Read Naturally

Name

Read Naturally

Legal name

Read Naturally, Inc.

Website

https://readnaturally.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Reading Intervention Software

NAICS

Educational Support Services (611710), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Literacy & Reading Intervention Technology (EDAJAMAF)

akta.pro secondary industries

Reading Intervention & Remediation (Decoding, Fluency, Comprehension) (EDAKAJAD), Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF), K–12 Remedial Reading & Literacy Intervention (EDANAJAA)

Keywords

• Reading intervention programs
• Literacy curriculum
• Phonics assessment
• Reading fluency software
• K-12 literacy solutions

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Read Live Subscription: Cloud-based subscription access to the Read Live platform with four programs (Read Naturally Live, Word Warm-ups Live, One Minute Reader Live, Read Naturally Live—Español). No shipping & handling charge for Read Live orders.
2. Physical Products: One-time purchase of physical intervention program materials including Read Naturally Encore II, GATE+, Word Warm-ups, Take Aim at Vocabulary, Signs for Sounds, Funēmics, and Splat-O-Nym. Includes audio CDs and printed materials.
3. Professional Development Training: Revenue from Read Live Hands-on Public Seminars, District Seminars, Virtual Training, and Online Courses for educators learning to implement the programs effectively.
4. Assessment Tools: Sale of Quick Phonics Screener 4th Edition (QPS), Reading Fluency Progress Monitor, and Quick Phonics Screener assessments for diagnostic and progress monitoring purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Read Naturally develops and sells research-based reading intervention programs and diagnostic assessments for K-12 students, delivered primarily through the Read Live cloud-based platform. The company's flagship Read Live subscription bundles four programs (Read Naturally Live, Word Warm-ups Live, One Minute Reader Live, and Read Naturally Live—Español) that build fluency, phonics, vocabulary, and comprehension using the Science of Reading methodology. It is complemented by standalone print-based programs (Encore II, GATE+, Comprehension Builder, Word Warm-ups, Take Aim at Vocabulary, Signs for Sounds, Funēmics, Splat-O-Nym) and assessment tools (Quick Phonics Screener, Reading Fluency Progress Monitor), with professional development training for educators.

Product overview

Read Naturally offers a portfolio of research-based reading intervention programs and assessment tools designed to help struggling and developing readers achieve literacy success. The core offering consists of Read Live, a web-based platform hosting four programs (Read Naturally Live, Word Warm-ups Live, One Minute Reader Live, and Read Naturally Live—Español), supplemented by print-based programs including Read Naturally Encore II and Read Naturally GATE+. Additional standalone programs include Comprehension Builder, Word Warm-ups, Take Aim! at Vocabulary, Signs for Sounds, Funēmics, and Splat-O-Nym. Assessment tools include the Quick Phonics Screener 4th Edition and Reading Fluency Progress Monitor. All programs are grounded in the Science of Reading and address the five essential components of reading: phonemic awareness, phonics, fluency, vocabulary, and comprehension.

Differentiator

Problem solved

Functional benefit

Brands

• Read Live: A digital platform providing four programs: Read Naturally Live, Word Warm-ups Live, One Minute Reader Live, and Read Naturally Live—Español for developing readers
• Read Naturally Encore II
• Read Naturally GATE+
• Word Warm-ups
• Take Aim at Vocabulary
• Signs for Sounds
• Funēmics
• Comprehension Builder
• Quick Phonics Screener (QPS)
• One Minute Reader Live

Products and services

• Read Live Cloud-based, web-delivered reading intervention platform that hosts four programs (Read Naturally Live, Word Warm-ups Live, One Minute Reader Live, and Read Naturally Live—Español) under a single subscription with integrated progress monitoring, leveled passages, and the Data Mentor automated guidance feature, marketed to K-12 schools and districts.
• Read Naturally Live Core reading intervention program within Read Live that uses repeated reading, audio modeling, and progress monitoring to build fluency, comprehension, and vocabulary through leveled passages for struggling and developing readers.
• Word Warm-ups Live Systematic phonics instruction program within Read Live that builds mastery and automaticity in phonics and decoding through structured activities for K-12 students.
• One Minute Reader Live Independent reading program within Read Live that transforms independent reading time into a guided fluency practice experience using timed readings and progress tracking.
• Read Naturally Live—Español Spanish-language reading intervention program within Read Live for native Spanish speakers developing Spanish reading fluency, supporting English Language Learner and dual-language programs.
• Read Naturally Encore II Print-based reading intervention program using repeated reading and teacher modeling to develop fluency, comprehension, and vocabulary for students needing intervention outside the Read Live platform.
• Read Naturally GATE+ Group reading intervention program aligned with IES recommendations for building foundational reading skills in early grades, designed for beginning readers and early intervention.
• Comprehension Builder Comprehensive toolkit for strengthening reading comprehension, designed to help students develop deeper comprehension strategies, newly launched in 2026.
• Word Warm-ups (Print) Print version of the systematic phonics instruction program that builds mastery and automaticity in phonics and decoding.
• Take Aim! at Vocabulary Vocabulary development program that teaches academic vocabulary through explicit instruction, practice, and repeated exposure using research-based strategies.
• Signs for Sounds Spelling program that teaches students the relationship between sounds and spelling patterns through systematic, explicit instruction.
• Funēmics Phonemic awareness and phonics program aligned with Common Core State Standards, designed to develop students' ability to hear, identify, and manipulate individual sounds in spoken words.
• Splat-O-Nym Vocabulary program that teaches synonyms and vocabulary expansion through engaging activities.
• Quick Phonics Screener 4th Edition (QPS) Diagnostic assessment developed by Dr. Jan Hasbrouck for evaluating students' phonics and spelling skills from kindergarten through adult; includes a group screening assessment (QSS) and a one-to-one phonics assessment (QPS).
• Reading Fluency Progress Monitor Assessment tool for monitoring students' reading fluency progress over time, used for diagnostic and progress-monitoring purposes.

Quantifiable outcome

• Students who use Read Live show measurable growth in oral reading fluency
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dr. Jan HasbrouckcoreStrategic or Co-development PartnerDr. Jan Hasbrouck, a leading literacy researcher, developed and co-authored the Quick Phonics Screener 4th Edition (QPS) published by Read Naturally. Hasbrouck is a recognized expert in reading assessment, having served on national reading panels. Her assessment tools help thousands of educators identify students' phonics and spelling skill levels.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Imagine Learning: Imagine Learning Language & Literacy is a direct competitor providing K-12 reading intervention and language development, with similar district-level sales motion and Science of Reading alignment targeting Tier 2 and Tier 3 students.
• Heggerty: Heggerty provides systematic phonemic awareness instruction for K-2 and intervention, directly overlapping with Read Naturally's Funēmics and Word Warm-ups phonics products targeting early and struggling readers.
• Lexia Learning: Lexia Core5 and Lexia PowerUp are direct competitors to Read Naturally's Read Live, offering adaptive reading intervention for K-12 students with explicit phonics, fluency, and comprehension instruction aligned to the Science of Reading.
• 95 Percent Group: 95 Percent Group offers structured literacy professional development and intervention programs (Phonics Chips, Blitz, etc.) that compete with Read Naturally's Science of Reading-aligned intervention lineup for district literacy coaches and intervention specialists.

Broad incumbents

• Renaissance Learning: Renaissance provides myON reader, Accelerated Reader, and Freckle literacy intervention, competing with Read Naturally for reading practice and intervention budget while also offering broader assessment (Star) and analytics.
• Amplify Education: Amplify's mCLASS and Amplify CKLA provide K-2 reading assessment and core literacy instruction, competing with Read Naturally's screening and intervention offerings while also selling a broader core curriculum suite.
• Houghton Mifflin Harcourt (HMH): HMH offers Into Reading and READ 180 as core reading intervention products, plus a full K-12 curriculum portfolio. As a much larger incumbent, HMH competes with Read Naturally for district reading intervention budgets while also bundling broader instructional offerings.
• Pearson Clinical: Pearson provides clinical reading assessments (DRA, QRI) and intervention tools and is explicitly listed alongside Read Naturally in the dyslexia treatment market. Larger scale and broader assessment portfolio create competitive overlap.

Others

• Scholastic Education: Scholastic offers literacy intervention products including Scholastic Literacy Pro and ReadQuest, serving the same K-12 school buyer. Listed alongside Read Naturally as a major player in the global dyslexia treatment market context.

Emerging players

• BookNook: BookNook delivers synchronous online reading tutoring and intervention, addressing the same Tier 2/3 reading intervention use cases as Read Live but with a live-tutor delivery model. Emerging player targeting the same district intervention buyer with a different modality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/readnaturally
• Facebookfacebook.com/ReadNaturally

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Read Naturally