Silverlight Digital

What Silverlight Digital does

Silverlight Digital is an independent digital media agency founded in 2014 and headquartered in the New York metro area (Jersey City, NJ). The firm specializes in media planning, buying, and execution for healthcare, pharmaceutical, biotech, and other regulated industries, with healthcare and pharma representing its primary vertical. It serves enterprise clients across brand launches, disease awareness campaigns, HCP (healthcare professional) engagement, rare disease marketing, and patient/caregiver outreach. Named customers include Radius Health, Mylan, Meda, Chiesi Global Rare Brands, LEO Pharma, Allogene Therapeutics, and others.

The agency's core offering combines digital and traditional media channels—SEM, programmatic, social, CTV, streaming audio, out-of-home, print, and sponsored content—through an in-house programmatic trading desk integrated with DSPs (DoubleClick Campaign Manager, MediaMath) and Google Analytics. Its tech stack layers proprietary AI/ML capabilities (predictive performance modeling, real-time optimization, audience targeting, fraud detection) on top of third-party data partnerships with LiveRamp, Swoop, Peer39, BlueKai, Nielsen, IQVIA, Doximity, and Veeva. The agency is Veeva certified for pharmaceutical MLR (Medical-Legal-Regulatory) review support and holds 2026 Google Premier Partner status (top 3% of U.S. partners).

Silverlight Digital generates revenue primarily through professional services fees and media buying markups/commissions on managed client spend. Pricing is quote-based and project-specific, with no publicly disclosed tiers. The agency monetizes a B2B enterprise sales motion—direct engagement with pharmaceutical, biotech, and healthcare brand managers—supplemented by thought leadership, industry events (PharmaCX Summit, Pulse conference at Google NYC), and case study content. In March 2025, it expanded its offering with Silverlight Strategy Advisors, a consulting division providing commercialization strategy, omnichannel planning, and brand growth services led by Beth Ventura. Reported revenue reached $31.6 million in 2024, a 6% year-over-year increase, placing it 73rd on the MM+M Agency 100.

Name

Silverlight Digital

Legal name

Silverlight Digital, LLC

Website

https://silverlightdigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Silverlight Digital is an independent digital media agency founded in 2014 that provides AI-powered media planning, programmatic buying, and analytics to enterprise healthcare, pharmaceutical, and biotech clients. It operates an in-house trading desk and serves regulated industries including rare disease and financial services.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Healthcare media planning
• Programmatic advertising services
• Pharmaceutical digital media
• Media buying agency
• Omnichannel media strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Planning and Buying Services: Fees for media strategy, planning, buying, campaign management, analytics, and reporting services provided to healthcare and pharmaceutical brands. Revenue generated through professional service fees and media buying markups/commissions.
2. Strategic Consulting: Revenue from the Silverlight Strategy Advisors division providing commercialization strategy, omnichannel planning, and brand growth consulting services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Silverlight Digital is an independent digital media buying agency that plans, buys, and optimizes paid media campaigns across digital and traditional channels (SEM, SEO, programmatic display, social, connected TV, streaming audio, OOH, email, print) for healthcare, pharmaceutical, life sciences, and other regulated human-interest brands. Its offering is anchored by an in-house Programmatic Trading Desk with AI/ML-driven predictive performance modeling and real-time optimization, plus a closed-loop intelligence system that unifies all marketing channels. In March 2025, the agency extended its offering with Silverlight Strategy Advisors, a consulting division providing commercialization strategy, omnichannel planning, and brand growth advisory services.

Product overview

Silverlight Digital is an independent healthcare and pharmaceutical media agency offering a unified portfolio centered on its core media buying and planning services. The core offering encompasses integrated media strategy, programmatic advertising, social media, email marketing, TV advertising (including connected TV), SEO, and analytics—all powered by AI-driven insights and predictive intelligence. The agency's in-house Programmatic Trading Desk and proprietary tech stack form the technological foundation. In March 2025, the agency expanded its portfolio with Silverlight Strategy Advisors, a consulting division providing commercialization strategy and omnichannel planning services that complement the core media execution with strategic advisory capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Silverlight Strategy Advisors: A consulting division focused on commercialization strategy, omnichannel planning, and brand growth.

Products and services

• Silverlight Digital Core Media Services Integrated media strategy, planning, buying, and analytics services spanning digital and traditional channels (SEM, SEO, programmatic display, social media, email, TV/CTV, streaming audio, OOH, print) for healthcare, pharmaceutical, financial services, and other human-interest brands. Powered by an in-house Programmatic Trading Desk with AI/ML-driven insights, predictive performance modeling, and real-time optimization signals.
• Silverlight Strategy Advisors Consulting division providing commercialization strategy, omnichannel planning, and brand growth advisory services that complement the agency's core media execution. Targets pharmaceutical, biotech, and healthcare brand marketers needing strategic guidance on launch, positioning, and cross-channel planning.

Quantifiable outcome

• Campaign exceeded reach goal by 301% and delivered 70% year-over-year increase in conversions
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• GooglecoreGTM or Marketing Partner · 26 February 2026Silverlight Digital has been named a 2026 Google Premier Partner, placing it among the top 3% of Google Partners in the United States. This recognition reflects sustained excellence in Google Ads performance, client growth, and advanced product expertise. The partnership grants access to exclusive tools, beta opportunities, and dedicated Google support designed to accelerate client growth.
• LiveRampsupportingTechnology or IntegrationData partnership for audience targeting capabilities. LiveRamp's identity resolution platform is integrated into Silverlight's programmatic trading desk for enhanced targeting.
• SwoopsupportingTechnology or IntegrationHealthcare-focused data partner providing specialized audience targeting segments for pharmaceutical and healthcare campaigns.
• Peer39supportingTechnology or IntegrationContextual intelligence and brand safety partner integrated into the programmatic stack for content-level targeting and campaign protection.
• BlueKai (Oracle)supportingTechnology or IntegrationData management platform partnership providing audience data segments and behavioral targeting capabilities.
• NielsensupportingTechnology or IntegrationMeasurement and analytics partnership providing audience measurement and campaign performance verification.
• IQVIAsupportingTechnology or IntegrationHealthcare data and analytics partner providing healthcare professional targeting and prescription data for campaign optimization.
• Veeva SystemssupportingTechnology or IntegrationVeeva certified partner for pharmaceutical compliance. Silverlight is certified to work within the Veeva Vault PromoMats environment for MLR review processes.
• DoximitysupportingGTM or Marketing PartnerDoximity preferred partner status for reaching healthcare professionals through the largest physician network platform.

Scale indicators4 records

Recent moves1 record

Direct peers

• CMI Media Group: CMI Media Group is a healthcare-focused media planning and buying agency serving pharma, biotech, and medical device clients. It is the most direct head-to-head competitor to Silverlight Digital, operating in the same HCP/patient targeting niche with comparable programmatic and omnichannel capabilities.
• Klick Health: Klick Health is one of the largest independent health-focused agencies, providing media, creative, and consulting to pharma and biotech brands. It competes directly with Silverlight Digital for healthcare marketing budgets and shares the independent-agency positioning.
• Real Chemistry: Real Chemistry is a healthcare and life sciences marketing agency offering media, communications, and data services to pharma clients. Comparable to Silverlight in its health-vertical specialization and AI-driven audience targeting approach.
• Hearts & Science: Hearts & Science is a data-driven media agency (part of Omnicom) with strong healthcare/pharma client work. Comparable to Silverlight Digital in its emphasis on AI-powered audience optimization, programmatic buying, and pharma sector focus, though at much larger scale.
• Crossmedia: Crossmedia is an independent media agency offering programmatic, data, and omnichannel planning services. Comparable to Silverlight Digital in its independent positioning, AI-driven targeting capabilities, and mid-market enterprise client focus.

Broad incumbents

• Publicis Health: Publicis Health is the healthcare-focused arm of Publicis Groupe, offering media, creative, and consulting at global scale. It competes with Silverlight for large pharma AOR relationships and benefits from significantly greater scale, geographic reach, and data infrastructure.
• GroupM (WPP): GroupM is the media investment arm of WPP and the world's largest media agency network, with deep healthcare verticals (Wavemaker, Mindshare, EssenceMediacom). It represents the scale ceiling Silverlight Digital competes against for enterprise pharma clients.
• Epsilon: Epsilon is a Publicis-owned data-driven marketing company offering programmatic, identity, and analytics capabilities. Comparable to Silverlight Digital's data partnership stack (LiveRamp, BlueKai, Nielsen) but at enterprise scale with first-party identity assets.

Emerging players

• Outcome Health: Outcome Health provides point-of-care media and HCP-targeted advertising platforms. It overlaps with Silverlight's HCP and patient engagement capabilities in the healthcare vertical, but with a more productized platform model versus Silverlight's agency service model.

Others

• Doximity: Doximity is a Silverlight Digital preferred partner and the largest physician network platform, offering HCP-targeted advertising. While not a direct competitor, it is a key channel through which Silverlight executes healthcare professional campaigns and represents an adjacent enablement relationship.

Market position

Strengths1 record

Weaknesses1 record

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sldigitalmedia
• Facebookfacebook.com/silverlightdigital
• LinkedInlinkedin.com/company/silverlight-digital
• Instagraminstagram.com/sldigitalmedia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverlight Digital