Saas Academy
SaaS Academy, founded in 2017 by Dan Martell, is a coaching company for software CEOs and professional services operators. Following acquisition by Precision Technology Solutions Inc., its 350+ growth playbooks now power an AI agent platform with conversational orchestration via Claudia.
- Company typePrivate
- Founded2017
- HeadquartersKelowna, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Saas Academy does
SaaS Academy was founded in 2017 by Dan Martell and grew into the largest coaching company for software CEOs globally, operating from Kelowna, Canada. Over nearly a decade, the company built a codified operating methodology coaching 3,000+ founders, generating 52 exits and developing 350+ battle-tested growth playbooks covering every stage from first dollar to eight-figure sale. SaaS Academy operated as a sales-led coaching business with subscription-based programs, distributing through direct "Book a Growth Session" conversions and thought-leadership content including the Precision Podcast.
SaaS Academy was subsequently acquired by Precision Technology Solutions Inc., and the combined entity now operates as an AI agent platform. The Precision platform deploys autonomous agents across sales, support, finance, and operations, orchestrated through "Claudia," a proprietary conversational interface that allows operators to manage all agents via natural language commands. A business-learning data model adapts to each customer's operational patterns over time, and the 350+ growth playbooks are embedded directly into the agents as codified methodology. Coaching from the original SaaS Academy operators is now baked into the platform as an installation and ongoing service feature rather than a separate line item.
The go-to-market is sales-led and high-touch, targeting two primary segments: software founders and CEOs (the historical base) and operators of professional services businesses including consulting, recruiting, and agencies (a broadened segment post-acquisition). Pricing is not publicly disclosed and follows a quote-based, sales-assisted model typical of enterprise coaching and platform deals. The company also opens its platform to other coaching and advisory businesses seeking to build their own AI agents on the Precision infrastructure, signaling an emerging ecosystem play.
Saas Academy firmographics
Firmographics- Name
- Saas Academy
- Legal name
- SaaS Academy
- Website
- https://saasacademy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- SaaS Academy, founded in 2017 by Dan Martell, is a coaching company for software CEOs and professional services operators. Following acquisition by Precision Technology Solutions Inc., its 350+ growth playbooks now power an AI agent platform with conversational orchestration via Claudia.
- Ownership category
- akta.pro rank
Saas Academy industry classification
Industry- Product category
- AI Agent Platform
- NAICS
- Software Publishers (513210), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Saas Academy is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Markets served
Saas Academy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Coaching and Advisory Services: SaaS Academy generated revenue through coaching programs for software CEOs and founders, providing methodology, playbooks, and advisory services. The model was subscription-based coaching with growth sessions.
- Platform/SaaS (Post-Acquisition): Following acquisition by Precision Technology Solutions Inc., the combined entity operates as a SaaS platform with AI agents. Revenue model appears to be subscription-based platform access with embedded coaching.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Saas Academy product offering
Product offeringCore offering
SaaS Academy provides coaching, advisory services, and growth methodology programs to software company founders and CEOs, offering battle-tested playbooks covering every growth stage from first dollar to eight-figure sale. Following acquisition by Precision Technology Solutions Inc., the methodology (350+ growth playbooks behind 52 exits) is now embedded into the Precision AI agent platform, where multi-domain agents across sales, support, finance, and operations are installed and orchestrated via a conversational interface (Claudia) for professional services and coaching businesses.
Product overview
Precision is a unified AI agent platform (with SaaS Academy now integrated as part of Precision) for installing and orchestrating AI agents that work. The platform includes the core Precision agent orchestration system, a proprietary data model that learns business operations, and 350+ built-in growth playbooks originally developed through SaaS Academy's coaching methodology. The platform is designed for professional services teams and coaching businesses to deploy AI agents that run daily operations across their entire organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Precision Platform
Quantifiable outcome
- 3,000+ founders coached with proven methodology
- +2 more outcomes
Companies that use Saas Academy
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Saas Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Saas Academy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Saas Academy competitors and assessment
Company assessmentDirect peers
- Gong: AI-powered revenue intelligence and agent platform for sales teams. Direct peer because Precision sells multi-domain AI agents (including sales) into professional services operators, overlapping on the agent-for-sales angle with stronger enterprise traction.
- Relevance AI: Platform for building and orchestrating AI agents across business functions. Direct competitor in the AI agent orchestration space, targeting professional services and operators with multi-domain agents — closely aligned with Precision's positioning.
- Lindy AI: AI agent builder for automating sales, support, and operations workflows. Competes head-on with Precision's Claudia orchestration and multi-domain agents, particularly for SMB and mid-market professional services teams.
- Clay: AI agent platform for go-to-market teams that automates prospecting and outbound workflows. Comparable as a peer AI-agent tool selling into operators/founders via sales-led motions, though narrower in domain coverage than Precision.
Others
- MasterClass: Subscription-based expert-led learning platform. Useful proxy for the consumer/prosumer side of an operator-coaching business, but is more thematic than directly competitive with Precision's B2B AI agent positioning.
Emerging players
- Section (formerly Section4): Online business school offering cohort-based courses and coaching for operators. Comparable to SaaS Academy's educational/coaching arm in format and audience, though not AI-platform-enabled.
- GTMfund (SaaS-focused coaching and investing): Operator-led community and coaching program for B2B/SaaS founders. Closest direct peer to the legacy SaaS Academy coaching business, with comparable founder-network GTM though without an embedded AI platform.
Broad incumbents
- Salesforce (Agentforce): Enterprise CRM leader with Agentforce for autonomous AI agents across sales, service, and operations. Direct functional overlap with Precision's multi-domain agents, but at enterprise scale with substantially greater distribution and capital.
- Workato: Enterprise automation and integration platform with AI agents for cross-functional workflows. Overlaps with Precision's process automation and cross-domain orchestration capability for mid-market and enterprise professional services teams.
- HubSpot (Breeze Agents / Service Hub): Large CRM/marketing/operations platform that has launched AI agents across sales, support, and marketing. Comparable as a broad incumbent moving into the same agent-for-operators category with overlapping enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Saas Academy social profiles
Digital presenceSaas Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saas Academy leadership team
Management profileNumber of profiles
Profiles2 records
Saas Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saas Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saas Academy
What does Saas Academy do?
SaaS Academy provides coaching, advisory services, and growth methodology programs to software company founders and CEOs, offering battle-tested playbooks covering every growth stage from first dollar to eight-figure sale. Following acquisition by Precision Technology Solutions Inc., the methodology (350+ growth playbooks behind 52 exits) is now embedded into the Precision AI agent platform, where multi-domain agents across sales, support, finance, and operations are installed and orchestrated via a conversational interface (Claudia) for professional services and coaching businesses.
Is Saas Academy a public or private company?
Saas Academy is a private company. It is classified as corporate owned and is currently acquired.
When was Saas Academy founded?
Saas Academy was founded in 2017. It employs 51 to 100 people.
Where is Saas Academy based?
Saas Academy is headquartered in Kelowna, Canada, in the North America region.
How does Saas Academy make money?
Two revenue lines are on record. Coaching and Advisory Services are the primary driver. The others are platform/SaaS (Post-Acquisition).
Who are Saas Academy's main competitors?
Direct peers on record are Gong, Relevance AI, Lindy AI and Clay. MasterClass is listed as an others. Emerging players are Section (formerly Section4) and GTMfund (SaaS-focused coaching and investing). Broad incumbents are Salesforce (Agentforce), Workato and HubSpot (Breeze Agents / Service Hub).
Does Saas Academy have an API?
No public API is recorded for Saas Academy.
What industry is Saas Academy in?
Saas Academy's product category is AI Agent Platform. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 513210 and its SIC code is 7372.