9Fold
9Fold is an online omnichannel ordering and digital marketing software company. Operational data depicts an all-in-one restaurant POS platform offering online ordering, AI phone ordering, automated marketing, loyalty, delivery management, and payment processing to 16,000+ restaurants.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 9Fold does
9Fold is described in its firmographic record as an online omnichannel ordering and digital marketing software solutions company founded in 2011 and headquartered in New York, with 11-50 employees. The aggregated operational and product data describes an all-in-one restaurant technology platform built around a core point-of-sale (POS) system that integrates order management, online ordering, customer loyalty, delivery dispatch, inventory, automated marketing, and payment processing into a single system. The product architecture is platform-plus-modules, with the POS as the anchor and add-on modules covering online ordering, automated email and text marketing, customizable loyalty programs, digital and physical gift cards, SMS text marketing, a feedback customer engagement tool, and proprietary AI-powered phone ordering via OrderAI Talk, which ingests voice calls and routes structured orders to the POS. Hardware (POS terminals, tablets, printers, kitchen display systems) is bundled into monthly service agreements with 24/7/365 US-based support.
The business model rests on three revenue streams: recurring software subscriptions for the POS sold on monthly billing, hardware sales tied to service agreements, and transaction fees from integrated payment processing. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, combining enterprise field sales for multi-location franchise brands, inside sales, and website-driven self-service discovery for smaller operators. The platform is positioned as serving over 16,000 restaurants across pizza, sandwiches, Mexican, chicken and wings, Asian, and burger verticals, with named customer references including Jet's Pizza, Fajita Pete's, i Fratelli, and Pizaro's Pizza. Strategic integrations with DoorDash (third-party delivery dispatch) and Google Maps (delivery tracking) are embedded into core workflows.
A material data conflict must be flagged: the firmographic profile for 9Fold (11-50 employees, NYC HQ, founded 2011) is inconsistent with the operational record describing a 16,000-customer, Houston-headquartered restaurant POS platform. This conflict limits confidence in firmographic-dependent inferences such as revenue and headcount-based growth signals, and the company description above blends both records as presented in the input.
9Fold firmographics
Firmographics- Name
- 9Fold
- Website
- https://9fold.me
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 9Fold is an online omnichannel ordering and digital marketing software company. Operational data depicts an all-in-one restaurant POS platform offering online ordering, AI phone ordering, automated marketing, loyalty, delivery management, and payment processing to 16,000+ restaurants.
- Ownership category
- akta.pro rank
9Fold industry classification
Industry- Product category
- Restaurant Point-of-Sale & Restaurant Technology Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where 9Fold is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
9Fold business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Software Subscription (POS System): Monthly subscription for the HungerRush 360 POS system providing order handling, customer loyalty, delivery, inventory, marketing, and online ordering capabilities. Revenue is recurring and based on software-as-a-service model.
- Hardware Sales: Sale of restaurant hardware including POS terminals, tablets, printers, kitchen display systems, and other restaurant equipment. Hardware is sold with monthly service agreement.
- Payment Processing: Payment processing services accepting numerous payment types at rates designed to maximize restaurant profit margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on restaurant size and needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
9Fold product offering
Product offeringCore offering
9Fold provides an integrated cloud-based restaurant technology platform built around an all-in-one POS system that combines order handling, customer loyalty, delivery management, inventory, marketing, online ordering, and payment processing. The offering is extended with AI-powered phone ordering (OrderAI Talk), first-party online ordering storefronts, automated email/text marketing, gift cards, customizable loyalty, integrated delivery and curbside dispatch with Google Maps tracking, payment processing, restaurant-grade hardware, customer feedback tooling, and integrations including DoorDash. The platform is sold primarily to U.S. restaurant operators ranging from independent single-location pizzerias to multi-location franchise brands.
Product overview
HungerRush offers a platform-plus-modules architecture centered on the HungerRush 360 POS System as the core product. The all-in-one POS combines order management, delivery, inventory, marketing, online ordering, and payment processing. Additional modules extend functionality including OrderAI for AI-powered phone ordering, Online Ordering for first-party digital storefronts, HungerRush 360 Marketing for automated email/text campaigns, Loyalty and Gift Cards for customer retention, Delivery & Curbside for dispatch management, Hardware for restaurant-specific equipment, Payment Processing for transactions, Text Marketing for SMS campaigns, Feedback for customer engagement, and Integrations for connecting third-party tools. The platform serves over 16,000 restaurants across various cuisine types including pizza, sandwiches, Mexican, chicken and wings, Asian, and burgers.
Differentiator
Problem solved
Functional benefit
Products and services
- 9Fold 360 POS System
Quantifiable outcome
- Over 16,000 restaurants trust HungerRush for their point-of-sale and restaurant technology needs
Companies that use 9Fold
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
9Fold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
9Fold partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DoorDashcoreDoorDash integration allows restaurants using HungerRush POS to dispatch and manage 3rd-party delivery orders alongside in-house delivery operations. This integration enables restaurants to manage DoorDash orders within the same POS system used for their own delivery operations, providing unified order management.
- Google MapscoreGoogle Maps integration powers HungerRush Driver Track feature, providing complete delivery visibility by tracking all delivery progress on Google Maps from the moment drivers leave the store to the moment they return. This enables restaurants to provide accurate ETAs and monitor delivery operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
9Fold competitors and assessment
Company assessmentDirect peers
- HungerRush: All-in-one restaurant POS plus online ordering, marketing, loyalty, and AI phone ordering platform serving 16,000+ restaurants. Closest direct comparable to 9Fold's online omnichannel ordering and digital marketing positioning in the restaurant vertical.
- Olo: Public B2B SaaS provider of online ordering, delivery, and restaurant marketing technology to multi-unit restaurant brands. Directly comparable to 9Fold on the online ordering and digital marketing software axis for restaurant customers.
- ChowNow: Direct-to-restaurant online ordering system and marketing platform focused on independent restaurants. Comparable as a peer offering online ordering and digital marketing to similar SMB and mid-market restaurant customers.
- Popmenu: Restaurant marketing and online ordering platform combining website building, digital menu, and guest engagement tools. Direct peer to 9Fold's bundled ordering + digital marketing value proposition for restaurants.
- Restaurant365: Cloud-based restaurant management software spanning POS, accounting, payroll, and operations. Comparable as an integrated ordering and operations software vendor targeting the same restaurant customer base.
Broad incumbents
- Toast: Public restaurant technology platform combining POS, online ordering, marketing, payroll, and financial technology. Functions as a broad incumbent offering overlapping ordering and marketing capabilities across all restaurant tiers.
- Block (Square): Payments-led commerce platform with restaurant POS (Square for Restaurants), online ordering, and marketing tools. Comparable as a broad incumbent serving restaurant SMBs with overlapping ordering and marketing software.
- Lightspeed Restaurant: Commerce platform offering restaurant POS, online ordering, and marketing features as part of a broader multi-vertical suite. Comparable broad incumbent with overlapping online ordering and digital marketing functionality.
- Clover (Fiserv): POS and commerce platform from Fiserv with restaurant ordering, payments, and marketing app ecosystem. Comparable broad incumbent in the SMB restaurant ordering and marketing software space.
Emerging players
- Thanx: Restaurant guest engagement and digital marketing platform focused on loyalty, CRM, and personalized marketing. Comparable as a more narrowly focused emerging player on the digital marketing side of 9Fold's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
9Fold social profiles
Digital presence9Fold financial estimates
Financial estimateRevenue estimate
Valuation estimate
9Fold leadership team
Management profileNumber of profiles
Profiles1 record
9Fold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
9Fold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 9Fold
What does 9Fold do?
9Fold provides an integrated cloud-based restaurant technology platform built around an all-in-one POS system that combines order handling, customer loyalty, delivery management, inventory, marketing, online ordering, and payment processing. The offering is extended with AI-powered phone ordering (OrderAI Talk), first-party online ordering storefronts, automated email/text marketing, gift cards, customizable loyalty, integrated delivery and curbside dispatch with Google Maps tracking, payment processing, restaurant-grade hardware, customer feedback tooling, and integrations including DoorDash. The platform is sold primarily to U.S. restaurant operators ranging from independent single-location pizzerias to multi-location franchise brands.
Is 9Fold a public or private company?
9Fold is a private company. It is classified as unknown and is currently operating.
When was 9Fold founded?
9Fold was founded in 2011. It employs 11 to 50 people.
Where is 9Fold based?
9Fold is headquartered in New York, United States, in the North America region.
How does 9Fold make money?
Three revenue lines are on record. Software Subscription (POS System) is the primary driver. The others are hardware Sales and payment Processing.
Who are 9Fold's main competitors?
Direct peers on record are HungerRush, Olo, ChowNow, Popmenu and Restaurant365. Broad incumbents are Toast, Block (Square), Lightspeed Restaurant and Clover (Fiserv). Thanx is listed as an emerging player.
Does 9Fold have an API?
No public API is recorded for 9Fold.
What industry is 9Fold in?
9Fold's product category is Restaurant Point-of-Sale & Restaurant Technology Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 51821 and its SIC code is 7370.