Lavazza Group

What Lavazza Group does

Lavazza Group is a privately held Italian coffee company founded in 1895 in Turin and operating as Luigi Lavazza S.p.A., a Società per Azioni under family ownership with Giuseppe Lavazza as Chairman and Antonio Baravalle as the first external CEO, appointed in 2024 to lead the company through anticipated industry consolidation. The company produces and sells premium coffee products including roast and ground coffee, single-serve coffee systems, capsules, and ready-to-drink beverages across 140+ countries, employing 5,001-10,000 people and generating €3.9 billion in 2025 revenue (up 15.7% year-over-year). Its brand portfolio includes the core Lavazza brand and acquired sub-brands Carte Noire (France), Kicking Horse (Canada), Merrild (Denmark), plus operating divisions Flavia (hot beverages) and Lavazza Professional (B2B/vending).

The company's core technology is centered on coffee processing, roasting, and single-serve brewing systems. Its flagship innovation is Tablì, a packaging-free single-serve coffee tab made of 100% coffee with no capsules or individual wrapping, developed over five years of R&D and protected by more than 15 patents following the 2020 acquisition of Italian startup Caffemotive. The Tablì system requires a proprietary brewing device (pre-order priced at $99.99) and is positioned for the US home coffee market with an official launch in August 2026. Lavazza also supplies its own coffee to Keurig Dr Pepper for distribution in K-Cups, creating a competitive-yet-collaborative single-serve presence.

Lavazza's business model combines B2C retail coffee sales, B2B foodservice and hospitality supply, OEM partnerships (Keurig), joint ventures (Yum China for coffee shop expansion in China with a flagship store in Shanghai), e-commerce (MaxiCoffee in France), vending and office coffee services (IVS Group, 49% stake acquired in 2024), and ready-to-drink beverages (PepsiCo partnership, launched in the UK). Distribution spans supermarkets, specialty retail, e-commerce, foodservice providers, and flagship retail stores, with notable growth in North America (26.9% revenue increase) and ongoing expansion in the US and Chinese markets.

Name

Lavazza Group

Legal name

Luigi Lavazza S.p.A.

Website

https://lavazzagroup.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lavazza Group is a 130-year-old, family-controlled Italian coffee company producing premium roast and ground coffee, single-serve systems, and professional foodservice solutions across 140+ countries, with sub-brands including Carte Noire, Kicking Horse, and Merrild, serving retail consumers, B2B hospitality, and OEM partners.

Ownership category

akta.pro rank

Product category

Coffee products

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121), Restaurants and Other Eating Places (72251)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Roasted coffee products
• Single-serve coffee systems
• Coffee capsules and pods
• Professional coffee services
• Espresso coffee blends

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: Primary revenue stream from selling roasted coffee, coffee capsules, and single-serve products through retail, e-commerce, and foodservice channels across 140+ countries. Revenue of €3.9 billion in 2025, up 15.7% year-over-year.
2. B2B Coffee Supply: Lavazza supplies its own coffee to Keurig for use in K-Cups, creating a B2B revenue stream alongside competitive positioning in the single-serve market.
3. Digital Manufacturing Services: Partnership with Hermes Reply to develop new digital and efficient manufacturing model, potentially generating professional services revenue.
4. Joint Ventures and Licensing: Revenue from joint ventures such as Yum China for coffee shop operations and potential licensing of Tablì technology. Includes IVS Group acquisition (49% through public tender) and MaxiCoffee integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Lavazza Group manufactures, roasts, and distributes premium Italian coffee products — including roasted whole bean and ground coffee, single-serve coffee systems (Tablì, capsules, K-Cups), ready-to-drink beverages, and professional/out-of-home coffee solutions — selling through retail, e-commerce, foodservice, and flagship stores across 140+ countries.

Product overview

Lavazza Group is a diversified coffee company operating across multiple product segments including single-serve coffee (Tablì, K-Cups), roast and ground coffee, ready-to-drink beverages, and professional/vending solutions. The portfolio comprises the core Lavazza brand alongside acquired sub-brands (Carte Noire, Kicking Horse, Merrild), retail concepts (Lavazza Coffee Shop via Yum China partnership), and specialty offerings (La Reserva de ¡Tierra!). Tablì represents the company's breakthrough innovation in packaging-free single-serve coffee technology. The company also operates through divisions like Flavia (hot beverages) and Lavazza Professional (B2B solutions), spanning retail, e-commerce, and out-of-home channels across 140+ markets.

Differentiator

Problem solved

Functional benefit

Brands

• Carte Noire: French coffee brand owned by Lavazza Group, known for premium coffee products.
• Kicking Horse Coffee
• Merrild
• Flavia
• Tablì
• Lavazza Professional

Products and services

• Tablì single-serve coffee system The world's first single-serve coffee system using 100% coffee tabs with no capsules or individual wrapping, requiring a dedicated Lavazza brewing device. Targeted at home coffee consumers seeking premium, sustainable, packaging-free single-serve coffee.
• Lavazza (core brand) roasted and ground coffee Premium Italian coffee brand offering espresso, single-serve, roast and ground, and whole bean coffee products sold across 140+ markets through retail, e-commerce, and foodservice channels. The flagship heritage brand of the Lavazza Group.
• Carte Noire coffee
• Kicking Horse Coffee
• Merrild coffee
• Flavia hot beverage systems (including Cocoa Bliss)
• La Reserva de ¡Tierra! Cuba specialty coffee
• Lavazza Professional office and vending coffee services
• Lavazza Coffee Shop retail concept
• Lavazza coffee for Keurig K-Cups (OEM supply)

Quantifiable outcome

• North America delivered 26.9% revenue growth while France and Poland saw volume declines of 16.3% and 26% respectively
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

22 partnerships are on record, tiered strategic, supporting and core.

• American AirlinesstrategicGTM or Marketing Partner · 16 October 2026Partnership announced between Lavazza and American Airlines, effective from 2026. Likely involves in-flight coffee service and brand visibility.
• Jannik SinnerstrategicGTM or Marketing Partner · 7 November 2025Partnership with world tennis champion extending until 2030. Sinner serves as brand ambassador representing Lavazza's commitment to excellence and Italian quality.
• Automobili LamborghinistrategicGTM or Marketing Partner · 11 June 2024New partnership announced between Lavazza and Automobili Lamborghini, combining Italian excellence in coffee and automotive luxury.
• Slow Food Coffee CoalitionsupportingStrategic or Co-development Partner · 1 January 2021Lavazza Group's first projects for the Slow Food Coffee Coalition, supporting sustainable coffee production and smallholder farmers.
• Yum ChinacoreStrategic or Co-development Partner · 29 April 2020Joint venture to explore and develop Lavazza Coffee Shop concept in China. First flagship store opened in Shanghai's Jing'an district in April 2020. Yum China provides local market knowledge and distribution expertise while Lavazza provides premium Italian coffee credentials and brand. Partnership leverages Yum China's 130 million cups of coffee sold in China in 2019.
• Solomon R. Guggenheim MuseumstrategicStrategic or Co-development Partner · 19 February 2020Support for 'Countryside, The Future' exhibition at Solomon R. Guggenheim Museum in New York. Lavazza's sponsorship began in 2014 and has supported multiple exhibitions. Francesca Lavazza serves on the Guggenheim Foundation Board of Trustees.
• CEO Carbon Neutral ChallengesupportingStrategic or Co-development Partner · 17 January 2020Lavazza joined Gucci President Marco Bizzarri's CEO Carbon Neutral Challenge, committing to prioritize maximum reduction of greenhouse gas emissions and implement nature-based solutions for biodiversity and forest protection.
• CaffemotivecoreTechnology or Integration · 1 January 2020Italian startup acquired by Lavazza in 2020, enabling the development of Tablì technology. Caffemotive's technology underlies the 15+ patents protecting the packaging-free single-serve coffee system.
• Peggy Guggenheim Collection VenicestrategicStrategic or Co-development Partner · 1 January 2017Strategic collaboration with Peggy Guggenheim Collection in Venice, expanding Lavazza's cultural partnership portfolio.
• Lavazza FoundationcoreStrategic or Co-development Partner · 1 January 2004Lavazza Foundation established in 2004, active in 17 countries with over 97,000 beneficiaries. Supports sustainable development programs for coffee-producing communities, including projects in Colombia, Guatemala, Honduras, Cuba, and Rwanda.
• Keurig Dr PeppercoreChannel Partner/ Reseller/ DistributorExisting contract to sell Lavazza's own coffee in Keurig's K-Cups, creating a competitive yet collaborative relationship. Provides Lavazza access to Keurig's extensive single-serve coffee machine ecosystem and retail distribution.
• Hermes ReplysupportingImplementation/ SI/ Consulting PartnerPartnership with Hermes Reply to develop a new digital and efficient manufacturing model, focusing on digital transformation of production processes.
• StravitosupportingTechnology or IntegrationLavazza piloted Stravito's AI Personas tool to convert consumer segmentation data into interactive AI-powered profiles for real-time market testing. Implementation reduced product validation cycles from three weeks to hours.
• Save the ChildrenstrategicStrategic or Co-development Partner20-year partnership with Save the Children NGO fighting to save children at risk. Joint initiatives include Lavazza Calendar 2021 auction benefiting Save the Children projects in India.
• IVS GroupstrategicStrategic or Co-development PartnerLavazza completed IVS Group acquisition (49% through public tender offer), strengthening position in the Italian vending and coffee service market.
• MaxiCoffeestrategicStrategic or Co-development PartnerMaxiCoffee integration completed, expanding Lavazza's e-commerce and retail presence in the French market.
• PepsiCostrategicChannel Partner/ Reseller/ DistributorPartnership with PepsiCo for ready-to-drink coffee products. First launched in UK with plans to expand to other European territories, targeting younger consumers and new consumption occasions.
• Arsenal WomensupportingGTM or Marketing PartnerPartnership with Arsenal Women's football team, combining two symbols of excellence in their respective fields.
• Triennale MilanosupportingStrategic or Co-development PartnerPartnership with Triennale Milano for cultural projects including 'Under a Coffee Tree' exhibition and ongoing collaboration.
• IHCAFE (Honduran Coffee Institute)supportingStrategic or Co-development PartnerResearch partnership with IHCAFE to develop more resilient coffee varieties and support growers facing climate change challenges.
• Anacafé (Guatemala)supportingStrategic or Co-development PartnerPartnership with Guatemala's National Coffee Association for research, training, and farmer support programs in coffee-producing communities.
• BioCubaCafésupportingStrategic or Co-development PartnerJoint venture between Lavazza Foundation, Grupo Agroforestal, HEI (Hecho en Italia), and other partners to support Cuban coffee producers, protect forests, and improve coffee quality through training.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nestlé Nespresso: Nestlé's premium single-serve coffee brand, the dominant player in capsule/pod systems globally. Directly competes with Lavazza's single-serve offerings including A Modo Mio and K-Cups; Lavazza's Tablì is positioned as an environmentally differentiated alternative to Nespresso.
• Keurig Dr Pepper: US beverage giant and dominant North American single-serve coffee system operator. Both partner (Lavazza supplies coffee for K-Cups) and competitor to Lavazza in single-serve; Keurig's installed base is the primary competitive barrier to Tablì's US launch.
• Massimo Zanetti Beverage Group: Italian coffee company owning Boncafé, Segafredo Zanetti, and Chock full o'Nuts. Closest Italian-headquartered competitor with similar product portfolio (roast, ground, capsules) and global distribution; directly competes with Lavazza in retail and foodservice.
• JDE Peet's: Global coffee and tea company owning brands including Jacobs, Douwe Egberts, Peet's Coffee, L'OR, and Tassimo. Direct competitor across retail coffee, single-serve capsules, and out-of-home channels with similar global distribution scale to Lavazza.
• illycaffè: Italian premium coffee company headquartered in Trieste, offering espresso, ground coffee, and capsule systems (iperEspresso). Direct comparable to Lavazza in heritage, premium positioning, and Italian heritage, competing head-to-head in retail and foodservice.

Broad incumbents

• Costa Coffee (The Coca-Cola Company): UK-based coffee chain acquired by Coca-Cola, now extending into retail packaged coffee and coffee shop operations globally. Comparable as a coffee chain and packaged coffee brand; relevant to Lavazza's out-of-home ambitions and Yum China JV model.
• Melitta Group: German family-owned coffee and filter products company with strong European retail presence. Comparable as a family-owned, multi-decade European coffee manufacturer with retail coffee and single-serve offerings.
• Tchibo GmbH: German coffee company and major European retail/foodservice player with diversified non-food retail concept. Comparable scale and channel breadth to Lavazza in DACH and broader European coffee markets.
• Starbucks: Global coffee leader with massive retail footprint and packaged goods business. Competes with Lavazza in retail packaged coffee and out-of-home consumption; Lavazza's Yum China JV positions it as a partial competitor in the China coffee shop market.

Regional players

• Strauss Group (Elite Coffee/Trima): Israeli food and beverage conglomerate with significant coffee operations across Eastern Europe, Brazil, and emerging markets. Comparable as a major regional coffee roaster expanding globally; overlaps with Lavazza in some Eastern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lavazzagroup
• LinkedInlinkedin.com/company/lavazza-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavazza Group