Roar Media

Name

Roar Media

Legal name

Roar Media

Website

https://roarmedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrated Marketing & Advertising Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Media Relations, Monitoring & Rapid Response (MPAAAOAK), Corporate Reputation & Thought Leadership (MPAAAOAF), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Integrated marketing services
• Public relations agency
• Creative advertising services
• Digital media buying
• Content marketing agency

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Roar Media generates revenue through providing comprehensive marketing services to enterprise clients including strategy, creative, media, public relations, content, and technology services. Revenue is derived from project-based engagements, retainer agreements, and ongoing marketing partnerships with major brands across the Americas.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Roar Media is a fully integrated marketing agency that delivers brand visibility, engagement, and velocity to enterprise clients by combining six service pillars: Strategy, Creative, Media, Public Relations, Content, and Technology. The agency serves as a marketing partner for major brands across the Americas, providing brand positioning, digital and traditional advertising, social media management, website development, media relations, content production, and analytics, delivered through project-based and retainer engagements.

Product overview

Roar Media is a fully integrated marketing agency offering a comprehensive suite of service-based offerings rather than a software product. The agency provides six core service pillars—Strategy, Creative, Media, Public Relations, Content, and Technology—that work together as an integrated solution. Services include brand development, digital and traditional advertising, social media management, website design, analytics, content marketing, influencer relations, events, and crisis communications. These are delivered as professional services engagements rather than standalone software products or SaaS platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Services Strategic planning services including brand positioning, market research, and campaign development to help enterprise clients solve complex marketing challenges.
• Creative Services
• Media Services
• Public Relations
• Content Marketing
• Technology Services

Quantifiable outcome

• 10 billion+ impressions served
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• Houses.commajorStrategic or Co-development Partner · 1 April 2014Roar Media was selected as the National Public Relations Agency of Record for Houses.com, a major online real estate platform. The partnership involves comprehensive PR services including media relations, thought leadership, and brand positioning.
• South Florida Technology AlliancecoreStrategic or Co-development Partner · 1 April 2010Roar Media serves as the official Public Relations Agency of Record for the South Florida Technology Alliance. CEO Jacques Hart serves on the organization's Board of Directors, providing strategic communications counsel and PR support for the technology ecosystem organization.
• GooglecoreGTM or Marketing PartnerCertified Google Partner agency with specialized expertise in Google advertising platforms, search engine optimization, and digital marketing solutions for clients.
• MetacoreGTM or Marketing PartnerCertified Meta (Facebook/Instagram) Partner agency with capabilities in social media advertising, Meta Business Suite, and platform-specific marketing strategies.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Golin: Golin is a global integrated communications agency offering public relations, content, social media, and creative services. It shares Roar Media's integrated service pillar model and competes for similar enterprise marketing budgets across travel, consumer, and healthcare verticals.
• Edelman: Edelman is the world's largest independent PR firm, offering integrated communications, public relations, and marketing services to global enterprise clients. It competes with Roar Media in the same integrated communications category but at vastly greater scale, serving many of the same Fortune 500 brand clients.
• Weber Shandwick: Weber Shandwick is a leading global public relations and integrated marketing agency, part of the Interpublic Group. It offers PR, social, creative, and earned media services to large enterprise clients across industries, directly competing with Roar Media's integrated marketing model.
• The Hoffman Agency: The Hoffman Agency is a mid-sized integrated communications agency with PR, content, and digital marketing capabilities. It competes with Roar Media for similar mid-market enterprise engagements and shares the integrated service-pillar model.
• Allison+Partners: Allison+Partners is a mid-to-large integrated communications agency with strong travel, hospitality, and consumer practice areas. It is directly comparable to Roar Media in vertical focus (hospitality/travel), integrated service model, and mid-market positioning.
• Burson (WPP): Burson is a global public relations and communications firm formed by the merger of Burson-Marsteller and Cohn & Wolfe under WPP. It is a large incumbent that competes with Roar Media for enterprise PR and integrated communications mandates across travel, hospitality, and consumer verticals.

Direct peers

• Sunshine Sachs: Sunshine Sachs is a mid-sized integrated public relations, communications, and marketing agency serving consumer, travel, and lifestyle brands. Comparable to Roar Media in size, integrated service model, and emphasis on earned media and consumer brand storytelling.
• Zimmerman Advertising: Zimmerman Advertising is a Fort Lauderdale-based full-service advertising and marketing agency serving major retail, travel, and consumer brands. It is the closest direct peer to Roar Media in terms of Florida geographic base, integrated service model, and enterprise client focus.
• JLM Strategic Communications: JLM Strategic Communications is a Miami-based boutique public relations and integrated marketing agency serving corporate, hospitality, real estate, and consumer clients. Comparable to Roar Media in size, Miami geographic base, and PR-led integrated services.
• rbb Communications: rbb Communications is a South Florida-based integrated marketing and public relations agency. It is highly comparable to Roar Media in size, regional presence, integrated service offering (PR, digital, social, creative), and enterprise client base across hospitality and consumer verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/roarmedia
• Facebookfacebook.com/roarmedia11
• LinkedInlinkedin.com/company/roarmedia
• Instagraminstagram.com/roarmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roar Media