerce, Inc.

Website

https://heyrosie.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosie provides an AI-powered phone answering service that serves as a 24/7 virtual receptionist for over 1,900 small businesses across North America. The AI is trained on each subscriber's website and FAQs to handle calls, book appointments, and screen spam.

Ownership category

akta.pro rank

Product category

AI Call Answering Service

NAICS

Telephone Answering Services (561421), Telephone Call Centers (56142)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

Voice Assistants & Voice UI (VUI) (HDAAAFAD), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• AI answering service
• Virtual receptionist software
• Automated phone answering
• Appointment booking software
• Call screening service

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly subscription plans (Professional, Scale, Growth) providing tiered minute allowances. Subscribers pay a flat monthly fee and receive automatic upgrades if they exceed their minute limit, with no service interruption.
2. SMS Features Add-on: Optional add-on service for website texting capabilities. Includes 25 conversations per month at $50, with $1 per additional conversation.
3. Affiliate Program: Recurring commission program where affiliates earn 20% of referred customer subscription fees for the lifetime of the customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rosie is an AI-powered phone answering service that operates as a 24/7 virtual receptionist for small businesses. Trained on each subscriber's Google Business profile, website, and custom FAQs, it answers incoming calls, handles FAQs, books appointments into connected calendars, takes messages, performs warm and live call transfers, and filters spam and robocalls. The service is sold as a monthly subscription across Professional, Scale, and Growth tiers starting at $49/month, with native iOS/Android apps, English/Spanish bilingual support, and integrations with Calendly, Google Calendar, Acuity, Appointlet, and Zapier.

Product overview

Rosie is a unified AI-powered call answering service platform with a modular architecture. The core product is the Rosie AI receptionist, which is available across three subscription tiers (Professional at $49/mo, Scale at $149/mo, and Growth at $299/mo) differentiated by monthly minutes and feature access. The platform integrates scheduling capabilities directly with third-party calendar tools (Google Calendar, Calendly, Acuity, Appointlet). Add-on modules include Website Chat (free with all plans) for visitor engagement and Website Texting ($50/mo) for lead capture from website traffic. An Affiliate Program enables partners to earn recurring commissions. All plans include native iOS and Android apps, Zapier integration, call recordings/transcripts, spam filtering, and bilingual (English/Spanish) support.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosie AI Call Answering Service AI-powered 24/7 virtual receptionist trained on each subscriber's Google Business profile, website, and custom FAQs; answers calls, handles FAQs, books appointments, takes messages, performs warm/live/waterfall call transfers, and filters spam and robocalls. Sold to small business owners and operators as a monthly subscription.

Quantifiable outcome

• Handles 3.1M+ calls and 3.3M minutes saved for customers
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• CalendlycoreTechnology or IntegrationCalendar integration allowing Rosie to schedule appointments directly into subscriber's Calendly account during or after calls. Subscribers can connect their Calendly account to enable automatic appointment booking.
• Google CalendarcoreTechnology or IntegrationCalendar integration allowing Rosie to schedule appointments directly into subscriber's Google Calendar. Enables seamless appointment booking without manual scheduling.
• ZapiercoreTechnology or IntegrationIntegration with Zapier's automation platform connecting Rosie to 1,000+ third-party applications. Enables subscribers to automate workflows between Rosie and their existing business tools.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider. Data is stored securely in AWS with AES256 encryption. Data centers are ISO 27001, 27017, and 27018 certified and compliant with CISPE Code of Conduct for data protection.
• StripecoreTechnology or IntegrationPCI-DSS compliant payment processor used for subscription billing. Rosie never collects or stores payment information directly, using Stripe for all payment processing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dialpad: Dialpad is an AI-powered communications and contact center platform with AI voice and transcription features relevant to SMB phone handling. It is a broader incumbent whose AI capabilities compete with Rosie's specialized answering service.
• AnswerConnect: AnswerConnect is a long-established live answering service and virtual receptionist provider for SMBs across multiple verticals. It competes with Rosie for the same customer base but relies on human receptionists rather than AI.
• Ruby Receptionist: Ruby Receptionist is an established virtual receptionist and live answering service serving SMBs and professional services firms. It represents the incumbent human-staffed model Rosie is displacing with AI, and competes for similar customer segments.

Direct peers

• Goodcall: Goodcall is an AI phone answering platform built specifically for small businesses, with comparable self-serve setup, per-minute subscription pricing, and SMB-targeted positioning. Rosie also publishes direct comparison pages against Goodcall, signaling direct competitive overlap.
• Smith.ai: Smith.ai is a direct competitor offering AI- and human-powered virtual receptionist and call answering services for SMBs, law firms, and home service businesses. Rosie explicitly publishes comparison content against Smith.ai, indicating head-to-head competition for the same small-business customer base.
• Frontdesk: Frontdesk.ai provides an AI receptionist specifically for SMB service businesses (salons, spas, fitness, dental, home services), directly mirroring Rosie's target verticals and AI call-answering/booking feature set.

Emerging players

• JustCall: JustCall is a cloud-based business phone and AI-powered customer communication platform for SMBs, with AI answering and automation features that overlap Rosie's core call-answering and scheduling functionality.
• Bland AI: Bland AI provides an AI phone agent platform enabling businesses to build and deploy autonomous voice agents for inbound and outbound calls. Like Rosie, it focuses on AI-driven call automation, though Bland positions more toward enterprise and developer use cases while Rosie targets SMB self-serve.
• PolyAI: PolyAI builds enterprise-grade conversational voice AI agents for customer service, including phone-based assistants. While more enterprise-focused, it competes in the AI voice receptionist category and validates the underlying technology Rosie is built on.
• Air AI: Air AI offers an AI voice agent that can conduct long, human-like phone conversations for sales, support, and scheduling. It overlaps with Rosie's autonomous AI receptionist capabilities, though Air AI is positioned as a broader AI agent platform rather than an SMB-focused answering service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heyrosieai
• LinkedInlinkedin.com/company/rosieai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosie