What PN Media does

PN Media is a Denver-based, privately held digital marketing agency that operates as a white-labeled managed service provider to advertising and media agencies. Founded in 2019 and operating as an LLC in Colorado, the company delivers six core service lines — SEM (Google Ads, Bing Ads, SA360), paid social (Facebook, LinkedIn, TikTok, Twitter, Pinterest), programmatic (The Trade Desk, DV360, Adelphic, StackAdapt, Choozle), media planning, SEO (Conductor, Google Search Console, SEMRush), and analytics & insights (CM360, Google Tag Manager, Google Data Studio, Tableau, SQL, Google Analytics) — across an 11-50 employee base.

The company's business model is a transparent flat-fee managed services engagement in which it takes no margin on client ad spend and no hidden tech or service fees, positioning itself as a platform-agnostic capacity extension rather than a markup-driven vendor. PN Media has launched over $100M in cumulative media across 20+ agency clients and 100+ brands, with named relationships spanning enterprise shops (McCann, Mediahub Worldwide, We Are Social) and mid-market agencies (FitzCo, Salted Stone, Karsh Hagan, TDA Boulder, Cactus, Artemis Ward).

In 2023 PN Media was acquired by SmartMedia Technologies, an enterprise Web3 engagement platform operating the first Web3-enabled DSP. Following the deal, founder Paula Novacki continues in a leadership role as VP of US Agency Partnerships, and the combined entity offers PN Media clients DSP licensing, Web3 engagement services, and strategic growth capabilities on top of the existing paid media stack.

Name

PN Media

Legal name

PN Media LLC

Website

https://pn.media

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

PN Media is a Denver-based digital marketing agency providing white-labeled SEM, paid social, programmatic, SEO, and analytics services to advertising agencies on a flat-fee, no-markup basis, and was acquired by SmartMedia Technologies in 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Media Services: PN Media provides transparent, fee-based managed media services to agency clients. They charge flat fees and take no margin on ad spend, positioning themselves as a cost-efficient extension of agency teams rather than a markup-driven vendor.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PN Media provides white-labeled managed media services to advertising and media agencies, covering SEM, paid social, programmatic, media planning, SEO, and analytics. The firm charges flat, transparent fees with no margin on ad spend and operates as an always-on, platform-agnostic extension of agency teams across any DSP or ad platform.

Product overview

PN Media is a digital marketing solutions and advertising technology partner offering a unified suite of paid media services. The company operates as a single, integrated offering rather than a modular platform with separate products. Its core service portfolio comprises six interconnected capabilities: SEM (Google Ads, Bing Ads, SA360), Paid Social (Facebook, LinkedIn, TikTok, Twitter, Pinterest), Programmatic (The Trade Desk, DV360, Adelphic, StackAdapt, Choozle), Media Planning, SEO (Conductor, Google Search Console, SEMRush), and Analytics & Insights (CM360 Attribution, Google Tag Manager, Tableau, SQL, Google Analytics). These services work together to provide transparent, performance-based paid media that functions as an always-on extension of client teams. The company was acquired by SmartMedia Technologies in 2023, expanding its offerings to include Web3 services and DSP licensing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• SEM (Search Engine Marketing) Managed search engine marketing services covering Google Ads, Bing Ads, and Search Ads 360, focused on intent-based strategy and data-infused optimization across major search engines and management tools for agency clients.
• Paid Social Strategic paid social campaign development and execution across Facebook, LinkedIn, TikTok, Twitter, and Pinterest, including audience targeting, creative optimization, and account/business manager/line of credit cleanup for agency clients.
• Programmatic Programmatic display, video, and HTML5 campaign development and execution for agencies, run through DSP platforms including The Trade Desk, DV360, Adelphic, StackAdapt, and Choozle, either in the agency's existing DSP seat or end-to-end.
• Media Planning Media planning services spanning programmatic and direct investment, leveraging trusted partnerships with top digital media vendors to deliver competitive rates and high-quality campaign performance across verticals such as government and fashion.
• SEO Search engine optimization services using Conductor, Google Search Console, SEMRush, Bing, and Webmaster Tools to optimize the content, technical, and external components of client websites, aligned with paid media initiatives.
• Analytics & Insights Advanced paid media reporting, attribution solutions, and linguistic analyses using CM360 Attribution, Google Tag Manager, Google Data Studio, Tableau, SQL, and Google Analytics to inform, optimize, and streamline media and business decisions for agency clients.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Power Digital Marketing: Power Digital is a performance-focused digital marketing agency providing paid media, SEO, and analytics services to mid-market and enterprise clients. It overlaps directly with PN Media's SEM, paid social, programmatic, and SEO offerings and competes for similar agency-of-record engagements.
• MuteSix: MuteSix is a full-funnel performance marketing agency focused on paid media, creative, and analytics for direct-to-consumer brands. It is comparable to PN Media in service scope (paid social, programmatic, SEM) though more brand-direct than agency-led.
• Channel Bakers: Channel Bakers is an eCommerce and paid media agency focused on Amazon advertising, programmatic, and paid social. While narrower in some channels, it is a comparable managed-services peer competing for agency-style digital media budgets.
• Kepler Group: Kepler Group is a digital marketing agency providing programmatic, paid search, social, analytics, and creative services. It is a comparable mid-sized managed-services peer in the B2B agency-to-agency segment.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid search, paid social, and lifecycle marketing with a strong emphasis on transparency and performance reporting. It mirrors PN Media's flat-fee, transparency-led positioning and target buyer profile of agencies and brands.
• Tinuiti: Tinuiti is a large independent performance marketing agency offering paid search, paid social, programmatic, SEO, and analytics services to brands and agencies. It directly competes with PN Media in the same channel mix, target clients, and managed-service delivery model, but at meaningfully larger scale.

Broad incumbents

• GroupM: GroupM is WPP's media investment group and one of the largest media planning and buying organizations globally. As a holding-company media shop, it overlaps with PN Media in media planning and buying but serves a much broader portfolio of clients and geographies.
• Publicis Media: Publicis Media is the media arm of Publicis Groupe encompassing Starcom, Zenith, and Spark. It is a broad incumbent competing for enterprise media planning and buying mandates that PN Media's agency clients also serve.
• Omnicom Media Group: Omnicom Media Group (OMD, PHD, Hearts & Science) is a global media holding-company network offering paid media planning and buying. It is a broad incumbent competitor to PN Media, particularly relevant given McCann (an Omnicom agency) is already a PN Media client.

Others

• Mediahub Worldwide: Mediahub Worldwide is a media planning and buying agency that is both a current PN Media client and a comparable media services provider. It is included as a peer because it shares the same buyer persona and competes indirectly in the media services ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pn.media_
• Xx.com/paulanovacki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PN Media