Avatar Partners
Avatar Partners is a privately-held, woman-owned small business that builds an AI-powered no-code Extended Reality (XR) authoring platform (XRcreate) and an agentic-AI coaching solution (AICoach), serving U.S. military, healthcare, aerospace, and industrial customers with training, maintenance, and digital twin deployments.
- Company typePrivate
- Founded2003
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Avatar Partners does
Avatar Partners is a privately-held, woman-owned small business founded in 2003 and headquartered in Irvine, California, operating as a subsidiary of AVATAR Holdings. The company builds and sells AI-powered Extended Reality (XR) software for human performance, training, maintenance, and digital twin use cases, primarily serving U.S. military and federal defense customers (USAF, USMC EOD, NSWC, Naval Air Warfare Center, U.S. Coast Guard), with additional deployments in healthcare, aerospace, and heavy industry. Its core products are XRcreate, a patented no-code authoring platform integrating AR, VR, Mixed Reality, digital twin, IoT, and agentic AI; and AICoach, an agentic-AI-driven coaching solution that delivers in-environment performance support. Leadership includes Founder and Chairwoman Marlo Brooke (holder of 11 AI/XR patents and Co-Chair of the International Mixed Reality Standards Association) and President Scott Toppel.
Avatar Partners monetizes through a mix of recurring platform subscriptions/licenses for XRcreate and AICoach (SaaS and on-prem deployment), alongside professional services for custom XR development using Agile and PADDIE instructional design. Go-to-market is consultative enterprise field sales with a 'Request a Demo' intake, supplemented by Unity Platinum Authorized Reseller channel motion. The customer base is concentrated in mission-critical verticals where outcomes are documented — Vertice Healthcare reported up to 300% error reduction, 90% reduction in time to train, and 98% reduction in waste and rework using ARsurgeon and XRremote. The firm operates from California and Virginia Beach, serves North America, and has been bootstrapped without venture capital for over two decades while reinvesting profits into product and geographic expansion.
Avatar Partners firmographics
Firmographics- Name
- Avatar Partners
- Legal name
- Avatar Partners
- Website
- https://avatarpartners.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avatar Partners is a privately-held, woman-owned small business that builds an AI-powered no-code Extended Reality (XR) authoring platform (XRcreate) and an agentic-AI coaching solution (AICoach), serving U.S. military, healthcare, aerospace, and industrial customers with training, maintenance, and digital twin deployments.
- Ownership category
- akta.pro rank
Avatar Partners industry classification
Industry- Product category
- Extended Reality Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
Keywords
Where Avatar Partners is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Avatar Partners business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- XR Software Platform (SaaS/On-prem): SaaS and on-premises licensing of the AI-driven, no-code XR authoring platform (XRcreate). Revenue derived from platform subscriptions and licenses for the company's proprietary software suite including AICoach, ARsurgeon, and XRremote solutions.
- Professional Services & Custom Development: Agile-based custom XR solution development services following the PADDIE instructional design process. Includes consulting, implementation, and solution customization for enterprise and government clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Avatar Partners product offering
Product offeringCore offering
Avatar Partners develops and sells an AI-powered, no-code extended reality (XR) authoring platform branded as XRcreate, enabling rapid creation and deployment of AR/VR/Mixed Reality training, maintenance, and digital twin applications. The company also delivers professional services including custom XR solution development using Agile and PADDIE instructional design processes for enterprise and government clients in defense, healthcare, aerospace, and heavy industry.
Product overview
Avatar Partners offers a unified XR software platform centered around two main products: XRcreate and AICoach. XRcreate is an AI-powered no-code authoring platform that enables rapid development and deployment of extended reality applications across multiple industries including healthcare, aerospace, manufacturing, military, and government. AICoach is an AI-powered coaching solution that enhances human performance through intelligent guidance. Together, these products leverage agentic AI, XR technology, and full-spectrum automation to modernize operations while developing human judgment and expertise. The platform supports multiple industry-specific use cases across sectors such as healthcare, education, aerospace, military, government, manufacturing, transportation, energy, and construction.
Differentiator
Problem solved
Functional benefit
Brands
- XR Create: AI-powered XR no-code authoring platform for developing custom XR training, maintenance and digitizing product life cycle.
- AICoach
- simpleAR
Products and services
- XRcreate An AI-powered XR no-code authoring platform for developing custom extended reality applications for training, maintenance, and digitizing the product life cycle. Supports build-once, deploy-anywhere capability with AI and IoT integration. Sold to enterprises and government agencies in defense, healthcare, aerospace, and manufacturing.
- AICoach An AI-powered coaching solution that provides personalized guidance and performance support, leveraging natural language and adaptive learning to enhance human performance in real time within XR environments. Sold to enterprise and government buyers seeking workforce training and performance support.
- ARsurgeon AR-assisted surgical and healthcare professional training solution delivered via the XRcreate platform, used by healthcare providers such as Vertice Healthcare to reduce errors, training time, and waste/rework.
- XRremote Remote XR assistance solution delivered through the XRcreate platform enabling real-time expert support for field operations and clinical environments. Used by healthcare and industrial customers.
- Custom XR Development Services Professional services offering that designs, develops, and implements bespoke XR and digital twin solutions using Agile and PADDIE instructional design methodology. Sold to enterprise and government clients requiring tailored mission-critical training or operational XR applications.
Quantifiable outcome
- Up to 300% reduction in errors in healthcare settings using ARsurgeon and XRremote
- +3 more outcomes
Companies that use Avatar Partners
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles3 records
Avatar Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Avatar Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UnitycoreAvatar Partners is a Unity Platinum Authorized Reseller and Unity Channel Partner. The company leverages Unity's platform to build and deliver XR solutions, reselling Unity products and integrating Unity technology into its custom XR offerings for defense, healthcare, and industrial clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Avatar Partners competitors and assessment
Company assessmentDirect peers
- Osso VR: Osso VR provides VR surgical and medical device training, sharing Avatar Partners' focus on measurable healthcare training outcomes and reduction of errors in clinical settings.
- STRIVR: STRIVR is an enterprise XR training platform used by Fortune 500 companies for immersive learning and performance support. Highly comparable to Avatar Partners' XRcreate-based enterprise training and onboarding solutions.
- FundamentalVR: FundamentalVR delivers VR surgical training with haptic feedback for healthcare providers. Directly comparable to Avatar Partners' ARsurgeon healthcare customer wins and outcomes.
- HTX Labs (EMIL): HTX Labs provides an XR content authoring and delivery platform (EMIL) primarily for U.S. defense customers. Comparable defense-focused no-code XR training position to Avatar Partners' military contracts.
- PIXO (formerly ScaleXR): PIXO delivers enterprise XR training and content authoring services to organizations including defense and industrial customers. Overlaps with Avatar Partners on digital twin, training, and platform-agnostic XR deployment.
- Talespin: Talespin offers a no-code XR authoring and workforce training platform with virtual humans and skills training. Directly comparable to Avatar Partners in targeting enterprise customers with XR-based human performance solutions.
Emerging players
- Interplay Learning: Interplay Learning offers VR training for skilled trades and industrial maintenance, overlapping with Avatar Partners' heavy industry, manufacturing, and transportation training segments.
- Mursion: Mursion provides VR-based simulation training for workplace soft skills and is increasingly expanding into immersive learning adjacent to Avatar Partners' XR training focus. Useful as a peer for the broader immersive training category.
Broad incumbents
- PTC (Vuforia / Creo AR): PTC offers enterprise AR solutions including Vuforia Studio and Creo AR for industrial training and digital twin use cases, overlapping with Avatar Partners' aerospace and manufacturing training deployments.
- Microsoft (Dynamics 365 Guides / Mesh): Microsoft bundles no-code XR authoring (Dynamics 365 Guides) and mixed reality collaboration (Mesh) into its enterprise cloud stack, competing broadly with Avatar Partners' XRcreate in enterprise and industrial accounts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Avatar Partners social profiles
Digital presenceAvatar Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avatar Partners leadership team
Management profileNumber of profiles
Profiles6 records
Avatar Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avatar Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avatar Partners
What does Avatar Partners do?
Avatar Partners develops and sells an AI-powered, no-code extended reality (XR) authoring platform branded as XRcreate, enabling rapid creation and deployment of AR/VR/Mixed Reality training, maintenance, and digital twin applications. The company also delivers professional services including custom XR solution development using Agile and PADDIE instructional design processes for enterprise and government clients in defense, healthcare, aerospace, and heavy industry.
Is Avatar Partners a public or private company?
Avatar Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avatar Partners founded?
Avatar Partners was founded in 2003. It employs 11 to 50 people.
Where is Avatar Partners based?
Avatar Partners is headquartered in Huntington Beach, United States, in the North America region.
How does Avatar Partners make money?
Two revenue lines are on record. XR Software Platform (SaaS/On-prem) is the primary driver. The others are professional Services & Custom Development.
Who are Avatar Partners's main competitors?
Direct peers on record are Osso VR, STRIVR, FundamentalVR, HTX Labs (EMIL), PIXO (formerly ScaleXR) and Talespin. Emerging players are Interplay Learning and Mursion. Broad incumbents are PTC (Vuforia / Creo AR) and Microsoft (Dynamics 365 Guides / Mesh).
Does Avatar Partners have an API?
No public API is recorded for Avatar Partners.
What industry is Avatar Partners in?
Avatar Partners's product category is Extended Reality Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of EDAFAJAI, XR Assessment & Skills Verification (Performance-Based Evaluation). Its NAICS code is 5132 and its SIC code is 7372.