What Tangiblee does

Tangiblee (legal entity: yRuler Inc., Delaware-incorporated, Chicago-headquartered, founded 2014) is a B2B SaaS platform that converts retailers' existing e-commerce product catalogs into interactive, AI-driven shopping experiences. The platform extracts SKU details from existing product images and generates four primary product surfaces: web-based Virtual Try-On (AR for jewelry and watches using computer vision to detect hand/wrist/face geometry without requiring 3D files or user uploads), Visualize Size & Fit (contextual size comparisons against everyday objects or other store items), Build Your Look (jewelry stacking, bundling, and charm combinations), and Lifestyle Content (generative AI photorealistic on-model imagery from existing product photos). Category-specific solutions are offered across Jewelry & Watches, Handbags/Luggage/Backpacks, Furniture & Home Decor, and Additional Categories (appliances, toys).\n\nThe platform is integrated into retailer websites via copy-paste code snippets compatible with any e-commerce platform, with automated SKU monitoring that eliminates ongoing maintenance. Tangiblee monetizes via quote-based SaaS subscriptions priced on Active Products (single SKU with one color/size available in the last 30 days), with separate SMB and Enterprise tiers, multi-year enterprise contracts, and custom SOWs for large retailers. Go-to-market combines enterprise field sales ("Talk to Sales"/"Schedule a Demo"), inside sales for mid-market, and self-serve PLG for SMBs, supported by multi-language operations (English, German, Spanish, French, Japanese).\n\nTangiblee serves a broad enterprise customer base across 13 countries — including Mikimoto, TUMI, Samsonite, Fossil, CASIO/G-Shock, Movado, Watches of Switzerland Group, JTV, Titan, Leroy Merlin, Marc Jacobs, Rebecca Minkoff, Le Vian, ZGallerie, Living Spaces, PDPAOLA, and MCM. The company is profitable, SOC 2 Type II compliant, and operates an engineering/product presence in Minsk, Belarus alongside its Chicago HQ, with reported outcomes of "hundreds of thousands of weekly shoppers" and case-study conversion lifts ranging from +4.5% (PDPAOLA) to +201% (MCM).

Name

Tangiblee

Legal name

yRuler Inc.

Website

https://tangiblee.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Tangiblee is a B2B SaaS platform that converts retailers' existing product catalogs into interactive AR and AI-powered shopping experiences — virtual try-on, size comparison, on-model imagery, and jewelry bundling — for enterprise and SMB retailers in jewelry, watches, handbags, luggage, and furniture categories worldwide.

Ownership category

akta.pro rank

Product category

E-commerce Product Visualization Software

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• E-commerce visualization
• Virtual try-on platform
• Augmented reality retail
• Product experience software
• Size comparison tooling

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Tangiblee Platform providing interactive product experiences. Pricing based on Active Products (AP) - defined as single SKU with one specific color and size available on website within last 30 days. Additional storefronts incur additional fees.
2. Enterprise Services: Enterprise-level services with custom SOW, dedicated support, and premium features. Governing law Delaware, jurisdiction in Cook County, Illinois.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Tangiblee provides a SaaS product experience platform that turns online retail catalogs into interactive shopping experiences using web-based AR, Computer Vision, and Generative AI. Retailers integrate the platform via a copy-paste code snippet and gain Virtual Try-On for jewelry and watches, size and fit visualizations, Build Your Look (stacking/bundling), and AI-generated on-model lifestyle content — without requiring 3D files, image uploads, or app downloads.

Product overview

Tangiblee is a unified SaaS product experience platform that provides interactive AI solutions for e-commerce across multiple retail categories. The platform consists of four core product pillars: Virtual Try-On (web-based AR for jewelry and watches), Visualize Size & Fit/Contextual Shopping (size comparisons), Build Your Look (jewelry stacking/bundling), and Lifestyle Content/On-Model (AI-generated photorealistic imagery). Tangiblee automatically extracts SKU details from existing product images to generate interactive experiences without requiring additional photoshoots. The platform serves retail categories including Jewelry & Watches, Handbags/Luggage/Backpacks, Furniture & Home Decor, and Additional Categories (appliances, toys).

Differentiator

Problem solved

Functional benefit

Products and services

• Tangiblee Platform SaaS product experience platform that delivers interactive AI solutions for e-commerce retailers; extracts SKU details and content from existing product imagery to generate branded interactive experiences across an entire catalog without requiring image uploads or 3D files.
• Virtual Try-On Web-based AR try-on experience for jewelry and watches that uses Computer Vision to detect hand/wrist positioning and superimpose product images; requires no image upload or 3D files and works on mobile, tablet, and desktop browsers.
• Visualize Size & Fit (Contextual Shopping) Interactive product comparison feature that helps customers visualize the size of any item by comparing it with other store items or everyday objects, reducing returns and improving buyer confidence.
• Build Your Look Interactive jewelry experience combining product discovery with immersive tools that let shoppers create and virtually try-on looks, including charm stacking and bundle combinations to increase cart size.
• Lifestyle Content (On-Model Imagery) AI-powered service that generates photorealistic on-model lifestyle imagery from a retailer's existing product website images, eliminating the need for additional photoshoots while delivering branded interactive content.
• Jewelry & Watches Solutions Category-specific solution for jewelry and watch retailers bundling Virtual Try-On, jewelry stacking, wedding ring stacking, Find My Wrist Size, and Build Your Look capabilities for verticals such as bridal, fashion jewelry, and luxury watches.
• Handbags, Luggage & Backpacks Solutions

Quantifiable outcome

• +55% conversion rate, +7.1% revenue per visitor for Lux Bond & Green
• +4 more outcomes

Named customers47 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Google Analytics 4 (GA4)coreTechnology or IntegrationUsed to analyze website traffic, ad impressions, and anonymized conversion data for tangiblee.com.
• CookieFirstcoreTechnology or IntegrationCookie consent management protection for website visitors.
• HubSpotcoreTechnology or IntegrationCustomer relationship management (CRM), including track visits and host forms on the website that may collect Personal Data.
• WebflowcoreTechnology or IntegrationWebsite hosting and CMS.
• Meta (Facebook & Instagram)coreGTM or Marketing PartnerTrack website visits and conversions from Facebook Ads or Instagram Ads (paid or organic). Used for retargeting advertising.
• LinkedIncoreGTM or Marketing PartnerTrack website visits and conversions from LinkedIn Advertising campaigns.
• TwitterminorGTM or Marketing PartnerTrack website visits and conversions from Twitter Ads.
• AdRollminorGTM or Marketing PartnerDisplay advertising partner for retargeting on other sites based on previous interaction with Tangiblee.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Obsess: Obsess creates immersive 3D and AR shopping experiences for brands, with strong overlap in luxury retail and virtual try-on. Comparable AR/virtual store technology stack and enterprise retail customer base to Tangiblee.
• Emperia: Emperia builds AR and VR e-commerce experiences for luxury and fashion brands. Directly comparable in serving jewelry, fashion, and luxury retail verticals with virtual try-on and immersive product visualization.
• Sayduck: Sayduck offers 3D and AR product visualization specifically for furniture and fashion retailers. Directly comparable in AR try-on and product visualization with similar B2B SaaS go-to-market targeting mid-market and enterprise retailers.
• Marxent: Marxent is a 3D/AR visualization platform focused on furniture and home improvement retail. Overlaps with Tangiblee's furniture category solutions in addressing size/visualization challenges.
• Avataar.me: Avataar.me provides 3D and AR product visualization for e-commerce retailers, with strength in furniture and home goods. Comparable B2B SaaS model and AI-driven product imagery generation.
• Vue.ai: Vue.ai provides AI-powered visual merchandising, product tagging, and personalization for retail. Comparable AI/CV technology stack applied to e-commerce retailers across apparel and lifestyle categories.
• Wanna by Farfetch: Wanna (acquired by Farfetch) specializes in AR try-on for fashion and accessories, including sneakers and watches. Directly competes in the same AR virtual try-on space as Tangiblee for fashion and luxury brands.
• Threekit: Threekit is a 3D and AR product visualization platform serving enterprise retailers and manufacturers. Directly competes with Tangiblee in enabling interactive product experiences for e-commerce, with overlapping use cases in furniture, jewelry, and apparel visualization.

Emerging players

• Perfect Corp: Perfect Corp provides AR try-on technology for beauty, fashion, and jewelry brands. Comparable AR technology applied to similar product categories, though focused more on beauty/skincare than Tangiblee's jewelry/watches/luggage core.
• Bambuser: Bambuser provides live video shopping and AR try-on tools for fashion and beauty brands. Partial overlap with Tangiblee in AR visualization, though differentiated by live shopping focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tangiblee
• Facebookfacebook.com/tangiblee
• LinkedInlinkedin.com/company/tangiblee
• Instagraminstagram.com/tangiblee_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangiblee