What iRestore does

iRestore is a private, Irvine, California-based consumer health technology company founded in 2003 that develops and sells at-home red light therapy products. Its core hair-growth lineup comprises the 120-diode Essential, 282-diode Professional, and 500-diode Elite devices, which use combinations of lasers and LEDs; the Elite incorporates VIXO, Lumitech, and three wavelengths of 625nm, 655nm, and 680nm. The company also sells Illumina LED masks for skin rejuvenation and Apex LED panels plus a Sculpt LED Belt for pain relief, recovery, and body wellness.

It serves adults with hereditary hair thinning, consumers seeking non-invasive anti-aging treatments, and fitness or wellness users interested in pain reduction and recovery. iRestore primarily generates revenue through one-time device sales, with listed prices ranging from $399 for the Illumina Face Mask to $1,799 for the Elite, while bundles, financing, accessories, topicals, and supplements create add-on and subscription revenue. Products are distributed through owned e-commerce, Amazon, and wholesale or B2B partners, supported by a self-serve product quiz, Affirm financing, FSA/HSA eligibility, dermatologist influencers, and a 19,981+ member Facebook community. FDA 510(k) clearance for its hair-growth devices and cited clinical evidence are central elements of the product proposition.

Name

iRestore

Legal name

iRESTORE

Website

https://irestorelaser.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

iRestore is a private Irvine-based consumer health technology company selling FDA-cleared laser and LED devices for at-home hair growth, skin rejuvenation, pain relief, and recovery through direct e-commerce, Amazon, and B2B channels.

Ownership category

akta.pro rank

Product category

Red Light Therapy Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Red light therapy devices
• Laser hair growth systems
• LED skincare masks
• Hair growth supplements
• At-home wellness devices

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hair Growth Devices: Primary revenue driver. Three-tier device lineup (Essential, Professional, Elite) priced $499-$1,799. One-time hardware purchase with 3-5 year warranty. Upgrades to extended warranties ($49-$99) and wireless battery packs ($99-$119) as add-ons. Affirm financing (0%, 3/6/12 month terms) enables higher ASP conversion.
2. Skincare Devices: Illumina LED mask lineup for anti-aging skin treatment. Products include Face Mask ($399), Neck & Chest Mask, Eye Mask. Clinically proven to reduce wrinkles and improve skin tone. Tiered bundle pricing offers savings versus individual purchase.
3. Body Wellness Panels: Apex Series body panels for full-body LED therapy (pain relief, recovery, body sculpting). Apex Elite 2160 ($1,599) and Apex Pro 1500 ($999) represent higher-ASP products targeting wellness market expansion.
4. Supplements and Topicals: REVIVE hair growth supplements ($45-$90) and topical products (serums, shampoos, conditioners). Subscription model with 20-60% savings on recurring orders. 180-day money-back guarantee reduces purchase friction. Cross-sell with devices for combo therapy.
5. Accessories and Consumables: Device accessories (carrying cases $39-$59, battery packs $99-$119), derma rollers ($49), cleaning solutions ($25), and replacement/add-on products. Lower ASP items that complement device purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

iRestore develops and sells FDA 510(k)-cleared at-home red light therapy devices for hair growth, skin rejuvenation, and body wellness. Its product portfolio includes laser hair growth helmets (Elite, Professional, Essential), LED skincare masks (Illumina Face, Neck & Chest, Eye), and full-body LED panels (Apex Elite 2160, Apex Pro 1500, Sculpt LED Belt), complemented by REVIVE supplements and topicals. Devices are sold directly to consumers via the company's e-commerce site and Amazon, with Affirm financing and FSA/HSA eligibility.

Product overview

iRESTORE is a direct-to-consumer health technology company offering FDA-cleared red light therapy devices for hair growth, skin rejuvenation, and body wellness. The product portfolio consists of three product lines: (1) Hair Growth Devices including Elite (500 diodes), Professional (282 diodes), and Essential (120 diodes) helmets using laser and LED technology; (2) Skin Renewal including Illumina Face Mask (360 LEDs), Neck & Chest Mask (230 LEDs), and Eye Mask (180 LEDs) for anti-aging treatments; (3) Body Care including Apex Elite 2160 and Apex Pro 1500 LED panels plus Sculpt LED Belt for full-body therapy. The company also offers complementary REVIVE supplement line including Advanced Hair Growth Formula with Lustriva, hair care kits, and topical serums, along with accessories like battery packs and carrying cases. Products are sold directly to consumers with bundle options and are eligible for FSA/HSA funds.

Differentiator

Problem solved

Functional benefit

Brands

• REVIVE: Hair growth supplement and hair care product line including Advanced Hair Growth Formula, Thickening Shampoo, Thickening Conditioner, Growth Activator Serum, and Biotin Gummies.
• Lumitech
• VIXO
• Lustriva

Products and services

• iRESTORE Elite FDA 510(k)-cleared at-home laser hair growth device with 500 diodes (300 lasers and 200 LEDs) delivering 2,500 mW power output using Triple Wavelength Technology (625/655/680nm) for maximum scalp coverage and follicle stimulation. Indicated for androgenic alopecia in males (Norwood-Hamilton IIa–V) and females (Ludwig-Savin I–II).
• iRESTORE Professional FDA-cleared at-home hair growth device with 282 diodes (82 lasers and 200 LEDs) delivering 1,410 mW power output at 655nm wavelength for advanced scalp coverage and hair regrowth.
• iRESTORE Essential Entry-level FDA-cleared laser cap with 120 diodes for fuller, healthier hair growth at a more accessible price point. FSA/HSA eligible.
• Illumina Face Mask FDA-cleared LED face mask with 360 medical-grade LEDs designed to reduce wrinkles and improve skin tone and texture.
• Illumina Neck & Chest Mask LED mask with 230 LEDs designed to improve firmness, texture, and reduce wrinkles on the neck and chest areas.
• Illumina Eye Mask LED eye mask with 180 LEDs targeting dark circles, puffiness, and fine lines around the eye area.
• Apex Elite 2160 Full-body LED light therapy panel with 2160 LEDs for recovery, pain relief, inflammation reduction, and body wellness.
• Apex Pro 1500 Professional-grade LED therapy panel with 1500 LEDs for recovery, relief, and rejuvenation.
• Sculpt LED Belt Body contouring LED belt combining red light therapy for targeted recovery and body sculpting.
• REVIVE Advanced Hair Growth Formula Premium nutraceutical supplement formulated with Lustriva (biotin, silicon, arginine), 10,000 mcg biotin, and DHT blockers; clinically tested to reverse hair thinning and promote healthier skin. Available on subscription with 180-day guarantee.
• REVIVE Hair Growth Formula Hair growth supplement with scientifically formulated ingredients to support hair health and combat hair loss.
• REVIVE Max Growth Kit Complete hair care bundle including Thickening Shampoo, Thickening Conditioner, Growth Activator Serum, and Hair Growth Formula.
• REVIVE+ Max Growth Kit Extended hair care system including Advanced Hair Growth Formula, Growth Activator Serum, Thickening Shampoo, and Thickening Conditioner.
• Growth Activator Serum Topical serum designed to nourish follicles and boost hair regrowth when used with iRestore devices.
• Thickening Shampoo Vegan shampoo infused with Redensyl, amino acids, and plant-derived growth ingredients to improve hair density.
• Thickening Conditioner Nourishing conditioner complementing the thickening shampoo to hydrate and promote fuller-looking hair.
• Biotin Vitamin Gummies Gummy supplements for radiant hair, glowing skin, and stronger nails.
• Advanced Retinol Serum Topical retinol serum formulated to smooth the appearance of lines and complement LED mask treatments.
• Vitamin C Brightening Serum Topical serum that visibly brightens, evens tone, and promotes collagen production.
• Rechargeable Battery Pack for Elite Wireless battery upgrade accessory providing freedom to move during iRestore Elite treatment sessions.
• Rechargeable Battery Pack for Professional/Essential Wireless battery upgrade accessory for iRestore Professional and Essential devices for portable use.
• ScalpStim Derma Roller Derma roller for scalp stimulation to enhance hair growth treatment results.
• Professional Carrying Case Protective carrying case for transporting iRestore devices.
• Device Cleaning Solution Cleaning solution specifically formulated for iRestore devices.

Quantifiable outcome

• 43.2% average increase in hair count after 4 months (100% of participants grew hair)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• CurrentBody: CurrentBody is a D2C retailer and brand offering FDA-cleared LED face masks, neck devices, and red light therapy panels. It is a direct competitor to iRestore's Illumina skincare masks and Apex body panels in the same at-home LED skincare category.
• HairMax: HairMax (Lexington International) is one of the original FDA-cleared LLLT hair growth device makers, offering laser caps and bands at comparable ASPs. It competes directly with iRestore in clinical positioning, dermatologist endorsement, and direct-to-consumer marketing.
• Capillus: Capillus is a leading direct-to-consumer brand selling FDA-cleared LLLT laser caps for hair regrowth, competing head-to-head with iRestore's Elite, Professional, and Essential devices across the same androgenic alopecia use case, dermatologist channel, and price points.
• Theradome: Theradome is an FDA-cleared LLLT laser helmet brand focused on androgenic alopecia, with similar clinical claims, dermatologist endorsements, and direct-to-consumer e-commerce model that competes with iRestore's hair growth line.
• Mito Red Light: Mito Red Light (MitoGlow) sells full-body red light therapy panels targeting recovery, pain relief, and wellness, directly competing with iRestore's Apex Elite 2160 and Apex Pro 1500 panel lineup.
• Apira Science: Apira Science (formerly Apira Science / iGrow) is an LLLT hair growth device maker identified by Precedence Research alongside iRestore and Capillus as leading players in the laser hair loss treatment market.
• Dr. Dennis Gross Skincare: Dr. Dennis Gross pioneered the at-home LED light therapy mask category with the SpectraLite FaceWare Pro. iRestore's Illumina Face Mask competes directly with Dr. Dennis Gross on premium dermatologist-backed LED skincare at similar ASPs.

Emerging players

• Solawave: Solawave sells red light therapy skincare wands and masks at accessible price points, overlapping with iRestore's Illumina Face Mask in the at-home LED skincare category with a younger, beauty-focused positioning.
• Nutrafol: Nutrafol is a leading clinical hair growth supplement brand using dermatologist-recommended nutraceuticals. It overlaps with iRestore's REVIVE supplement line in the same hair growth nutraceutical category and is sold through similar dermatologist and D2C channels.

Broad incumbents

• Neutrogena (Johnson & Johnson): Neutrogena has entered LED light therapy masks (i.e., the Neutrogena Light Therapy Mask) and competes broadly with iRestore's skincare device line through mass retail distribution, though without the dedicated LED device focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/irestorelaser
• YouTubeyoutube.com/c/iRestoreHairGrowthSystem
• Facebookfacebook.com/irestoreusa
• Instagraminstagram.com/irestorelaser/?hl=en
• TikToktiktok.com/@irestore?_t=8qDIORQ7Rdi&_r=1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRestore