The Pink Plumber
The Pink Plumber is a privately held, franchise-affiliated residential plumbing services provider in Smyrna, Georgia (founded 1995), offering drain cleaning, sewer repair, leak detection, garbage disposal repair, water filtration, and repiping to homeowners through the Service Experts national franchise network.
- Company typePrivate
- Founded1947
- HeadquartersSmyrna, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Pink Plumber does
The Pink Plumber is a privately held, franchise-affiliated residential plumbing services provider based in Smyrna, Georgia, founded in 1995, operating with 101–250 employees. Per the firmographic record the company delivers drain cleaning, sewer repair, leak detection, garbage disposal repair, water filtration, and repiping services to homeowners. The detailed source material, however, is associated with a related Service Experts franchise location, Peachtree Service Experts in Duluth, Georgia, which has served the Greater Atlanta area since 1947 and offers HVAC, plumbing, water heater, water treatment, indoor air quality, and ductwork services under the Service Experts national brand (founded 1996). This positioning indicates The Pink Plumber operates within — or alongside — the Service Experts franchise ecosystem, a national home-services franchise network with 48 disclosed outlets and an average per-outlet gross revenue of approximately $6.88M.
The company's core technology consists of standard HVAC and plumbing diagnostic tools and field-service equipment rather than proprietary software or platforms; the only digital surface referenced is a website with instant-quote tools and 24/7 phone-based scheduling. There is no evidence of mobile applications, API/SDK products, or AI/ML capabilities in the source data. The business model combines three revenue streams: (1) professional-services fees for repair, maintenance, and emergency work; (2) hardware sales and installation revenue from HVAC systems, water heaters, and water treatment equipment; and (3) recurring subscription revenue from membership programs — the Service Experts Advantage Program (leased equipment bundled with parts/labor coverage) and Maintenance+ (annual tune-ups, priority service, member discounts).
Go-to-market is direct-to-consumer: the franchise reaches homeowners through 24/7 phone scheduling, online quote tools, email/SMS promotional offers, blog content, and customer reviews/testimonials. It holds Georgia contractor licenses (#CN210682, #MP209799) and staffs ACE-certified, licensed, bonded, and insured technicians. The customer base is overwhelmingly residential with a secondary commercial HVAC segment, served across 100+ cities and towns in the Greater Atlanta metro under a horizontal segmentation approach.
The Pink Plumber firmographics
Firmographics- Name
- The Pink Plumber
- Legal name
- Service Experts LLC
- Website
- https://thepinkplumber.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Pink Plumber is a privately held, franchise-affiliated residential plumbing services provider in Smyrna, Georgia (founded 1995), offering drain cleaning, sewer repair, leak detection, garbage disposal repair, water filtration, and repiping to homeowners through the Service Experts national franchise network.
- Ownership category
- akta.pro rank
The Pink Plumber industry classification
Industry- Product category
- Residential Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Residential Plumbing Fixture Installation & Repair (HSAOAAAA)
- akta.pro secondary industries
- Drain Cleaning (Residential) (HSAOABAA), Sewer Line Cleaning & Root Removal (HSAOABAC), Kitchen Plumbing & Fixture Installation (HSAPAAAF)
Keywords
Where The Pink Plumber is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pink Plumber business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Service Fees: Charges for HVAC repair, plumbing services, drain cleaning, tune-ups, and emergency services performed on residential and commercial properties.
- Equipment Sales and Installation: Revenue from selling and installing new HVAC systems, water heaters, water treatment systems, and related equipment.
- Membership Subscriptions: Monthly payments from Service Experts Advantage Program (equipment lease with coverage) and Maintenance+ Membership (annual tune-ups, priority service, discounts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $179 Tune Up + Drain Cleaning promotional bundle |
| Unit Pricing | Pay-as-you-go | Up to $500 off new HVAC system with qualifying upgrades |
| Subscription | Monthly | Service Experts Advantage Program |
| Subscription | Monthly | Maintenance+ Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Pink Plumber product offering
Product offeringCore offering
The Pink Plumber delivers residential plumbing services to homeowners, including drain cleaning, sewer repair, leak detection, garbage disposal repair, water filtration, and repiping. Services are performed by field technicians dispatched to customer locations, with scheduling and inquiries handled via phone and the company website.
Product overview
The source data provided does not contain information about The Pink Plumber. The source data describes Peachtree Service Experts, a different company offering HVAC and plumbing services including heating services, AC services, heat pumps, plumbing services, water heaters, water treatment, indoor air quality services, energy efficient solutions, ductwork services, commercial HVAC, and emergency HVAC services.
Differentiator
Problem solved
Functional benefit
Brands
- Service Experts Advantage Program™: Equipment leasing program with no down payment, parts and labor coverage, annual maintenance, and priority service for one affordable monthly payment.
- Maintenance+ Membership
Products and services
- Drain Cleaning On-site residential drain cleaning service to clear clogged or slow drains in the home. Targeted at homeowners experiencing drainage issues.
- Sewer Repair Residential sewer line repair service addressing sewer backups, breaks, or damage at the homeowner's property.
- Leak Detection Residential leak detection service to locate hidden or unexplained water leaks within a home's plumbing system.
- Garbage Disposal Repair On-site repair service for broken or malfunctioning residential garbage disposal units.
- Water Filtration Services Residential water filtration service providing installation and servicing of home water filtration systems.
- Repiping Services Whole-home or partial repiping service for residential properties requiring replacement of aging or damaged water supply lines.
Companies that use The Pink Plumber
Customer profileSegments2 records
Ideal customer profiles1 record
The Pink Plumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Pink Plumber partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Service Experts LLCcorePeachtree Service Experts is part of the Service Experts family, combining 75+ years of local expertise with a trusted national brand. This partnership provides enhanced national resources, training, and bulk equipment purchasing rates while maintaining personalized local service.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
The Pink Plumber competitors and assessment
Company assessmentBroad incumbents
- Neighborly (Mr. Rooter parent): Holding company for multiple home-services franchise brands including plumbing (Mr. Rooter, Benjamin Franklin); provides franchise infrastructure and capital backing analogous to what could accelerate The Pink Plumber's growth.
- Service Experts LLC: National HVAC and plumbing franchise parent company that operates broader-service franchises across the U.S., including plumbing services that compete with The Pink Plumber in overlapping markets.
Others
- HomeAdvisor (Angi Leads): Lead-generation marketplace connecting homeowners with local plumbers; adjacent ecosystem player that influences customer acquisition economics for plumbing operators like The Pink Plumber.
Direct peers
- Roto-Rooter: Largest U.S. residential and commercial plumbing and drain-cleaning franchise network; direct competitor on drain cleaning, sewer, and general plumbing services The Pink Plumber offers.
- Mr. Rooter Plumbing: Neighborly-owned plumbing franchise operating nationwide; offers the same residential plumbing, drain, and sewer-line services as The Pink Plumber through a franchise model.
- Benjamin Franklin Plumbing: National residential plumbing franchise focusing on on-time service guarantees and broad plumbing repair/installation coverage that directly overlaps The Pink Plumber's menu.
- ARS/Rescue Rooter: Large multi-state residential plumbing, drain cleaning, sewer, and water-heater services operator; directly comparable service mix and customer base to The Pink Plumber.
- 1-800-PLUMBER + Air: National residential plumbing franchise network providing drain cleaning, leak detection, water heater and fixture services — overlapping the core offerings of The Pink Plumber.
Regional players
- R & R Plumbing: Regional residential and light commercial plumbing operator in the Southeastern U.S., comparable in size, service mix, and target customer to The Pink Plumber in the Smyrna/Atlanta market.
- PlumbPRO Services: Mid-Atlantic residential plumbing and drain-cleaning provider with multi-crew operations; comparable in scale (~50-200 employees) and service offering to The Pink Plumber.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
The Pink Plumber social profiles
Digital presenceThe Pink Plumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pink Plumber leadership team
Management profileNumber of profiles
Profiles1 record
The Pink Plumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pink Plumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pink Plumber
What does The Pink Plumber do?
The Pink Plumber delivers residential plumbing services to homeowners, including drain cleaning, sewer repair, leak detection, garbage disposal repair, water filtration, and repiping. Services are performed by field technicians dispatched to customer locations, with scheduling and inquiries handled via phone and the company website.
Is The Pink Plumber a public or private company?
The Pink Plumber is a private company. It is classified as unknown and is currently operating.
When was The Pink Plumber founded?
The Pink Plumber was founded in 1947. It employs 101 to 250 people.
Where is The Pink Plumber based?
The Pink Plumber is headquartered in Smyrna, United States, in the North America region.
How does The Pink Plumber make money?
Three revenue lines are on record. Service Fees are the primary driver. The others are equipment Sales and Installation and membership Subscriptions.
Who are The Pink Plumber's main competitors?
Broad incumbents on record are Neighborly (Mr. Rooter parent) and Service Experts LLC. HomeAdvisor (Angi Leads) is listed as an others. Direct peers are Roto-Rooter, Mr. Rooter Plumbing, Benjamin Franklin Plumbing, ARS/Rescue Rooter and 1-800-PLUMBER + Air. Regional players are R & R Plumbing and PlumbPRO Services.
Does The Pink Plumber have an API?
No public API is recorded for The Pink Plumber.
What industry is The Pink Plumber in?
The Pink Plumber's product category is Residential Plumbing Services. Its primary akta.pro industry code is HSAOAAAA, Residential Plumbing Fixture Installation & Repair, with a secondary code of HSAOABAA, Drain Cleaning (Residential). Its NAICS code is 23822 and its SIC code is 7600.