The Email Marketers
Santa Monica-based retention marketing agency serving 8- and 9-figure direct-to-consumer e-commerce brands with email, SMS, direct mail, subscription, referral, and loyalty programs under 'Done For You' and 'Done With You' engagements, leveraging AI-driven insights and platform partnerships.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Email Marketers does
The Email Marketers is a Santa Monica, California-based retention marketing agency founded in 2018 by Melanie Balke, serving 8- and 9-figure direct-to-consumer e-commerce brands. The firm operates on a professional-services, retainer-based revenue model delivered through two tiers: the 'Done For You Retention Engine,' which assigns a dedicated 5-specialist team per client to manage email, SMS, direct mail, subscription, referral, and loyalty programs end-to-end; and the 'Done With You Retention Lab,' a lower-touch tier offering weekly strategy sessions, audits and playbooks. The underlying technology stack rests on certified partnerships with Klaviyo, Braze, Attentive, Listrak, and Postscript, augmented by internally marketed 'AI-driven data insights' that inform segmentation, personalization, and lifecycle automation across the buyer journey.
The go-to-market is sales-led and founder-driven: prospect acquisition funnels through Melanie Balke's 30-minute free strategy calls (paired with a $5,000-valued personalized retention audit), web-based booking, content marketing via a 25+ post blog, a 16,000+ subscriber newsletter, social media (LinkedIn, X, YouTube), and a deep library of case studies highlighting outcomes such as +835% revenue for Llama Naturals, +147% opt-ins for Kick Game, and +308% campaign revenue for Prime Neckwear. Contracts are month-to-month with no long-term lock-in, and there is no disclosed external funding, no parent entity, and no public revenue figures.
The firm is privately held, founder-owned, and reports 51–100 employees serving 50+ active clients. Select client logos span health/wellness (Llama Naturals, Gruns), food and beverage (White Leaf Provisions, O-Live, Almond Cow, Beatbox), fashion and luxury (Adelante Shoe Co., Kick Game, Prime Neckwear), and wellness/CBD (House of Wise, Highwave). The stated 2025 milestone of $103M+ in attributed client revenue and 170M+ email recipients is used as the principal proof asset, while the company owns no disclosed patents, certifications, or recognized industry awards.
The Email Marketers firmographics
Firmographics- Name
- The Email Marketers
- Legal name
- The Email Marketers
- Website
- https://theemailmarketers.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Santa Monica-based retention marketing agency serving 8- and 9-figure direct-to-consumer e-commerce brands with email, SMS, direct mail, subscription, referral, and loyalty programs under 'Done For You' and 'Done With You' engagements, leveraging AI-driven insights and platform partnerships.
- Ownership category
- akta.pro rank
The Email Marketers industry classification
Industry- Product category
- Email Marketing Agency Services
- NAICS
- Direct Mail Advertising (54186), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Loyalty, Rewards & Retention Platforms (BPAFAFAH), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where The Email Marketers is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Email Marketers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Agency Retainer/Service Fees: Monthly retainer-based service fees for comprehensive email/SMS marketing management. Services include campaign management, flow optimization, creative design, copywriting, and strategic consulting. Flexible month-to-month contracts with 30-day notice period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Done For You Retention Engine - Full-service management |
| Subscription | Monthly | Done With You Retention Lab - Strategic guidance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Email Marketers product offering
Product offeringCore offering
The Email Marketers is a retention marketing agency that provides email and SMS marketing services for 8 and 9-figure direct-to-consumer e-commerce brands. The company delivers AI-driven strategy, campaign management, lifecycle automation, creative design, copywriting, and subscription/referral/loyalty program support through two primary engagements: a full-service Done For You Retention Engine and a Done With You Retention Lab with weekly strategy sessions.
Product overview
The Email Marketers is an email marketing agency offering retention marketing services for 8 and 9 figure e-commerce brands. The company provides two primary service tiers: the Done For You Retention Engine (full-service management with a dedicated 5-specialist team) and the Done With You Retention Lab (collaborative approach with weekly strategy sessions). These core offerings are supported by modular service components including Email & SMS Marketing Strategy, Campaign Management, Lifecycle Automations, List Growth, Creative Process, Spam Prevention & Deliverability, Subscription Management, Direct Mail, and Referral & Loyalty Programs. The company leverages AI-driven data insights and partners with leading platforms (Klaviyo, Braze, Attentive, Listrak, Postscript) to deliver comprehensive retention solutions. Free educational resources include the Retention Toolkit and Retention Lab.
Differentiator
Problem solved
Functional benefit
Products and services
- Done For You Retention Engine
- Done With You Retention Lab Weekly strategy sessions with a retention strategist, including a full account audit with personalized recommendations, access to all retention playbooks, and plug-and-play email designs and templates. Targeted at e-commerce brands that want strategic direction and ready-made assets while keeping execution largely in-house.
Quantifiable outcome
- 835% revenue increase for Llama Naturals in less than 60 days
- +6 more outcomes
Companies that use The Email Marketers
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
The Email Marketers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
The Email Marketers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KlaviyocoreCertified Klaviyo partner. Platform specialization for email and SMS marketing with seamless cross-channel flows, advanced segmentation, and unified customer profiles. Native e-commerce integration with real-time data sync.
- BrazecoreTechnology partner for cross-channel customer engagement. Advanced automation capabilities and real-time data synchronization for retention marketing campaigns.
- ListrakcorePlatform partner for email marketing automation, behavioral trigger messaging, and advanced analytics for e-commerce retention campaigns.
- AttentivecoreSMS marketing platform partner specializing in subscriber growth, two-way conversational messaging, and AI optimization for retention-focused brands.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
The Email Marketers competitors and assessment
Company assessmentDirect peers
- SmartBug Media: Full-service inbound and lifecycle marketing agency with significant e-commerce practice and HubSpot/Klaviyo credentials. Comparable in targeting mid-market brands with cross-channel retention marketing.
- InboxArmy: Klaviyo Elite Partner email and SMS marketing agency serving e-commerce brands. Directly comparable as a boutique retention-marketing agency for DTC clients with similar Klaviyo/Braze/Attentive platform focus and senior-strategist delivery model.
- Actively (formerly Email Mavlers): Email marketing agency specializing in e-commerce retention, with deep Klaviyo expertise and lifecycle automation services. Comparable in target segment (mid-market DTC), technology stack, and service-line focus on email/SMS strategy and execution.
- NoGood: Growth marketing agency with a strong e-commerce and DTC retention practice including email/SMS lifecycle services. Comparable in target segment, performance-driven case studies, and senior-talent positioning.
- Common Thread Collective: E-commerce retention and lifecycle marketing agency serving 8-9 figure DTC brands. Highly comparable target customer, similar full-funnel retention scope (email, SMS, subscriptions, loyalty), and overlapping case-study-driven GTM.
- AMI Agency: Direct-response and email marketing agency serving e-commerce and DTC brands with CRM, segmentation, and lifecycle automation services. Comparable in services, customer profile, and retention-orientation.
Broad incumbents
- Klaviyo: Leading email/SMS marketing platform for e-commerce and a core TEM partner. Functions as both ecosystem enabler and potential competitor, increasingly bundling strategic services, AI-driven recommendations, and managed-service tiers that overlap with agency offerings.
- Braze: Enterprise cross-channel customer engagement platform and TEM partner. Comparable as an upstream technology provider whose expanding AI capabilities and partner programs influence agency economics and scope.
- Attentive: SMS marketing platform and TEM partner. Comparable in the e-commerce retention space and increasingly adding AI-driven strategy features and agency enablement that could disintermediate pure-play agencies.
Emerging players
- Sendlane: Email and SMS marketing platform for e-commerce with built-in behavioral automation and an agency partner program. Comparable as an emerging platform that targets the same DTC retention niche as both technology and increasingly service-layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Email Marketers social profiles
Digital presenceThe Email Marketers financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Email Marketers leadership team
Management profileNumber of profiles
Profiles1 record
The Email Marketers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Email Marketers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Email Marketers
What does The Email Marketers do?
The Email Marketers is a retention marketing agency that provides email and SMS marketing services for 8 and 9-figure direct-to-consumer e-commerce brands. The company delivers AI-driven strategy, campaign management, lifecycle automation, creative design, copywriting, and subscription/referral/loyalty program support through two primary engagements: a full-service Done For You Retention Engine and a Done With You Retention Lab with weekly strategy sessions.
Is The Email Marketers a public or private company?
The Email Marketers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Email Marketers founded?
The Email Marketers was founded in 2018. It employs 51 to 100 people.
Where is The Email Marketers based?
The Email Marketers is headquartered in Los Angeles, United States, in the North America region.
How does The Email Marketers make money?
One revenue line is on record: agency Retainer/Service Fees.
Who are The Email Marketers's main competitors?
Direct peers on record are SmartBug Media, InboxArmy, Actively (formerly Email Mavlers), NoGood, Common Thread Collective and AMI Agency. Broad incumbents are Klaviyo, Braze and Attentive. Sendlane is listed as an emerging player.
Does The Email Marketers have an API?
No public API is recorded for The Email Marketers.
What industry is The Email Marketers in?
The Email Marketers's product category is Email Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 54186 and its SIC code is 7311.