dot. cards

What dot. cards does

dot. cards (legal entity DOT. CARDS, INC) is a Los Angeles-based consumer hardware company founded in 2020 that designs and sells physical NFC- and QR-enabled business cards and accessories paired with a browser-based digital profile platform called dot.Profile. Its product portfolio spans multiple form factors: dot.card and dot.metal (stainless steel) as standard cards, dot.thin (ultra-thin, designed to fit under a phone case), dot.classic (adhesive-backed), dot.band (a wearable wristband), and dot.display (a countertop device for capturing foot-traffic leads). Pricing is positioned at the affordable premium end ($20-$99.99 per unit) with tiered bulk discounts (up to 30% off 5-packs and bundles), and a starter dot.bundle that combines several formats. Custom-branded variants are offered for every card SKU at modest premiums, with a dedicated dot.Teams platform (teams.dot.cards) that serves enterprise and team buyers.

The company's revenue model is overwhelmingly transactional hardware sales through a direct-to-consumer Shopify storefront (dotcards.net) with global shipping and a free-shipping threshold at $50, supplemented by custom design services for team orders and accessories (dot.wallet). A premium platform tier, dot.Profile+, was introduced to layer recurring revenue onto the one-time hardware model. Go-to-market is product-led growth: free lifetime dot.Profile access is bundled with every device, a free week trial is offered to professionals, and free custom devices are offered to teams to drive adoption. Distribution is digital-first via Instagram, Facebook, TikTok, and YouTube organic channels plus an email newsletter and a content/blog hub.

dot. cards does not disclose revenue, funding, investors, or leadership beyond founder and CEO Jeffrey Murray, and lists 11-50 employees. The reported customer base of 4,000+ product reviews at a 4.8 average rating indicates meaningful consumer traction but no anchored enterprise customers at scale; testimonials reference small teams (5-pack), one SMB band customer, a 100-pack custom SMB order, and small enterprise orders in the ~20-unit range, characterizing revenue as long-tail and distributed rather than concentrated.

Name

dot. cards

Legal name

DOT. CARDS, INC

Website

https://dot.direct

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

dot. cards (DOT. CARDS, INC) designs and sells NFC- and QR-enabled digital business cards and accessories in multiple form factors, paired with a browser-based dot.Profile platform, serving individual consumers, professionals, and teams via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Smart Business Cards

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Peripheral Equipment, Nec (3577), Electronic Components & Accessories (3670)

akta.pro primary industry

Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)

Keywords

• Digital business cards
• NFC business cards
• Smart contact sharing
• Wearable networking devices
• Digital profile platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Device Sales: One-time purchase of physical NFC/QR cards, bands, and accessories. Multiple form factors: dot.card, dot.classic, dot.thin, dot.band, dot.metal, dot.display, dot.duos, dot.bundle. Revenue from individual unit sales and bulk pack orders with tiered pricing discounts.
2. Custom Design Services: Custom branding and design services for team and enterprise orders. Includes custom mockups, logo integration, and personalized aesthetics with bulk pricing.
3. Accessories: Sale of complementary accessories including dot.wallet card holder and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

dot. cards designs and sells physical NFC and QR-enabled digital business cards in multiple form factors (metal, standard card, ultra-thin, adhesive-backed, wearable band, and counter display) paired with a free lifetime browser-based digital profile platform (dot.Profile). The system enables instant tap-to-share contact, social, and payment information transfer between phones without requiring an app download, and is offered to individual consumers, professionals, and teams/enterprises through volume pricing and custom branding.

Product overview

dot. cards is a digital business card platform consisting of physical NFC-enabled devices paired with a cloud-based profile system. The product portfolio includes multiple physical card formats: dot.metal (stainless steel, $50), dot.card (standard, $20), dot.thin (ultra-thin, fits under phone case), dot.classic (adhesive-backed), and dot.band (wearable wristband). The dot.bundle combines three card types as a starter pack ($90). Additional offerings include dot.duos (two-color pack, $120), dot.wallet (card holder accessory), and dot.display (business counter display, $99.99). The dot. Profile platform (free with purchase) provides browser-based profile management with no app required. dot.Teams serves organizations with bulk pricing and team management features. Custom branding options are available for all card types with bulk discounts. The system works via NFC tap or QR code scanning, compatible with both iPhone and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• dot.metal Stainless steel digital business card featuring tap (NFC) and QR code sharing for maximum durability. Available in single ($50), 2-pack ($95), and 5-pack ($187.50) configurations.
• dot.card Standard digital business card with two ways to share contact information (NFC tap and QR code scan). Marketed as 'Your Last Business Card' with lifetime profile updates.
• dot.thin (dot.thin 2.0) Ultra-thin digital business card designed to fit under a phone case. dot.thin 2.0 features a wider scanning surface for maximum connection potential.
• dot.classic Adhesive-backed digital business card for attaching to surfaces. Durable finish enables versatile placement for new networking methods.
• dot.band (dot.band 2.0) Wearable networking wristband for hands-free contact sharing. dot.band 2.0 features double the scanning power and eight new colors. Priced at $30 per band.
• dot.bundle Networking starter pack including dot.card, dot.classic, dot.thin 2.0, and dot.band. Regular price $90, discounted to $70 (22% off). Best-value option for trying all formats.
• dot.duos Two-pack of digital business cards in different color combinations. Ideal for individuals or couples. Regular $120, discounted to $84 (30% off).
• dot.wallet Sleek card holder accessory for everyday carry, designed to hold dot.cards products. Craftsmanship statement piece accessory.
• dot.display Business display device that turns foot traffic into contacts. Placed in spaces so visitors can tap or scan to connect instantly. Priced at $99.99 single, $199.98 for 2-pack, $499.95 for 5-pack.
• dot.Profile Browser-based digital profile platform accessible via NFC tap or QR scan without an app download. Free lifetime access with every order. Supports contact info, social accounts, music, payment info, and personalization.
• dot.Profile+ Enhanced premium tier of the dot.Profile platform with additional features and capabilities beyond the standard free tier bundled with hardware purchases.
• dot.Teams Team networking platform for organizations to turn business cards into lead magnets. Includes free custom devices, bulk pricing, and centralized management of team profiles and devices.
• Custom dot.metal Custom-designed stainless steel digital business card with personalized branding and logo. Priced at $75 single with bulk discounts available.
• Custom dot.card Custom branded digital business card with personalized design including logos and custom aesthetics. Priced at $55 single with bulk discounts available.
• Custom dot.bundle Custom branded bundle starter pack with 3 devices for the price of 2 with custom design. Priced at $100 with bulk discounts available.
• Custom dot.classic Custom adhesive-backed digital business card with durable finish and custom branding. Bulk discounts available.
• Custom dot.thin Custom ultra-thin digital business card designed to fit under a phone case with custom branding. Bulk discounts available.
• dot.card Gift Card Gift cards redeemable for dot. cards products. Starting at $15. Positioned as a gift for clients, coworkers, employees, or friends.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• HiHello: HiHello is a direct competitor offering digital business cards with NFC tap and QR sharing, app- and browser-based profiles, and a free-to-paid tier targeting professionals and teams — directly overlapping dot. cards' core use case.
• Popl: Popl sells NFC-enabled digital business cards and wearables with a profile app, lead-capture tools, and team/enterprise plans. It competes head-to-head with dot. cards in the same prosumer and SMB segment.
• Linq: Linq provides NFC smart business cards and a contact-management app with team features and CRM integrations, closely mirroring dot. cards' combination of physical NFC hardware plus profile software.
• Mobilo: Mobilo offers NFC smart business cards, lead capture, and CRM integrations for sales teams — a direct competitor in the enterprise/teams lane of the digital business card market.
• Blinq: Blinq sells NFC-enabled digital business cards (cards, tags, bands) with a mobile profile app, targeting professionals and small teams — overlapping form factor and audience with dot. cards.
• V1CE: V1CE produces premium metal NFC business cards and tap-to-share devices aimed at executives and luxury/professional segments, directly comparable to dot.metal and dot.card product lines.
• Tapni: Tapni offers customizable NFC cards, stickers, and wearables for digital contact sharing with team management features — a direct competitor in custom-branded and team-deployed NFC business cards.
• Wave Connect: Wave Connect provides NFC smart business cards and a profile app targeting professionals and small businesses, directly comparable to dot. cards on hardware form factor and individual buyer use case.

Broad incumbents

• Uniqode (formerly Beaconstac): Uniqode is a broader QR-code and NFC platform serving enterprise marketing, lead capture, and contactless engagement beyond business cards. It overlaps with dot.display-style foot-traffic use cases and large-team deployments.

Emerging players

• Haystack (now part of SmartMeet): Haystack was a digital business card app focused on enterprise contact sharing; it competes at the software-profile layer with dot.Profile and dot.Teams rather than at the hardware layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgbliwo8oCsQP25CUL-Z5UQ
• Facebookfacebook.com/dot.networking
• Instagraminstagram.com/dot.cards
• TikToktiktok.com/@dot.in.the.wild
• Xx.com/DotCardsUSA
• LinkedInlinkedin.com/company/dot-cards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dot. cards