Melvin's Tire Pros & Auto Service Centers

What Melvin's Tire Pros & Auto Service Centers does

Melvin's Tire Pros & Auto Service Centers is a US retail tire and automotive service brand now operating under the Mavis Tires and Brakes umbrella following its merger into that parent network. The company runs a direct-to-consumer brick-and-mortar service model with over 2,100 storefront locations across 36 states, augmented by a mobile tire service and an online appointment-scheduling storefront. Its core offering is two-fold: (i) tire sales and same-day installation across ten major brands — Goodyear, Michelin, Pirelli, Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Hankook, and Yokohama — and (ii) full-service vehicle maintenance including oil changes (using Valvoline motor oil), brake repair and replacement, wheel alignment, tire rotation and balancing, flat tire repair, state vehicle inspections (NJ, NY, PA), AC repair, exhaust and muffler work, and shock/strut replacement. The company also offers fleet maintenance for commercial accounts and customer financing through the Mavis Credit Card.

The business operates on a transaction-based revenue model with quote-based / not-publicly-disclosed per-service pricing and an explicit "we will beat any price" guarantee. Marketing is heavy on seasonal promotional cadence (Black Friday, Memorial Day, 4th of July, Veterans Day, Cyber Monday, etc.), manufacturer rebates, military discounts, and email/newsletter couponing, while top-of-funnel traffic is captured through a learning-center content site and online booking funnel, and bottom-of-funnel conversion via a toll-free booking line. Customer segmentation is horizontal: the company serves individual vehicle owners across a mass-market geographic footprint, with commercial fleet customers as a secondary segment.

No proprietary technology stack is disclosed; the company functions as a service retailer with a mobile app (mavis-my-way) for mobile-tire-service ordering and an e-commerce tire-shopping interface. The company does not publish revenue, headcount, or ownership-structure details beyond the Mavis parent relationship. Sister brands under Mavis include Tire Kingdom, NTB, Action Gator, Jack William's, and Kauffman Tire, giving the combined platform national scale among independent tire and auto-service operators in the United States.

Name

Melvin's Tire Pros & Auto Service Centers

Legal name

Melvin's Tire

Website

https://tireprosri.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Melvin's Tire Pros & Auto Service Centers is a US retail tire and auto-service brand operating under Mavis Tires and Brakes, serving individual vehicle owners and small commercial fleets with multi-brand tire sales, installation, and full-service vehicle maintenance across 2,100+ locations in 36 states.

Ownership category

akta.pro rank

Product category

Auto Service and Tire Retail

NAICS

Tire Dealers (44134)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire sales and installation
• Auto repair services
• Wheel alignment services
• Vehicle maintenance services
• Fleet maintenance services

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales and Installation: Revenue from selling tires (multiple brands) and associated installation services. Tire brands include Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, and Yokohama. Transaction-based revenue model per service/tire set.
2. Auto Repair and Maintenance Services: Services include oil changes, brake repair, wheel alignment, tire rotation, flat tire repair, state inspection, AC repair, exhaust/muffler repair, shock/strut replacement. Service-based revenue with per-transaction pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Melvin's Tire is a retail tire and auto service brand operating under Mavis Tires and Brakes. The company sells tires from major brands (Goodyear, Michelin, Pirelli, Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Hankook, Yokohama) and provides installation along with full-service auto repair and maintenance including oil changes, brake service, wheel alignment, state inspections, tire rotation, flat tire repair, exhaust repair, AC repair, and shock/strut replacement across over 1,500 convenient locations in 36 US states.

Product overview

Melvin's Tire & Auto Services is a retail tire and automotive service company operating under the Mavis Tires and Brakes brand. The company offers a comprehensive portfolio of tire products from major brands (Goodyear, Michelin, Pirelli, Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Hankook, Yokohama) alongside full-service auto repair and maintenance including oil changes, brake service, wheel alignment, tire installation, flat tire repair, state inspections, tire rotation, exhaust repair, tire balancing, and shock/strut replacement. Additional services include mobile tire service, fleet maintenance for commercial customers, financing through the Mavis Credit Card, and a price match guarantee. The company operates over 1,500 convenient locations across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales
• Oil Change Service
• Brake Service
• Wheel Alignment Service
• Tire Installation Service
• Flat Tire Repair
• State Vehicle Inspection
• Tire Rotation Service
• Exhaust and Muffler Repair
• Tire Balancing Service
• Shock and Strut Replacement
• Car AC Repair
• Mobile Tire Service
• Fleet Maintenance Services
• Mavis Credit Card Financing

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• BridgestoneminorOthersTire brand sold at Melvin's Tire locations. Customers can purchase Bridgestone tires for various vehicle types with installation services.
• BFGoodrichminorOthersTire brand available for purchase at Melvin's Tire locations.
• Cooper TiresminorOthersTire brand available for purchase at Melvin's Tire locations.
• ContinentalminorOthersTire brand available for purchase at Melvin's Tire locations.
• FirestoneminorOthersTire brand available for purchase at Melvin's Tire locations.
• GoodyearminorOthersTire brand available for purchase at Melvin's Tire locations with promotional deals (e.g., $50 instant rebate on select sets of 4 tires).
• HankookminorOthersTire brand available for purchase at Melvin's Tire locations.
• MichelinminorOthersTire brand available for purchase at Melvin's Tire locations with promotional deals (e.g., Buy 4, Get an $80 eGift Card).
• PirelliminorOthersTire brand available for purchase at Melvin's Tire locations with promotional deals (e.g., Save $150 including $100 savings on tire installation).
• YokohamaminorOthersTire brand available for purchase at Melvin's Tire locations.
• ValvolineminorOthersMotor oil brand used for oil change services. Melvin's Tire uses Valvoline Motor Oil proven to maximize engine life.
• Mavis Tires and BrakescoreStrategic or Co-development PartnerMelvin's Tire has joined the Mavis Tires family, combining operations to provide extended service network. Melvin's locations now operate under the Mavis umbrella with shared infrastructure, branding, and service capabilities across the combined 2,100+ location network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Jiffy Lube: Jiffy Lube is the largest quick-service oil change network in North America, with thousands of locations offering oil changes and minor services. It overlaps with Melvin's on oil change service but does not compete on tires, making it a partial/adjacent peer in service-center retail.

Emerging players

• Tire Rack: Tire Rack is a leading online tire and wheel retailer that pioneered consumer-direct tire distribution and ships nationally. While it does not operate service centers, it competes for tire purchase decisions and has reshaped consumer expectations around pricing and selection.

Direct peers

• Tire Kingdom: Tire Kingdom is a sister brand under the Mavis family, operating across the southeastern US with the same multi-brand tire assortment and full-service auto offerings. It is a near-clone of Melvin's by operating model, making it a direct peer.
• Monro Inc. Monro was a public tire and auto service retailer operating stores under the Monro, Mr. Tire, and Tire Doctor banners, with the bulk of its chain now operating under the Mavis umbrella alongside Melvin's. It is the most directly comparable public peer at the network-and-business-model level.
• Pep Boys: Pep Boys operates a national chain of service centers offering tires (multi-brand), alignments, brakes, oil changes, and other auto services. It is a direct full-service auto retail competitor with overlapping customer demographics and service mix.
• Big O Tires: Big O Tires is a franchise-based tire and auto service retailer with hundreds of locations across the US and Canada, offering multi-brand tires plus services like alignments, brakes, and oil changes — a near-identical go-to-market model to Melvin's.
• Discount Tire (America's Tire): Discount Tire is the largest independent tire retailer in the US, operating more than 1,100 stores across 39 states with a multi-brand tire assortment, same-day installation, and price-matching. It is the closest direct competitor to Melvin's/Mavis by business model, customer segment, and service mix.
• NTB (National Tire & Battery): NTB is another sister brand under the Mavis family, with stores concentrated in the mid-Atlantic and southern US. It mirrors Melvin's full-service tire and auto repair model and serves an overlapping customer base.
• Bridgestone Americas (Firestone Complete Auto Care): Firestone Complete Auto Care operates a national chain of company-owned stores selling Bridgestone/Firestone tires plus automotive services (oil, brakes, alignment, alignments). It is a vertically integrated tire retailer/service chain directly competing for the same consumer.

Broad incumbents

• Goodyear Tire & Rubber Company: Goodyear is one of the world's largest tire manufacturers and operates Goodyear Auto Service locations alongside its wholesale and OEM channels. It is both a key supplier to Melvin's and a competitor at the retail/service layer, making it a broad incumbent peer.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tireprosri
• LinkedInlinkedin.com/company/melvins-tire-pros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melvin's Tire Pros & Auto Service Centers