Caleb & Brown
Caleb & Brown is a personal cryptocurrency brokerage founded in 2016 that assigns each client a dedicated broker for 24/7 guided trading of 250+ digital assets, serving individual investors, SMSF trustees, and financial professionals across Australia and the United States.
- Company typePrivate
- Founded2016
- HeadquartersCremorne, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Caleb & Brown does
Caleb & Brown, legally Caleb and Brown Limited, is an Australian-founded personal cryptocurrency brokerage established in 2016 and headquartered in Melbourne with offices in Sydney and Fort Lauderdale, Florida. The company employs 250+ professionals globally and operates under NMLS license #2560370. Its core product is a high-touch crypto brokerage service in which each client is assigned a dedicated personal broker available 24/7 to guide buying, selling, and swapping of more than 250 digital assets. Specialized product lines include SMSF Crypto Trading for Australian self-managed super fund trustees and Traditional Finance Brokerage for wealth managers, RIAs, financial planners, and accountants.
The technology stack is built on third-party institutional-grade infrastructure: Fireblocks provides custody with cold storage and multi-signature protection, while Talos enables OTC liquidity aggregation across centralized exchanges, decentralized exchanges, and market makers. A web-based Client Portal allows clients to track portfolios, execute trades, and manage fiat and crypto deposits independently of the broker relationship. The company also publishes a Weekly Rollup research newsletter, maintains a Token Map research tool, and operates a 445+ article content blog supporting top-of-funnel acquisition.
Revenue is generated exclusively through a single fixed-fee structure applied uniformly across buy, sell, and swap transactions, with no spreads, slippage, deposit/withdrawal fees, or account fees. The go-to-market combines direct broker-led enterprise field sales with a self-serve portal, an affiliate program for content creators, and a client referral program. Customer segments span individual investors, SMSF trustees, traditional finance professionals, and corporate/trust entities, with a customer base described as "thousands globally" and an Excellent Trustpilot rating based on 720+ reviews.
Caleb & Brown firmographics
Firmographics- Name
- Caleb & Brown
- Legal name
- Caleb and Brown Limited
- Website
- https://calebandbrown.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Caleb & Brown is a personal cryptocurrency brokerage founded in 2016 that assigns each client a dedicated broker for 24/7 guided trading of 250+ digital assets, serving individual investors, SMSF trustees, and financial professionals across Australia and the United States.
- Ownership category
- akta.pro rank
Caleb & Brown industry classification
Industry- Product category
- Cryptocurrency Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industry
- Prime Brokerage & Institutional Trading Services (FSAPADAF)
Keywords
Where Caleb & Brown is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Caleb & Brown business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Trading Fees: One fixed flat fee for buy, sell, and swap orders regardless of asset or complexity. Fees are transparent percentage-based covering all expenses without hidden costs, spreads, or slippage. No fees charged for deposits, withdrawals, talking to brokers, account setup, or trading obligation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single flat-fee structure for all trades |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Caleb & Brown product offering
Product offeringCore offering
Caleb & Brown is a personal cryptocurrency brokerage that enables clients to buy, sell, and swap over 250 digital assets with 24/7 support from a dedicated personal broker. Trades are executed directly between the client and broker with a single fixed transparent fee covering all expenses, no spreads or slippage, and assets are secured via Fireblocks institutional-grade custody infrastructure. Specialized offerings extend the same broker-led model to Australian SMSF trustees and to traditional finance professionals (wealth managers, RIAs, financial planners, accountants).
Product overview
Caleb & Brown operates as a cryptocurrency brokerage platform offering a unified personal broker service for buying, selling, and swapping digital assets. The core offering is the Crypto Brokerage Service with dedicated 24/7 human broker support, complemented by specialized solutions for SMSF Crypto Trading (for Australian self-managed super funds) and Traditional Finance Brokerage (for wealth managers and financial institutions). The Client Portal provides a web-based interface for portfolio tracking, trade execution, and account management. Additional services include a Weekly Rollup research newsletter and a Token Map tool for exploring available cryptocurrencies. The platform supports over 250 digital assets and is secured through Fireblocks infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Crypto Brokerage Service Personal cryptocurrency brokerage enabling clients to buy, sell, and swap hundreds of digital assets with a dedicated 24/7 human broker and fixed-fee pricing. Targeted at retail and high-net-worth individual investors.
- SMSF Crypto Trading
Quantifiable outcome
- Trusted by thousands of clients globally since 2016
- +1 more outcomes
Companies that use Caleb & Brown
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Caleb & Brown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Caleb & Brown partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FireblockscoreFireblocks provides industry-leading custodial infrastructure including cold storage, end-to-end custody, multi-signature technology, and multi-layer protection for client digital assets. This partnership ensures institutional-grade security for all client holdings.
- TaloscoreTalos provides institutional-grade trading infrastructure and liquidity aggregation capabilities, enabling Caleb & Brown to access best market prices across OTC market makers, centralized exchanges, and decentralized exchanges.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Caleb & Brown competitors and assessment
Company assessmentRegional players
- Shakepay: Canadian crypto brokerage focused on retail clients with simple buy/sell. Comparable in the personal-brokerage / high-trust retail category but geographically distinct.
Direct peers
- Coinmama: Retail crypto brokerage that simplifies buying and selling digital assets for individual customers. Directly comparable in the 'brokerage alternative to exchange' positioning.
- Swan Bitcoin: Personal, high-touch Bitcoin brokerage serving retail and high-net-worth clients with a similar dedicated-client model. Directly comparable in the personalized crypto brokerage niche.
- River Financial: Bitcoin-focused financial services company offering personalized brokerage and custody services. Closely aligned with Caleb & Brown's white-glove retail brokerage positioning.
- Bitstamp: Long-standing regulated crypto exchange with retail and institutional brokerage services. Comparable in longevity, regulatory posture, and emphasis on trust and transparency.
Broad incumbents
- Coinbase: Largest US-regulated crypto exchange offering retail trading, institutional services (Coinbase Prime), and custody. Overlaps with Caleb & Brown's retail and institutional offerings, but at vastly larger scale and with a self-serve model.
- Gemini: Regulated US crypto exchange and custodian serving both retail and institutional clients. Comparable in regulatory positioning (NYDFS, NMLS) and target audience, though product breadth is wider.
- Kraken: Major global crypto exchange with retail and institutional offerings. Competes in the same audience as Caleb & Brown but with self-serve trading and a much broader product set.
- eToro: Multi-asset broker offering crypto alongside stocks and ETFs. Overlaps with Caleb & Brown's retail brokerage mission with a social/P2P trading differentiator.
- Coinbase Prime: Institutional trading platform from Coinbase providing custody, execution, and lending for institutions. Direct competitor for Caleb & Brown's Traditional Finance / wealth manager channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Caleb & Brown social profiles
Digital presenceCaleb & Brown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caleb & Brown leadership team
Management profileNumber of profiles
Profiles2 records
Caleb & Brown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caleb & Brown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caleb & Brown
What does Caleb & Brown do?
Caleb & Brown is a personal cryptocurrency brokerage that enables clients to buy, sell, and swap over 250 digital assets with 24/7 support from a dedicated personal broker. Trades are executed directly between the client and broker with a single fixed transparent fee covering all expenses, no spreads or slippage, and assets are secured via Fireblocks institutional-grade custody infrastructure. Specialized offerings extend the same broker-led model to Australian SMSF trustees and to traditional finance professionals (wealth managers, RIAs, financial planners, accountants).
Is Caleb & Brown a public or private company?
Caleb & Brown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caleb & Brown founded?
Caleb & Brown was founded in 2016. It employs 51 to 100 people.
Where is Caleb & Brown based?
Caleb & Brown is headquartered in Cremorne, Australia, in the Oceania region.
How does Caleb & Brown make money?
One revenue line is on record: transaction/Trading Fees.
Who are Caleb & Brown's main competitors?
Shakepay is listed as a regional player. Direct peers are Coinmama, Swan Bitcoin, River Financial and Bitstamp. Broad incumbents are Coinbase, Gemini, Kraken, eToro and Coinbase Prime.
Does Caleb & Brown have an API?
No public API is recorded for Caleb & Brown.
What industry is Caleb & Brown in?
Caleb & Brown's product category is Cryptocurrency Brokerage. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSAPADAF, Prime Brokerage & Institutional Trading Services. Its NAICS code is 5231 and its SIC code is 6200.