Tapni
Tapni is a Vienna-based digital business card platform offering NFC cards, a mobile app, and a team management dashboard for sales professionals and enterprises. The company combines tap-to-share hardware with CRM integrations, AI-powered card scanning, and enterprise SSO to monetize through hardware sales and annual SaaS subscriptions.
- Company typePrivate
- Founded2021
- HeadquartersNovi Sad
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Tapni does
Tapni GmbH is a privately held digital business card and networking platform founded in 2021 and headquartered in Vienna, Austria, with a regional subsidiary in Novi Sad, Serbia. The company offers a mobile app (iOS and Android), physical NFC-enabled products (standard cards, metal cards, fingerprint/biometric cards, conference badges, and stickers), and a web-based business dashboard for team management. Its core technology combines NFC tap-to-share, QR codes, and web-based profiles (delivered via t.link URLs on Vercel) so that recipients do not need to install an app to receive contact information. The platform includes an AI-powered OCR business card scanner, smart lead capture forms, automated email follow-ups, native CRM integrations (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Zoho, Odoo, Attio), and enterprise SSO (Okta, Azure, Google Workspace).
Tapni operates a hybrid go-to-market combining a freemium individual app with hardware e-commerce sales and a sales-led enterprise motion for team deployments. Revenue comes from one-time hardware purchases (NFC cards, badges, stickers), annual SaaS subscriptions for business users, and is supplemented by free utility tools (QR code generator, email signature generator, virtual background generator) used for top-of-funnel acquisition. The company holds ISO 27001 and GDPR certifications, hosts all customer data on AWS Frankfurt, and maintains an international trademark portfolio through WIPO Madrid covering 13+ jurisdictions.
The company has a small team of 11-50 employees, four co-founders including CEO Mihajlo Nikodijevic and CTO Milos Zecevic, and only $233,746 in disclosed seed funding (September 2021). Named enterprise references include Google, Microsoft, GitHub, Uber, American Express, CallTower, and Notion. Tapni maintains an active presence at major technology conferences (Web Summit, Slush, MWC, GITEX, IFA Berlin, DMEXCO) and markets a sustainability partnership with Tree-Nation under which every product sold plants one tree, accumulating 50,000+ trees planted to date.
Tapni firmographics
Firmographics- Name
- Tapni
- Legal name
- Tapni GmbH
- Website
- https://tapni.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tapni is a Vienna-based digital business card platform offering NFC cards, a mobile app, and a team management dashboard for sales professionals and enterprises. The company combines tap-to-share hardware with CRM integrations, AI-powered card scanning, and enterprise SSO to monetize through hardware sales and annual SaaS subscriptions.
- Ownership category
- akta.pro rank
Tapni industry classification
Industry- Product category
- Digital Business Cards / Contactless Networking Platform
- akta.pro primary industry
- Assistive & Accessibility Input Devices (Switches, Adaptive Controllers, Braille Keyboards) (HDACAFAL)
Keywords
Where Tapni is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices4 records
Markets served
Tapni business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Products (NFC Cards, Badges, Stickers): One-time purchase of physical NFC-enabled products (cards, conference badges, stickers) that are customized with user's design and linked to their digital profile.
- Business Platform Subscription: Yearly subscription required for business users to access team management, admin dashboard, bulk provisioning, custom branding, SSO integrations, and analytics features.
- Free Individual App: Free Tapni mobile app available for individual users with basic digital card functionality. Business features require paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Individual Plan |
| Subscription | Annual | Business/Team Plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Tapni product offering
Product offeringCore offering
Tapni provides a digital business card and networking platform that combines physical NFC-enabled cards, badges, and stickers with a mobile app and web-based profiles to enable instant tap-to-share contact exchange. The platform includes AI-powered paper card scanning, automated lead capture forms, CRM and SSO integrations, and a business admin dashboard for team management, analytics, and bulk provisioning. Free tools such as a QR code generator, email signature generator, and virtual background generator are offered alongside the paid business subscription.
Product overview
Tapni is a digital networking platform offering NFC-enabled smart business cards and a mobile app. The core product portfolio includes the Tapni App (iOS/Android) for creating and managing digital business cards, combined with physical NFC products (standard cards, metal cards, fingerprint/biometric cards, conference badges, and stickers). For business users, Tapni provides a web-based admin dashboard for team management, analytics, bulk provisioning, custom domains, and email signature creation. The platform also includes lead capture tools with AI-powered card scanning and auto-follow-up features. Free auxiliary tools include QR code generator, email signature generator, and virtual background generator. All products integrate with major CRM platforms (Salesforce, HubSpot) and support single sign-on with enterprise identity providers (Okta, Azure, Google Workspace).
Differentiator
Problem solved
Functional benefit
Products and services
- Tapni App Mobile application for iOS and Android that allows users to create and manage digital business cards, share contact information via tap or QR code, scan paper business cards, and sync leads to CRM systems. Available as a free download.
- NFC Business Card Physical NFC-enabled business card that allows users to share their digital business card profile with a single tap on any NFC-compatible device, with no app required on the recipient's phone.
- Metal NFC Business Card Premium metal NFC-enabled business card offering a high-end look and feel for professional networking.
- Fingerprint NFC Business Card Biometric NFC business card with fingerprint authentication for enhanced security and access control, combining physical security features with digital networking.
- NFC Conference Badge NFC-enabled badge for conference and event networking that allows attendees to share their professional profiles on tap.
- Tapni Sticker NFC sticker that can be placed on any surface (phone case, laptop, etc.) to enable tap-to-share functionality with the user's digital profile.
- Tapni Business Dashboard Web-based admin platform for business users to manage teams, distribute cards, track analytics, create custom email signatures, assign/reassign cards, manage custom domains, and oversee SSO and CRM integrations.
- QR Code Generator Free online tool for generating QR codes for any link or purpose.
- Email Signature Generator Free tool for creating professional email signatures with embedded digital business card links.
- Virtual Background Generator Free tool for creating virtual backgrounds with embedded QR codes for video calls and conferences.
Quantifiable outcome
- 50,000+ trees planted through environmental partnership with Tree-Nation
- +1 more outcomes
Companies that use Tapni
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Tapni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature10 records
Tapni partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Tree-NationcoreEnvironmental partnership where every Tapni product sold plants one tree through Tree-Nation reforestation platform. Tapni has planted over 50,000 trees as part of their sustainability initiative. Partnership aligns with company's mission of replacing paper business cards with digital alternatives.
- HubSpotcoreNative CRM integration allowing automatic lead sync between Tapni and HubSpot. Official HubSpot App Marketplace partner. HubSpot CRM used internally for customer relationship management with data stored on European servers.
- SalesforcecoreNative CRM integration for seamless lead capture and sync with Salesforce. Official Salesforce AppExchange partner.
- AWS (Amazon Web Services)coreInfrastructure hosting provider for all Tapni platforms and customer data. Data hosting location in Frankfurt, Germany.
- OktacoreSSO integration via SAML and OIDC protocols for enterprise user authentication and management.
- Azure (Microsoft)coreDirectory synchronization and SAML SSO integration for enterprise identity management.
- Google WorkspacecoreSAML SSO integration for Google Workspace enterprise users.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tapni competitors and assessment
Company assessmentDirect peers
- Popl: Popl is a leading digital business card platform offering NFC cards, a mobile app, and CRM/lead capture integrations. It directly competes with Tapni across hardware, software, and enterprise features and is one of Tapni's named comparison competitors.
- Blinq: Blinq provides NFC-enabled digital business cards with a mobile app, team management features, and CRM integrations. It is a direct competitor with overlapping product offerings, target customers, and a similar event-led growth motion.
- HiHello: HiHello is a digital business card platform with strong enterprise focus, offering virtual cards, email signatures, badges, and CRM integrations. It competes with Tapni for team-wide deployments at mid-market and enterprise customers.
- Mobilo: Mobilo offers smart NFC business cards with built-in lead capture, CRM integrations, and analytics. It competes with Tapni for sales teams and event-driven networking use cases.
- Uniqode (formerly Beaconstac): Uniqode provides QR code and NFC solutions for contact sharing, lead capture, and marketing analytics with a more enterprise SaaS orientation. It is a named Tapni competitor and overlaps significantly in lead capture and analytics.
- V1CE: V1CE produces premium NFC business cards with a focus on design and customization. It competes with Tapni's metal and premium card SKUs in the higher-end of the digital business card market.
- Wave Connect: Wave Connect offers digital business cards with NFC and QR code sharing, focused on small businesses and individual professionals. It overlaps with Tapni's free and prosumer offerings.
- Linq: Linq sells NFC business cards and a mobile app for contact sharing and lead capture, with a similar product-market fit to Tapni. It is one of Tapni's named comparison competitors and targets the same SMB and prosumer segments.
Emerging players
- ContactMonkey: ContactMonkey focuses on email signature management and internal communications for enterprises. Its overlap with Tapni's email signature generator and enterprise identity integration use cases makes it a partial competitor in the employee identity stack.
Broad incumbents
- Eightfold AI: Eightfold is a much larger talent intelligence and professional networking platform serving enterprise HR and talent teams. While not a direct card-sharing competitor, it operates in the adjacent professional identity and employee directory space and could expand into Tapni's territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tapni social profiles
Digital presenceTapni compliance and trust
Trust signalCompliance3 records
Tapni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapni leadership team
Management profileNumber of profiles
Profiles4 records
Tapni subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tapni funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapni
What does Tapni do?
Tapni provides a digital business card and networking platform that combines physical NFC-enabled cards, badges, and stickers with a mobile app and web-based profiles to enable instant tap-to-share contact exchange. The platform includes AI-powered paper card scanning, automated lead capture forms, CRM and SSO integrations, and a business admin dashboard for team management, analytics, and bulk provisioning. Free tools such as a QR code generator, email signature generator, and virtual background generator are offered alongside the paid business subscription.
Is Tapni a public or private company?
Tapni is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tapni founded?
Tapni was founded in 2021. It employs 11 to 50 people.
Where is Tapni based?
Tapni is headquartered in Novi Sad.
How does Tapni make money?
Three revenue lines are on record. Hardware Products (NFC Cards, Badges, Stickers) is the primary driver. The others are business Platform Subscription and free Individual App.
Who are Tapni's main competitors?
Direct peers on record are Popl, Blinq, HiHello, Mobilo, Uniqode (formerly Beaconstac), V1CE, Wave Connect and Linq. ContactMonkey is listed as an emerging player. Eightfold AI is listed as a broad incumbent.
Does Tapni have an API?
Yes. Tapni exposes a public API. Developer documentation is at tapni.com/docs.
What industry is Tapni in?
Tapni's product category is Digital Business Cards / Contactless Networking Platform. Its primary akta.pro industry code is HDACAFAL, Assistive & Accessibility Input Devices (Switches, Adaptive Controllers, Braille Keyboards).