Mr. Rooter

What Mr. Rooter does

Mr. Rooter is a residential and commercial plumbing service franchise brand operating nearly 300 locally owned and operated locations across the United States and Canada. The legal entity holding the trademark is Mr. Rooter Plumbing SPV LLC, an affiliate of the Neighborly home services portfolio (Neighborly Assetco LLC). Service scope spans drain cleaning, plumbing repairs, sewer line repair and replacement, emergency plumbing (24/7), septic systems, water heaters, well pumps, water filtration and softening, irrigation systems, garbage disposals, heating/AC, remodeling, gas lines, and commercial grease trap services, supplemented by specialty offerings such as frozen pipe repair, backflow prevention, pipe insulation, sump pump services, and leak detection. Proprietary technology is branded rather than software-based and includes HydroScrub high-pressure drain jetting, sewer video camera inspection, trenchless sewer line repair, pipe relining, and acoustic leak detection.

The business model operates on two layers. Franchisees deliver service to end customers under the Mr. Rooter brand using flat-rate upfront pricing, no-overtime-charges policies, and the Neighborly Done Right Promise guarantee (with a 1-year parts and workmanship warranty). The franchisor and trademark holder capture revenue from franchise fees and royalties, plus adjacent streams such as the BioChoiceES consumer drain-cleaning product, the Advantage Plan membership program (priority scheduling, preferential pricing, VIP discounts), and a third-party-lender financing partnership that supports larger ticket jobs. Customer acquisition flows through the company website, online booking/request estimate forms, a 24/7 phone line (855-982-2028), and the Neighborly mobile app on iOS and Android, complemented by content marketing, customer reviews, special offers (e.g., $75 off promotions), and franchise opportunity marketing. Go-to-market is direct-to-consumer at the local level with a centralized brand, marketing, and financing infrastructure at the parent level.

Name

Mr. Rooter

Legal name

Mr. Rooter Plumbing SPV LLC

Website

https://mrrooter.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Mr. Rooter is a plumbing service franchise brand under Neighborly, operating nearly 300 locally owned locations across the US and Canada delivering residential and commercial plumbing, drain, sewer, and emergency services via flat-rate pricing and the Neighborly Done Right Promise guarantee.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Septic Tank and Related Services (562991), Water, Sewage and Other Systems (2213)

SIC

Sanitary Services (4950), Services-Miscellaneous Repair Services (7600), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Sewer Line Cleaning & Root Removal (HSAOABAC)

akta.pro secondary industries

Sewer & Stormwater Line Cleaning (Jetting, Rooting) (BPALAMAG), Sewer Cleaning, Jetting & Root Control (EUANACAH), Water Management, Leak Detection & Smart Plumbing (HSAPAPAL)

Keywords

• Residential plumbing services
• Commercial plumbing services
• Drain cleaning services
• Sewer line repair
• Plumbing franchise network

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Plumbing Services Revenue: Revenue generated from providing residential and commercial plumbing services including repairs, replacements, installations, and emergency services. Services are priced using a flat-rate pricing model where customers receive upfront pricing before work begins.
2. Franchise Financing Partner Revenue: Mr. Rooter partners with third-party lenders to provide financing options for customers. While Mr. Rooter is not the lender, financing options help customers afford larger plumbing projects, potentially increasing service volume.
3. Franchise Fees: Revenue from franchise ownership opportunities. The website promotes 'Own a Franchise' indicating the business model includes franchise development as a revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mr. Rooter is a plumbing service franchise network that delivers residential and commercial plumbing services through nearly 300 locally owned and operated franchise locations across the United States and Canada. Services include drain cleaning, plumbing repairs, sewer line repair and replacement, water heater services, emergency plumbing, septic system services, well pump, gas line, irrigation, remodeling, and commercial grease trap services, supported by proprietary technologies such as HydroScrub jetting, sewer camera inspection, trenchless sewer repair, pipe relining, and acoustic leak detection.

Product overview

Mr. Rooter is a residential and commercial plumbing service franchise network operating nearly 300 locally owned and operated locations across the United States and Canada. The company offers a comprehensive portfolio of plumbing services organized into core services (drain cleaning, plumbing repairs, sewer line repair, emergency plumbing, septic systems, water heaters, well pumps, water filters, irrigation systems, garbage disposals, heating/AC, remodeling, gas lines, and grease trap services for commercial properties) and specialty services (frozen pipe repair, backflow prevention, pipe insulation, water valve replacement, sump pumps, and leak detection). The company also employs advanced technologies including HydroScrub drain jetting, sewer camera inspection, trenchless sewer line repair, and pipe lining services. Additional offerings include the Advantage Plan membership program for ongoing maintenance and priority scheduling, financing options through third-party lenders, and the BioChoiceES professional-grade drain cleaner product.

Differentiator

Problem solved

Functional benefit

Brands

• Neighborly Done Right Promise: Service guarantee and warranty promise offered by Mr. Rooter Plumbing to customers.

Products and services

• Drain Cleaning Professional drain cleaning services for kitchen, bathroom, and sewer clogs, using techniques such as HydroScrub high-pressure drain jetting. Targets residential customers experiencing clogged or slow drains.
• Plumbing Repairs General plumbing repair services for residential customers including leaking pipes, faucet repair, toilet repair, sink repair, water valve replacement, and 24/7 emergency plumbing.
• Sewer Line Repair and Replacement Residential sewer pipe repair, installation, and replacement including trenchless sewer line repair, pipe relining, and burst pipe hydraulic replacement. For homeowners with damaged, cracked, or blocked sewer lines.
• Emergency Plumbing 24/7 emergency plumbing services for burst water supply pipes, burst sewer pipes, water heater failures, and gas leak emergencies, with no overtime charges.
• Sewer and Drain Cleaning Comprehensive sewer and drain services for residential customers including drain cleaning, clogged drain clearing, sewer backup service, sewer camera inspection, HydroScrub jetting, trenchless sewer line repair, and pipe lining.
• Septic System Services Septic tank and system services including septic inspections, septic tank pumping, septic drain field installation and service, and septic system installation for residential properties.
• Water Heater Services Water heater repair, replacement, and installation for residential customers including tankless water heaters, traditional water heaters, and hot water dispensers.
• Well Pump Services Well pump repair, replacement, and installation for residential properties experiencing dirty water, low water pressure, or no water issues.
• Water Filter and Softener Services Water filter and water softener repair, replacement, and maintenance services for residential customers to ensure safe, healthy, and contaminant-free water.
• Irrigation System Services Irrigation and sprinkler system repair for residential customers including drip line repair, irrigation pipe repair, sprinkler repairs, pump repairs, water pressure troubleshooting, and winterizing.
• Garbage Disposal Services Garbage disposal installation, repair, and replacement including troubleshooting, cleaning, and unclogging. Targets residential customers with kitchen plumbing issues.
• Heating and AC Services Boiler repair and radiator repair services for residential customers provided by licensed and insured service professionals.
• Remodeling Services Kitchen and bathroom remodeling and repair services including bathtub repair, tub enclosure installation and repair, and walk-in tub installation for residential customers.
• Gas Line Services Residential gas line installation, repair, and replacement services performed by licensed plumbing professionals.
• Commercial Grease Trap Services Commercial grease trap installation, pumping, and repair for businesses in the hospitality and food service industries.
• Frozen Pipe Repair Frozen pipe repair and replacement including manual thawing techniques and burst pipe repair, with free estimates before work begins.
• Backflow Prevention Services Backflow prevention device testing, repair, and installation to protect clean water supply from contamination. Targets residential and commercial customers.
• Pipe Insulation Services Indoor and outdoor pipe insulation using rigid foam, flexible elastomeric foams, polyethylene, and other materials to prevent freezing and improve efficiency.
• Water Valve Replacement Water valve replacement and repair for toilets, sinks, washing machines, refrigerators, tubs, and showers throughout the home.
• Sump Pump Services Sump pump installation, repair, and replacement including submersible pumps, pedestal pumps, battery backup pumps, and combination systems for residential customers.
• Leak Detection Services Water leak detection services using acoustic listening equipment, video inspection equipment, and soil probes to locate leaks behind walls and under slabs.
• Sewer Camera Inspection Video camera inspection of sewer lines to diagnose blockages, cracks, and damage without excavation, using video inspection equipment.
• HydroScrub Drain Jetting High-pressure drain jetting technology for clearing tough clogs and cleaning drain lines effectively, branded as HydroScrub.
• Trenchless Sewer Line Repair Trenchless sewer repair technology that minimizes excavation and disruption to landscaping when repairing or replacing sewer lines.
• Pipe Lining Service Trenchless pipe relining service that reinforces existing pipes with a durable lining to prevent cracks and extend pipe life.
• Advantage Plan Membership program offering priority scheduling, preferential pricing, VIP discounts, personalized member records, transferrable agreements, and multi-site coverage for ongoing plumbing maintenance.
• Plumbing Repair Financing Payment plan options through third-party lenders to help customers finance plumbing repairs, upgrades, and installations with flexible terms.

Quantifiable outcome

• No overtime charges - flat-rate pricing keeps customers in control with no surprises
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NeighborlycoreOthersMr. Rooter Plumbing is a proud part of the Neighborly family of home and commercial service providers. Neighborly is a national network of trusted, local service professionals. Mr. Rooter Plumbing operates as a franchise under Neighborly's portfolio of home service brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Others

• ServiceTitan: ServiceTitan is a leading software platform for residential plumbing, HVAC, and electrical contractors, serving as the operating-system backbone for many Mr. Rooter franchisees and competing franchise networks.
• Angi (Angie's List): Angi is a lead-generation and home services marketplace that connects consumers with local plumbing providers; it competes with Mr. Rooter's owned digital channels for emergency and project-driven plumbing demand.

Direct peers

• Express Rooter & Drain: Express Rooter & Drain is a regional plumbing franchise operator offering residential and commercial drain cleaning, sewer line repair, and trenchless technology services in markets overlapping with Mr. Rooter's territory.
• The Pink Plumber: The Pink Plumber is a residential plumbing franchise network offering drain cleaning, water heater, sewer, and emergency plumbing services, with comparable franchise-driven geographic distribution and direct-to-consumer marketing.
• 1-800-Plumber + Air: 1-800-Plumber + Air is a national plumbing and HVAC franchise network providing residential and light commercial plumbing, drain, and water heater services through locally owned franchise locations.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a Neighborly sister brand and direct franchise plumbing network offering residential plumbing, drain cleaning, and emergency services under a similar upfront-pricing, customer-service positioning.
• Roto-Rooter: Roto-Rooter is the largest direct competitor in plumbing and drain cleaning services in North America, operating a mix of company-owned and franchise locations with comparable residential/commercial plumbing, sewer, and emergency service offerings.

Broad incumbents

• ARS / Rescue Rooter: ARS (American Residential Services) operates a large national network of plumbing, HVAC, and sewer service centers including the Rescue Rooter brand, offering broader mechanical services at greater scale than Mr. Rooter's plumbing-focused footprint.
• Neighborly (parent company): Neighborly is the diversified home and commercial services conglomerate that owns Mr. Rooter alongside multiple plumbing, HVAC, electrical, and home-services franchise brands, providing the corporate and capital umbrella for Mr. Rooter's operations.

Emerging players

• HomeServe USA: HomeServe is a home repair services and warranty provider with a North American contractor network covering plumbing, sewer, and water lines, increasingly overlapping with Mr. Rooter's emergency and repair services through membership-style offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mrrooter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Rooter