Safeture
Safeture AB is a Swedish SaaS company providing a people risk management platform for organizations with globally mobile employees. The platform combines real-time risk intelligence, geolocation, multi-channel communication, and travel data integration, and is trusted by 4,000+ organizations worldwide.
- Company typePublic
- Founded2009
- HeadquartersLund, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Safeture does
Safeture AB is a Swedish SaaS company, founded in 2009 and headquartered in Lund, that provides a people risk management platform for organizations with globally mobile employees. The platform, trusted by more than 4,000 organizations, combines a web portal with iOS and Android mobile applications to deliver real-time risk intelligence, geolocation-based traveler tracking, multi-channel crisis communication (SMS, email, push, voice), and travel booking integration. The product is organized as a core platform with modular add-ons: Risk Intelligence, Travel Data, Communication, Facility, Analytics, E-learning (12 courses), Safety Check, and an Interactive Globe. Underlying technology includes a proprietary Risk Assessment Methodology with ten risk categories and five risk levels, integrations with any HR platform, TMC, or GDS, SSO support, and email parsing for booking data ingestion. The company also publishes an annual calendar of broadly distributed risk content (Global Risk Map, Continental Risk Maps, LGBTQ Risk Map, Female Travelers Risk Map, Hurricane, Wildfires, Election, and FIFA World Cup informers) in partnership with Riskline.
The company generates revenue primarily through annual SaaS subscriptions, with FY2025 operating revenue of 56,952 KSEK and ARR of 58,255 KSEK at a 101% Net Revenue Retention rate; a five-year enterprise agreement worth approximately SEK 23 million was signed in early 2026. Distribution is exclusively partner-centric — TMCs, security and risk assistance providers, and risk intelligence firms — with notable partners including JTB Business Travel, TravelpoolEurope, Riskline, Global Protect Risk, Selective Travel Management, Sicuro Group, and Global 24. Named enterprise customers include Siemens and a major Australian banking group. Pricing is quote-based and not publicly disclosed, with a free Risk Map download and 'Book a Demo' flow serving as top-of-funnel engagement.
Safeture is publicly listed on NASDAQ First North Growth Market Stockholm under ticker SFTR, with Redeye as Certified Adviser. In 2025 the company achieved full-year EBIT profitability of +218 KSEK, a reversal from a -167 KSEK loss in 2024, with positive operating cash flow in Q3 (+3.7 MSEK) and Q4 2025 (+1.6 MSEK) and quarterly churn at 0.6% (Q3) and 2.1% (Q4). The CEO has guided that 2026 will focus on strengthening the partner network and pursuing horizontal and vertical expansion, with the mid-term target of sustainable profitability anchored at 65 MSEK ARR.
Safeture firmographics
Firmographics- Name
- Safeture
- Legal name
- Safeture AB
- Website
- https://safeture.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safeture AB is a Swedish SaaS company providing a people risk management platform for organizations with globally mobile employees. The platform combines real-time risk intelligence, geolocation, multi-channel communication, and travel data integration, and is trusted by 4,000+ organizations worldwide.
- Ownership category
- akta.pro rank
Safeture industry classification
Industry- Product category
- Travel Risk Management Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612)
- SIC
- Services-Prepackaged Software (7372), Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Insider Threat Program Design & Risk Assessments (BPAKADAM)
Keywords
Where Safeture is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Safeture business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription (ARR): Safeture operates primarily on a Software-as-a-Service subscription model, generating recurring annual revenue from platform subscriptions paid by organizations. The company reports Annual Recurring Revenue (ARR) figures, with full-year 2025 ARR of 58,255 KSEK and a 101% Net Revenue Retention rate, indicating strong expansion within existing accounts. Q3 2025 ARR stood at 57.3 MSEK.
- Five-Year Enterprise Agreements: Safeture secures multi-year enterprise contracts with major global health, security, and risk management providers, such as the approximately SEK 23 million five-year agreement signed in early 2026 with a global health, security, and risk management provider, deployed to enhance their insurance market operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS platform subscription — tier details not publicly disclosed |
| Subscription | Annual | Safety Check feature — Basic and Premium packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Safeture product offering
Product offeringCore offering
Safeture sells a SaaS-based people risk management platform that helps organizations protect traveling and remote employees by correlating real-time global risk intelligence with employee itineraries and locations, and by enabling multi-channel crisis communication and check-in. The platform is sold as a subscription to enterprises and mid-market organizations and is distributed both directly and through an ecosystem of travel management, security, and assistance partners. It also offers e-learning content for risk and security awareness.
Product overview
Safeture is a Swedish SaaS company (founded 2009, listed on NASDAQ First North Growth Market Stockholm) providing a comprehensive people risk management platform trusted by over 4,000 organizations globally. The platform operates on a modular architecture combining a core SaaS platform with specialized modules including Risk Intelligence, Travel Data, Communication, Facility Management, Analytics, and E-learning. The core platform correlates risk and location data through a web portal and mobile application (available for iOS and Android), supported by 30+ security and medical assistance partners. Key product components include real-time alerts and country risk assessments (Risk Intelligence Module), travel booking integration with TMCs and GDS (Travel Data Module), mass communication and two-way chat (Communication Module), facility-based alerting (Facility Module), data insights with KPIs and visual charts (Analytics Module), and 12 travel safety courses (E-learning Module). The platform also offers Safety Check for rapid multi-channel outreach during crises, an Interactive Globe for risk visualization, and freely available Risk Maps. The system integrates with HR platforms, travel management companies, and email systems to provide duty-of-care solutions for traveling, remote, and facility-based employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Safeture Platform SaaS-based people risk management platform for organizations that protects traveling and remote employees by combining real-time global risk intelligence, automated traveler tracking via TMC/GDS integrations, geolocation, multi-channel crisis communication, and two-way check-in. Sold on subscription to enterprises, mid-market organizations, and partner channels such as TMCs and security & assistance providers.
Quantifiable outcome
- 101% Net Revenue Retention rate (Full-year 2025)
- +3 more outcomes
Companies that use Safeture
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Safeture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature12 records
Safeture partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered growth and core.
- Global 24growthAustralia-based Global 24 partnered with Safeture to deliver the Safeture people risk management platform to a major Australian banking group. The combined solution offers real-time risk intelligence, travel monitoring, automated alerts, and communication tools to support the bank's duty-of-care obligations. The agreement is part of Safeture's partner-centric growth strategy in the Australian market.
- RisklinecoreSafeture's primary risk intelligence partner, co-developing and releasing annual and specialized risk maps including the Global Risk Map 2026, LGBTQ Risk Map 2026, Female Travelers Risk Map, Continental Risk Maps, and event-specific informers (FIFA World Cup 2026, Hurricane Season, Wildfires, Elections). Riskline's analysts provide threat assessments and country-level risk ratings integrated into the Safeture platform. Multiple co-branded publications are freely downloadable from Safeture's website.
- Major Global Health, Security, and Risk Management Provider (unnamed)coreSafeture signed a five-year agreement (~SEK 23 million) with a major global health, security, and risk management provider. Safeture's technology platform will be deployed to strengthen the provider's insurance market operations, enabling enhanced visibility, faster response times, and improved protection for globally mobile workforces. Described by the CEO as one of the largest agreements in company history.
- Global Protect RiskgrowthUK-based security specialist Global Protect Risk partnered with Safeture to deliver integrated travel risk management solutions for multinational organizations. The collaboration combines Safeture's SaaS platform (risk intelligence, mass communication, traveler tracking) with Global Protect Risk's operational security expertise (OSINT, TCSI, protective services) through its Fusion Hub intelligence center. Initial focus is on integrated demonstrations for existing Global Protect Risk clients, with joint GTM activities planned throughout 2026.
- TravelpoolEuropecoreDanish-based member-owned shared service center for travel procurement partnered with Safeture to integrate its technology — including real-time incident monitoring, automated safety workflows, traveler communication tools, and consolidated staff location visibility — into TravelpoolEurope's offerings for its 35+ member companies. The partnership supports 80,000+ travelers across 40+ countries and DKK 780+ million in annual travel spend.
- Selective Travel ManagementgrowthUK-based Travel Management Company Selective Travel Management (STM) partnered with Safeture to integrate its travel risk and employee safety platform into STM's TMC service offering. Organizations collaborating with STM gain access to unified travel risk management solutions with enhanced visibility, responsiveness, and operational resilience. The partnership expands Safeture's TMC network in the UK market.
- Sicuro GroupgrowthDubai-based risk management consultancy Sicuro Group partnered with Safeture to enhance their travel risk management offerings. The collaboration combines Safeture's SaaS platform with Sicuro's global response and risk advisory services to serve organizations operating in high-risk environments.
- JTB Business TravelcoreGlobal business travel management company JTB Business Travel partnered with Safeture under which JTB Business Travel's existing clients will migrate to Safeture's technology platform. The collaboration combines Safeture's advanced risk management technology with JTB Business Travel's global network of 159 offices across 35 countries, aiming to enhance duty-of-care offerings and set a new benchmark in the business travel risk management industry.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Safeture competitors and assessment
Company assessmentDirect peers
- Anvil Group: UK-based travel risk management and duty-of-care technology provider serving multinational corporates. Direct competitor offering traveler tracking, alerts, and assistance integrations.
- Healix International: Provider of international medical, security, and travel risk management services for globally mobile employees. Comparable to Safeture's combined platform-plus-partner model for multinational clients.
- International SOS: The largest global provider of travel risk management, medical assistance, and security services to multinational organizations. Closest direct competitor to Safeture's duty-of-care platform, with a much broader service portfolio.
- Crisis24 (GardaWorld): Global integrated risk management firm offering travel risk management, mass notification, and intelligence services. Directly competes with Safeture for enterprise duty-of-care budgets.
- Torchlight (formerly iJET International): Travel risk management and intelligence provider for global organizations. Competes with Safeture's risk intelligence and traveler-tracking capabilities for enterprise accounts.
- Global Rescue: Provider of travel risk, emergency evacuation, and crisis response services. Overlaps with Safeture on traveler protection and duty-of-care for international business travelers.
Broad incumbents
- Everbridge: Larger critical event management and mass notification platform with travel risk and traveler safety modules. Broader portfolio than Safeture but competes in the same enterprise duty-of-care RFPs.
- OnSolve: Critical event management and mass notification vendor with risk intelligence capabilities. Adjacent competitor to Safeture's Communication Module and Safety Check features.
Emerging players
- Riskline: Risk intelligence and country-risk data provider, also a strategic content partner of Safeture. Competes partially on the risk-intelligence layer while collaborating on co-branded Risk Maps.
- Concentric Advisor: Corporate duty-of-care and travel risk management platform serving multinational clients. Direct niche competitor targeting similar mid-market and enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Safeture social profiles
Digital presenceSafeture compliance and trust
Trust signalCompliance1 record
Safeture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeture leadership team
Management profileNumber of profiles
Profiles5 records
Safeture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeture
What does Safeture do?
Safeture sells a SaaS-based people risk management platform that helps organizations protect traveling and remote employees by correlating real-time global risk intelligence with employee itineraries and locations, and by enabling multi-channel crisis communication and check-in. The platform is sold as a subscription to enterprises and mid-market organizations and is distributed both directly and through an ecosystem of travel management, security, and assistance partners. It also offers e-learning content for risk and security awareness.
Is Safeture a public or private company?
Safeture is a public company. It is classified as public and is currently operating.
When was Safeture founded?
Safeture was founded in 2009. It employs 11 to 50 people.
Where is Safeture based?
Safeture is headquartered in Lund, Sweden, in the Europe region.
How does Safeture make money?
Two revenue lines are on record. SaaS Platform Subscription (ARR) is the primary driver. The others are five-Year Enterprise Agreements.
Who are Safeture's main competitors?
Direct peers on record are Anvil Group, Healix International, International SOS, Crisis24 (GardaWorld), Torchlight (formerly iJET International) and Global Rescue. Broad incumbents are Everbridge and OnSolve. Emerging players are Riskline and Concentric Advisor.
Does Safeture have an API?
No public API is recorded for Safeture.
What industry is Safeture in?
Safeture's product category is Travel Risk Management Software. Its primary akta.pro industry code is BPAKADAM, Insider Threat Program Design & Risk Assessments. Its NAICS code is 561621 and its SIC code is 7372.