HipLink
HipLink provides enterprise critical alerting and response orchestration software that connects monitoring systems (CAD, SCADA, IT, EHR) to response personnel across SMS, voice, mobile, and paging for 500+ mission-critical customers in public safety, healthcare, utilities, and government.
- Company typePrivate
- Founded2000
- HeadquartersLos Gatos, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HipLink does
HipLink (legal entity Semotus, Inc., DBA HipLink Software, Inc.) is a privately-held, family-controlled enterprise software company headquartered in Los Gatos, California, founded in 1993. The company provides a critical alerting and response orchestration platform that operates as a command layer between monitoring and ticketing systems (CAD, SCADA, IT monitoring tools, EHR/EMR, building management) and response personnel across SMS, voice, email, mobile app, pager, and desktop alert channels. Core platform capabilities include intelligent routing, acknowledgement tracking, automated escalation, and immutable audit-ready logging. The product portfolio consists of the central HipLink Platform plus modular components (HipText+ Desktop to SMS, HipLink Mobile App, Automated Alarm Management, Mass Notification, Integrations Hub with pre-built Epic, ServiceNow, Siemens, CAD connectors, and HipLink WeatherAlert), deployable as managed SaaS, on-premise, or hybrid.
The platform is HIPAA-compliant, SOC 2 Type 2 audited, FirstNet certified, and FEMA IPAWS-approved as a CAP Alert Origination Tool, enabling deployment in regulated healthcare and public-safety environments. The company holds a granted US patent for Delivery of Critical Voice Communications. HipLink monetizes through quote-based enterprise software subscriptions with annual billing plus professional and managed services revenue, with no publicly disclosed pricing or self-serve motion.
Distribution is exclusively direct enterprise field sales: personalized 30-minute product demonstrations, solutions engineering, and custom ROI analysis targeting public safety agencies, healthcare systems, utilities, enterprise IT departments, and government organizations. The company claims 500+ enterprise customers and 1M+ alerts/day platform capacity, with named deployments at Loblaw Grocery Chain, O'Hare Airport, Government of Alberta, Allina Health, Baptist Health South Florida, and various hospitals and 911 centers. Operations are concentrated in the United States and Canada with no stated global footprint. The business is bootstrapped — a single $1M funding round in 2014 is the only known capital event in 30+ years — and leadership transitioned in 2024 with Pamela LaPine named CEO & President and founder Anthony N. LaPine moving to Chairman.
HipLink firmographics
Firmographics- Name
- HipLink
- Legal name
- Semotus, Inc.
- Website
- https://hiplink.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HipLink provides enterprise critical alerting and response orchestration software that connects monitoring systems (CAD, SCADA, IT, EHR) to response personnel across SMS, voice, mobile, and paging for 500+ mission-critical customers in public safety, healthcare, utilities, and government.
- Ownership category
- akta.pro rank
HipLink industry classification
Industry- Product category
- Critical Alerting and Mass Notification Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- Care Coordination, Escalation & Clinical Workflow for RPM (HLACAFAI), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
Keywords
Where HipLink is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HipLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Licenses/Subscriptions: Subscription-based licensing for the HipLink platform with enterprise SLAs. Deployed as managed SaaS, on-premise, or hybrid configurations. Pricing appears quote-based, not publicly disclosed.
- Professional & Managed Services: Implementation services, project consulting, guided setup, integration assistance, feature customization, and ongoing managed services for enterprise deployments.
- HipText SMS Services: SMS text messaging services including HipText (desktop to SMS) and HipText+ offerings for business communication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
HipLink product offering
Product offeringCore offering
HipLink develops and sells enterprise critical alerting, mass notification, and incident response orchestration software that enables organizations to deliver time-sensitive communications across SMS, voice, paging, mobile push, and email channels. The offering centers on the HipLink platform with intelligent routing, automated escalation, alarm management, and integrations with IT monitoring and paging systems, sold to mission-critical environments such as hospitals, government agencies, utilities, and enterprise NOCs.
Product overview
HipLink is an enterprise-critical alerting and response orchestration platform delivered as a unified software solution with modular components. The core HipLink Platform provides the central command layer for intelligent routing, multi-channel delivery, acknowledgement tracking, automated escalation, and audit-ready logging. The product portfolio includes Desktop Texting & Paging as the primary desktop interface, HipText+ Desktop to SMS for two-way desktop-to-cell SMS chat, the HipLink Mobile Application for iOS/Android secure mobile alerting, Automated Alarm Management for SNMP/SMTP/API-based alarm workflows, Mass Notification for multi-channel emergency broadcasting with IPAWS support, and an Integrations Hub housing pre-built connectors for Epic, ServiceNow, Siemens, and CAD systems. Supplementary services include HipLink WeatherAlert for weather-based alerts and HipText SMS Text Service. Deployment options include Cloud (managed SaaS), On-Premise, and Hybrid models.
Differentiator
Problem solved
Functional benefit
Brands
- HipText+ Desktop to SMS: Desktop SMS chat service enabling 2-way text conversations from a desktop PC interface.
- HipText SMS Text Service
- HipLink WeatherAlert
Products and services
- HipLink Platform Enterprise critical alerting and response orchestration software that delivers time-sensitive notifications across SMS, voice, paging, mobile push, and email with intelligent routing, automated escalation, and on-call scheduling for healthcare, government, and enterprise IT customers.
- HipText+ Desktop to SMS Desktop application that lets users send SMS and text messages directly from a workstation, typically used by operations and NOC staff alongside the HipLink platform.
- HipText SMS Text Service SMS text messaging service offering for two-way paging and texting from PCs and mobile devices, sold to enterprise users needing direct text communication.
- HipLink Mobile Application Mobile client application that allows users to receive critical alerts, acknowledge incidents, and respond from iOS and Android devices as part of the HipLink alerting workflow.
- HipLink WeatherAlert Automated alerting module that monitors weather conditions and triggers HipLink notifications to affected personnel when thresholds are exceeded, used for operational continuity and safety alerts.
- Automated Alarm Management Capability module that ingests alarms from monitoring systems and network devices, applies automated escalation policies, and routes notifications through the HipLink platform.
- Mass Notification Mass notification solution that enables organizations to broadcast urgent messages to large groups of recipients across multiple channels for emergency and operational communications.
- Integrations Hub Integration framework and library that connects the HipLink platform to third-party monitoring, network management, ITSM, and paging systems to ingest events and trigger notifications.
Quantifiable outcome
- Regional 911 center reduces response coordination time by 40%
- +4 more outcomes
Companies that use HipLink
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
HipLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature11 records
HipLink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and infrastructure.
- Epic SystemscoreIntegration partnership enabling HipLink to connect with Epic EHR/EMR systems for healthcare patient messaging, alarm management, and clinical workflows. Certified for Epic App Orchard marketplace, allowing healthcare customers to discover and implement the integration.
- ServiceNowcoreIntegration connector for ServiceNow alerting and incident management workflows, enabling automated alert routing from ServiceNow tickets to response personnel with acknowledgement tracking and escalation.
- SiemenscoreIntegration with Siemens Fire & Building Systems for building management alerts, fire safety systems, and facility automation triggering into HipLink's alerting workflow.
- FEMA/IPAWScoreIntegration with FEMA's Integrated Public Alert and Warning System (IPAWS) provides CAP-based emergency alerting capabilities for public safety agencies. HipLink serves as an IPAWS-compliant CAP Alert Origination Tool enabling authorized government agencies to issue Wireless Emergency Alerts.
- Rackspace HostinginfrastructureCloud infrastructure hosting provider. All services hosted with Rackspace for managed SaaS deployment with enterprise-grade security and compliance.
- Amazon Web Services (AWS)infrastructureCloud infrastructure hosting provider. All services hosted with AWS for managed SaaS deployment with enterprise-grade security and compliance.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
HipLink competitors and assessment
Company assessmentDirect peers
- Everbridge: Critical Event Management and mass notification platform serving public safety, healthcare, and enterprise IT. Directly competes with HipLink on mass notification, IT alerting, and emergency communication workflows with substantially larger scale.
- OnSolve: Mass notification and critical event management platform offering SMS, voice, and multi-channel alerting for public safety, healthcare, and enterprise. Combines alerting with risk intelligence, overlapping HipLink's core use cases.
- Rave Mobile Safety (Motorola Solutions): Mass notification and 911 dispatch solutions for public safety agencies, schools, and enterprises. Direct overlap with HipLink's public safety, CAD integration, and citizen alerting offerings.
- BlackBerry AtHoc: Critical event management and mass notification platform with deep public safety, government, and enterprise IT deployments. Competes directly with HipLink on multi-channel alerting and incident accountability.
- AlertMedia: Modern mass notification and emergency communication platform targeting enterprise and mid-market customers. Directly comparable on multi-channel delivery, acknowledgement, and escalation.
- Singlewire Software: Mass notification and IP paging software for healthcare, education, and enterprise. Overlaps with HipLink on facility alerting, InformaCast paging, and emergency broadcast workflows.
- xMatters (now part of BMC): Incident response and alerting platform integrated with ServiceNow and other ITSM tools. Competes with HipLink on IT alerting, on-call escalation, and ServiceNow-based workflows.
Broad incumbents
- Motorola Solutions: Broad incumbent in public safety communications with CommandCentral, Rave, and other alerting products. Much larger portfolio and customer base in 911, CAD, and first-responder markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HipLink social profiles
Digital presenceHipLink compliance and trust
Trust signalCompliance9 records
HipLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
HipLink leadership team
Management profileNumber of profiles
Profiles2 records
HipLink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HipLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HipLink
What does HipLink do?
HipLink develops and sells enterprise critical alerting, mass notification, and incident response orchestration software that enables organizations to deliver time-sensitive communications across SMS, voice, paging, mobile push, and email channels. The offering centers on the HipLink platform with intelligent routing, automated escalation, alarm management, and integrations with IT monitoring and paging systems, sold to mission-critical environments such as hospitals, government agencies, utilities, and enterprise NOCs.
Is HipLink a public or private company?
HipLink is a private company. It is classified as family owned and is currently operating.
When was HipLink founded?
HipLink was founded in 2000. It employs 11 to 50 people.
Where is HipLink based?
HipLink is headquartered in Los Gatos, United States, in the North America region.
How does HipLink make money?
Three revenue lines are on record. Enterprise Software Licenses/Subscriptions are the primary driver. The others are professional & Managed Services and hipText SMS Services.
Who are HipLink's main competitors?
Direct peers on record are Everbridge, OnSolve, Rave Mobile Safety (Motorola Solutions), BlackBerry AtHoc, AlertMedia, Singlewire Software and xMatters (now part of BMC). Motorola Solutions is listed as a broad incumbent.
Does HipLink have an API?
No public API is recorded for HipLink.
What industry is HipLink in?
HipLink's product category is Critical Alerting and Mass Notification Software. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of HLACAFAI, Care Coordination, Escalation & Clinical Workflow for RPM. Its NAICS code is 541511 and its SIC code is 7372.