Maid Brigade

What Maid Brigade does

Maid Brigade Systems, Inc. is a US-based residential and commercial cleaning franchisor headquartered in Atlanta, Georgia, and operating as part of the Evive Brands family of franchise companies. The company was founded in 1988 (per the company timeline; firmographic records cite 1979) and has been continuously recognized on Entrepreneur's Franchise 500 for 38 consecutive years through 2026. Maid Brigade sells recurring and one-time cleaning services to residential homeowners, commercial clients, vacation/short-term rental property owners, and pet owners through a network of independently owned and operated local franchises across multiple US states including Virginia, Texas, Nevada, and New York.

The company's product portfolio centers on residential house cleaning (weekly, bi-weekly, monthly, occasional, deep, move-in/move-out, green, and apartment cleaning), commercial office cleaning and sanitization, and signature disinfection services. Its core technical differentiator is the trademarked PUREcleaning® system, an eco-friendly cleaning method using electrolyzed water and antibacterial cloths, supplemented by PUREmist Disinfection and Electrostatic Disinfection technologies. In March 2026, the company added AI-driven website features to streamline local-service discovery and estimate requests.

Maid Brigade operates a franchise distribution model in which independent local operators deliver cleaning services to end customers. Revenue is generated through subscription/recurring residential contracts, commercial cleaning engagements, signature add-on services, and a newly launched online gift certificate program (May 2026). Pricing is quote-based, determined by home size, frequency, and selected services, and is not publicly disclosed. The corporate entity has no public listing; ownership sits with parent Evive Brands, with Danessa Itaya serving as Brand President as of November 12, 2025.

Name

Maid Brigade

Legal name

Maid Brigade Systems, Inc.

Website

https://maidbrigade.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maid Brigade is a US-based residential and commercial cleaning franchisor operating a network of independent local franchises; it serves homeowners, commercial clients, and short-term rental owners through recurring cleaning subscriptions, proprietary PUREcleaning® disinfection, and AI-assisted booking.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172), Janitorial Services (561720)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Residential Green Recurring Cleaning (HSAEAGAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Whole-Home One-Time Cleaning (HSAEAFAA), Routine Bathroom Cleaning (Toilets/Showers/Sinks) (HSAEAAAD), Routine Bathroom Cleaning (Toilet/Sink/Shower) (HSAEALAA)

Keywords

• Residential cleaning services
• House cleaning services
• Commercial cleaning services
• Green cleaning solutions
• Disinfection services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Cleaning Services: Recurring and one-time residential house cleaning services including weekly, bi-weekly, monthly, and occasional cleaning. Also includes deep cleaning, move-in/move-out cleaning, green cleaning, and apartment cleaning.
2. Commercial Cleaning Services: Professional cleaning services for offices and commercial spaces including office cleaning and sanitization.
3. Signature Cleaning Services: Comprehensive high-quality services including PUREmist Disinfection and Electrostatic Disinfection for thorough sanitation.
4. Gift Certificates: Online gift certificates for professional home cleaning services, launched for Mother's Day 2026 as part of the 'Not the Sounds of Cleaning' marketing campaign.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Maid Brigade sells professional residential and commercial cleaning services delivered through a national franchise network. Core offerings include recurring and one-time house cleaning (weekly, bi-weekly, monthly, occasional, deep, move-in/move-out, green, and apartment cleaning) for homeowners, and office cleaning and sanitization for commercial clients. Signature Cleaning Services add PUREmist Disinfection and Electrostatic Disinfection, all powered by the proprietary PUREcleaning® system that uses electrolyzed water and antibacterial cloths for chemical-free cleaning.

Product overview

Maid Brigade operates as a residential and commercial cleaning franchise company offering a comprehensive portfolio of cleaning services. The core offering consists of Residential House Cleaning Services (including regular, deep, and specialty cleaning) and Commercial Cleaning Services (office cleaning and sanitization). The company differentiates through its proprietary PUREcleaning® system, an eco-friendly approach using electrolyzed water, which powers Signature Cleaning Services including PUREmist Disinfection and Electrostatic Disinfection. Additional offerings include Green Cleaning, move-in/move-out cleaning, apartment cleaning, and one-time cleaning. In 2026, the company launched online Gift Certificates as a new product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential House Cleaning Services Core residential house cleaning service for U.S. homeowners, with scheduling options including weekly, bi-weekly, monthly, and occasional cleaning. The umbrella offering encompasses deep cleaning, move-in/move-out cleaning, green cleaning, apartment cleaning, and one-time cleaning, delivered by background-checked, trained, and insured housekeepers.
• Commercial Cleaning Services Professional cleaning services for commercial spaces, including office cleaning and sanitization for U.S. businesses. Certified professionals use top-of-the-line products, tools, and techniques, with optional signature disinfection add-ons.
• Signature Cleaning Services Comprehensive, high-quality cleaning appointments customized to individual customer needs, incorporating PUREmist Disinfection and Electrostatic Disinfection as signature sanitation offerings layered on top of standard cleaning.
• Green Cleaning Environmentally responsible residential cleaning service using eco-friendly products and methods, including Maid Brigade's safe electrolyzed water solution and green cleaning products, without harsh chemicals. Targeted at families, pet owners, and chemically sensitive households.
• Deep Cleaning Intensive residential cleaning service for homes requiring thorough cleaning beyond regular maintenance cleaning, available as a one-time or occasional service.
• Move In / Move Out Cleaning Specialized cleaning service for residential moving situations, including move-in cleaning for new homes and move-out cleaning for vacating properties, sold as a standalone one-time service.
• Online Gift Certificates Online gift certificates for Maid Brigade's professional home cleaning services, sold directly through the company website. Launched May 2026 as a standalone, gifting-friendly way to purchase and gift recurring or one-time cleaning services.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hope's DoorminorStrategic or Co-development Partner · 31 March 2026Hope's Door, a nonprofit dedicated to ending domestic violence, announced a partnership with Maid Brigade of Westchester County. Under the agreement, Maid Brigade donates weekly professional cleaning services to Hope's Door's emergency domestic violence shelter throughout the year. The partnership aims to ensure clients and families rebuilding their lives have access to a safe, clean, and welcoming environment.
• Evive BrandscoreOthers · 4 December 2025Maid Brigade is a member of the Evive Brands family of franchise companies. Evive Brands announced that Maid Brigade was named to Franchise Dictionary Magazine's Top 100 Game Changers of 2025, along with other brands in their portfolio including Assisted Living Locators, Executive Home Care, and Grasons.
• MomCorpsminorGTM or Marketing PartnerMaid Brigade partnered with Mom Corps, an innovative staffing solution, to help busy working moms around the house. Mom Corps is a staffing company focused on connecting families with support services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Molly Maid: Molly Maid is a national residential cleaning franchise and direct head-to-head competitor to Maid Brigade, offering recurring house cleaning services through a similar franchise model in the same US market.
• Merry Maids: Merry Maids is a well-established residential cleaning franchise (owned by ServiceMaster) that competes directly with Maid Brigade in recurring home cleaning services delivered through a franchise network.
• The Maids: The Maids is a national residential cleaning franchise using a team-based cleaning approach, directly comparable to Maid Brigade in service model, target customer (homeowners), and franchise delivery.
• MaidPro: MaidPro is a residential cleaning franchise with a similar subscription-based service offering and US franchise footprint, competing for the same homeowner customers as Maid Brigade.
• Two Maids & A Mop: Two Maids & A Mop is a rapidly growing residential cleaning franchise targeting busy homeowners, directly competing with Maid Brigade on recurring cleaning services and local market share.

Broad incumbents

• ServiceMaster Clean: ServiceMaster Clean is the parent/affiliated brand for Molly Maid and Merry Maids, offering a broader commercial and residential cleaning portfolio that overlaps with Maid Brigade's commercial cleaning service line.
• Jan-Pro Cleaning & Disinfecting: Jan-Pro is a large commercial cleaning and disinfecting franchise system; while more commercial-focused, it overlaps with Maid Brigade's commercial cleaning and disinfection services for offices.

Emerging players

• Handy (Angie's List/Pro): Handy is an online marketplace connecting customers with independent cleaning professionals, competing with Maid Brigade for homeowner demand through a digital-first, on-demand model.
• TaskRabbit: TaskRabbit is an online platform that matches customers with local taskers for cleaning and home services, providing an alternative supply model to Maid Brigade's franchise-based delivery.
• Care.com: Care.com is an online marketplace for household services including housekeeping; it competes for the same busy-household customer segment that Maid Brigade targets, though primarily via platform matchmaking rather than employed cleaners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MaidBrigade
• LinkedInlinkedin.com/company/maid-brigade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maid Brigade