eBay Germany
eBay Germany operates the eBay.de online marketplace connecting German consumer buyers and sellers in recomerce transactions across electronics, apparel, and furniture, monetizing via marketplace commissions as the German arm of eBay Inc. (NASDAQ: EBAY).
- Company typePublic
- Founded1995
- HeadquartersKleinmachnow, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What eBay Germany does
eBay Germany operates the eBay.de online marketplace, a two-sided platform that connects German consumer buyers and consumer sellers in recomerce transactions across electronics, apparel, and furniture categories. The entity is the German arm of the publicly listed parent company eBay Inc. (NASDAQ: EBAY), founded in 1995 and headquartered in Kleinmachnow, Germany with a workforce of 10,000+ employees assigned to the German operations. The platform facilitates both peer-to-peer and business-to-consumer resale flows and benefits from established infrastructure supporting online and in-store returns integration.
Functionally, eBay Germany monetizes primarily through marketplace commissions on transactions completed on the platform. Its revenue mechanics follow a classic marketplace take-rate model, with the platform capturing a percentage fee on each sale. The platform's stated differentiators are its recognized brand and its established distribution infrastructure versus specialized recommerce peers such as Rebuy, Refurbed, Zalando, and MediaMarkt. It serves the German consumer market as its primary segment, addressing demand for affordable secondhand goods and infrastructure for reselling unwanted items.
Strategically, eBay Germany is positioned within a structurally growing German recomerce market projected to reach $6.51 billion by 2025 at 11.4% annual growth, alongside circular-economy policy tailwinds in the broader European regulatory environment. Direct disclosures regarding product roadmap, technology stack, AI capabilities, leadership, and entity-level financials are not present in the supplied data, limiting the depth of inference available.
eBay Germany firmographics
Firmographics- Name
- eBay Germany
- Website
- https://ebay.de
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- eBay Germany operates the eBay.de online marketplace connecting German consumer buyers and sellers in recomerce transactions across electronics, apparel, and furniture, monetizing via marketplace commissions as the German arm of eBay Inc. (NASDAQ: EBAY).
- Ownership category
- akta.pro rank
eBay Germany industry classification
Industry- Product category
- Online Recommerce Marketplace
- NAICS
- Used Merchandise Retailers (459510), General Merchandise Retailers (455), Electronics and Appliance Retailers (4492), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industries
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE), Apparel, Footwear & Accessories Resale (CRAFAGAA), Fashion & Accessories C2C Resale (CRAFAKAB), Home, Furniture & Appliances C2C (CRAFAKAD)
Keywords
Where eBay Germany is headquartered
LocationHeadquarters
- HQ city
- Kleinmachnow
- HQ country
- Germany
- HQ region
- Europe
Markets served
eBay Germany business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: eBay generates revenue through transaction fees on sales conducted through its German marketplace platform, facilitating recommerce of electronics, apparel, and furniture.
Go-to-market motion1 record
Distribution channels1 record
eBay Germany product offering
Product offeringCore offering
eBay Germany operates eBay.de, an online marketplace platform that connects German buyers and sellers for the resale of recommerce (secondhand) goods across electronics, apparel, and furniture categories. The platform supports both consumer-to-consumer (C2C) peer-to-peer transactions and business-to-consumer (B2C) resale, serving as a key channel for Germany's growing recommerce market.
Differentiator
Problem solved
Functional benefit
Products and services
- eBay.de Online Marketplace Online marketplace platform (eBay.de) that connects German buyers and sellers for the buying and selling of recommerce (secondhand) goods across electronics, apparel, and furniture categories, supporting both consumer-to-consumer (C2C) and business-to-consumer (B2C) resale transactions.
Companies that use eBay Germany
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
eBay Germany technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eBay Germany partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
eBay Germany competitors and assessment
Company assessmentDirect peers
- Rebuy: Rebuy is a German recommerce platform that buys and resells used electronics, books, media and apparel, and is explicitly named alongside eBay Germany as a major player in the German recommerce market.
- Refurbed: Refurbed is a European refurbished-electronics marketplace operating in Germany that is cited as a direct recommerce competitor to eBay Germany in consumer electronics.
- Momox: Momox is a German recommerce platform that buys and resells used books, media and fashion, directly competing with eBay Germany's recommerce listings across multiple categories.
- Vinted: Vinted is a leading European C2C fashion resale marketplace operating in Germany, directly competing for apparel and accessories recommerce listings and buyers on eBay Germany.
- Kleinanzeigen (eBay Kleinanzeigen): Kleinanzeigen is eBay's own German C2C classifieds platform covering electronics, apparel, furniture and more; it overlaps heavily with eBay Germany's recommerce categories and competes for the same German consumer base.
Broad incumbents
- Zalando (Secondhand): Zalando is the leading European fashion platform and operates a recommerce program (Zalando Secondhand); it is explicitly cited as a major German recommerce competitor for apparel within eBay Germany's portfolio.
- MediaMarkt: MediaMarkt is Germany's largest consumer-electronics retailer and is identified as a major recommerce player following its circular-economy initiatives, directly overlapping with eBay Germany's electronics recommerce category.
- Amazon Renewed: Amazon's Renewed program sells certified refurbished and used products across electronics, home and apparel on Amazon.de, providing a broad-incumbent recommerce offering that competes with eBay Germany across categories.
Emerging players
- Asgoodasnew: Asgoodasnew is a German refurbished-electronics retailer focused on smartphones, laptops and consumer electronics—representing a specialised competitor within eBay Germany's electronics recommerce vertical.
Regional players
- Wallapop: Wallapop is a leading European C2C recommerce marketplace; it is a regional peer in terms of platform model and category overlap with eBay Germany, although it has historically focused more on Spain and parts of Southern Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
eBay Germany social profiles
Digital presenceeBay Germany financial estimates
Financial estimateRevenue estimate
Valuation estimate
eBay Germany leadership team
Management profileNumber of profiles
eBay Germany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eBay Germany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eBay Germany
What does eBay Germany do?
eBay Germany operates eBay.de, an online marketplace platform that connects German buyers and sellers for the resale of recommerce (secondhand) goods across electronics, apparel, and furniture categories. The platform supports both consumer-to-consumer (C2C) peer-to-peer transactions and business-to-consumer (B2C) resale, serving as a key channel for Germany's growing recommerce market.
Is eBay Germany a public or private company?
eBay Germany is a public company. It is classified as public and is currently operating.
When was eBay Germany founded?
eBay Germany was founded in 1995. It employs 5,001 to 10,000 people.
Where is eBay Germany based?
eBay Germany is headquartered in Kleinmachnow, Germany, in the Europe region.
How does eBay Germany make money?
One revenue line is on record: marketplace Transaction Fees.
Who are eBay Germany's main competitors?
Direct peers on record are Rebuy, Refurbed, Momox, Vinted and Kleinanzeigen (eBay Kleinanzeigen). Broad incumbents are Zalando (Secondhand), MediaMarkt and Amazon Renewed. Asgoodasnew is listed as an emerging player. Wallapop is listed as a regional player.
Does eBay Germany have an API?
No public API is recorded for eBay Germany.
What industry is eBay Germany in?
eBay Germany's product category is Online Recommerce Marketplace. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 459510 and its SIC code is 5600.