What Willowglade Technologies does

Willowglade Technologies is a US-based healthcare technology company operating a modular cloud-based platform called the Unified Digital Patient Experience, serving primarily oncology practices, cancer centers, and other specialty healthcare providers. The platform is built on an extensible architecture that integrates with providers' EMR and practice management systems, with backend components including Microsoft B2C for authentication and Health Samurai Aidbox as a data repository. Its product surface comprises six modules: Itineraries & Appointments, Triage and Communication Center, Patient Reported Outcomes (ePROs), Smart e-Forms, Telemedicine, and the Personal Health Navigator patient portal — the latter achieving ONC HealthIT Certification in March 2026.

The company's distribution model combines direct enterprise field sales with channel partnerships through The ONCare Alliance (a network of independent oncology practices) and Flatiron Health (an oncology point-of-care healthtech company), supplemented by a developer API program. Named customers include West Cancer Center & Research Institute, Northwest Medical Specialties, OCSRI, and Oregon Oncology Specialists, with the company stating it has assisted practices across the country improve interaction and coordination with hundreds of thousands of patients.

Revenue is generated through subscription and feature-based fees paid by healthcare providers; the platform is provided free of charge to patients. Pricing is quote-based and undisclosed publicly, determined through enterprise demo requests. The company is privately held (Delaware corporation), headquartered in Las Vegas, Nevada, and operates exclusively in the United States with no disclosed funding rounds, headcount, or financial results.

Name

Willowglade Technologies

Legal name

Willowglade Technologies Corporation

Website

https://willowgladetechnologies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Willowglade Technologies operates a modular, ONC-certified cloud platform for patient engagement, serving primarily US oncology and specialty practices through enterprise subscriptions, with modules spanning the patient portal, itineraries, triage, ePROs, e-forms, and telemedicine.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Patient Self-Service Portal for Scheduling & Management (HLACADAK), Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

Keywords

• Healthcare patient engagement
• Digital patient experience
• Oncology workflow software
• Patient portal platform
• Telemedicine modules

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Access (Provider-paid): The Service is provided free of charge to patients. Healthcare providers and practices pay for access to the Willowglade Unified Digital Patient Experience platform. The company may charge fees for specific features and functionality of the Service, with fees disclosed before access is charged.
2. Feature-specific Fees: Willowglade may charge transaction fees for specific content or services. New fees are posted in appropriate locations on the Service, and providers must agree to fees before being charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Willowglade Technologies operates the Unified Digital Patient Experience Platform, a cloud-based modular software suite for healthcare providers that integrates with EMR and scheduling systems to deliver patient itineraries, triage and communication workflows, patient reported outcomes (ePROs), smart e-forms, telemedicine, and the ONC HealthIT Certified Personal Health Navigator patient portal. The platform is free to patients; healthcare providers and specialty practices pay subscription and usage-based fees for backend access and individual modules.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Health Navigator: ONC HealthIT Certified patient portal - the ultimate expression of the Unified Digital Patient Experience from the patient perspective, allowing patients to review labs, send secure messages, view documents, initiate telehealth visits, and manage health records.
• Health Orchestrator
• Unified Digital Patient Experience

Products and services

• Unified Digital Patient Experience Platform A comprehensive modular software platform covering the entire digital patient experience for healthcare providers. Modules include Itineraries & Appointments, Triage and Communication Center, ePROs, Smart e-Forms, Telemedicine, and the Patient Portal, all centered on the Personal Health Navigator as the patient-facing hub. Sold to oncology practices, cancer centers, and specialty healthcare providers in the United States.
• Personal Health Navigator Patient Portal ONC HealthIT Certified patient portal serving as the central hub of the Unified Digital Patient Experience. Allows patients to review and graph laboratory results, send secure messages to providers, view clinical documents, initiate telehealth visits, view/download/transmit health records, manage authorized representatives, confirm itineraries, and complete eForms and ePROs. Targeted at patients of oncology and specialty healthcare practices.
• Itineraries & Appointments Automated patient appointment reminder module integrated with provider scheduling systems. Sends itinerary notifications grouping all of a patient's appointments for a day with times, locations, and relevant information, including language preference support and reply confirmations. Includes an Itinerary Activity Launchpad for pre-appointment tasks such as forms and ePROs. Sold to healthcare providers to reduce no-show rates.
• Triage and Communication Center Module that manages inbound and outbound patient calls and messaging for healthcare providers. Supports guided symptom and clinical pathway workflows, automatic EMR transmission of encounter summaries, outbound call scheduling for oral chemotherapy or immunotherapy patients, and follow-up encounter configuration. Sold to oncology and specialty practices to standardize triage interactions.
• Patient Reported Outcomes (ePROs) Module that solicits SDOH, depression screening, symptom, quality, and other required data from patients with automatic score calculation, alert/notification generation, and clinician review. Supports clinical trials, oral oncolytic monitoring, patient satisfaction surveys, and QOPI/OCM quality measure surveys. Data is delivered to the EMR as PDF and as discrete data to Practice Management systems. Sold to oncology and specialty practices.
• Smart e-Forms Module that automates distribution of specific forms to patients ahead of appointments with electronic signature capture, image capture, PDF delivery to EMR, discrete data transmission to Practice Management systems, and a review/reject/approve workflow integrated with front desk operations. Sold to specialty healthcare practices to replace paper-based intake.
• Telemedicine Virtual visit module that replicates in-office workflows with automated visit reminders via text or email, virtual waiting rooms, and patient transfer capabilities. Can be implemented standalone or integrated with other Health Orchestrator modules. Sold to healthcare providers to deliver virtual care.

Quantifiable outcome

• Reduces no-show rates through appointment reminders and itinerary notifications
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• West Cancer Center & Research InstitutecoreStrategic or Co-development Partner · 12 March 2026Willowglade Technologies announced a strategic relationship with West Cancer Center & Research Institute to deploy the Willowglade Unified Digital Patient Experience Platform. The partnership aims to improve patient communication access and streamline care interactions, focusing on reducing technical integration complexity while enhancing patients' access to consistent, personalized communication throughout their care journey. Both organizations described the collaboration as a long-term relationship focused on continuous improvement guided by patient feedback and measurable outcomes.
• Northwest Medical SpecialtiescoreStrategic or Co-development Partner · 12 August 2025Northwest Medical Specialties partnered with Willowglade Technologies to enhance the digital patient experience, replacing multiple IT systems with the Unified Digital Patient Experience Platform.
• OCSRI (Oklahoma Cancer Specialists & Research Institute)coreStrategic or Co-development Partner · 12 August 2025OCSRI partnered with Willowglade Technologies to transform the patient experience at their oncology practice.
• Oregon Oncology SpecialistscoreStrategic or Co-development Partner · 17 December 2024Oregon Oncology Specialists partnered with Willowglade Technologies to replace multiple IT systems and streamline the patient experience with the Unified Digital Patient Experience Platform.
• The ONCare AlliancecoreChannel Partner/ Reseller/ DistributorThe ONCare Alliance is a network of independent oncology practices driven by practicing physicians which fosters financial and clinical integration, enabling its members to deliver cutting-edge collaborative oncology care. Willowglade Technologies partners with The ONCare Alliance as a platform provider for its member practices.
• Flatiron HealthcoreTechnology or IntegrationFlatiron Health is a leading healthtech company dedicated to expanding the possibilities of point-of-care solutions in oncology. Willowglade and Flatiron Health partnered to enhance patient engagement and practice operations, integrating the Willowglade platform with Flatiron Health's oncology point-of-care solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solutionreach: Solutionreach provides patient engagement, appointment reminders, recall, and patient communication tools to specialty and group practices, overlapping with Willowglade's communication, scheduling, and engagement modules.
• Carevive Systems: Carevive offers oncology-specific ePROs, symptom monitoring, and care plan tools for cancer centers and practices. It targets the same oncology customer base and addresses overlapping use cases in symptom triage and patient-reported outcomes.
• Luma Health: Luma Health offers a patient engagement platform with appointment reminders, self-scheduling, telehealth, and two-way messaging across multiple specialties — overlapping directly with Willowglade's itineraries, messaging, and telemedicine modules.
• Navigating Cancer: Navigating Cancer provides a patient relationship management platform purpose-built for oncology practices, including patient-reported outcomes, symptom management, and care plan adherence — directly overlapping with Willowglade's oncology-focused modules.
• Bridge Patient Portal: Bridge Patient Portal is an ONC-certified patient engagement and portal platform used by specialty and enterprise healthcare organizations. It competes directly with Willowglade's ONC-certified Personal Health Navigator on portal, messaging, and patient self-service.
• Noona (Varian, a Siemens Healthineers company): Noona is an oncology patient engagement platform covering symptom reporting, secure messaging, and patient portal functionality, used by cancer centers globally — competing head-on with Willowglade's patient portal and ePRO modules.

Broad incumbents

• GetWellNetwork: GetWellNetwork delivers patient engagement, education, and care plan tools used by hospitals and health systems, overlapping with Willowglade's education, portal, and care journey functionality but at significantly broader scale.
• Phreesia: Phreesia is a large, publicly traded patient intake and engagement platform used across specialties, offering self-service check-in, screening, and messaging. It competes with Willowglade's e-forms, check-in, and patient engagement functionality at greater scale.
• Updox (now EverHealth): Updox offers patient engagement, secure messaging, telehealth, and e-forms for specialty practices, competing with multiple Willowglade modules as part of a broader practice workflow suite.

Emerging players

• Force Therapeutics: Force Therapeutics provides digital care plans, patient engagement, and remote monitoring, initially focused on musculoskeletal and perioperative care. Its episode-based engagement model and remote monitoring overlap with Willowglade's triage and ePRO capabilities.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/willowgladetech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willowglade Technologies