Sartoro

What Sartoro does

Sartoro is a New York-based direct-to-consumer e-commerce brand selling custom-made-to-measure menswear — suits, jackets, dress shirts, pants, tuxedos, coats, and accessories — online at sartoro.co. The company serves individual male consumers across weddings, formal events, professional/business use, smart-casual styling, and an explicitly underserved Big & Tall cohort (fitting men up to 6'11" and 395 lbs). Its proprietary technology stack consists of the Digital Tailor, an AI-powered sizing engine that generates a unique fit profile per customer from basic body metrics and optional photos against a database of thousands of prior Fit Profiles, paired with a 3D Suit Designer that visualizes near-unlimited garment customization (jacket style, lapels, buttons, lining, monograms) in real time. Virtual Google Meet consultations supplement the self-serve flow, particularly for wedding parties.\n\nCommercially, Sartoro operates a unit-pricing model with no subscription component: suits start at $499 and scale above $950 for premium fabrics (Super 130s Merino Wool, Italian Vitale Barberis Canonico, Mohair), with Affirm BNPL offered at checkout. Revenue is one-time per garment with attach-rate opportunity across shirts, jackets, accessories, and coordinated wedding-party orders. Distribution is exclusively owned-channel (no retail, wholesale, or third-party marketplaces), with global shipping to 35+ countries and U.S. tariffs pre-paid. The company is privately held, bootstrapped with no disclosed venture or institutional funding, and operates with a 1–10 person team under founder Andy Fine. It reports 6,000+ customers, a 4.9/5 Trustpilot rating, 300+ homepage five-star reviews, and editorial endorsements from GQ, Tatler, Wired, The Knot Best of Weddings (consecutive), and WeddingWire Couples' Choice (consecutive).

Name

Sartoro

Legal name

Sartoro

Website

https://sartoro.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sartoro is a New York-based direct-to-consumer e-commerce brand selling custom-made-to-measure menswear — suits, jackets, shirts, and tuxedos — powered by an AI sizing engine called the Digital Tailor and a 3D configurator, primarily serving individual male consumers across weddings, formal events, and professional use, including an underserved Big & Tall cohort, in 35+ countries.

Ownership category

akta.pro rank

Product category

Custom Made-to-Measure Menswear

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Virtual Styling & Outfit Planning (HSACAJAF), Men’s Styling & Tailoring Coordination (HSACAJAG), Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

Keywords

• Custom menswear
• Made-to-measure suits
• Custom dress shirts
• Wedding suits and tuxedos
• AI-powered custom fitting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Custom Made-to-Measure Garments: Sartoro generates revenue through the direct sale of custom-made-to-measure garments. Every order is produced to the customer's exact measurements and specifications. Products include suits, jackets, blazers, shirts, pants, tuxedos, coats, and accessories. Orders are fulfilled as one-time purchases with no subscription component. Upsell opportunities exist through premium fabric upgrades, full canvas construction, pick stitching, and monogramming. Payment plans are available via Affirm (Buy Now, Pay Later).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Sartoro designs, configures, and sells custom-made-to-measure menswear — including suits, jackets, blazers, dress shirts, pants, tuxedos, and wool coats — through a direct-to-consumer e-commerce platform at sartoro.co. Customers create a custom fit profile using the proprietary AI-powered Digital Tailor (no tape measure required), configure the garment via a 3D Suit Designer, and order the product which is hand-crafted and delivered in 1–3 weeks. Supplementary offerings include accessories (Italian leather shoes, vests, ties, pocket squares, socks, travel bags), gift cards, fabric swatch sample sets, virtual styling appointments, and a Fit Promise guarantee covering free alterations and remakes.

Product overview

Sartoro is a custom menswear company offering hand-crafted, made-to-measure suits, jackets, shirts, pants, and accessories. The core product is custom suits available in various fabrics including Super 130s Merino Wool, Italian Wool from Vitale Barberis Canonico, Bamboo, Linen, Performance Stretch, and Sharkskin. The product portfolio centers on three main categories: suits and tuxedos, jackets and blazers, and dress shirts and pants. Supporting products include wool coats, Italian leather shoes, vests, ties, pocket squares, socks, and travel bags. Key differentiators include The Digital Tailor (AI-powered sizing technology), a 3D Suit Designer for visual customization, Virtual Appointments for personalized styling consultations, and Wedding Parties services for group orders. All products are custom-made to order with delivery in 1-3 weeks and backed by a Fit Promise guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Suits Hand-crafted, made-to-measure suits available across fabric families including Super 130s Merino Wool, Italian Vitale Barberis Canonico Wool, Bamboo, Linen, Performance Stretch, Sharkskin, Flannel, and Windowpane, with customizable lapels, buttons, lining, monograms, and 800+ style combinations. For individual male consumers seeking custom formalwear for weddings, work, and events.
• Custom Jackets & Blazers Custom-tailored jackets and blazers across Luxury, Casual, Linen, Stretch, Flannel, and Windowpane collections, including Super 130s Merino Wool, Italian Tropical Wool, Performance Stretch, Twill, Sharkskin, Prince of Wales, and Hopsack fabrics. Designed for individual male consumers seeking elevated everyday and smart-casual outerwear.
• Custom Dress Shirts Custom-made dress shirts in Ultrasoft Bamboo, Performance Stretch, Breezy Linen, Classic Cotton, and Tuxedo styles, with multiple collar types (spread, cutaway, button-down, wingtip) and cuff options. For individual male consumers seeking well-fitting custom shirts for professional and formal wear.
• Custom Pants & Chinos Custom-tailored pants in Super 130s Merino Wool, Italian Tropical Wool, Performance Stretch, Flannel, and Linen fabrics, with stretch cotton options available in 19 colors. For individual male consumers building a complete coordinated custom wardrobe.
• Custom Tuxedos Formal custom tuxedo suits sold as complete outfits or individual components, with various lapel styles and formal fabric options. For individual male consumers and wedding parties needing black-tie attire.
• Custom Wool Coats Custom-made wool coats for cold weather, available in multiple styles and fabrics. For individual male consumers seeking custom tailored outerwear.
• Italian Leather Dress Shoes Italian leather dress shoes sold as part of the complete custom look offering. For individual male consumers completing a tailored formal or business outfit.
• Custom Vests / Waistcoats Custom vests designed to complement suits and create three-piece configurations. For individual male consumers seeking coordinated formalwear sets.
• Neckties & Bowties Coordinating neckties and bowties sold to complete formal outfits. For individual male consumers and wedding parties.
• Dress Socks Coordinating dress socks sold to complete formal attire. For individual male consumers accessorizing custom suits and business outfits.
• Pocket Squares Decorative pocket squares sold for suits and blazers. For individual male consumers personalizing custom formal outfits.
• Leather Garment Duffel Travel Bag Leather garment duffel bag sold for transporting custom suits and formal wear. For individual male consumers traveling with tailored garments.
• Sartoro Gift Card Digital gift cards redeemable on sartoro.co, with orders over $250 qualifying for free shipping and seasonal promotions. For individual gift-givers purchasing custom menswear for recipients (commonly groomsmen, graduates, fathers).
• Wedding Parties Service Specialized service for coordinated group orders of custom suits and tuxedos for grooms and groomsmen, featuring virtual consultations and dedicated wedding-parties support. For grooms and wedding-party planners outfitting multiple men for a wedding.
• Fabric Swatch Book Sets Curated fabric sample sets with 15 options available, delivered in 2–3 days. Customers can order pre-made sample books or build custom collections. For individual male consumers who want to evaluate fabric and color before ordering a custom garment.

Quantifiable outcome

• 4.9/5 Trustpilot rating across 6000+ verified customers
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indochino: Leading online made-to-measure menswear brand offering custom suits, shirts, and jackets at similar price points. Direct competitor in the DTC custom suiting space with showrooms and broader scale.
• Hockerty: Online custom tailoring brand offering made-to-measure suits, shirts, and accessories at accessible price points. Direct competitor in the online custom menswear category with European manufacturing roots.
• Black Lapel: NYC-based online custom menswear brand offering made-to-measure suits and tuxedos. Closely comparable business model: premium positioning, direct-to-consumer, custom fit with concierge service.
• Oliver Wicks: Online custom tailoring brand offering made-to-measure suits at comparable price points with a global customer base. Direct competitor with similar virtual consultation and customization offerings.
• Knot Standard: Custom menswear brand combining online ordering with physical showrooms and a strong wedding-party vertical. Direct competitor, particularly in the wedding groomsmen segment Sartoro also targets.
• Alton Lane: Custom menswear brand with showrooms and an online presence offering made-to-measure suits and shirts. Direct competitor combining in-person fittings with digital ordering, similar premium positioning.
• Proper Cloth: Online custom menswear brand focused primarily on made-to-measure shirts with an expanding suiting line. Adjacent direct competitor sharing Sartoro's DTC custom model, virtual consultation approach, and Fit Profile storage for repeat orders.
• Spier & Mackay: Online menswear brand offering ready-to-wear suits and shirts with strong value positioning and detailed sizing. Indirect competitor targeting value-conscious shoppers in the custom/semi-custom menswear space.

Broad incumbents

• SuitSupply: Global menswear retailer with extensive physical retail, custom suiting options, and premium Italian fabrics. Operates at a much larger scale and competes in custom suiting from both retail and online channels.

Emerging players

• Generation Tux: Online tuxedo and suit rental service positioned as an alternative to custom purchase for weddings and formal events. Competes in the same wedding-formalwear use case but via rental rather than purchase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sartoro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sartoro