Edenred UK
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Edenred UK firmographics
Firmographics- Name
- Edenred UK
- Legal name
- Reward Gateway (UK) Ltd
- Website
- https://edenred.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Edenred UK industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
- akta.pro secondary industries
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Edenred UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Edenred UK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Platform: Recurring subscription revenue model providing access to EngagementOS platform and its modules including discounts, benefits, recognition, and wellbeing tools. Sold on a per-employee or enterprise-wide basis typical of B2B SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Edenred UK product offering
Product offeringCore offering
Edenred UK (operating as Reward Gateway) sells a SaaS employee engagement operating system called EngagementOS that consolidates employee discounts, benefits administration, reward and recognition, and wellbeing into a single platform. The company monetizes access to the platform and its modules on a subscription basis for UK employers, supplemented by tax-efficient salary sacrifice schemes, public-sector digital voucher programmes, and a small-business tier.
Product overview
Edenred UK (operating as Reward Gateway) offers a platform-plus-modules architecture called EngagementOS, an Employee Engagement Operating System that unifies multiple employee value proposition components. The core platform brings together four main modules: Employee Discounts (savings at 900+ retailers), Employee Benefits (centralised benefits management with salary sacrifice), Reward & Recognition (recognition and rewards tools), and Employee Wellbeing (personalised wellbeing support). Additional modules include Mobile App Experience, Internal Comms & Surveys, Total Reward Statement, HR System Integrations, and Engagement Analytics. The company also offers Extra Programmes including Salary Sacrifice Schemes, Edenred Childcare Vouchers, Public Social Programmes, Select Digital Reward, and Employee Assistance Programme. Sub-products under benefits include SmartTech, Cycle to Work, Holiday Trading, Car Benefit, and EasySaver Card. The platform serves 6,000+ businesses supporting 10m+ employees worldwide, with UK operations reaching 1 in 3 employees.
Differentiator
Problem solved
Functional benefit
Brands
- EngagementOS: The employee engagement operating system that brings EVP together in one intuitive platform supporting every employee moment.
- EasySaver Card
- Edenred Childcare Vouchers
Products and services
- EngagementOS Core employee engagement operating system that consolidates employee discounts, benefits, recognition, wellbeing, internal communications, surveys, total reward statements and analytics into one platform with web and mobile access for UK employer clients.
- Employee Discounts
Quantifiable outcome
- £74m saved by UK employees yearly
- +6 more outcomes
Companies that use Edenred UK
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Edenred UK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Edenred UK partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Edenred UK competitors and assessment
Company assessmentDirect peers
- Benefex: UK-based employee benefits, total reward and engagement platform serving large enterprises; directly comparable in benefits administration, total reward statements and salary sacrifice offerings.
- Perkbox (OneHub Rewards): UK-headquartered employee perks, wellbeing and engagement platform offering a comparable combination of discounts, recognition, wellbeing and benefits modules to enterprise and SMB customers.
- YuLife: UK-based employee wellbeing, rewards and insurance platform using gamified engagement and life-insurance-backed rewards; competes in the recognition/wellbeing module space and targets UK enterprise HR.
- Xexec: UK employee benefits, discounts and rewards platform with similar modules (discounts, benefits, recognition) targeting enterprise and public sector buyers in the UK.
- Achievers (Blackhawk Network): Global employee recognition and rewards platform with comparable R&R, analytics and recognition programme capabilities; competes for the same multinational enterprise HR buyers.
Broad incumbents
- Virgin Pulse: Large, established employee wellbeing and engagement platform with employer wellbeing, navigation and engagement solutions; broader portfolio than Edenred UK and competes for global enterprise deals.
- Limeade: Established employee experience software provider combining wellbeing, engagement surveys and communications into an integrated platform; comparable platform-plus-modules architecture for enterprise HR.
- Pluxee (Sodexo Benefits & Rewards): Global employee benefits and engagement spinoff of Sodexo operating across meal vouchers, mobility, gift/incentive and wellbeing; directly comparable in benefits administration, public/social programmes and global enterprise HR reach.
Emerging players
- Kudos: Employee recognition and engagement platform with comparable recognition, surveys and analytics modules; partial overlap focused on culture and recognition use cases.
- Wellable: Corporate wellbeing platform offering wellness programmes, challenges and rewards; overlaps specifically with Edenred UK's wellbeing module and addresses the same HR buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Edenred UK social profiles
Digital presenceEdenred UK compliance and trust
Trust signalCompliance1 record
Edenred UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edenred UK leadership team
Management profileNumber of profiles
Profiles1 record
Edenred UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edenred UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edenred UK
What does Edenred UK do?
Edenred UK (operating as Reward Gateway) sells a SaaS employee engagement operating system called EngagementOS that consolidates employee discounts, benefits administration, reward and recognition, and wellbeing into a single platform. The company monetizes access to the platform and its modules on a subscription basis for UK employers, supplemented by tax-efficient salary sacrifice schemes, public-sector digital voucher programmes, and a small-business tier.
Is Edenred UK a public or private company?
Edenred UK is a private company. It is classified as corporate owned and is currently operating.
When was Edenred UK founded?
Edenred UK was founded in 2006. It employs 251 to 500 people.
Where is Edenred UK based?
Edenred UK is headquartered in London, United Kingdom, in the Europe region.
How does Edenred UK make money?
One revenue line is on record: subscription-based SaaS Platform.
Who are Edenred UK's main competitors?
Direct peers on record are Benefex, Perkbox (OneHub Rewards), YuLife, Xexec and Achievers (Blackhawk Network). Broad incumbents are Virgin Pulse, Limeade and Pluxee (Sodexo Benefits & Rewards). Emerging players are Kudos and Wellable.
Does Edenred UK have an API?
No public API is recorded for Edenred UK.
What industry is Edenred UK in?
Edenred UK's product category is Employee Engagement Software. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 513210 and its SIC code is 7372.