Digital Wellness

Name

Digital Wellness

Legal name

Digital Wellness

Website

https://digitalwellness.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Health Behavior Change Platform

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Behavior change platform
• Metabolic health software
• Digital health platform
• Healthcare partner solutions
• Wellness program platform

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Healthcare Organization Licensing: B2B licensing of behavior change platform to healthcare organizations including health plans, employers, pharma, health systems, insurers, and telehealth providers. Platform offered via white-label, co-branded, and embedded deployment models.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Digital Wellness operates a B2B behavior change platform for healthcare organizations focused on metabolic health. The platform delivers personalized high-protein meal plans, food/weight/activity tracking, expert education and coaching, strength and movement programs, community support, and daily habit nudges, and is offered through white-label, co-branded, and embedded deployment models to health plans, employers, health systems, pharma, insurers, telehealth providers, and government agencies.

Product overview

Digital Wellness offers a unified behavior change platform designed for healthcare organizations (health plans, employers, health systems, pharma, insurers, and government health agencies). The platform is offered via white-label, co-branded, and embedded deployment models. Core platform features include: personalized high-protein meal plans, food/weight/activity tracking, expert education and coaching, strength and movement tools, a supportive member community, and daily healthy habit nudges grounded in behavioral science. The platform powers branded diet programs including the Mayo Clinic Diet and CSIRO Total Wellbeing Diet.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Wellness Behavior Change Platform Comprehensive behavior change platform for healthcare organizations built on 20+ years of research, offering personalized nutrition planning, food/weight/activity tracking, expert coaching, strength programs, community support, and habit guidance. Deployed via white-label, co-branded, and embedded models to health plans, employers, health systems, pharma, telehealth providers, insurers, and government agencies.
• Mayo Clinic Diet A clinically credible metabolic health diet program powered by Digital Wellness platform, offered through the partnership with Mayo Clinic.
• CSIRO Total Wellbeing Diet An evidence-based metabolic health diet program developed by CSIRO and deployed via Digital Wellness platform.

Quantifiable outcome

• 3M+ participants supported across global cohorts
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Mayo CliniccoreStrategic or Co-development PartnerDigital Wellness powers the Mayo Clinic Diet program, providing the underlying behavior change platform with nutrition, exercise, and habit-building infrastructure. This is a flagship commercial partnership deploying the platform under a recognized healthcare brand.
• CSIROcoreStrategic or Co-development PartnerDigital Wellness powers the CSIRO Total Wellbeing Diet program, providing the behavior change methodology and platform infrastructure for this Australian national science organization's commercial diet program.
• BlueCross BlueShieldflagshipStrategic or Co-development PartnerBlueCross BlueShield is listed as a trusted partner among leading health organizations, suggesting a partnership to provide metabolic health behavior change programs to health plan members.
• SCANflagshipStrategic or Co-development PartnerSCAN (Medicare Advantage plan) is listed as a trusted partner, indicating collaboration to deliver metabolic health support to SCAN's senior membership population.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noom: Consumer- and employer-facing behavior change platform for weight, nutrition, and habit formation, with a B2B go-to-market that mirrors Digital Wellness's payer and employer outreach. Comparable because both monetize habit and weight-management coaching as the core product.
• Omada Health: Digital therapeutic platform delivering behavior change for diabetes, hypertension, and prediabetes to health plans and employers under outcomes-based contracts. Comparable because it sells directly to the same payer/employer buyer for chronic metabolic disease management.
• Virta Health: Clinically-led metabolic health and diabetes reversal platform sold to employers, payers and government, combining nutrition and behavior change with remote clinical oversight. Comparable because it competes for the same metabolic-health employer and payer budgets with a coaching-driven model.
• Wondr Health (formerly Naturally Slim): Employer- and health-plan-sponsored metabolic health and weight management program based on clinically validated behavioral science. Comparable because it sells through the same B2B channel into employer benefits and payer populations using behavior-change methodology.
• Calibrate: Metabolic health coaching platform combining clinician-prescribed treatment with coaching, tracking and curriculum for sustained weight loss. Comparable because it monetizes behavior change for metabolic conditions through employer and payer channels.
• Vida Health: Whole-person virtual care platform for chronic conditions including diabetes, hypertension and obesity, sold to employers and payers with coaching and behavior-change interventions. Comparable because it overlaps on employer- and payer-funded metabolic coaching use cases.

Broad incumbents

• WW International (Weight Watchers): Long-established consumer weight-management brand with a growing enterprise (WW for Business) channel serving employer and payer populations. Comparable because it offers diet and behavior-change programming to overlapping populations but is a much larger, incumbent consumer brand rather than a niche B2B platform.
• Livongo (Teladoc Health): Diabetes and chronic-condition management platform acquired by Teladoc Health, now embedded inside a large virtual care portfolio and sold broadly to payers and employers. Comparable because it sits in the same payer-purchased chronic-metabolic category but operates at vastly greater scale across many conditions.

Emerging players

• Welltok: Health activation and engagement platform sold to payers, providers, and employers to drive participation in condition management and wellness programs. Comparable because it competes for the same buyer persona and uses analytics to drive behavior change engagement.
• Wellable: Employee wellness platform for employers offering wellness programs, challenges, rewards, and content libraries including nutrition and weight management. Comparable because it targets the same employer buyer for population-level wellness and weight-management benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Wellness