AdLib Media Group
AdLib Media Group is a privately held ad-tech company that unifies 20+ DSPs (Trade Desk, DV360, Amazon DSP, Xandr) into a single platform for agencies, brands, and performance marketers, offering AI-driven cross-DSP optimization, managed services, white-label DSP, and programmatic APIs across 250+ countries and 10+ verticals.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdLib Media Group does
AdLib Media Group (legal entity: AdMyFriends, Inc.) is a privately held, Delaware-incorporated ad technology company that operates a unified demand-side platform (DSP) layer aggregating 20+ DSPs — including The Trade Desk, DV360, Amazon DSP, Xandr, MediaMath, Yahoo, Beeswax, and Criteo — into a single interface. The platform enables agencies, brands, and performance marketers to plan, launch, and optimize programmatic campaigns across display, mobile, video, connected TV (CTV), audio, native, in-app, and digital out-of-home (DOOH) channels, with AI-driven cross-DSP budget allocation, automated pacing, and unified reporting. AdLib claims global reach across 250+ countries and territories, 500 billion daily impressions, and access to 150,000+ audience segments from 50+ data providers.
The product portfolio is structured around a core platform (AdLib DSP) with modular add-ons: a Self-Service Buying Platform, RESTful Programmatic APIs, a Managed Service tier with dedicated trading teams, a White Label DSP offering that allows agencies to rebrand the platform in 4-6 weeks, Client Billing & Invoicing with 99% reconciliation accuracy, and a Meta Reporting Dashboard. Industry-vertical solutions target Automotive, B2B/Enterprise, Franchises, Multi-Location Businesses, Homeservices, Political & Advocacy, Cannabis, Healthcare & Pharma, QSR, and Co-ops. The AI feature set includes Magic Ads (generative creative), predictive in-app bidding, native contextual targeting, and invalid-traffic anomaly detection.
AdLib's revenue model is multi-stream: platform SaaS fees, managed-service fees, white-label licensing, ad-spend transaction fees, and professional services. Distribution combines direct enterprise sales, a self-service 30-day free trial (product-led growth), white-label/OEM channels, and API-first access for technical buyers. The company holds GDPR, CCPA, HIPAA, and COPPA compliance certifications and maintains offices across North America (New York, Los Angeles, San Francisco, Scottsdale, Detroit), Europe (London, Berlin), Asia-Pacific (Bengaluru), and Latin America (São Paulo, Buenos Aires, Querétaro, San Salvador). No funding rounds, headcount, revenue figures, or M&A activity are disclosed in the available data.
AdLib Media Group firmographics
Firmographics- Name
- AdLib Media Group
- Legal name
- AdMyFriends, Inc.
- Website
- https://getadlib.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdLib Media Group is a privately held ad-tech company that unifies 20+ DSPs (Trade Desk, DV360, Amazon DSP, Xandr) into a single platform for agencies, brands, and performance marketers, offering AI-driven cross-DSP optimization, managed services, white-label DSP, and programmatic APIs across 250+ countries and 10+ verticals.
- Ownership category
- akta.pro rank
AdLib Media Group industry classification
Industry- Product category
- Programmatic Advertising Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
Keywords
Where AdLib Media Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
AdLib Media Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform SaaS Fees: AdLib generates revenue through platform subscription or usage fees for access to its unified DSP interface, cross-DSP optimization, and reporting capabilities. The platform offers self-service and managed service tiers.
- Managed Services: Dedicated trading team and hands-off campaign management services with premium inventory access and continuous optimization, charged as a service fee on top of media spend.
- White Label Licensing: Agencies and networks pay licensing fees to deploy branded DSP platforms under their own brand, including onboarding, technical setup, and ongoing platform support.
- Ad Spend Transaction Fees: AdLib processes advertising spend across connected DSPs and may earn transaction fees or take rates on media purchased through the platform. The platform aggregates spend across 20+ DSPs.
- Professional Services: Implementation, onboarding, and custom development services for enterprise clients requiring specialized integration or custom reporting setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 30-day trial with full platform access |
| Subscription | Annual | Managed Service tier with dedicated trading team |
| Subscription | Multi-year contract | White Label DSP platform |
| Usage-based | Pay-as-you-go | Self-Service platform access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
AdLib Media Group product offering
Product offeringCore offering
AdLib Media Group operates AdLib DSP, a cloud-based programmatic advertising platform that unifies 20+ demand-side platforms (Trade Desk, DV360, Amazon DSP, Xandr, and others) into a single workspace. The platform provides AI-powered cross-DSP optimization, unified reporting across display, mobile, native, CTV, audio, video, and DOOH channels, RESTful APIs for custom workflows, and white-label capabilities enabling agencies to deploy a branded DSP under their own logo and domain.
Product overview
AdLib Media Group offers a platform-plus-modules architecture centered on AdLib DSP as the core demand-side platform, unified with a Self-Service Buying Platform interface and Programmatic APIs for extensibility. Managed Service adds full-service support while White Label DSP enables branded platform launches. The platform provides channel-specific solutions including Connected & Streaming TV, Display, Native, Audio, Video, In-App, Mobile, and Digital Out-of-Home advertising. Additional modules include Client Billing & Invoicing and Meta Reporting Dashboard for operational efficiency. The product portfolio also includes industry-specific solutions for Automotive, B2B & Enterprise, Franchise, Multi-Location Businesses, Homeservices, Political & Advocacy, Cannabis, Healthcare & Pharma, Quick-Service Restaurants, and Co-ops, as well as free ad tools like CPM Calculator, CPC Calculator, and Conversion & ROI Calculator. Key AI-powered features include Magic Ads for creative generation and Cross-DSP Optimization for automated budget allocation.
Differentiator
Problem solved
Functional benefit
Products and services
- AdLib DSP (MetaDSP) Premium intelligent global media buying platform that unifies multiple DSPs (Trade Desk, DV360, Amazon DSP, Xandr, and 20+ others) into a single workspace with AI-powered optimization, automated campaign management, and unified reporting across display, mobile, native, CTV, audio, video, and DOOH channels. Built for agencies and brands.
- Self-Service Buying Platform Web-based self-service interface enabling teams to plan, launch, and optimize programmatic campaigns across every DSP from a single login. Targets growth marketers, performance teams, and smaller agencies seeking independent platform access. Includes 30-day free trial with no contracts.
- Programmatic APIs RESTful Push and Pull APIs enabling programmatic campaign management, audience onboarding, analytics ingestion, optimization control, and platform extension. Features 200+ UI and API configuration options with security controls including Two-Factor Authentication and AWS WAF.
- Managed Service Full-service programmatic campaign management combining a dedicated trading team with AdLib's automated optimization engine. Provides agencies and brands with hands-off cross-DSP campaign management, premium inventory access, continuous optimization, and transparent reporting.
- White Label DSP Turnkey branded multi-DSP platform deployment in 4-6 weeks. Allows agencies and networks to offer programmatic advertising under their own brand with custom logo, colors, and domain. AdLib provides the underlying infrastructure, integrations, and support while the partner maintains client relationships.
- Client Billing & Invoicing Automated invoicing, payment collection (credit card, ACH, wire), and reconciliation engine matching DSP spend data to payments with 99% invoice reconciliation accuracy. Centralizes financial data from DSPs and provides real-time campaign-level billing visibility.
- Meta Reporting Dashboard Unified dashboard merging Facebook and Instagram performance data with DSP and channel metrics for holistic cross-channel reporting and analysis.
Quantifiable outcome
- 40% of time reclaimed from managing multiple DSPs and reporting platforms
- +9 more outcomes
Companies that use AdLib Media Group
Customer profileNamed customers16 records
Segments10 records
Ideal customer profiles3 records
AdLib Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
AI capability11 records
Feature10 records
AdLib Media Group partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and supporting.
- The Trade DeskcoreThe Trade Desk is a core DSP integrated into AdLib's unified platform, enabling advertisers to bid across the Trade Desk's extensive inventory from AdLib's single interface.
- DV360 (Display & Video 360)coreGoogle's DV360 is integrated into AdLib's platform, providing access to DV360's premium inventory and targeting capabilities through unified reporting.
- Amazon DSPcoreAmazon DSP integration enables advertisers to reach Amazon audiences and access Amazon's premium inventory through AdLib's unified platform.
- XandrcoreXandr DSP is integrated into AdLib's platform, providing access to Microsoft's programmatic inventory and audience targeting.
- BeeswaxsupportingBeeswax's DSP platform is integrated as part of AdLib's multi-DSP ecosystem, adding to the available inventory sources.
- CriteosupportingCriteo retargeting and commerce media capabilities are integrated into AdLib's platform for cross-channel optimization.
- Digital TurbinesupportingDigital Turbine's mobile inventory and app monetization integrations extend AdLib's mobile and in-app advertising capabilities.
- MagnitesupportingMagnite's streaming and CTV SSP integrations provide AdLib access to premium connected TV inventory across multiple publishers.
- DoubleVerifysupportingDoubleVerify's brand safety, viewability, and fraud protection measurements are integrated for campaign verification.
- Peer39supportingPeer39's contextual intelligence and brand safety solutions enhance AdLib's targeting capabilities and content alignment.
- KevelsupportingKevel's retail media and ad server integrations enable AdLib to support retail media network activations.
- RockerboxsupportingRockerbox's measurement and attribution capabilities enhance AdLib's cross-channel analytics and ROI reporting.
- SpotifysupportingSpotify's audio inventory is available through AdLib's platform for programmatic audio advertising campaigns.
- NetflixsupportingNetflix's streaming inventory is accessible via AdLib's unified platform for CTV advertising.
- Amazon Prime VideosupportingAmazon Prime Video's streaming inventory is integrated for CTV campaign activation through AdLib.
- HulusupportingHulu's connected TV inventory is available through AdLib's platform for premium streaming advertising.
- RokusupportingRoku's CTV platform and inventory are accessible through AdLib for programmatic campaign execution.
- ParamountsupportingParamount's streaming inventory enables AdLib users to reach audiences across Paramount's CTV properties.
- LiveRampsupportingLiveRamp's identity resolution and data onboarding capabilities enable privacy-safe audience targeting across AdLib's DSP integrations.
- TransUnionsupportingTransUnion's data and identity solutions enhance AdLib's audience targeting and measurement capabilities.
- MediaMathsupportingMediaMath DSP is integrated into AdLib's platform, providing another channel for programmatic campaign activation.
- YahoosupportingYahoo's DSP and inventory are part of AdLib's multi-DSP ecosystem for unified campaign management.
- ViantsupportingViant's people-based identity and addressable media capabilities enhance AdLib's audience targeting and measurement.
- Triple WhalesupportingTriple Whale's analytics and incrementality measurement solutions integrate with AdLib for cross-channel performance insights.
- TeadssupportingTeads' premium editorial inventory and video capabilities extend AdLib's available media supply.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
AdLib Media Group competitors and assessment
Company assessmentEmerging players
- Smartly.io: Creative-management + media-buying platform combining ad creative optimization with cross-channel programmatic buying. An emerging peer that overlaps with AdLib's Magic Ads feature and managed-service tier.
- Moloco: ML-powered programmatic DSP focused on mobile app and CTV inventory, integrated into AdLib's platform as one of the underlying DSPs. Represents an emerging peer in mobile/in-app that AdLib resells to its customers.
Direct peers
- MediaMath: Independent omnichannel DSP that competes directly with AdLib in agency and brand-facing programmatic buying. Like AdLib, it operates a multi-channel platform with self-service and managed-service tiers, making it the closest direct competitor.
- AdRoll: Multi-channel programmatic platform focused on SMB and mid-market retargeting and brand awareness across display, video, and CTV. Overlaps with AdLib's self-service tier and SMB-friendly free-trial motion.
- StackAdapt: Multi-channel programmatic platform (native, display, video, CTV, in-app) serving agencies and brands with self-service tooling. Competes head-to-head with AdLib's unified-DSP positioning, particularly for mid-market performance marketers.
- MiQ: Programmatic media partner combining managed service with a DSP-agnostic buying stack across display, video, CTV, and audio. Direct competitor to AdLib's managed-service tier for agency and brand advertisers.
- Beeswax (FreeWheel): Bidder-as-a-service and DSP acquired by Comcast's FreeWheel, used by agencies and brands to run custom programmatic buying. Comparable to AdLib's white-label and managed-service offerings, particularly for sophisticated agency buyers.
Broad incumbents
- Display & Video 360 (Google): Google's enterprise DSP, one of AdLib's most important integrated DSPs and a broad incumbent competing for the same agency and brand budgets. Its continued investment in cross-channel features is a key competitive backdrop for AdLib.
- The Trade Desk: Largest independent omnichannel DSP and a core integration partner for AdLib. Functions as a broad incumbent whose own multi-channel expansion could compete with or complement AdLib's aggregator layer.
- Amazon Ads: Amazon DSP and broader ad business, integrated into AdLib but also a broad incumbent in its own right. Represents the strategic walled-garden alternative to AdLib's neutral aggregator positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
AdLib Media Group social profiles
Digital presenceAdLib Media Group compliance and trust
Trust signalCompliance4 records
AdLib Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdLib Media Group leadership team
Management profileNumber of profiles
AdLib Media Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdLib Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdLib Media Group
What does AdLib Media Group do?
AdLib Media Group operates AdLib DSP, a cloud-based programmatic advertising platform that unifies 20+ demand-side platforms (Trade Desk, DV360, Amazon DSP, Xandr, and others) into a single workspace. The platform provides AI-powered cross-DSP optimization, unified reporting across display, mobile, native, CTV, audio, video, and DOOH channels, RESTful APIs for custom workflows, and white-label capabilities enabling agencies to deploy a branded DSP under their own logo and domain.
Is AdLib Media Group a public or private company?
AdLib Media Group is a private company. It is classified as unknown and is currently operating.
When was AdLib Media Group founded?
AdLib Media Group was founded in 2016. It employs 1 to 10 people.
Where is AdLib Media Group based?
AdLib Media Group is headquartered in New York, United States, in the North America region.
How does AdLib Media Group make money?
Five revenue lines are on record. Platform SaaS Fees are the primary driver. The others are managed Services, white Label Licensing, ad Spend Transaction Fees and professional Services.
Who are AdLib Media Group's main competitors?
Emerging players on record are Smartly.io and Moloco. Direct peers are MediaMath, AdRoll, StackAdapt, MiQ and Beeswax (FreeWheel). Broad incumbents are Display & Video 360 (Google), The Trade Desk and Amazon Ads.
Does AdLib Media Group have an API?
Yes. AdLib exposes its full programmatic engine through robust RESTful Push and Pull APIs capable of transacting at massive scale, ingesting and processing thousands of entities in real time. The API enables: Automate cross-DSP campaign creation, updates, and pacing; Manage First-Party Audiences (onboard, normalize, and distribute first-party audiences); Ingest real-time analytics and reporting; Control optimization logic, delivery, and spend across DSPs; Extend AdLib's decisioning intelligence into your own stack or product. Security features include rate limiting on sensitive endpoints (e.g., login), Two-Factor Authentication via Google Authenticator, and AWS WAF blocking attacks/bots/malicious traffic. Developer documentation is at getadlib.com/case-studies.
What industry is AdLib Media Group in?
AdLib Media Group's product category is Programmatic Advertising Software. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 5182 and its SIC code is 7372.