Beltone Hearing Aid Center

What Beltone Hearing Aid Center does

Beltone Hearing Aid Center is a U.S.-based hearing care provider that operates a nationwide network of physical hearing centers delivering hearing tests, consultations, fittings, and ongoing professional care. The firm sells a portfolio of six hearing aid product lines — Beltone Envision (premium tier with intelligent technology for hearing in noise), Beltone Commence, Beltone Boost Max S (high-power), Beltone Serene, Beltone Achieve, and Beltone Rely — alongside a complementary set of services that includes Remote Care (virtual adjustments), Belcare (ongoing support programming), financing options, insurance navigation assistance, and a free online hearing test used as a top-of-funnel diagnostic tool. The company is privately held, founded in 1940, and reported as employing 51-100 staff under the Beltone Hearing Aid Center entity (beltonetristate.com) covering a Tri-State service area, with the broader Beltone brand operating a national franchise-style retail network and an affiliated Beltone Hearing Care Foundation.

The business model combines hardware sales (hearing aids and accessories via shop.beltone.com), professional services rendered at hearing centers, and recurring service revenue from fitting, adjustment, and ongoing care contracts. Pricing is quote-based and not publicly disclosed; customers can purchase through direct appointments at local centers or self-serve the online hearing test before booking. Distribution spans physical retail showrooms, a proprietary e-commerce storefront for supplies, a self-serve online hearing test funnel, and remote care services for existing patients — a multi-channel architecture designed to capture both the initial fitting transaction and the multi-year follow-up service stream.

Customer segments center on individuals experiencing hearing loss (primary persona) and caregivers supporting loved ones (secondary), with no enterprise or B2B accounts disclosed. The company has accumulated 63,000+ five-star Google reviews and maintains an A+ Better Business Bureau rating, and has received 2024 Newsweek Best of the Best, 2025 CES Innovation, 2025 Stevie, and 2025 Forbes recognition. Leadership is headed by Marsha Mattingly as President and owner. The input data does not disclose revenue, funding rounds, M&A activity, regulatory actions, or AI/ML-specific capability depth.

Name

Beltone Hearing Aid Center

Legal name

Beltone

Website

https://beltonetristate.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Beltone Hearing Aid Center is a U.S. hearing care provider operating physical retail centers and online channels to sell hearing aids across six product tiers and deliver in-office plus remote audiology services to individuals with hearing loss and their caregivers.

Ownership category

akta.pro rank

Product category

Consumer Hearing Aids and Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing aid retail
• Hearing care services
• Audiology centers
• Hearing aids
• Tinnitus management

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aid devices including multiple product lines such as Beltone Envision, Beltone Commence, Beltone Boost Max S, Beltone Serene, Beltone Achieve, and Beltone Rely
2. Professional Services: In-office services including hearing tests, consultations, fittings, and ongoing care provided at Beltone hearing centers
3. Accessories and Supplies: Online sales of hearing aid accessories and batteries through shop.beltone.com

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Beltone Hearing Aid Center sells a portfolio of branded hearing aid devices across multiple product tiers (Beltone Envision, Beltone Commence, Beltone Boost Max S, Beltone Serene, Beltone Achieve, Beltone Rely) and delivers complementary professional hearing care services including in-office consultations, hearing tests, fittings, remote/virtual care, Belcare ongoing support, financing, and insurance assistance through its nationwide network of hearing centers and online channels.

Product overview

Beltone Hearing Aid Center operates as a hearing care provider offering a portfolio of hearing aids across multiple product tiers along with comprehensive hearing care services. The hearing aid lineup includes six named models: Beltone Envision (premium tier featuring intelligent technology for noisy environments), Beltone Commence, Beltone Boost Max S (high-power), Beltone Serene, Beltone Achieve, and Beltone Rely. These hearing aids range from entry-level to premium options, all supported by Beltone's network of hearing centers nationwide. Service offerings complement the hardware through in-office consultations, Remote Care for virtual adjustments, Belcare ongoing support programs, financing options, insurance assistance, and an Online Hearing Test for initial assessment. The company is rated A+ by the Better Business Bureau and has received industry recognition including CES 2025 Innovation awards, Newsweek Best of the Best 2024, Stevie Awards 2025, and Forbes recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Beltone Envision: Premium hearing aids designed with intelligent technology for exceptional sound in noisy situations
• Beltone Commence
• Beltone Boost Max S
• Beltone Serene
• Beltone Achieve
• Beltone Rely

Products and services

• Beltone Envision Premium hearing aid designed with intelligent technology to boost ears' natural abilities and deliver exceptional sound in noisy situations.
• Beltone Commence Hearing aid model within the Beltone portfolio designed to meet various hearing care needs.
• Beltone Boost Max S High-power hearing aid within the Beltone lineup designed for individuals with significant hearing loss.
• Beltone Serene Hearing aid model within the Beltone portfolio offering hearing care solutions.
• Beltone Achieve Hearing aid within the Beltone product line designed to provide hearing assistance.
• Beltone Rely Entry-tier hearing aid offering within the Beltone portfolio supporting hearing care needs.
• In-Office Services Hearing care services delivered at Beltone hearing centers nationwide by hearing professionals, including hearing tests, consultations, and fittings.
• Remote Care Virtual and remote hearing care services allowing patients to receive support and adjustments without visiting an office.
• Belcare Ongoing hearing care support program designed to assist patients throughout their hearing journey with lifetime service benefits.
• Financing Options Payment plan options to help patients afford hearing aids and hearing care services.
• Insurance Services Assistance navigating insurance coverage for hearing aids and related hearing care services.

Quantifiable outcome

• 63,000+ Five-Star Google Customer Reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Phonak (Sonova): Phonak is one of the largest global hearing aid manufacturers and a direct competitor in the device category Beltone sells. Comparable as a premium-tier technology competitor targeting the same patient population.
• Oticon (Demant): Oticon is a leading global hearing aid manufacturer and direct technology competitor to Beltone's device lineup. Comparable as a premium-brand alternative dispensed through audiology clinics.
• Starkey Hearing Technologies: Starkey is a US-based hearing aid manufacturer selling through audiologists and retailers nationwide. Comparable as a hearing-aid manufacturer supplying the same devices Beltone competes against, and increasingly direct-to-consumer.
• Costco Hearing Aid Center: Costco Hearing Aid Centers sell hearing aids at lower price points through warehouse-clinic hybrid locations. Comparable as a high-volume hearing aid retailer targeting similar demographics, but embedded in a broader retail conglomerate.

Direct peers

• HearUSA: HearUSA is a US hearing care clinic network offering audiology services, hearing aids, and ongoing care. Direct peer in clinic-based hearing aid retail with similar patient journey and product breadth.
• Connect Hearing: Connect Hearing operates a nationwide clinic network offering hearing tests, hearing aids, and ongoing care services. Direct peer with overlapping clinic distribution and audiology service model.
• Miracle-Ear: Miracle-Ear is a nationwide franchise network of hearing aid retail clinics selling multiple hearing aid brands and providing audiology services. Directly comparable as the closest US franchise-rival to Beltone with similar patient-facing service model.
• Audibel: Audibel is a US franchise-style hearing aid retailer operating a network of clinics with similar fitting, testing, and device sales to Beltone. Direct competitor targeting the same demographic and product category.

Emerging players

• Jabra Enhance (GN Hearing DTC): Jabra Enhance is the direct-to-consumer hearing aid line from GN (Beltone's parent group). Comparable as an OTC/premium-online channel entrant inside the same corporate family that competes for Beltone's prospective patients.
• Eargo: Eargo is a direct-to-consumer hearing aid brand selling online without in-clinic fittings. Comparable as a newer channel entrant targeting the same hearing-loss demographic with a fundamentally different (lower-touch) service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeltoneTristate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beltone Hearing Aid Center