HOP WTR
HOPWTR is a Los Angeles-based non-alcoholic beverage company founded in 2020 that brews calorie-free sparkling water with a proprietary hop blend, adaptogens, and nootropics as a functional alternative to beer, selling through D2C, Sprouts, Amazon, and wholesale, and acquired by Constellation Brands in 2026.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HOP WTR does
HOPWTR is a Los Angeles-based, privately-held non-alcoholic beverage company founded in 2020 by Jordan Bass and Nick Taranto. The company produces calorie-free sparkling water brewed with hops, adaptogens, and nootropics, marketed as a functional alternative to beer. Its core formulation combines a proprietary hop blend (Citra, Amarillo, Mosaic, Azacca) with functional ingredients including Reishi extract (immune/stress support), L-theanine (relaxed alertness), and 120% Daily Vitamin C. The product is Non-GMO Project Verified, BPA-free in cans, and contains zero sugar, zero calories, and zero carbs. The portfolio has expanded beyond the original hop water line to include iced tea & lemonade variants, seasonal flavors (Spiced Apple), and limited-edition co-developed SKUs with Stone Brewing (Centennial Citrus) and Hot Girl Pickles (Pickle Lemonade).
The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce via hopwtr.com, a Subscribe & Save subscription program offering 15% discounts and free shipping, national retail distribution through Sprouts Farmers Market and Amazon, and wholesale via AirGoods. Pricing is structured around tiered multipacks ranging from a 6-pack at $14.99 retail to a 36-pack at $74.99 retail, with the best per-can price achieved at the largest subscription bundle. Marketing is executed through D2C website content, social media, an ambassador/affiliate program (ReferralCandy), earned media in major publications (NY Times, Forbes), email/CRM, and event activations. The company claims $28.5 million in U.S. hop water sales and operates with a lean 1-10 person headcount, consistent with an outsourced co-manufacturing model.
In 2021, Constellation Brands made an initial venture investment acquiring a partial stake. Constellation subsequently signed an agreement in March 2026 to acquire full ownership of HOPWTR, with the deal expected to close in early April 2026. CEO Jordan Bass and the founding team joined Constellation Brands, while the brand continues to be manufactured, sold, and distributed as before in the near term. The acquisition aligns with Constellation's broader strategy to expand its no- and low-alcohol portfolio, leveraging the 22% growth in non-alcoholic beverage dollar sales observed in 2025 per Circana data.
HOP WTR firmographics
Firmographics- Name
- HOP WTR
- Legal name
- HOPWTR
- Website
- https://hopwtr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- HOPWTR is a Los Angeles-based non-alcoholic beverage company founded in 2020 that brews calorie-free sparkling water with a proprietary hop blend, adaptogens, and nootropics as a functional alternative to beer, selling through D2C, Sprouts, Amazon, and wholesale, and acquired by Constellation Brands in 2026.
- Ownership category
- akta.pro rank
HOP WTR industry classification
Industry- Product category
- Non-Alcoholic Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
- akta.pro secondary industry
- Tea Blending & Flavoring (AFAFADAG)
Keywords
Where HOP WTR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HOP WTR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Online Sales: Online sales through hopwtr.com including one-time purchases and Subscribe & Save subscription orders delivered to consumer doorsteps
- Retail Distribution: Sales through retail stores nationwide including Sprouts, Amazon, and other retailers; found in non-alcoholic beer and sparkling water aisles
- Wholesale: Wholesale distribution through AirGoods online marketplace and direct wholesale applications for pallet orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-pack at $14.99 retail or $12.74 with subscription |
| Unit Pricing | Pay-as-you-go | 12-pack at $29.99 retail or $25.49 with subscription |
| Unit Pricing | Pay-as-you-go | 24-pack at $54.99 retail or $46.74 with subscription |
| Unit Pricing | Pay-as-you-go | 36-pack at $74.99 retail or $63.74 with subscription |
| Subscription | Monthly | Subscribe & Save membership with recurring deliveries |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
HOP WTR product offering
Product offeringCore offering
HOPWTR brews and sells calorie-free, non-alcoholic sparkling water infused with a proprietary blend of hops (Citra, Amarillo, Mosaic, Azacca), adaptogens (Reishi), and nootropics (L-theanine) for mind-body balance. The company also markets sparkling hop teas and limited-edition collaborative flavors, sold as multi-pack cans via D2C subscription, retail, and wholesale.
Differentiator
Problem solved
Functional benefit
Products and services
- HOPWTR Classic Sparkling Hop Water Zero-calorie, non-alcoholic sparkling water brewed with a proprietary hop blend plus L-theanine, Reishi extract, and 120% Daily Vitamin C, sold in multi-pack cans for adult consumers seeking a healthier alternative to beer.
- HOPWTR Double Hopped An extra-hoppy non-alcoholic sparkling hop water variant delivering a more intense hop-forward flavor for consumers seeking a stronger IPA-like taste without alcohol.
- HOPWTR Blood Orange Blood orange-flavored non-alcoholic sparkling hop water delivering the brand's functional ingredient stack with a citrus flavor profile.
- HOPWTR Centennial Citrus (Stone Brewing Collaboration) Limited-edition non-alcoholic hop water co-developed with Stone Brewing using Centennial, Mosaic, and El Dorado hops, plus reishi mushrooms and L-theanine, available at Sprouts and select retailers at $11.99 per 6-pack.
- HOPWTR Spiced Apple (Seasonal) Seasonal non-alcoholic sparkling hop water combining crisp apple with warming spices plus functional ingredients, sold as a limited holiday release.
- HOPWTR Sparkling Hop Tea (Iced Tea & Lemonade line) Non-alcoholic sparkling iced tea infused with hops, marking the first product line expansion beyond hop water and including lemonade, raspberry, and peach variants.
- HOPWTR Subscribe & Save Subscription Membership subscription delivering HOPWTR multi-packs to consumer doorsteps on a recurring basis, with 15% off, free shipping, and early access to new flavors.
Quantifiable outcome
- Zero calories, zero sugar, zero carbs, gluten-free, vegan, non-GMO verified
- +1 more outcomes
Companies that use HOP WTR
Customer profileSegments3 records
Ideal customer profiles3 records
HOP WTR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HOP WTR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and flagship.
- Hot Girl PicklesminorLimited edition Pickle Lemonade collaboration with Hot Girl Pickles (by Good Girl Snacks), featuring bright tart lemonade and savory brine flavors in sparkling hop water.
- Stone BrewingflagshipHOPWTR partnered with Stone Brewing to launch HOPWTR Centennial Citrus, a limited-edition hop water featuring Centennial, Mosaic, and El Dorado hops from Stone's iconic Stone IPA. Stone's brewers collaborated directly to develop the formula combining HOPWTR's functional ingredients with Stone's hop expertise.
- Dr. Steven GreerminorUfologist Dr. Steven Greer partnered with HOPWTR for the 'Drink Whatever You Want' campaign leveraging extraterrestrial themes around interstellar comet 3i/ATLAS pass, producing social media content and limited-edition alien-themed apparel.
- AirGoodsminorAirGoods provides exclusive wholesale discounts through their online marketplace for HOPWTR products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HOP WTR competitors and assessment
Company assessmentDirect peers
- Athletic Brewing Company: Leading non-alcoholic craft brewer best known for NA IPAs and hop-forward styles. Directly comparable to HOPWTR as both target sober-curious and beer enthusiasts seeking hop-forward flavor without alcohol; similar retail placement in non-alc beer aisle and overlapping customer base.
- Aplós: Non-alcoholic spirits and functional hemp-infused beverages positioned for sober-curious consumers. Closely comparable to HOPWTR as a small, premium non-alcoholic functional beverage brand targeting the same mindful-drinking consumer and sold in similar natural and specialty retail channels.
- Recess: Sparkling water infused with adaptogens (L-theanine, lion's mane, CBD) and nootropics, marketed to millennials seeking calm and focus. Nearly identical functional positioning to HOPWTR's adaptogen/nootropic sparkling water concept.
- Spindrift: Premium sparkling water made with real squeezed fruit. Direct competitor in the flavored sparkling water category with similar retail distribution (Sprouts, Whole Foods, Amazon) and comparable premium pricing, though without HOPWTR's functional/hops positioning.
- Olipop: Functional prebiotic soda positioned as a healthier alternative to traditional soft drinks. Comparable as a fast-growing, premium-priced, functional better-for-you canned beverage sold through D2C, Sprouts, and natural retail — direct channel and customer overlap with HOPWTR.
- Poppi: Prebiotic soda brand acquired by Constellation Brands for $1.95B in 2025. The closest comparable exit for HOPWTR — same acquirer, same non-alcoholic functional beverage category, same D2C-plus-retail GTM, and identical Sprouts/Amazon retail footprint.
Emerging players
- De Soi: Non-alcoholic aperitif brand co-founded by Katy Perry using adaptogens and botanicals. Comparable as a premium non-alc functional beverage targeting the sober-curious Gen Z and millennial segment, though focused on aperitif format rather than sparkling hop water.
- Kin Euphorics: Non-alcoholic functional beverage with adaptogens and nootropics designed for mood and relaxation. Comparable ingredient stack (L-theanine, GABA) and target consumer (sober-curious millennials seeking functional benefits) to HOPWTR, though positioned as a spirits alternative.
Broad incumbents
- Liquid Death: Canned water and now non-alcoholic beer/spirits brand with a disruptive marketing-led D2C and retail model. Comparable as a premium, brand-led canned beverage sold through the same retail and D2C channels, though with a very different positioning and broader category reach.
- Topo Chico: Coca-Cola-owned premium sparkling mineral water brand with strong positioning in mixology and lifestyle. Comparable as a mainstream sparkling water competing in the same retail aisles, though at much larger scale and without HOPWTR's hop/functional positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HOP WTR social profiles
Digital presenceHOP WTR compliance and trust
Trust signalCompliance2 records
HOP WTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOP WTR leadership team
Management profileNumber of profiles
Profiles3 records
HOP WTR funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOP WTR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOP WTR
What does HOP WTR do?
HOPWTR brews and sells calorie-free, non-alcoholic sparkling water infused with a proprietary blend of hops (Citra, Amarillo, Mosaic, Azacca), adaptogens (Reishi), and nootropics (L-theanine) for mind-body balance. The company also markets sparkling hop teas and limited-edition collaborative flavors, sold as multi-pack cans via D2C subscription, retail, and wholesale.
Is HOP WTR a public or private company?
HOP WTR is a private company. It is classified as corporate owned and is currently acquired.
When was HOP WTR founded?
HOP WTR was founded in 2020. It employs 1 to 10 people.
Where is HOP WTR based?
HOP WTR is headquartered in Los Angeles, United States, in the North America region.
How does HOP WTR make money?
Three revenue lines are on record. Direct-to-Consumer Online Sales are the primary driver. The others are retail Distribution and wholesale.
Who are HOP WTR's main competitors?
Direct peers on record are Athletic Brewing Company, Aplós, Recess, Spindrift, Olipop and Poppi. Emerging players are De Soi and Kin Euphorics. Broad incumbents are Liquid Death and Topo Chico.
Does HOP WTR have an API?
No public API is recorded for HOP WTR.
What industry is HOP WTR in?
HOP WTR's product category is Non-Alcoholic Functional Beverages. Its primary akta.pro industry code is AFAFACAE, Sparkling/Carbonated Bottled Water Production, with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 312111 and its SIC code is 2086.