Kravet

What Kravet does

Kravet is a privately held, family-owned distributor and licensor of high-end decorative textiles, furniture, wallcoverings, carpets, lighting, and trimmings operating exclusively through the interior design trade since its 1918 founding by Samuel Kravet. The company sells through a portfolio of wholly owned heritage sub-brands — including Kravet, Lee Jofa, Brunschwig & Fils, GP & J Baker, Donghia, KravetContract, plus distributed brands such as Cole & Son, Missoni, and Gaston y Daniela — organized into price and use-case tiers from entry-level (Kravet Basics) through luxury (Kravet Couture). Customers must register and maintain an active trade account to transact; specification is supported by a digital toolset including the Carpet, Sectional, and Wallcovering Visualizers, Advanced Color Search, Barcode Scanner, AutoCAD library, Furniture 3D Models, and the ColorTEKK custom rug re-coloring tool, alongside company-owned showrooms and warehouse/distribution centers in Anderson, SC and Poole, UK.

The business generates revenue through one-time wholesale purchase of fabric by the yard (with a 2-yard minimum), custom and stock upholstered furniture, area rugs and broadloom carpets, wallcoverings, trimmings, and lighting fixtures sold under both owned and designer-collaboration labels (Brown Jordan, Lilly Pulitzer, Oscar de la Renta, Kit Kemp). Pricing is gated to trade accounts, with Proforma default terms and NET 30 available upon credit review; the Guaranteed In Stock program guarantees shipment within 14 business days or free overnight shipping. Customer segments are (1) professional interior designers specifying for luxury residential clients, (2) hospitality and commercial buyers through the KravetContract division (with named projects at Fontainebleau Miami, The Breakers Palm Beach, Conrad Nashville, Park Lane, Hermitage Hotel, and Goodtime Hotel), and (3) design enthusiasts reached through content, social, and the 2025 Design Home gaming partnership. The company is led by President & CEO Cary Kravet, has earned four consecutive Deloitte Best Managed Companies Gold Standard honors (2024) and Great Place to Work certification, and operates with 501-1,000 employees across US and UK.

Name

Kravet

Legal name

Kravet Inc.

Website

https://kravet.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kravet is a privately held, family-owned US distributor of luxury decorative textiles, furniture, carpets, wallcoverings, trimmings, and lighting, selling exclusively through a multi-brand trade-only channel (including Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia) to registered interior designers and hospitality/commercial buyers since 1918.

Ownership category

akta.pro rank

Product category

Decorative home furnishings (to-the-trade textiles and furniture)

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Upholstery & Drapery Fabric Retail (CRALADAI)

akta.pro secondary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Decorative fabrics
• Upholstered furniture
• Interior design trade
• Wallcoverings and trim
• Custom carpets and rugs

Headquarters

HQ city

Bethpage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fabric Sales: High-end decorative fabrics sold by the yard to trade customers including drapery, upholstery, multipurpose, sheers, chenilles, embroideries, velvets, leathers, linens, and prints
2. Furniture Sales: Custom upholstered furniture including sofas, sectionals, chairs, beds, dining furniture, outdoor furniture with customization options
3. Carpet/Rug Sales: Area rugs, broadloom, Tibetan, Eastern, Modern, and Tufted carpets; hand-knotted and hand-tufted custom options
4. Wallcovering Sales: Wallpapers including grasscloth, linen, vinyl, murals, prints, and metallic finishes
5. Trim Sales: Trimmings including beads, braids, cords, fringes, tassels, tapes, and embroidery for finishing
6. Lighting Sales: Luxury lighting fixtures including chandeliers, floor lamps, pendants, table lamps, wall sconces, and shades
7. Contract/Hospitality: KravetContract division serving hospitality, commercial, and contract markets with specified fabrics and furniture

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kravet sells high-end decorative fabrics, custom upholstered furniture, carpets and rugs, wallcoverings, trimmings, lighting, and decor exclusively to the interior design trade under a multi-brand family including Kravet, Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia, and KravetContract. The company also serves the hospitality and commercial contract market through its KravetContract division and distributes international brands such as Cole & Son, Clarke & Clarke, Missoni, and Andrew Martin.

Product overview

Kravet LLC is a high-end home furnishings company operating exclusively through the interior design trade since 1918. The company offers a multi-brand portfolio organized around its core Kravet label and six subsidiary sub-brands: Kravet Couture (luxury), Kravet Design (mid-to-upper tier), Kravet Basics (value), Kravet Smart (quick-ship), Kravet Contract (commercial/hospitality), and Kravet Edge (transitional furniture). Additional sub-brands include Lee Jofa and Lee Jofa Modern (heritage to contemporary), Brunschwig & Fils (opulent romantic), GP & J Baker (British detail), Donghia (urban sophistication), Threads (modern relaxation by GP & J Baker), Mulberry Home (fashion heritage), and Caroline Cecil (minimalist artisanal). The company also distributes internationally recognized brands including Cole & Son, Clarke & Clarke, Andrew Martin, Missoni, and others. Its product categories span fabrics, furniture, trimmings (tassels, fringes, cords, tapes), carpets and rugs, wallcoverings, lighting, and decor. Key proprietary offerings include KravetArmor performance finish, the Guaranteed In Stock quick-ship program, InsideOut performance fabrics, and visualization tools (Carpet Visualizer, Sectional Visualizer, Wallcovering Visualizer, Barcode Scanner, Advanced Color Search, ColorTEKK). The company also features designer collaborations with Brown Jordan, Lilly Pulitzer, Oscar de la Renta, and Kit Kemp.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Fabrics High-end decorative fabrics sold by the yard to trade customers, spanning drapery, upholstery, multipurpose, sheers, chenilles, embroideries, velvets, leathers, linens, and prints across the Kravet, Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia, and KravetContract brands. Minimum order 2 yards.
• Custom Upholstered Furniture Custom upholstered furniture including sofas, sectionals, chairs, beds, dining furniture, and outdoor furniture under the Kravet Edge, Lee Jofa Bronze Label, Lee Jofa Workroom, and Donghia labels, with multiple customization and finish options.
• Carpets and Rugs Area rugs, broadloom, Tibetan, Eastern, Modern, and Tufted carpets; hand-knotted and hand-tufted custom options across the Kravet, Lee Jofa, Brunschwig & Fils, and Donghia labels.
• Wallcoverings Wallpapers including grasscloth, linen, vinyl, murals, prints, and metallic finishes, plus distributed brands Cole & Son, Fornasetti, and Gaston y Daniela.
• Trim and Trimmings Decorative trimmings including beads, braids, cords, fringes, tassels, tapes, and embroidery for finishing across the Kravet, Lee Jofa, Brunschwig & Fils, and GP&J Baker labels.
• Lighting Luxury lighting fixtures including chandeliers, floor lamps, pendants, table lamps, wall sconces, and shades, with Luxe Light & Home collections sold exclusively through Kravet showrooms.
• KravetContract (Hospitality/Commercial Division) Contract division serving hospitality, commercial, and contract markets with specified fabrics and furniture designed for high-traffic environments such as hotels, resorts, and restaurants.
• KravetArmor Performance Finish A proprietary performance soil and stain resistant finish applied to Kravet fabrics, offering durability, cleanability, stain resistance, water repellency, easy cleaning, low maintenance, high durability, family-friendliness, enhanced abrasion performance, and environmental friendliness. Recommended for high-traffic areas.
• Guaranteed In Stock Program Quick-ship program guaranteeing selected fabrics are in stock and ready to ship within 14 business days, with overnight shipping at no charge if not shipped on time.
• InsideOut Performance Fabrics Performance fabrics designed for both indoor and outdoor use, featuring durability, weather resistance, and fade-resistant properties.

Quantifiable outcome

• Guaranteed In Stock program ships within 14 business days or overnight shipping is free
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sherrill FurniturecoreStrategic or Co-development Partner · 8 April 2026Sherrill Furniture's 'Life Happens' showroom concept at High Point Market showcases performance fabrics through partnerships with industry leaders including Crypton, Sunbrella, Valdese, Merrimac, and Kravet. Features 15 new performance fabrics in three categories.
• Design HomeminorGTM or Marketing Partner · 28 November 2025Design Home, a popular home design game, added the Kravet Collection allowing players to access designer-level products within the game. This partnership extends brand visibility to a new audience of design enthusiasts and gamers interested in interior design.
• Brown JordancoreStrategic or Co-development PartnerKravet x Brown Jordan collaboration featuring a furniture collection combining Kravet fabrics with Brown Jordan's outdoor furniture expertise. The partnership represents a flagship collection for both brands in the outdoor living category.
• The Shade StorecoreStrategic or Co-development PartnerThe Shade Store partnership with Kravet for window treatments at the Kips Bay New York Show House, featuring dramatic window treatments created by top designers using Kravet products.
• Luxe Light & HomecoreChannel Partner/ Reseller/ DistributorLuxe Light & Home collections sold exclusively through Kravet showrooms nationwide. Handcrafted lighting fixtures combining classic motifs with contemporary flair, available in standard configurations and custom sizes.
• Gaston y DanielaminorStrategic or Co-development PartnerExclusive partnership with Lorenzo Castillo for Gaston y Daniela collections. Distributed through Kravet showrooms.
• Cole & SonminorChannel Partner/ Reseller/ DistributorCole & Son Fornasetti wallcoverings partnership distributed through Kravet. Artistic wallcovering collections featuring Fornasetti Senza Tempo II.
• Kips Bay Boys & Girls ClubminorOthersKravet participates in the annual Kips Bay Decorator Show House benefiting the Kips Bay Boys & Girls Club, supporting youth charities through design industry events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fabricut: Trade-only fabric distributor offering decorative fabrics, trimmings, and home furnishings to interior designers. Comparable GTM (trade account registration), product breadth (fabric + trim + furniture), and multi-brand structure.
• Scalamandre: Heritage luxury decorative fabric, trim, and wallcovering house selling through the interior design trade. Directly comparable on archive-driven design IP and ultra-high-end positioning in hospitality and residential.
• Holly Hunt: Luxury home furnishings brand (now under RH) selling upholstered furniture, textiles, and lighting through showrooms to the design trade. Comparable on premium positioning, designer-led sales motion, and cross-category home furnishings offering.
• Pierre Frey: French heritage luxury fabric and furnishings house distributing to interior designers worldwide. Highly comparable to Kravet on heritage brand portfolio, archive-driven design, and trade-only distribution model.
• Osborne & Little: British designer of decorative fabrics, wallpapers, and trimmings distributed primarily through the interior design trade. Comparable on heritage design IP, print-led collections, and trade channel model.
• Cowtan & Tout: High-end decorative fabric house selling exclusively to the interior design trade, with a portfolio spanning prints, weaves, trimmings, and wallcoverings. Direct competitor to Kravet's core fabric business serving the same designer specifier channel.

Broad incumbents

• Century Furniture: Established U.S. manufacturer of high-end case goods and upholstered furniture sold primarily through interior designers and to-the-trade dealers. Comparable on contract/hospitality exposure and trade channel GTM.
• Baker Furniture: Heritage luxury furniture maker (under Kohler) serving interior designers with case goods, upholstery, and occasional tables. Comparable on heritage brand positioning, designer-channel sales, and luxury residential/hospitality customer overlap.
• RH (Restoration Hardware): Large publicly traded luxury home furnishings brand operating galleries, source books, and a hospitality division. Comparable at the category level (luxury home furnishings serving interior designers), but broader scope and DTC scale than Kravet's trade-only model.

Others

• Williams-Sonoma: Large multi-brand home furnishings retailer (Williams Sonoma Home, Pottery Barn, West Elm) competing for consumer home-decor spend that ultimately flows through designers. Adjacent rather than direct: serves end consumers via retail rather than the trade channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kravet
• YouTubeyoutube.com/@KravetLLC
• Facebookfacebook.com/kravetinc
• LinkedInlinkedin.com/company/kravet
• Instagraminstagram.com/kravet1918
• Pinterestpinterest.com/kravet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kravet