Blacksmith Agency
Blacksmith Agency is a Phoenix-based full-service digital marketing agency founded in 2012 that delivers branding, web design, web development, SEO, and paid media services to startups, scaleups, and Fortune 500 enterprises across the US.
- Company typePrivate
- Founded2012
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blacksmith Agency does
Blacksmith Agency is a Phoenix-based full-service digital marketing agency founded in 2012 that delivers end-to-end branding, web design, web development, SEO, and paid media services to clients ranging from startups and scaleups to Fortune 500 enterprises. Its core product surface spans five service categories (Branding, Web Design, Web Development, SEO, and Paid Media), with platform expertise across WordPress, Shopify, WooCommerce, Magento/Adobe Commerce, and Drupal, plus integration depth into enterprise commerce stacks (SAP, NetSuite, Microsoft Dynamics, Salesforce Commerce Cloud, Akeneo/inRiver PIM, WMS/OMS). A proprietary three-phase methodology branded as Mining (research and analysis), Smelting (creative translation into design and blueprint), and Forging (implementation and optimization with real-world data) structures client engagements, and the agency has expanded into AI/LLM SEO offerings covering ChatGPT, Perplexity, and Gemini optimization. Documented client outcomes include a +3,000% increase in monthly leads for Tianma America, an 86.67% page-load improvement, a +600% traffic boost for Bonanno Concepts, and a +60% user increase for Voss Water.
The agency's business model is professional services with a sales-led, consultative go-to-market motion. Revenue is generated through project-based and retainer-based engagements, with publicly visible budget tiers ranging from under $20k for smaller or pilot engagements up to $100k+ for multi-year enterprise contracts. The distribution model combines direct enterprise sales (consultation calls, discovery sessions, custom proposals via phone, email, and Calendly scheduling) and inside sales for mid-market buyers. Marketing channels include organic content (Iron & Insight blog and newsletter), SEO, paid social and search (LinkedIn, Google, Meta, TikTok, Pinterest), and earned credibility through Inc. 5000 placements (2022, 2023, 2024) and Clutch 2025 Top eCommerce Developers and Top Web Design Company awards. The firm is privately held with co-founders Cherice McGowan and Dave McGowan, operates from a Phoenix headquarters at 4600 E Washington St, and claims delivery across 50+ US cities and international markets, though it discloses no parent company, institutional investors, or audited financials.
Blacksmith Agency firmographics
Firmographics- Name
- Blacksmith Agency
- Legal name
- Blacksmith Agency
- Website
- https://blacksmith.agency
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blacksmith Agency is a Phoenix-based full-service digital marketing agency founded in 2012 that delivers branding, web design, web development, SEO, and paid media services to startups, scaleups, and Fortune 500 enterprises across the US.
- Ownership category
- akta.pro rank
Where Blacksmith Agency is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blacksmith Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Professional Services - Digital Marketing: Blacksmith Agency generates revenue through comprehensive digital marketing professional services including branding, web design, web development, SEO, and paid media management. Revenue is project-based and retainer-based, with engagements ranging from one-time website redesigns to ongoing marketing partnerships. The agency offers flexible engagement models with budget ranges from under $20k to over $100k per project.
- Ongoing Maintenance and Support: Post-launch ongoing support and maintenance services ensure recurring revenue through website maintenance, performance monitoring, security patches, and platform updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise projects with comprehensive digital marketing needs |
| Other | Multi-year contract | Mid-market comprehensive digital initiatives |
| Other | Annual | Standard project-based engagements |
| Other | Annual | Smaller or pilot engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Blacksmith Agency product offering
Product offeringCore offering
Blacksmith Agency is a full-service digital marketing agency that delivers branding, web design, web development, search engine optimization, and paid media management services to businesses. The agency builds custom websites and eCommerce platforms on WordPress, Shopify, Magento (Adobe Commerce), WooCommerce, and Drupal, while running SEO and PPC campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, and Pinterest. Engagements are delivered through project-based and ongoing retainer models.
Product overview
Blacksmith Agency is a full-service digital marketing agency offering a comprehensive suite of services organized into five core categories: Branding (including Branding, B2B Branding, Corporate Branding, Rebranding, and Branding Strategy), Web Design (including Web Design, Custom Web Design, eCommerce Web Design, UI/UX Design, and Responsive Web Design), Web Development (including Web Development, WordPress Development, eCommerce Development, Magento/Adobe Commerce Development, Shopify Development, WooCommerce Development, and Drupal Development), SEO Services (including SEO, Local SEO, International SEO, Technical SEO, and AI SEO with ChatGPT SEO, Perplexity SEO, and Gemini SEO), and Paid Media (including PPC Management, Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Pinterest Ads). The agency also offers Strategy Consulting as a standalone service. Services are delivered through platforms including WordPress, Shopify, WooCommerce, Magento/Adobe Commerce, and custom headless eCommerce solutions. The company positions itself as an award-winning agency trusted by startups to Fortune 500 companies, with case studies spanning multiple industries including AEC, healthcare, finance, hospitality, legal, manufacturing, and SaaS.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services
Quantifiable outcome
- +3,000% increase in average monthly leads for Tianma America through web redesign and optimization
- +4 more outcomes
Companies that use Blacksmith Agency
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles3 records
Blacksmith Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Blacksmith Agency partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Blacksmith Agency competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, web design, web development, and paid media for mid-market and enterprise clients. Closely comparable in service mix, revenue model (project + retainer), and buyer profile to Blacksmith Agency.
- Thrive Internet Marketing Agency: Full-service digital agency delivering web design, SEO, PPC, and social media marketing to SMB and mid-market clients. Directly overlaps with Blacksmith's core service stack and pricing tiers.
- SmartSites: Award-winning full-service digital agency offering web design, web development, SEO, and PPC. Comparable in service breadth, target customer (mid-market through enterprise), and award-driven positioning to Blacksmith.
- Lounge Lizard: Digital marketing and branding agency delivering web design, web development, SEO, and PPC for B2B and B2C brands. Directly comparable service offering and similar brand-and-build positioning to Blacksmith.
- Digital Silk: Full-service digital agency focused on branding, web design, web development, and digital marketing for enterprise and growth-stage brands. Strong overlap with Blacksmith in service mix and enterprise positioning.
- Major Tom: Full-service digital marketing agency combining strategy, creative, web development, and media. Closely comparable as a mid-sized full-service competitor targeting enterprise and scale-up clients.
- Blue Fountain Media: Digital agency offering branding, web design, web development, and marketing services to mid-market and enterprise buyers. Overlaps with Blacksmith on full-service delivery model and buyer segments.
- Huemor: Web design and development agency specializing in B2B websites, eCommerce, and branding. Directly comparable in web design/development depth and B2B focus.
Emerging players
- Clay: Branding and web design agency with growing digital marketing capabilities. Comparable in creative/branding strength but smaller marketing services portfolio than Blacksmith.
Broad incumbents
- R/GA: Large global digital agency offering brand, consulting, and technology services to enterprise clients. Represents the scaled incumbent tier against which Blacksmith competes for Fortune 500 deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Blacksmith Agency social profiles
Digital presenceBlacksmith Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blacksmith Agency leadership team
Management profileNumber of profiles
Profiles14 records
Blacksmith Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blacksmith Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blacksmith Agency
What does Blacksmith Agency do?
Blacksmith Agency is a full-service digital marketing agency that delivers branding, web design, web development, search engine optimization, and paid media management services to businesses. The agency builds custom websites and eCommerce platforms on WordPress, Shopify, Magento (Adobe Commerce), WooCommerce, and Drupal, while running SEO and PPC campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, and Pinterest. Engagements are delivered through project-based and ongoing retainer models.
Is Blacksmith Agency a public or private company?
Blacksmith Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blacksmith Agency founded?
Blacksmith Agency was founded in 2012. It employs 11 to 50 people.
Where is Blacksmith Agency based?
Blacksmith Agency is headquartered in Phoenix, United States, in the North America region.
How does Blacksmith Agency make money?
Two revenue lines are on record. Professional Services - Digital Marketing is the primary driver. The others are ongoing Maintenance and Support.
Who are Blacksmith Agency's main competitors?
Direct peers on record are WebFX, Thrive Internet Marketing Agency, SmartSites, Lounge Lizard, Digital Silk, Major Tom, Blue Fountain Media and Huemor. Clay is listed as an emerging player. R/GA is listed as a broad incumbent.
Does Blacksmith Agency have an API?
No public API is recorded for Blacksmith Agency.